scholarly journals Country Branding and Country Image: Insights, Challenges and Prospects. The Case of Estonia

2014 ◽  
Vol 4 (1) ◽  
pp. 137-165 ◽  
Author(s):  
Siiri Same ◽  
Maria Claudia Solarte-Vasquez
Keyword(s):  
Content Analysis ◽  
Academic Support ◽  
Brand Identity ◽  
Country Image ◽  
Country Branding ◽  
Tourist Destinations ◽  
Important Target ◽  
Country Brand ◽  
Depth Interviews

Abstract Gaining understanding about customers ’mindset and information on their experiences is a precondition for the formulation of an effective country branding strategy. What potential tourists might learn and how they can be made to feel about a place can help small and not very well-known countries compete with bigger and more popular tourist destinations. The article focuses on the effectiveness of Brand Estonia and claims that it is still a challenge, despite the existence of an ongoing strategy. It also favors the revision of the brand identity selection and the promotion of Estonian brand, and supports a customer-based approach for their assessment. Documentary and empirical evidence show that the image of Estonia among its most important target audiences in the field of tourism does not match the Estonian brand identity. The gap in-between was evidenced by the results and content analysis of 24 in-depth interviews made with a selected group of people well acquainted with the country as well as some branding experts. This article contributes to the existing case study literature with findings that also manifest opportunities to strengthen the country brand, if its formulation develops a realistic brand identity and its promotion is based on accurate, unique and appealing ideas. It proposes academic support to innovative or alternative concepts for the country branding, and comments on applications of this study to more specific fields and further research.

scholarly journals A Successful Example of Complex Country Branding: The ‘E-Estonia’ Positioning Concept and Its Relation to the Presidency of the Council of the EU

2018 ◽  
Vol 14 (1) ◽  
pp. 87-115
Author(s):  
Árpád Ferenc Papp-Váry
Keyword(s):  
New Technologies ◽  
Good Practice ◽  
Country Image ◽  
The European Union ◽  
Great Opportunity ◽  
Country Branding ◽  
The World ◽  
Country Brand ◽  
The Eu

Abstract Estonia held the presidency of the Council of the European Union for six months from 1 July to 31 December 2017. This was a great opportunity to strengthen and shape the country image, also known as the country brand. They do have something to build on: there have been very few countries in recent years and decades where country branding was so conscious. It was a brave choice: in the early 2000s, they decided that they would become E-Estonia. This is not just a means to communicate but also involves policies and tangible developments regarding electronics, IT, and brand new technologies in order to build the most advanced digital society of Europe and the world. But how did this appear during the EU Presidency and how are Estonian citizens involved in branding? This rather lengthy case study explores the concept as a good practice, also setting an example for other countries.

Considerações sobre motivação e produtividade: estudo de caso em uma delegacia da polícia civil em Minas Gerais

Revista Foco ◽  
2018 ◽  
Vol 11 (3) ◽  
pp. 110
Author(s):  
Rafaella Cristina Campos ◽  
Natália Fernandes Fonseca ◽  
Odemir Vieira Baeta
Keyword(s):  
Content Analysis ◽  
Intangible Assets ◽  
Institutional Context ◽  
Minas Gerais ◽  
Clear Correlation ◽  
Classical Sense ◽  
Institutional Rules ◽  
Fixed Grid ◽  
Depth Interviews

O objetivo é averiguar a correlação dos fatores motivacionais e produtivos no contexto institucional da Polícia Civil. O estudo de caso foi conduzido por entrevistas em profundidade com um Delegado de Polícia, um Investigador de Polícia, e um Escrivão de Polícia. A análise de conteúdo foi utilizada. Conclui-se que há evidente correlação entre o desenvolvimento de artefatos motivacionais, sejam eles de ordem ambiental ou individual, com a produtividade na instituição da Polícia Civil. Destaca-se também, que apesar do controle e avaliação dos índices de produtividade serem predominantemente burocráticos, institucionalizados e legitimados, a ligação que se estabelece com a manifestação dos artefatos motivacionais é subjetiva, relacional e intangível nas normas institucionais. Destaca-se este evento neste artigo, porque como foi visto anteriormente, tanto a natureza do trabalho, quanto o ambiente da Polícia Civil, estão em total desencontro ao desenvolvimento de produtividade e motivação no sentido clássico destas vertentes. The aims is to determine the correlation of the motivational and productive factors in the institutional context of the Civil Police. The case study was conducted by in-depth interviews with a Chief of Police, Police Investigator, and Actuary Police. The content analysis was used for fixed grid. It is concluded that there is clear correlation between the development of motivational artifacts, whether environmental or individual order, with productivity in the civil police institution. Also noteworthy is that despite the control and evaluation of productivity indexes were predominantly bureaucratic, institutionalized and legitimized, the connection that is established with the manifestation of motivational artifacts is subjective, relational and intangible assets in the institutional rules. It highlights this event in this article, because as discussed above, both the nature of the work, as the environment of the Civil Police, are in complete disagreement with the development of productivity and motivation in the classical sense of the aforementioned areas.

Collective Entrepreneurship. Networking as a strategy for business development

2010 ◽  
pp. 83-98
Author(s):  
Yvonne von Friedrichs
Keyword(s):  
Business Development ◽  
Network Marketing ◽  
Marketing Practice ◽  
Tourist Destinations ◽  
Local Actors ◽  
Collective Entrepreneurship ◽  
Tourism Enterprises ◽  
The Impact ◽  
Depth Interviews

The paper addresses the emerging practice of collective entrepreneurship and demonstrate a model of network marketing management in SMEs. The use of cooperation and alliances between local actors has gained increasing attention in the contemporary economy and has been discussed as a strategy for coping with increasing global competition. One example of an area in which this focus has gained acceptance is among actors located in the experience industry and especially in tourist destinations. The focus of this paper is to elaborate on marketing models in a small and medium sized tourism enterprises setting. The problem is considered from the entrepreneurship, marketing and networking perspectives. The result is based on a case study of an horizontal hotel network in the context of a Swedish municipality. In-depth interviews with hotel owners or managers as well as with the local tourism authorities contributed with the main information in the case. The interviews resulted in a visualisation of a powerful web of connections between actors showing the impact of collective entrepreneurship to achieve positive business development. This paper suggests that theories of networks may contribute to a logic that provides a better understanding of contemporary tourist destination marketing practice.

scholarly journals Intercambio de saberes en torno a las prácticas de crianza entre la sala cuna y la familia

2018 ◽  
Vol 22 (3) ◽  
Author(s):  
Astrid Gabriela Bravo-Soto
Keyword(s):  
Content Analysis ◽  
Feeding Practices ◽  
Document Analysis ◽  
Daily Routine ◽  
Know How ◽  
Level Data ◽  
Depth Interviews

This article presents a case study conducted in Chile. The purpose of this study was to know how the exchange of knowledge on rearing practices occurs between the nursery and families, and how this knowledge is used to enrich the curriculum proposal for the level. Data were collected through document analysis, observation of babies during the workday, and in-depth interviews with the mothers and the staff of the center. Content analysis and triangulation of sources were carried out. The findings show differences in the practices related to the priorities established for each of the contexts, the dynamics that occur in the daily routine, and parameters for judging those differences. Some exchanges are observed concerning feeding practices and the siesta time. It is required to advance in the construction of curricular proposals to rescue families’ knowledge, as well as to broaden the perspective regarding what is selected to be transmitted to the babies.

Changing pedagogic identities of tutors and students in the design studio: Case study of desk and peer critiques

2020 ◽  
Vol 19 (1) ◽  
pp. 19-32 ◽  
Author(s):  
Derya Yorgancıoglu ◽  
Sevinç Tunalı
Keyword(s):  
Content Analysis ◽  
Qualitative Case Study ◽  
Qualitative Content Analysis ◽  
Learning Processes ◽  
Design Studio ◽  
Community Of Learners ◽  
Effective Learning ◽  
Student Change ◽  
Depth Interviews

This article explores the tools and processes of effective learning in the design studio with a special emphasis on the pedagogic roles of the tutors and the students in desk critique and peer critique. It aims to identify the ways that pedagogical roles of the tutor and the student change due to the nature of their communication and the degree of their engagement in learning processes. The inquiry is based on the findings of a qualitative case study involving tutors, students and graduates from a bachelor of architecture degree programme. Data were gathered via focus group and in-depth interviews, studio observations and analysed through qualitative content analysis. The findings indicated that the pedagogic identity of a tutor could help scaffold the formation of a community of learners in the design studio. However, the lack of negotiation and trust between a tutor and students in the feedback processes weakens the students’ effective learning experiences.

Conceptualizing the role of nonprofit intermediaries in pursuing entrepreneurship within schools in Israel

2017 ◽  
Vol 46 (6) ◽  
pp. 980-996 ◽  
Author(s):  
Miri Yemini
Keyword(s):  
Content Analysis ◽  
Public Schools ◽  
State Policy ◽  
Qualitative Methodology ◽  
Multiple Case Study ◽  
Intermediary Organizations ◽  
Multiple Case ◽  
Depth Interviews

This article investigates the rationales and activities of nine nonprofit intermediary organizations operating in Israeli public schools, under similar missions of promoting school entrepreneurship. I apply a multiple case study qualitative methodology with in-depth interviews and complementary content analysis to investigate how those intermediaries operate and thrive. I depict how the concept of school entrepreneurship is formed and facilitated and reveal how state policy and intermediaries’ activities interact and shape schools’ realm, as shown in three specific paradoxes emerging from my analysis.

scholarly journals Tuberculosis Medication Nonadherence—A Qualitative Case Study

2020 ◽  
Author(s):  
Karthick Swaminathan ◽  
Lalitha Ramakrishnan ◽  
C. S. G. Krishnamacharyulu
Keyword(s):  
Content Analysis ◽  
Healthcare Professionals ◽  
Qualitative Content Analysis ◽  
Multidrug Resistant ◽  
Self Medication ◽  
Chest Clinic ◽  
Mdr Tb ◽  
Context Specific ◽  
Depth Interviews

India is grappling with the problem of controlling tuberculosis nearly for the past 50 years. The problem of nonadherence to treatment regimen has also worsened the situation of multidrug resistant tuberculosis (MDR-TB) in India. This article explores the factors behind nonadherence among erstwhile TB defaulters in a rural district in India. In-depth interviews with seven chronic defaulters and with healthcare professionals were conducted at a government-run Chest Clinic. In addition to in-depth interviews with defaulters and healthcare professionals, medical records and government orders related to TB control were examined extensively. Participants were also observed to understand their interaction with healthcare professionals and fellow patients, especially during drug delivery time. Qualitative content analysis is the most appropriate method to analyze the transcribed text and archival records. Qualitative content analysis brought out five major themes responsible for their past nonadherence behavior, namely, (a) Awareness about tuberculosis and treatment, (b) Symptom recognition and self-medication, (c) Family support, (d) Accessibility, and (e) Stigma. Findings are documented according to the major themes and documenting direct quotes from participants and with healthcare professionals wherever appropriate. This case study also provided context-specific recommendations to the healthcare professionals as regards the nonadherence behavior among TB patients. It is hoped these focused recommendations, albeit known to the healthcare professionals, would be extremely useful in making modifications to the existing program to tackle the nonadherence behavior.

scholarly journals Informed & Educated

2019 ◽  
Vol 8 (16) ◽  
pp. 59
Author(s):  
Daithí McMahon
Keyword(s):  
Content Analysis ◽  
Public Service ◽  
Radio Station ◽  
Online Surveys ◽  
The Public ◽  
Market Leader ◽  
Radio Industry ◽  
Commercial Station ◽  
Depth Interviews

Using the Irish Radio Industry as a case study, this chapter illustrates how the Public Service Broadcaster (PSB), Raidió Teilifís Éireann (RTÉ), was slow to react to change and the effect this had on the organisation’s competitiveness. This chapter analyses how RTÉ’s youth radio station, RTÉ 2fm, lost its place as the market leader to the competition including commercial station Beat and other stations as it resisted the required technological, social and economic change which ultimately affected its listenership. The author argues that the independent sector led the way in innovation and affected change which greatly benefited the industry as a whole and brought it into the digital age. This research was based on a methodology involving in-depth interviews, online surveys, textual analysis, direct observation and a longitudinal content analysis.

scholarly journals PENGETAHUAN KELUARGA TERKAIT FAKTOR PENYEBAB KEKAMBUHAN PADA PENDERITA TB MDR DI RUMAH SAKIT PARU dr. ARIO WIRAWAN SALATIGA

2018 ◽  
pp. 34-38
Author(s):  
Kristiawan Prasetyo Agung Nugroho ◽  
Agus Fitrianto ◽  
Harni Seyla Anugerahni
Keyword(s):  
Mycobacterium Tuberculosis ◽  
Content Analysis ◽  
Qualitative Method ◽  
Tuberculosis Patient ◽  
Drop Out ◽  
Study Approach ◽  
Central Java ◽  
Keywords Tuberculosis ◽  
Depth Interviews

ABSTRAK Tuberculosis (TB) merupakan penyakit infeksi menular yang disebabkan oleh Mycobacterium tuberculosis. Berdasarkan data Profil Kesehatan Provinsi Jawa Tengah tahun 2015, insidensi TB paru di Salatiga menduduki peringkat ke 4. Pengobatan TB paru selama sekitar 8 bulan membuat penderita terkadang tidak mengkonsumsi obat secara teratur, sehingga timbul masalah baru yaitu resistensi terhadap obat anti Tuberculosis. Selama tahun 2011, kasus Multy Drugs Resistant (MDR) di Indonesia mencapai 260 kasus. Masih banyaknya keluarga yang hidup dengan penderita tuberculosis tidak mengetahui bahaya dari penyakit tersebut. Tujuan penelitian untuk mengetahui bagaimana pengetahuan keluarga dari penderita TB MDR terkait faktor-faktor yang dapat mempengaruhi kekambuhan pada pasien TB MDR. Metode penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Partisipan berjumlah 8 orang yang terbagi dalam 3 kelompok dan semua partisipan merupakan keluarga dari pasien yang pernah dirawat atau sedang berobat di Rumah Sakit Paru dr. Ario Wirawan, Salatiga. Data diperoleh melalui wawancara dan data dianalisis secara content analysis. Hasil: Berdasarkan hasil penelitian diketahui bahwa kekambuhan penderita TB MDR menurut partisipan adalah akibat iklim buruk, nutrisi kurang, beban psikologis, putus berobat dan kelelahan. Kesimpulan penelitian pengetahuan keluarga terkait penyebab kekambuhan pada penderita TB MDR masih kurang.   Kata kunci: tuberculosis, Multy Drugs Resistant, kekambuhan     ABSTRACT Tuberculosis is an infectious disease caused by Mycobacterium Tuberculosis. Based on data from the Health Profile of Central Java in 2015, incidence of pulmonary tuberculosis in Salatiga ranks at 4th. The treatment occurs for about 6 – 8 months makes patient sometimes do not take the medicine regularly, which raised new problem that resistance to antituberculosis drugs during 2011, cases of Multy Drugs Resistant (MDR) in Indonesia reached 260 cases. Many families living with tuberculosis patient are unaware of the dangers of this disease. The purpose of this study is to knowing about family knowledge of people with TB MDR about the factors that have affect to recurrence of TB MDR patients. The method this study uses qualitative method with case study approach. Participants were 8 people divided into 3 groups and all participants were families of patients who had been treated or were being treated at Rumah Sakit Paru dr. Ario Wirawan. Data obtained through depth interviews with family or the closest people who directly involved the patient during treatment period. The data were analyzed by content analysis. Based on the results of the research that the recurrence of patients with TB MDR according to participants are affect of climate, nutrition, psychological ,drop out and fatigue. Conclusion family knowledge related to the cause of recurrence in patients with TB MDR is still lacking.   Keywords: tuberculosis, Multy Drugs Resistant, recurrence

scholarly journals DONGKREK: AN ISLAMIC LITERATURE AND ARTFORM IN MADIUN EAST JAVA

LITERA ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 196-210
Author(s):  
Kundharu Saddhono ◽  
Winda Dwi Lestari
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Study Data ◽  
Literary Value ◽  
Interactive Analysis ◽  
Library Research ◽  
Traditional Performance ◽  
Depth Interviews ◽  
Islamic Values

Dakwah refers to the spreading of Islam and its teachings through various means. Dongkrek, meanwhile, is a traditional artform with Islamic literary value that has been used as a medium for dakwah. This study seeks to describe and explore dongkrek as an artform with Islamic literary value and its use as a medium for dakwah in Madiun Regency. It is a qualitative study, which takes as its case study a dongkrek troupe from Madiun Regency. The main source of data for this study is the dongkrek performance itself; supporting data has been collected from texts and informants. Data collection involved observations, library research, and in-depth interviews with informants. For this study, data analysis was conducted using content analysis and interactive analysis. This study finds that dongkrek is an Islamic literary artform said to have been created by R. Bei Lo Prawirodipuro in 1910. It may be considered an Islamic artform as the lyrics used in performances convey Islamic teachings; it is through these lyrics that Islamic values are conveyed to audiences as a form of dakwah. It is shown that dakwah and dongkrek are complementary, ensuring both the innovativeness of dakwah and the survival of dongkrek. It may thus be said that dongkrek is both a spectator and guiding medium. Keywords: dakwah media, dongkrek, tradition, traditional performance artDONGKREK: SEBUAH SASTRA ISLAM DAN PERTUNJUKAN SENIDI MADIUN JAWA TIMUR AbstrakDakwah adalah cara menyebarkan agama Islam dengan metode yang beragam. Dongkreng adalah salah satu bentuk kesenian tradisional yang dapat digunakan sebagai media dakwah. Penelitian ini memiliki tujuan untuk menjelaskan dan mendeskripsikan kesenian dongkrek yang digunakan sebagai media dakwah di Kabupaten Madiun. Penelitian berbentuk penelitian kualitatif dengan pendekatan studi kasus. Studi kasus dilakukan pada kelompok kesenian dongkrek yang ada di Kabupaten Madiun. Sumber data utama dalam penelitian ini adalah bentuk pementasan dongkrek. Sumber data pendukung adalah teks dan informan. Teknik pengumpulan data dilakukan dengan observasi, studi pustaka, dan wawancara mendalam dengan informan. Teknik analisis data dalam penelitian ini menggunakan content analysis dan analisis interaktif. Dari hasil penelitian ditemukan bahwa kesenian dongkrek termasuk dalam sastra Islam yang diciptakan oleh R. Bei Lo Prawirodipuro tahun 1910. Disebut kesenian sastra Islam karena dalam kesenian dongkrek terdapat lirik lagu yang memuat tentang ajaran agama Islam. Kesenian dongkrek digunakan sebagai media dakwah dengan mengajarkan syi’ar kepada masyarakat melalui pementasan seni dan budaya. Hal ini seperti yang dilakukan oleh walisongo. Hubungan antara dakwah dan dongkrek adalah saling menguntungkan yaitu pembaruan dalam bidang dakwah serta pelesarian dalam bidang budaya. Dapat dikatakan dongkrek adalah sebagai media tontonan dan tuntunan.Kata kunci: media dakwah, dongkrek, tradisi, seni pertunjukan tradisional

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