Crisis Responsibility Impact on Customer Loyalty Eiger through Post-Crisis Reputation

PT Eigerindo Multi Produk is a company that produces outdoor, travel, and riding equipment. In early 2021, Eiger was hit by a crisis that many concluded was a failed PR activity. Eiger formed a crisis responsibility by providing feedback and creating a discount program for the audience. The purpose of this study was to determine whether the crisis responsibility affected the loyalty of Eiger customers with a post-crisis reputation as an intervening variable. This study uses an explanatory quantitative approach involving 265 samples selected using non-probability purposive sampling technique with criteria that sample must know this case and have used Eiger products. This study uses path analysis as a data measurement technique to prove whether there is a relationship between the variables in this study. Path analysis was carried out using the AMOS 26 tool. The results showed that a post-crisis reputation was a partial-mediation intervening variable. The direct effect in this study is more prominent than the indirect effect. PT Eigerindo Multi Produk merupakan perusahaan yang memproduksi alat-alat outdoor, travel, dan riding. Pada awal 2021, Eiger sempat dilanda krisis dikarenakan pemberian surat keberatan kepada beberapa Youtuber yang memiliki kualitas video yang kurang baik. Hal ini banyak disimpulkan sebagai salah satu aktivitas PR yang gagal. Untuk menghadapi krisis ini, Eiger memuat beberapa tanggapan dan membuat program diskon kepada khalayaknya sebagai bentuk dari tanggung jawab krisis tersebut. Tujuan penelitian ini adalah untuk mengetahui apakah tanggung jawab krisis tersebut berpengaruh terhadap loyalitas pelanggan Eiger dengan reputasi pasca-krisis sebagai variabel mediator. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif yang melibatkan 265 sampel yang dipilih menggunakan Teknik non-probability sampling, purposive sampling dengan kriteria sampel yang harus mengetahui kasus krisis Eiger serta pernah menggunakan produk Eiger. Penelitian ini menggunakan path analysis sebagai teknik pengukuran data untuk membuktikan apakah ada hubungan antar variabel yang ada di dalam penelitian ini. Path analysis yang dilakukan menggunakan bantuan perangkat AMOS 26. Hasil penelitian menunjukkan bahwa reputasi pasca-krisis sebagai variabel intervening yang bersifat partial-mediation. Pengaruh langsung dalam penelitian ini lebih besar dibandingkan pengaruh tidak langsung.

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After Sales Service For Smartphone Iphone To Customer Loyalty

Aptisi Transactions on Management (ATM) ◽

10.33050/atm.v5i1.1436 ◽

2021 ◽

Vol 5 (1) ◽

pp. 62-72

Author(s):

Fachri Hussein ◽

Hartelina Hartelina

Keyword(s):

Direct Effect ◽

Customer Loyalty ◽

Value Creation ◽

Indirect Effect ◽

Sampling Technique ◽

Purposive Sampling ◽

Descriptive Approach ◽

The City

Apple Inc. company is a big company but that doesn't mean Apple can underestimate newcomers. This iPhone smartphone sold in the city of Karawang has decreased sales in 2019 every month. The variables used are after-sales service, customer loyalty, value co-creation. The problem in this research is to find out how much influence after-sales service has on the value co-creation of the iPhone smartphone. To find out how much influence value creation has on customer loyalty of iPhone smartphones. To find out how much influence after-sales service has on customer loyalty through the co-creation of the iPhone smartphone. This research uses a descriptive approach and verification. A sample of 100 respondents who are iPhone smartphone users using purposive sampling technique, the result is that after-sales service and co-creation value has a strong enough effect, amounting to 47.1%. Meanwhile, Value Co-Creation has a direct effect of 50.9%. The indirect effect of after-sales service on customer loyalty is 18.8%

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Pengaruh Penempatan dan Motivasi Kerja terhadap Kepuasan Kerja dan Kinerja Guru di Madrasah Aliyah Se-Kabupaten Jember

JIEMAN: Journal of Islamic Educational Management ◽

10.35719/jieman.v1i3.21 ◽

2020 ◽

Vol 1 (3) ◽

pp. 229-241

Author(s):

Nur Rohim ◽

Khotibul Umam

Keyword(s):

Job Satisfaction ◽

Path Analysis ◽

Direct Effect ◽

Indirect Effect ◽

Total Population ◽

Work Motivation ◽

Teacher Performance ◽

Sampling Technique ◽

Path Coefficient ◽

Purposive Sampling

Penelitian ini bertujuan untuk mengetahui pengaruh penempatan dan motivasi kerja terhadap kepuasan kerja dan kinerja guru di Madrasah Aliyah Se-Kabupaten Jember. Jumlah populasi 97 Madrasah dengan rincian tiga Madrasah Aliyah Negeri dan 94 Madrasah Aliyah Swasta. Jumlah sampel sebanyak enam madrasah dengan 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Metode penelitian menggunakan pendekatan kuantitatif jenisnya regresi. Pengumpulan data menggunakan teknik observasi, angket dan dokumen-dokumen. Analisis data menggunakan Path Analyisis. Data diolah dengan menggunakan program SPSS 16 for Windows. Penelitian sampai pada simpulan: Koefisien jalur pertama, penempatan berpengaruh positif dan signifikan terhadap kepuasan kerja guru serta kepuasan kerja guru juga berpengaruh positif dan signifikan terhadap kinerja guru. Jadi pengaruh langsung penempatan terhadap kinerja guru lebih efektif dari pada melalui kepuasan kerja. Koefisien jalur kedua, motivasi kerja berpengaruh tidak langsung terhadap kinerja guru. Akan tetapi motivasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Jadi pengaruh motivasi kerja terhadap kinerja guru dapat melalui kepuasan kerja guru. Kata Kunci: penempatan, motivasi kerja, kepuasan kerja, kinerja guru This study aims to determine the effect of placement and work motivation on job satisfaction and teachers' performance in Madrasah Aliyah throughout Jember Regency. The total population is 97 madrasas consisting of three States and 94 private Madrasah Aliyahs. There are 100 research respondents incorporating six madrasahs in total. The sampling technique used was purposive sampling. This study used a regression type of quantitative approach. Data were collected through observation, questionnaires, and documentation, and then analyzed by using Path Analysis. The data were processed using SPSS 16 for Windows. Based on the results of the analysis and discussion, it can be concluded that; the first Path Coefficient, the placement, has a positive and significant effect on teachers' job satisfaction and the job satisfaction itself also has a positive and significant effect on teachers' performance. Hence, the direct effect of placement on teacher performance is more effective than job satisfaction. The second path coefficient, work motivation, has an indirect effect on teachers' performance. However, motivation has a positive and significant effect on job satisfaction. Therefore, the influence of work motivation on teachers' performance can be measured through teachers' job satisfaction.

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Employee Performance of Taufiqurrahman Foundation.Case Study the Effect of Compensation, Achievement Motivation, and Working Ethos on Employee Performance of Islamic Integrated Elementary School and Islamic Integrated Yunior Hight School of Taufiqurrahman In Bekasi, West Jawa, Indonesia

Journal of Public Administration and Governance ◽

10.5296/jpag.v8i3.13514 ◽

2018 ◽

Vol 8 (3) ◽

pp. 277

Author(s):

Sukemi Kadiman

Keyword(s):

Elementary School ◽

Path Analysis ◽

Achievement Motivation ◽

Direct Effect ◽

Random Sampling ◽

Employee Performance ◽

Sampling Technique ◽

Quantitative Approach

The objective of this research is to examine the effect of compensation, achievement motivation, and working ethic towards employee performance of Taufiqurrahman Foundation in Bekasi. The research was conducted using quantitative approach and method of survey. The size of population in this research is 100 employees at Taufiqurrahman Foundation. Reseach sample were selected as 66 employees using sample random sampling technique. The data obtained with questionaires and tests. The analiytical method used in data analyzing is path analysis technique.The result shows that compensation, achievement motivation, and working ethos have positif direct effect toward the employees performance of Taufiqurrahman Foundation in Bekasi. The findings lead to recommendation that in order to build compensation, achievement motivation and working ethic should be considered seriously.

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EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH WORKING DISCIPLINE AT PT. BAMBOO TIRTA ENGINEERING

International Journal of Business and Social Science Research ◽

10.47742/ijbssr.v1n1p4 ◽

2020 ◽

pp. 28-35

Author(s):

Munawaroh Munawaroh ◽

Suharto Suharto ◽

Dr. Iwan Kurniawan Subagja

Keyword(s):

Job Satisfaction ◽

Data Analysis ◽

Quantitative Analysis ◽

Path Analysis ◽

Direct Effect ◽

Indirect Effect ◽

Employee Performance ◽

Descriptive Analysis ◽

Sampling Technique

This study aims to: 1) To determine and analyze the effect of motivation and job satisfaction on work discipline, 2) To determine and analyze the effect of motivation and job satisfaction on employee performance, 3) To determine and analyze the effect of work discipline on employee performance, 4) To find out and analyze the influence of motivation and job satisfaction on employee performance through work discipline PT. Bambu Tirta Engineering. The research was conducted at PT. Bambu Tirta Engineering with a research sample of 64 respondents. The sampling technique uses saturated samples. Methods of data analysis using descriptive analysis and quantitative analysis with path analysis. The results showed that: 1) there is an effect of motivation and job satisfaction on work discipline, 2) there is an effect of motivation and job satisfaction on employee performance, 3) there is an effect of work discipline on the performance of employees of PT. Bambu Tirta Engineering and 4) there is no influence between motivation and job satisfaction on employee performance through work discipline PT. Bambu Tirta Engineering. This means that the direct effect is greater than the indirect effect, the work discipline variable cannot mediate between motivation and job satisfaction on employee performance at PT. Bambu Tirta Engineering.

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MODEL EMPIRIS MEMBANGUN KESETIAAN PELANGGAN BERBASIS KUALITAS PELAYANAN DENGAN MEDIASI KUALITAS HUBUNGAN PADA INDUSTRI RITEL BERBASIS JEJARING MINIMARKET

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v11i2.3048 ◽

2018 ◽

Vol 11 (2) ◽

pp. 311

Author(s):

Mohammad Dimyati ◽

Mochammad Farid Afandi

Keyword(s):

Service Quality ◽

Relationship Quality ◽

Direct Effect ◽

Customer Loyalty ◽

Empirical Model ◽

Indirect Effect ◽

Sampling Method ◽

Important Influence ◽

Purposive Sampling ◽

Region I

The objective of this research is to analysis the direct effect of service quality on relationship quality and customer loyalty, the direct effect of relationship quality on customer loyalty, and indirect effect of service quality on customer loyalty mediated by relationship quality. This research also aims to build an empirical model of customer loyalty based on service quality, mediated by relationship quality in the networked minimarkets in Besuki Raya Region, East Java Province, Indonesia. This is a confirmatory research and also explanatory research with population consists of customers of the networked minimarkets located in 5 areas in Besuki Raya. Region, i.e., Banyuwangi, Jember, Bondowoso, Situbondo, Lumajang. This research used purposive sampling method by distributing questionnaires to respondents. The total of 140 respondents used as the sample. The results show that the improvement of service quality directly increases relationship quality, the improvement of relationship quality directly increases customer loyalty, and that relationship quality has a significant and important influence in mediating the effect of service quality on customer loyalty. However, this research proves that the improvement of service quality has no direct effect on increasing customer loyalty.

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EFFECT OF MOTIVATION AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE THROUGH WORKING DISCIPLINE AT PT. BAMBOO TIRTA ENGINEERING

10.33642/ijbssr.v1n1p4 ◽

2020 ◽

pp. 28-35

Author(s):

Munawaroh Munawaroh ◽

Suharto Suharto ◽

Dr. Iwan Kurniawan Subagja

Keyword(s):

Job Satisfaction ◽

Data Analysis ◽

Quantitative Analysis ◽

Path Analysis ◽

Direct Effect ◽

Indirect Effect ◽

Employee Performance ◽

Descriptive Analysis ◽

Sampling Technique

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HUBUNGAN ANTARA ATTACHMENT STYLE DAN SELF-ESTEEM DENGAN KECEMASAN SOSIAL PADA REMAJA

Jurnal Psikologi Teori dan Terapan ◽

10.26740/jptt.v3n1.p17-27 ◽

2012 ◽

Vol 3 (1) ◽

pp. 17

Author(s):

Noer Lailatul Ma’rifah ◽

Meita Santi Budiani

Keyword(s):

High School ◽

Social Anxiety ◽

Path Analysis ◽

Attachment Style ◽

Negative Correlation ◽

Indirect Effect ◽

Sampling Technique ◽

Self Esteem ◽

Purposive Sampling ◽

The Relationship

The purpose of this study was to examine the relationship between attachment style, self-esteem and social anxiety among adolescence. Attachment style, self-esteem, and social anxiety scales were used to collect data from students of class X in a senior high school in Madiun, East Java. Using purposive sampling technique, 58 students were chosen to participate in this study. Path analysis was employed to examine the relationship between attachment style, self-esteem and social anxiety; attachment style and social anxiety; and self-esteem and social anxiety.The result showed that there are negative correlation between attachment style, self-esteem and social anxiety. Attachment style have both direct and indirect effect to social anxiety while self-esteem only have a direct effect to social anxiety.Abstrak: Tujuan dari penelitian ini adalah untuk menguji hubungan antara attachment style dan self-esteem dengan kecemasan sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode korelasi. Peneliti menggunakan skala attachment style, self-esteem, dan kecemasan sosial sebagai instrumen untuk mengumpulkan data. Data diambil dari siswa SMA Negeri 1 Dagangan Madiun, yang duduk di kelas X. Peneliti mengukur attachment style, self-esteem dan kecemasan sosial pada 58 siswa yang telah terpilih dengan menggunakan teknik purposive sampling. Dilakukan analisis jalur untuk menguji hubungan antara attachment style dan self-esteem dengan kecemasan sosial, attachment style dengan kecemasan sosial, dan self-esteem dengan kecemasan sosial. Hasilnya menunjukkan bahwa ada hubungan negatif yang signifikan antara attachment style dan self-esteem dengan kecemasan sosial. Attachment style memiliki pengaruh langsung maupun tidak langsung terhadap kecemasan sosial sementara self-esteem hanya memiliki hubungan langsung terhadap kecemasan sosial.

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EFEKTIFITAS LITERASI MELALUI GAME NABUNG SAHAM GO TERHADAP KEPUTUSAN MEMBELI SAHAM SYARIAH

Equilibrium Jurnal Ekonomi Syariah ◽

10.21043/equilibrium.v7i2.5816 ◽

2019 ◽

Vol 7 (2) ◽

pp. 367

Author(s):

Kharis Fadlullah Hana

Keyword(s):

Path Analysis ◽

Indirect Effect ◽

Random Sampling ◽

Sampling Technique ◽

Quantitative Approach ◽

Total Effect ◽

Research Approach ◽

Analysis Method ◽

Purchasing Decisions ◽

Independent Variable

This research aims to determine an influence of understanding of students of IAIN Kudus through the game of saving stock go to the decision to buy Islamic shares. The research approach uses a quantitative approach with the path analysis method through the warpPLS 6.0 application. Literacy as an independent variable is a buying decision as an dependent variable and game media as an intervening variable. The subjects in this study were 100 students of IAIN Kudus using purposive random sampling technique. The results showed that there is an influence of literacy through games on purchasing decisions with a significance of 0.003. The indirect effect is 0.192 and the total effect is 0.569. This means that literacy through the savings game go stock has a positive and significant effect on the decision to buy Islamic stocks.

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PENGARUH BRAND ASSOCIATION DAN BRAND AWARENESS TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA START UP FINTECH OVO

Jurnal Ilmu Manajemen (JIMMU) ◽

10.33474/manajemen.v4i1.2702 ◽

2020 ◽

Vol 4 (1) ◽

pp. 96

Author(s):

Rio Era Deka ◽

Nurhajati Nurhajati ◽

Nuzulul Rachma

Keyword(s):

Direct Effect ◽

Indirect Effect ◽

Brand Loyalty ◽

Indirect Effects ◽

Sampling Technique ◽

Brand Awareness ◽

Brand Trust ◽

Purposive Sampling ◽

Brand Association ◽

Start Up

Tujuan penelitian ini adalah Mengetahui pengaruh tidak langsung Brand Association dan Brand Awareness terhadap Brand Loyalty Melalui Brand Trust pada start up OVO. Jenis penelian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna OVO pada mahasiswa Universitas Islam Malang di Kota Malang, Jawa Timur. Teknik pengambilan sampel dilakukan dengan purposive sampling dan didapatkan sampel sebanyak 120 responden. Hasil penelitian menunjukan bahwa Pengaruh tidak langsung antara variabel brand Awareness terhadap brand loyalty melalui variabel brand trust diperoleh dari hasil pengaruh langsung antara variabel brand awareness terhadap brand trust dan pengaruh langsung antara variabel brand trust terhadap variabel brand loyalty sehingga pengaruh tidak langsung. Hal ini dapat diartikan bahwa ada pengaruh tidak langsung variabel brand association dan brand awareness terhadap brand loyalty melalui brand trust, serta semakin tinggi brand trust maka brand loyalty akan semakin meningkat.Kata kunci : Brand Association, Brand Awareness, Brand Trust, Brand Loyalty The purpose of this study was to find out the indirect influence of Brand Association and Brand Awareness on Brand Loyalty Through Brand Trust at the start up of OVO. This type of research is explanatory research using a quantitative approach. The population in this study were OVO users in Malang Islamic University students in Malang City, East Java. The sampling technique was done by purposive sampling and obtained a sample of 120 respondents. The results showed that the indirect effect of brand awareness on brand loyalty through brand trust variables was obtained from the direct effect of brand awareness variables on brand trust and the direct effect of brand trust variables on variable brand loyalty so that indirect effects. This can be interpreted that there is an indirect effect of brand association and brand awareness of brand loyalty through brand trust, and the higher brand trust, brand loyalty will increase.Keyword : Brand Association, Brand Awareness, Brand Trust, Brand Loyalty

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Customer Relationship Management dalam Meningkatkan Loyalitas Nasabah Bank BNI UNPAD

Manajemen dan Kewirausahaan ◽

10.31317/jmk.9.2.1-23.2018 ◽

2018 ◽

Vol 9 (2) ◽

pp. 1

Author(s):

Puti Embun Sari

Keyword(s):

Path Analysis ◽

Customer Relationship Management ◽

Customer Loyalty ◽

Relationship Management ◽

Sampling Technique ◽

Customer Relationship ◽

Analysis Tool ◽

Purposive Sampling ◽

Branch Office

This study aimed to determine Customer Relationship Management at UNPAD Branch Office of BNI and also to recognize the influence of CRM exchange of emotions, exchange of knowledge, and exchange of acts through the customer loyalty at UNPAD Branch Office of BNI. The obtained data in this study are from the questioners-consisted of 16 questions that distributed among the 100 customers at UNPAD Branch Office of BNI. The sampling technique used is purposive sampling. Analysis tool that used to test the hypothesis is path analysis. The result of descriptive hypothesis shows that UNPAD Branch Office of BNI has leaving a satisfactory CRM exchange of emotions, exchange of knowledge, and exchange of acts. At the same time, The result of verification hypothesis shows that the customer loyalty at UNPAD Branch Office of BNI are significantly influenced by CRM exchange of emotions and exchange of acts, both partially and simultaneously. But has no partially effect between exchange of knowledge through customer loyalty.

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