scholarly journals MENELISIK PERSEPSI PERILAKU MILENIAL PENGGUNA INSTAGRAM DI ERA NEW NORMAL

2021 ◽  
pp. 1087
Author(s):  
Ni Putu Novia Periantini ◽  
Gede Sri Darma
Keyword(s):  
Consumer Behavior ◽  
Qualitative Approach ◽  
New Normal ◽  
Age Range ◽  
Depth Interviews

This study aims to determine the perception of millennial behavior of Instagram users in the new normal era related to the implementation of customer path 5A. Consumer behavior has changed as a result of the new normal era. The application of customer path 5A can be seen from the millennial behavior of Instagram users starting from the Aware, Appeal, Ask, Act, and Advocate stages. The brand provider company must be a mentor throughout the customer stages from the Aware or awareness stage to the Advocate or endorsement stage. Business actors really hope that there will be an Act and Advocate process for products offered to consumers during this new normal era. This study uses a qualitative approach to dig deeper into the millennial behavior of Instagram users through customer path 5A. Data was collected through in-depth interviews with 10 millennial female informants with an age range of 18-24 years who are followers of the Instagram account @wimy_store. This study indicates that not all informants go through every stage of the 5A customer path starting from the Aware, Appeal, Ask, Act and Advocate stages. 2 Informants only went through the Aware, Appeal, and Ask stages, Act or purchase actions were not carried out due to considerations of the Covid-19 pandemic so that they paid more attention to needs, Advocate was not carried out because there had never been an Act before.

scholarly journals Perilaku Konsumen Pengguna Instagram di Era Marketing 4.0

2019 ◽  
Vol 16 (4) ◽  
pp. 20
Author(s):  
Luh Putu Indah Kencana Putri
Keyword(s):  
Consumer Behavior ◽  
Qualitative Approach ◽  
Unique Pattern ◽  
Digital World ◽  
Digital Development ◽  
Depth Interviews

ABSTRACTThe study used a qualitative approach with a method of collecting data through in-depth interviews with 10 informants who were followers of the  @tubbeautystore  Instagram account. The purpose of this study is to explore the five stages of consumer behavior in the Marketing 4.0 era or what is called new customer path 5A. The results of this study indicate that informants obtained information through endorsers and also the activities of colleagues on Instagram until the informants were in the aware stage. All informants follow the @tubbeautystore Instagram account as an act of appeal. The informant wants to get information as soon as possible when there is information about the product needed (ask). Although currently digital development is very easy for activities, informants are still very comfortable to shop offline (act). Satisfied informants then recommend the TUB Beauty Store to other colleagues (advocate). Some informants do not go through all stages in customer path 5A. The conclusion of this study is that Instagram can help in the stage of awareness when companies use endorsers and hashtag services. When someone is interested they will take action following the account. After they are interested they tend to want to get information quickly. But even though the digital world allows all activities to be faster and easier, some are still convenient for shopping offline. And when satisfied, will undoubtedly recommend to others. The unique pattern of 5A consumer behavior is not always in the form of a serial.

scholarly journals Konsep Diri dan Keterbukaan Diri Remaja Broken Home yang Diasuh Nenek

2018 ◽  
Vol 3 (5) ◽  
pp. 685
Author(s):  
Luthfita Cahya Irani ◽  
Eko Pramudya Laksana
Keyword(s):  
Qualitative Approach ◽  
Self Concept ◽  
Self Disclosure ◽  
Broken Home ◽  
Age Range ◽  
The Village ◽  
Depth Interviews

<p><strong>Abstract:</strong> The aim of our study was to find out the children of divorced couples’s self-concept and self-disclosure who raised by their grandmother (grand parenting). This study used a qualitative approach - a case study. Subjects were two adolescents who live in the Village of Blitar City with an age range of 12—14 years. We use in-depth interviews, observations and document studies to collect data. Results show that subject’s saw themselves as a bad individual, bad influence, and being underestimated. Subject’s self-disclosure shows that they have lack of self-disclosure, easily offended by critiscm, lack of trust in others, and rigid.</p><strong>Abstrak:</strong><em> </em>Penulisan artikel bertujuan untuk mengetahui gambaran konsep diri dan keterbukaan diri remaja <em>broken home</em> yang diasuh nenek (<em>grand parenting). </em>Penelitian ini menggunakan<em> </em>pendekatan kualitatif dengan studi kasus. Subjek ialah dua remaja yang tinggal di desa Rembang, Kota Blitar dengan rentang usia 12—14 tahun. Teknik pengumpulan data menggunakan wawancara mendalam, observasi, dan studi dokumen. Hasil menunjukkan konsep diri subjek memiliki karakteristik menganggap diri sebagai individu yang tidak baik, pembawa pengaruh buruk, dipandang rendah orang lain. Keterbukaan diri subjek menunjukkan gambaran sikap yang cenderung tertutup pada orang lain, mudah tersinggung ketika menerima kritik orang lain, kurang bisa mempercayai orang lain, dan kaku.

PERILAKU KONSUMEN VEGETARIAN DI SAMARINDA DAN STRATEGI PENGEMBANGAN

2017 ◽  
Vol 21 (2) ◽  
pp. 49-58
Author(s):  
Willyamto Sutardjo Liu
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Swot Analysis ◽  
Home Delivery ◽  
Development Strategies ◽  
Qualitative Approach ◽  
Literature Study ◽  
Good Service ◽  
Internet Media ◽  
Swot Matrix

This study aims to examine consumer behavior, customer satisfaction and development strategies that can support or hinder the development of vegetarian restaurants Fortunate Coffee using SWOT analysis. Research with qualitative approach using an analytical process begins with a browse through all the data available from the following sources using literature study, internet media, interviews, and questionnaires.Findings from this study showed that a vegetarian restaurant Fortunate Coffee has many advantages that can support the development of, among other strategic place and cozy, reasonable prices, good service, taste the food was pretty good, and have the product in Samarinda recently sold in Fortunate Coffee vegetarian restaurant that is Bread Vegan. Through of the findingsstrength, weakness, opportunity, threats, then difomulasikan into the SWOT matrix and eventually found a few strategies, namely strategies SO (strength-opportunity) flavorenhancing its menu. ST Strategy (strength-threats) maintain selling prices to remain stable. WO Strategy (weakness-opportunity) held activities such as seminars vegetarian and exciting events. WT Strategy (Weakness-threats), an improvement in consumer promotions, the need for special training to waiters in service procedures, innovations in the form of home delivery.

PETANI KUNINGAN DALAM PUSARAN KONFLIK KELAS

1970 ◽  
Vol 13 (2) ◽  
Author(s):  
Nanang Susanto
Keyword(s):  
Climate Change ◽  
Land Use ◽  
Action Research ◽  
Participatory Action Research ◽  
Soil Nutrients ◽  
Qualitative Approach ◽  
Participatory Action ◽  
Cost Of Production ◽  
Depth Interviews ◽  
Participatory Observation

Penelitian ini menguji teori Marx yang mengatakan bahwa dalam proses kapitalisasi, petani lahan kecil akan tergusur oleh petani lahan besar. Penelitian ini menggunakan pendekatan kualitatif dengan metode Participatory Action Research (PAR). Menggunakan teknik observasi partisipasi di lapangan, studi ini melakukan wawancara mendalam terhadap petani. Analisis data yang digunakan bersifat induktif. Penelitian ini menghasilkan kesimpulan, bahwa teori Marx tidak terjadi di malar Aman. Adapun penyebab menurunnya pertanian disebabkan menurunnya unsur hara tanah, mahalnya biaya produksi, alih fungsi lahan dan perubahan cuaca. Sedangkan strategi petani lahan kecil untuk mempertahankan kehidupan yaitu melakukan pola tanam tumpang sari, melakukan pekerjaan tambahan, dan mengatur keuangan.This study examines Marx's theory which says that in the process of capitalization, small land farmers will be displaced by large land farmers. This study uses a qualitative approach with the method of Participatory Action Research (PAR). Using the techniques of participatory observation in the field, the study conducted in-depth interviews on farmers. Analysis of the data used is inductive. This study led to the conclusion that Marx's theory does not happen in Aman malar. The cause of the decline of agriculture due to declining soil nutrients, the high cost of production, land use and climate change. While the strategies of small land farmers to sustain life is to do the planting patterns of intercropping, do extra work, and manage finances.

EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 165-174
Author(s):  
Ambara Purusottama ◽  
Teddy Trilaksono ◽  
Ari Ardianto
Keyword(s):  
Financial Constraints ◽  
Small And Medium Enterprises ◽  
Human Resources Management ◽  
Qualitative Approach ◽  
Human Resource Managers ◽  
Employer Branding ◽  
Resources Management ◽  
Resource Managers ◽  
Medium Enterprises ◽  
Depth Interviews

This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises

scholarly journals Involvement of Higher Education in Building Human Resources Character in the Era of Globalization

2015 ◽  
Vol 8 (11) ◽  
pp. 148
Author(s):  
Ishomuddin Ishomuddin
Keyword(s):  
Higher Education ◽  
Human Resources ◽  
Qualitative Approach ◽  
Academic Program ◽  
Master Plan ◽  
Development Programs ◽  
Collection Method ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Source Of Information

<p class="apa">In general, the objectives of this study were to explain the role played by universities in improving its human resources are office holders, lecturers, and students, explain the program what is being done related to the improvement of human resources, and explains the non-academic program to support the implementation of a program that has been prepared so as to ensure the creation of academic atmosphere and moral. This research is using a qualitative approach. Data collection method is observation, in-depth interviews, and documentation. After determining the selected object, it is then determined subjects and informants who serve as a source of information, other than information derived from observation and documents. The data obtained were analyzed using qualitative descriptive. From these results it can be concluded that in the current era of globalization sensitize the managers of private universities to constantly make changes both in management of students, lecturers, and academic. Of the top ten universities in East Java, which is the object of research has done on average conditionally adjustment and in accordance with their respective capabilities to actualize development programs as outlined in the master plan and development plan strategy as a guide.</p>

scholarly journals Analysis of WhatsApp Groups Usage in Primary Schools during the Covid-19 Pandemic

2021 ◽  
Vol 13 (3) ◽  
pp. 1715-1722
Author(s):  
Rahmaini Rahmaini
Keyword(s):  
Online Learning ◽  
Distance Learning ◽  
Primary Schools ◽  
Field Studies ◽  
Qualitative Approach ◽  
Depth Interviews

In the Covid-19 pandemic, distance learning is used as a method of teaching rather than learning methodologies. This research aims to investigate the implementation of distance learning through WhatsApp Group (WAG) at Private Madrasah Ibtidaiyah in Bambel Kutacane, Southeast Aceh. This research uses a qualitative approach and gathered data by conducting in-depth interviews and documentation studies (field studies). The result of the research showed that distance learning carried out by madrasah using WAG is practised in three aspects, namely (1) learning, (2) assignment and (3) assessment. Even so, socialisation and debriefing are still needed for teachers to operate online learning effectively and efficiently, both through training organised by external and internal madrasas as well as the willingness of teachers to learn self-taught.

scholarly journals History, Stigma, and Adiluhung Values Reyog Obyog (Cultural Studies in Indonesia)

2021 ◽  
Vol 58 (2) ◽  
pp. 995-1002
Author(s):  
Rido Kurnianto, Nurul Iman, Sigit Dwi Laksana
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Data Reduction ◽  
Qualitative Approach ◽  
Performance Model ◽  
Historical Aspect ◽  
Data Presentation ◽  
The Public ◽  
Analysis Technique ◽  
Depth Interviews

This study aims to describe Reyog Ponorogo from the historical aspect, the negative stigma that has accompanied its development, and local wisdom that spreads to all its components. This problem is studied using a qualitative approach. Data collection techniques using in-depth interviews with data collection tools is the researcher himself as a key instrument. The data analysis technique used in this research is descriptive analytical with the process of data reduction, data presentation, and conclusion drawing. The findings of this study are as follows; (1) Reyog Obyog is an important and inseparable part of Reyog Ponorogo. In fact, it is very possible that Reyog Obyog is the origin of the Reyog Ponorogo which has developed and is known to the public today; (2) Reyog Obyog performance model which tends to be free, not bound by standards, is performed in the audience and is predominantly filled with entertainment, in its development various negative stigmas have emerged in the community, namely eroticism, drunkenness, and mystical performance rituals; (3) The Reyog Obyog has a great value in the form of a noble life guidance which is strategic enough to be used as a medium for building civilization.

scholarly journals THE URGENCY OF RELIGIOUS FORUM AS THE BASIS OF EDUCATION FOR CORRUPTION PREVENTION AMONG GOVERNMENT OFFICIALS (A MULTI-SITE STUDY IN MALANG RAYA GOVERNMENT MOSQUES)

2021 ◽  
Vol 9 (1) ◽  
pp. 187-206
Author(s):  
Ahmad Barizi ◽  
Siti Rohmah ◽  
Moh. Anas Kholish
Keyword(s):  
Cultural Capital ◽  
Shock Therapy ◽  
Qualitative Approach ◽  
Religious Activities ◽  
Government Officials ◽  
City Hall ◽  
The Government ◽  
Corruption Prevention ◽  
Depth Interviews

This article aims to determine the construction of the thoughts of preachers and preachers about the urgency of preventing corruption through religious forums at the Greater Malang Government mosque. In addition, this study also aims to identify and analyze the role of spiritual forums in the Greater Malang Government mosque in preventing corruption. The approach used in this study is a qualitative approach by making in-depth interviews, observations, and documentation as data collection techniques. The results of this study indicate that the construction of preachers and preachers about the urgency of religious forums as a basis for preventing and fighting corruption in Malang Raya has strong potential as well as cultural capital to inject the awareness of the mustami', most of whom are officials. There are construction variants among the preachers and preachers at the Government Mosque of Malang Raya. The constructions in question include theological buildings, Sufism, jinayah fiqh, eschatological constructions, and qawaidul fiqhiyah. Meanwhile, the role of preventing and fighting corruption at the Baiturrohim Mosque in Malang City Hall through religious forums has been carried out. However, studies on the theme of corruption are not explicitly discussed but are tucked away in various themes of sermons and lectures. Likewise, what happened at the Baiturrahman Grand Mosque, Malang Regency, and An Nuur Mosque, Batu City, several momentums of religious forums that were used as the basis for preventing and fighting corruption were expressed in religious activities such as cults, weekly and monthly recitations, Friday sermons, and commemorations. Islamic holidays. Through religious forums, preachers play a significant role as spiritual generators to bring about social change. This effort is carried out as shock therapy for officials so that they can behave honestly and trustworthy.

scholarly journals Selling Time Strategy dan Dampaknya terhadap Kesejahteraan Petani Garam

2020 ◽  
Vol 3 (2) ◽  
pp. 154
Author(s):  
M. Munir Syam AR ◽  
Djoko Nestri Kwartatmono
Keyword(s):  
Large Scale ◽  
Sampling Technique ◽  
Qualitative Approach ◽  
High Salt ◽  
Small Farmers ◽  
Snowball Sampling ◽  
Direct Selling ◽  
Welfare Level ◽  
The Impact ◽  
Depth Interviews

AbstrakPenelitian ini bertujuan untuk mengeksplorasi faktor yang mendorong petani garam untuk menjual garam pasca panen/pungut secara langsung atau tidak langsung dan menganalisis dampak penerapan strategi tersebut terhadap tingkat kesejahteraan petani garam. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Penelitian ini dilakukan di Desa Karanganyar, Kec. Kalianget, Kab. Sumenep. Objek dalam penelitian ini difokuskan pada produk garam. Teknik sampling yang digunakan adalah snowball sampling dengan informan yang berasal dari petani garam dari desa Karanganyar. Data diperoleh melalui observasi, dokumentasi dan indepth interview secara langsung kepada informan. Hasil penelitian ini menunjukkan bahwa terdapat empat faktor yang mempengaruhi petani garam dalam menerapkan strategi penjualan langsung atau tidak langsung yaitu harga garam, kebutuhan, kuantitas hasil produksi, dan gudang penyimpanan. Ketika harga garam mahal maka petani garam akan menggunakan strategi penjualan langsung. sebaliknya, ketika harga turun petani kecil tidak memiliki pilihan strategi selain menjual langsung tetapi petani dengan  skala besar lebih fleksibel.Kata Kunci: Garam, Kesejahteraan, Strategi AbstractThis study aims to explore the drivinf factors of salt farmers to sell salt directly or indirectly and analyze the impact of implementing this strategy on the welfare level of salt farmers. This study uses a descriptive qualitative approach. This research was conducted in Karanganyar Village, Kalianget, Sumenep district.. The object of this study is focused on salt products. The sampling technique used snowball sampling with informants who came from salt farmers from Karanganyar village. Data obtained through observation, documentation and in-depth interviews with informants. The results of this study indicate that there are four factors that influence salt farmers in implementing direct or indirect sales strategies, namely the price of salt, needs, quantity of production, and warehouse. When the price of salt is high, salt farmers will use a direct selling strategy. otherwise when prices fall small farmers have no choice of strategy other than selling directly but large scale farmers are more flexible.Keywords: Salt, Welfare, Strategy

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