PENGARUH IMPLEMENTASI TOTAL QUALITY MANAGEMENT TERHADAP KEPUASAN PELANGGAN
This research was conducted at Kober Mie Setan. The number of samples taken as many as 150 people Kober Mie customer. Data collection done through questionnaires. Based on the results of the analysis it wasfound that the variable focus on customers, obsession with quality, teamwork and continuous improvement simultaneously had significant effect on customer satisfaction. The results of testing the partial test hypothesis revealed that each variable focused on the customer, obsession with quality, teamwork and continuous improvement had a significant positive effect customer satisfaction. From the results of the partial test it is known that the focus variable on the customer is the most dominant variable affecting customer satisfaction. The coefficient determination of 0.731 shows that 73.1 percent variations in customer satisfaction can be explained by four independent variables used the regression equation, while the sisas are 26.9 percent explained other variables outside the four variables used this study. Keywords: customer satisfaction, operations management, total quality management