scholarly journals FASHION INVOLVEMENT MEMPENGARUHI EMOSI POSITIF DAN HEDONISME TERHADAP IMPULSIVE BUYING DI GERAI ZARA BALI

2020 ◽  
Vol 9 (10) ◽  
pp. 3443
Author(s):  
Celina Andika Mulia ◽  
A.A. Gd. Agung Artha K.
Keyword(s):  
Positive Emotion ◽  
Positive Emotions ◽  
Relevant Study ◽  
Study Materials ◽  
Fashion Products ◽  
Inner Model ◽  
Impulsive Buying ◽  
Positive Effect ◽  
Practical Implications ◽  
Fashion Involvement

The purpose of this study is to find out how fashion involvement affects positive emotions and hedonism to impulsive buying consumer fashion products in the context of shopping. By using a fashion involvement model, this research was developed to explore the factors that have an impact on impulsive buying by positive emotions and hedonism. The model was tested through questionnaires from 85 respondents who had been shopping at Zara Bali. The analysis used is outter model and inner model which result obtained through PLS program. The results of the study found that fashion involvement, positive emotions and hedonism have a positive effect on impulsive buying. The implications of this study bring fashion involvement to contribute to positive emotions and hedonism to impulsive buying. The theoretical implications of this study are expected to serve as relevant study materials and add a reference to the variables studied. The practical implications obtained that the results of this study is expected to be a consideration in determining the company's marketing strategy. Keywords: fashion involvement; positive emotion; hedonism; impulsive buying.

scholarly journals PENGARUH EMOSI POSITIF DAN EKUITAS MEREK TERHADAP PEMBELIAN IMPULSIF WANITA

2019 ◽  
Vol 3 (1) ◽  
pp. 70-78
Author(s):  
Moudy Nitazya Dwi Putri ◽  
Ita Juwitaningrum ◽  
Diah Zaleha Wyandini
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Analysis Techniques ◽  
Female Consumers ◽  
Impulsive Buying ◽  
Impulse Buying Tendency

This study aimed to determine the effect of positive emotions and brand equity on impulsive buying on female consumers. The research used the quantitative method with 414 female consumers. The instruments were the Dispositional Positive Emotion Scale, Brand Equity Scale, and The Impulse Buying Tendency Scale. The data analysis techniques which is used in this research is multiple regression. The results show that positive emotions had no effect on impulsive buying. Furthermore this study also show that brand equity has a direct effect on impulsive buying

scholarly journals role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying

2021 ◽  
Vol 8 (1) ◽  
pp. 70-82
Author(s):  
Made Diah Kencana Sari ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Impulsive Buying ◽  
Pls Analysis ◽  
Fashion Involvement

This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying.

scholarly journals PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING MELALUI POSITIVE E-MOTION SEBAGAI VARIABEL INTERVENING

2021 ◽  
Vol 4 (1) ◽  
pp. 1-14
Author(s):  
Selastri Niati Siahaan ◽  
Putri Dwi Cahyani ◽  
Henny Welsa
Keyword(s):  
Purchase Intention ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
The Relationship ◽  
Positive Effect ◽  
Fashion Involvement

Impulse Buying merupakan perilaku membeli yang tidak disadari karena adanya pertimbangan unyuk membeli yang terjadi sebelum memasuki toko. Metode kuantitatif digunakan dalam penelitian ini dengan sampel  dalam studi ini yaitu pelanggan Outlet Biru Yogyakarta sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner skala likert. Teknik analisis yang digunakan yaitu dengan sobel test untuk mengetahui apakah ada hubungan melalui variabel mediasi yang memiliki kekuatan signifikan memediator dalam hubungan tersebut.  Hasil penelitian membuktikan bahwa Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap variabel Positive Emotion, variabel Positive Emotion tidak berpengaruh positif secara signifikan terhadap variabel Impulse Buying, variabel Fashion Involvement berpengaruh positif dan signifikan terhadap variabel Impulse Buying, variabel Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying.AbstractImpulse Buying is unconscious buying behavior because of the consideration or purchase intention that was formed before entering the store. The quantitative method used in this study with the sample in this study, namely the customer of Outlet Biru Yogyakarta as many as 100 respondents. The data collection technique used a Likert scale questionnaire. The analysis technique used is the sobel test to determine whether there is a relationship through the mediating variable which has a significant power to mediate in the relationship. The results of the study prove that Fashion Involvement has a positive and significant effect on the Positive Emotion variable, the Shopping Lifestyle variable has a positive and significant effect on the Positive Emotion variable, the Positive Emotion variable does not have a significant positive effect on the Impulse Buying variable, the Fashion Involvement variable has a positive and significant effect on the Impulse Buying variable, the Shopping Lifestyle variable has a positive and significant effect on the Impulse Buying variable.Keywords:Fashion Involvement; Impulse Buying; Positive Emotion; Shopping Lifestyle

scholarly journals PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING

2019 ◽  
pp. 287
Author(s):  
I Kadek Bramantya Abdy Pangestu ◽  
I Wayan Santika
Keyword(s):  
Path Analysis ◽  
Significant Influence ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Test Results ◽  
Hedonic Consumption ◽  
Fashion Products ◽  
Analysis Technique ◽  
Fashion Involvement

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.

scholarly journals Compassion and Workplace Incivility: Implications for Open Innovation

2021 ◽  
Vol 7 (1) ◽  
pp. 95
Author(s):  
Sung-Hoon Ko ◽  
Jongsung Kim ◽  
Yongjun Choi
Keyword(s):  
Open Innovation ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Negative Relationship ◽  
Workplace Incivility ◽  
Mediation Effect ◽  
Positive Leadership ◽  
Compassion At Work ◽  
The Relationship ◽  
Practical Implications

The purpose of this study was to examine mechanisms of how compassion experienced by employees affects workplace incivility. Specifically, this study aimed to explore the double mediation effect of positive emotion and leadership on the relationship between compassion and workplace incivility. Empirical results using survey data from 304 employees in South Korea confirm that employees who experience compassion at work are less likely to engage in workplace incivility. More importantly, positive emotions and positive leadership sequentially mediate the negative relationship between compassion and workplace incivility. The theoretical and practical implications are of this are also discussed.

Impact of individual cultural values on hotel guests’ positive emotions and positive eWOM intention

2018 ◽  
Vol 30 (3) ◽  
pp. 1769-1787 ◽  
Author(s):  
Ji Wen ◽  
Yaou Hu ◽  
Hyun Jeong Kim
Keyword(s):  
Cultural Values ◽  
Positive Emotions ◽  
Cognitive Appraisal ◽  
Appraisal Theory ◽  
Psychological Process ◽  
Content Type ◽  
Positive Effects ◽  
Cognitive Appraisal Theory ◽  
Positive Effect ◽  
Practical Implications

Purpose The purpose of this study is to extend cognitive appraisal theory by integrating customers’ individual difference factors, specifically cultural values. This study examines the effect of individual cultural values on hotel customers’ positive emotions and electronic word-of-mouth (eWOM) creation intention. Design/methodology/approach Online surveys were administered via MTurk. Adults with a recent hotel stay were invited to participate in this study. In all, 331 valid questionnaires were used for data analysis. Findings The results show that collectivism, indulgence and power distance have positive effects on pride, and that indulgence has a positive effect on pleasure. Both pleasure and pride have significant impacts on eWOM creation intention, with the effect of pleasure being stronger. Practical implications This study deepens hotel practitioners’ understanding of the formation of hotel guests’ eWOM creation intention and offers suggestions on how to facilitate eWOM advocacy. Originality/value This study highlights the versatility of cognitive appraisal theory with the inclusion of individual cultural values in the hotel eWOM context. This study delineates the underlying psychological process of how individual cultural values lead to positive eWOM intention via positive emotions that hotel guests experience during their visit. This psychological process is understudied, yet critical for the success of hotel companies that cater to many culturally diverse guests.

Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Faizal Ardiyanto
Keyword(s):  
Positive Emotion ◽  
Department Store ◽  
Department Stores ◽  
Buying Behavior ◽  
Managerial Implication ◽  
Impulsive Buying ◽  
Time Availability ◽  
Unplanned Buying ◽  
Buying In ◽  
Yogyakarta City

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.

Protector and Casualty

2019 ◽  
pp. 495-522
Author(s):  
Meg Dennison ◽  
Katie McLaughlin
Keyword(s):  
Early Life ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Protective Factor ◽  
Mental Health Problems ◽  
Positive Emotionality ◽  
Early Life Adversity ◽  
Adverse Experiences ◽  
Wide Range ◽  
Positive Valence

Early-life adversity is associated with elevated risk for a wide range of mental disorders across the lifespan, including those that involve disruptions in positive emotionality. Although extensive research has evaluated heightened negative emotionality and threat processing as developmental mechanisms linking early-life adversity with mental health problems, emerging evidence suggests that positive emotions play an integral, but complex, role in the association of early-life adversity with psychopathology. This chapter identifies two pathways through which positive emotion influences risk for psychopathology following early-life adversity. First, experiences of early-life adversity may alter the development of the “positive valence system”, which in turn increases risk for psychopathology. Second, the association between adversity and psychopathology may vary as a function of individual differences in positive emotionality. We consider how the development of positive emotionality—measured at psychological, behavioral and neurobiological levels—may be altered by early-life adversity, creating a diathesis for psychopathology. We additionally review evidence for the role of positive emotion, measured at multiple levels, as a protective factor that buffers against the adverse impacts of adversity. In integrating these two roles, it is proposed that characteristics of environmental adversity, including developmental timing, duration, and type of adversity, may differentially impact the development of positive emotionality, leading to a better understanding of risks associated with specific adverse experiences. Methodological issues regarding the measurement of adverse environments as well as implications for early intervention and treatment are discussed.

Inducing Amusement in the Laboratory and Its Moderation by Experiential Approach

2021 ◽  
pp. 003329412110079
Author(s):  
Danette Abernathy ◽  
Robert D. Zettle
Keyword(s):  
Emotion Regulation ◽  
College Student ◽  
Negative Affect ◽  
Regression Models ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Negative Mood ◽  
Relative Ability ◽  
Experiential Approach ◽  
Dispositional Differences

The relative ability of four comedic sketches to induce amusement in the laboratory and its moderation by dispositional differences in experiential approach as a form of positive emotion regulation were investigated. College student participants reported significant and equivalent diminished levels of negative affect relative to baseline following each sketch, while the level of positive affect induced by The Office exceeded that elicited by two of the three other sketches as well as by a top-ranked French comedic film clip. Regression models indicated that the two subscales of the Experiential Approach Scale and their interaction accounted for significant variability in negative mood reductions following the sketches. Unexpectedly, college student participants who enjoyed the greatest decrement in negative affect reported a regulation style in which anxiously clinging to positive emotions dominates over sustaining and savoring them. The limitations of this project and implications of its findings for laboratory inductions of amusement, as well as further investigations of its possible moderation by experiential approach as form of positive emotion regulation are discussed.

Joy in the Workplace: A Scoping Review of Positive Emotion and Electroencephalogram

2020 ◽  
Vol 64 (1) ◽  
pp. 1493-1497
Author(s):  
Yaqoub Yusuf ◽  
Jodi Boutte’ ◽  
Asante’ Lloyd ◽  
Emma Fortune ◽  
Renaldo C. Blocker
Keyword(s):  
Real Time ◽  
Scoping Review ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Wearable Sensors ◽  
Recent Advances ◽  
Electrode Systems ◽  
Electroencephalogram Eeg ◽  
Occupational Settings

A workplace that is a conduit for positive emotions can be important to employees retention and can contribute optimal levels of productivity. Validated tools for examining emotions are primarily subjective and retrospective in nature. Recent advances in technology have led to more novel and passive ways of measuring emotions. Wearable sensors, such as electroencephalogram (EEG), are being explored to assess cognitive and physical burdens objectively and in real-time. Therefore, there exists a need to investigate and validate the use of EEG to examine emotions objectively and in real-time. In this paper, we conducted a scoping review of EEG to measure positive emotions and/or indicators of joy in the workplace. Our review results in 22 articles that employ EEG to study joy in occupational settings. Three major themes identified in the analysis include (1) EEG for symptoms detection and outcomes, (2) Populations studied using EEG, and (3) EEG electrode systems.

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