scholarly journals PENGARUH EMOSI POSITIF DAN EKUITAS MEREK TERHADAP PEMBELIAN IMPULSIF WANITA

2019 ◽  
Vol 3 (1) ◽  
pp. 70-78
Author(s):  
Moudy Nitazya Dwi Putri ◽  
Ita Juwitaningrum ◽  
Diah Zaleha Wyandini
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Quantitative Method ◽  
Positive Emotion ◽  
Positive Emotions ◽  
Impulse Buying ◽  
Analysis Techniques ◽  
Female Consumers ◽  
Impulsive Buying ◽  
Impulse Buying Tendency

This study aimed to determine the effect of positive emotions and brand equity on impulsive buying on female consumers. The research used the quantitative method with 414 female consumers. The instruments were the Dispositional Positive Emotion Scale, Brand Equity Scale, and The Impulse Buying Tendency Scale. The data analysis techniques which is used in this research is multiple regression. The results show that positive emotions had no effect on impulsive buying. Furthermore this study also show that brand equity has a direct effect on impulsive buying

scholarly journals Analisis Online Impulse Buying dengan menggunakan Framework SOR

2018 ◽  
Vol 8 (2) ◽  
pp. 19
Author(s):  
Muhammad Taufik Syastra ◽  
Yvonne Wangdra
Keyword(s):  
Economic Development ◽  
Data Analysis ◽  
Electronic Commerce ◽  
Descriptive Analysis ◽  
Impulse Buying ◽  
Analysis Techniques ◽  
A Value ◽  
Impulsive Buying

Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce

scholarly journals Analisis Online Impulse Buying dengan menggunakan Framework SOR

2018 ◽  
Vol 8 (2) ◽  
pp. 133
Author(s):  
Muhammad Taufik Syastra ◽  
Yvonne Wangdra
Keyword(s):  
Economic Development ◽  
Data Analysis ◽  
Electronic Commerce ◽  
Descriptive Analysis ◽  
Impulse Buying ◽  
Analysis Techniques ◽  
A Value ◽  
Impulsive Buying

Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce

scholarly journals Relationship of Conformity with Adolescent Impulsion Buying Behavior on Fashion Products in Marketplace with Self-Control as a Moderating Variable

2021 ◽  
Vol 9 (2) ◽  
pp. 133-143
Author(s):  
Egi Vizya Adri ◽  
Dedi Setiawan ◽  
Okuard Methindo
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Control Variable ◽  
Multiple Linear Regression Analysis ◽  
The Self ◽  
Self Control ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Fashion Products ◽  
Impulsive Buying

The aim of this study is to determine the effect of conformity on adolescent impulsive buying behavior on fashion products in the marketplace moderated by self-control. The research method used in this research is quantitative.  The data collection used in this research is by sharing the questionnaire in the form of Google Form starts from July to September. The researchers use non-probability sampling method with voluntary response sampling. Respondents in this study are 150 teenagers. The data analysis technique used in this research is multiple linear regression analysis. Based on the results of data analysis carried out, it is found that there is a significant relationship between conformity to adolescent impulsive buying behavior. Furthermore, the self-control variable as a moderating variable also has a significant effect on the independent and dependent variables in this study. The results of the study found that the conformity variable (X) simultaneously affected the impulsive buying variable (Y) by 73.1%, while 26.9% is influenced by other variables outside the regression equation or variables that are not examined. Other than that, the self-control as the moderation variable can moderate the effect between conformity and impulse buying in adolescents. For further research, there needs other variables that can be conducted to know what affects impulse buying with conducting to other types of society other than an adolescent.

scholarly journals The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi

2019 ◽  
Vol 10 (3) ◽  
pp. 50 ◽  
Author(s):  
Sana Hussain ◽  
Danish Ahmed Siddiqui
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Insignificant Effect ◽  
Impulsive Buying ◽  
Impulse Purchase ◽  
Store Environment ◽  
Impulse Buying Tendency

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don’t need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn’t find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that’s why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.

scholarly journals PENGARUH PENGEMBANGAN KARIR DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA PEGAWAI PADA BADAN PELAKSANAPENYULUHAN DAN KETAHANAN PANGAN KOTA SUNGAI PENUH

2017 ◽  
Vol 2 (1) ◽  
pp. 72
Author(s):  
Ferry Siswadhi
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Collection Method ◽  
Analysis Techniques ◽  
Data Collection Method ◽  
Variable Population

<p><em>The aim of this research was to determine how much influence application leadership and environment work in </em><em>the office of </em><em>Gunung Kerinci regency with </em><em>performance </em><em>of employee.This research used quantitative method since researcher wanted to determine the measurement of X and Y variable. Population in this study is 32 people. Sampling technique used is a </em><em>full sampling</em><em> as many as 17 people. </em><em>Data analysis techniques in this study ismultiple regresion analysis and coefficient of determination analysis.Questionaires were used as a tool in data collection method. The findings show that all hypothesis were proved to be significant </em><em>leadership and environment work </em><em>have a positive and significantinfluence with </em><em>performance of employee</em><em>. The implies that played as important role</em><em>leadership and environment work </em><em>(individualy or simultaneously) in developing performance </em><em>of employee.</em><em></em></p>

scholarly journals Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable

2021 ◽  
Vol 11 ◽  
Author(s):  
Raden Hanif Arga Suryana ◽  
Dewi Komala Sari
Keyword(s):  
Data Analysis ◽  
Positive Emotion ◽  
Sampling Method ◽  
Sem Analysis ◽  
Impulse Buying ◽  
Price Discount ◽  
Purposive Sampling ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Visual Merchandising

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion

scholarly journals Financial Literacy on Impulsive Buying Behavior in Y Generation

2020 ◽  
Vol 1 (1) ◽  
pp. 70-75
Author(s):  
Nur Aini Anisa ◽  
Syamsul Arifin ◽  
Lis Setyowati ◽  
Nur Hidayah ◽  
Aisyah Darti Megasari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Financial Literacy ◽  
Linear Regression Analysis ◽  
Early Adulthood ◽  
Sampling Technique ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Impulsive Buying

Impulse buying is a phenomenon that can occur in all generations but more done by the generation that undergoes a change that is the age of adolescents who step on the early adulthood of the Y generation who actually do not have the financial ability to meet their needs. This study aims to analyze the influence of financial literacy on the impulsive buying behavior of online products in Y generation. This research is a descriptive research type, with a quantitative approach. The population of 733 students. The sampling technique used in this research is nonprobability sampling by using purposive sampling type with sample of 142 students. The subject of this research is the students of university. Data collection technique using questionnaire. Data were analyzed using linear regression analysis. The result of data analysis shows that there is influence of financial literacy on impulse buying behavior of online product in Y generation. It means the higher the student's financial literacy, the lower the impulse buying behavior. Conversely, the lower the student's financial literacy, the higher the impulse buying behavior. Data were analyzed using linear regression analysis. The result of data analysis shows that financial literacy has negative effect, but significant to impulsive buying behavior of online product in Y generation. It means The higher student's financial literacy, the lower impulse buying behavior. Conversely, the lower student's financial literacy, the higher impulse buying behavior.

scholarly journals Celebrity worship dan Impulsive buying pada Penggemar KPOP Idol

2020 ◽  
Vol 2 (2) ◽  
pp. 91-100
Author(s):  
Nadine Denita Asrie ◽  
Dian Misrawati
Keyword(s):  
Sampling Technique ◽  
Attitude Scale ◽  
Reliability Coefficient ◽  
Impulse Buying ◽  
Snowball Sampling ◽  
Cronbach Alpha ◽  
Impulsive Buying ◽  
Alpha Reliability ◽  
Impulse Buying Tendency ◽  
The Impact

This study aimed to determined and explained the impact of celebrity worship on impulsive buying of idol merchandise, in this study specifically on BTS merchandise. A sample of 303 respondents were teenagers aged 13 – 21 years who loved the idol group, BTS. The sampling technique uses a snowball-sampling technique. The measuring instrument used is The Impulse Buying Tendency which has been modified with the Cronbach alpha reliability coefficient of 0.862 and the Celebrity Attitude Scale which has been modified with the Cronbach alpha reliability coefficient of 0.901. The result showed that celebrity worship had an effect on impulsive buying on BTS merchandise with an R2 value of 0.278. The results of the study that celebrity worship has an effect on impulsive buying on BTS merchandise can be seen from the t count of 10.765 more than 1.967 with a significance value p less than 0.005. The conclusion is celebrity worship has an impact on impulsive buying on BTS merchandise for teenagers who are fans of BTS. Further research can be carried out on random idol groups other than BTS, so it can be seen whether celebrity worship really affects impulsive buying of idol merchandise in general.Abstrak. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh celebrity worship terhadap impulsive buying pada merchandise idola, dalam penelitian ini khususnya merchandise BTS. Sampel sebanyak 303 responden merupakan remaja dengan rentang usia 12 – 20 tahun yang menggemari grup idola BTS. Teknik pengambilan sampel menggunakan teknik snowball-sampling. Alat ukur yang digunakan adalah The Impulse Buying Tendency yang telah dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,862 dan Celebrity Attitude Scale yang dimodifikasi dengan koefisien reliabilitas cronbach alpha sebesar 0,901. Hasil penelitian menunjukan bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dengan nilai R2 sebesar 0,278. Hasil penelitian bahwa celebrity worship berpengaruh terhadap impulsive buying pada merchandise idola dapat dilihat dari t hitung sebesar 10,765 lebih dari 1,967 dengan nilai signifikansi p kurang dari 0,005. Dengan demikian dapat disimpulkan bahwa celebrity worship memiliki pengaruh terhadap impulsive buying merchandise BTS pada remaja penggemar grup idola BTS. Penelitian selanjutnya dapat dilakukan pada random grup idola lain selain BTS, sehingga dapat dilihat apakah celebrity worship benar mempengaruhi impulsive buying terhadap merchandise idola secara umum.

Pengaruh APE Montessori Manich Math terhadap Kemampuan Berhitung Kelompok A Di RA Brudu Sumobito Jombang

2019 ◽  
Vol 3 (1) ◽  
pp. 49-69
Author(s):  
Putri Ismawati ◽  
Ike Wahyu Ningtias
Keyword(s):  
Data Analysis ◽  
Statistical Analysis ◽  
Significant Influence ◽  
Research Method ◽  
Quantitative Method ◽  
Assessment Instrument ◽  
Analysis Techniques ◽  
Research Population ◽  
Group A ◽  
Observation Method

The objective to be achieved in this study was to determine the effect of APE Montessori Manic Math on the numeracy ability of group A RA Al Khodijah Brudu Sumobito Jombang, The research method used in the purpose of this study in the Quantitative method with the type of research being Experimental Research, population and sample of 27 children, the research instrument in the form of a checklist in order determine to fint out the numeracy ability of group A in RA Al Khodijah through APE Montessori Manic Math and documentation in the formof photos of children during the learning process, while assessment instrument uses ratting scale which is used for raw data in the form of numbers and more flexible to measure the kegia process.tan in a learning with observation method then the collected data is calculated as the total value. Data analysis techniques used are non parametric statistical analysis techniques using t-test for small correlated samples. The value of Z = -4.324 and the Asymp value Sig (tailed) 0, and Sig (2-tailed) smaller than 0.01 then Ha is accepted, it means there is a very significant influence so concluded there is a very significant effect of APE Montessori Manic Math on the ability to count group A in RA Al Khodijah Brudu Sumobito Jombang.

scholarly journals PENGARUH TINGKAT PEMAHAMAN AKUNTANSI, PERSEPSI BIAYA TERHADAP NIAT UNTUK MENGAMBIL SERTIFIKASI PROFESI CHARTERED ACCOUNTANT (CA) DENGAN MOTIVASI SEBAGAI VARIABEL MODERASI

2020 ◽  
Vol 1 (2) ◽  
pp. 191-209
Author(s):  
Elis Istanti ◽  
Jawoto Nusantoro ◽  
Gustin Padwa Sari
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Descriptive Statistics ◽  
Coefficient Of Determination ◽  
Professional Certification ◽  
Study Program ◽  
Analysis Techniques ◽  
The Relationship

This study aims to examine and analyze the influence of accounting understanding level, cost perceptions ofintentions to take Chartered Accountant (CA) professional certification with motivation as a moderatingvariable. This study uses a quantitative method of associative and verification approaches. The object of thisresearch is the S1 Accounting Study Program students at Muhammadiyah University of Metro. The studypopulation was 406 students. The sampling technique used is purposive sampling, so as to obtain a sample of102 students. Data analysis techniques in this study used descriptive statistics, classic assumption tests,moderated regression analysis, hypothesis testing and coefficient of determination tests. Data were analyzedusing SPSS version 20. The results of this study indicate that: 1) The accounting understanding level did notsignificantly influence the intention to take Chartered Accountant (CA) professional certification, 2) Perceptionof cost had a significant effect on the intention to take Chartered Accountant (CA) profession certification, 3) Motivation was able to moderate the relationship between the level of accounting understanding of intention to take Chartered Accountant (CA) professional certification, 4) Motivation was able to moderate the relationshipof perceived cost to intention to take Chartered Accountant (CA) profession certification.  

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