scholarly journals Semiotic Analysis of Mentos Advertisement

HUMANIS ◽  
2021 ◽  
Vol 25 (3) ◽  
pp. 259
Author(s):  
Ni Putu Wina Damayanti ◽  
I Dewa Ayu Devi Maharani Santika ◽  
Desak Putu Eka Pratiwi
Keyword(s):  
Qualitative Method ◽  
Real Life ◽  
Note Taking ◽  
Semiotic Analysis ◽  
Visual Illustration ◽  
Informal Method ◽  
Making Friends ◽  
Implied Meaning

This study aims at analyzing the myth within the "Who Says No to Mentos" advertisement. The data of this study was taken from Mentos NG on the YouTube platform. The data were collected by documentation method with note-taking technique and analyzed by the qualitative method using the theory of Semiotic by Barthes (1972). The analysis is presented in an informal method. The results of this study show that both verbal and non-verbal signs have implied meaning to persuade and influence the audiences through visual illustration. The meaning comes from the relation between signifier and signified. This has determined that the "Who Says No to Mentos" advertisement concerned with sharing, caring, togetherness, happiness, and making friends with people in real life.

scholarly journals Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis

2021 ◽  
Vol 7 (1) ◽  
pp. 25-31
Author(s):  
Ni Made Desi Trisnayanti ◽  
Desak Putu Eka Pratiwi ◽  
Komang Dian Puspita Candra
Keyword(s):  
Qualitative Method ◽  
Note Taking ◽  
Semiotic Analysis ◽  
Global Pandemic ◽  
Difficult Time ◽  
New Type ◽  
Informal Method ◽  
Observation Method ◽  
Staying At Home ◽  
Semiotic Theory

COVID-19 (Coronavirus Disease 2019) is a disease caused by a new type of coronavirus. WHO officially declared COVID-19 as a global pandemic. Both government and non-government parties work together to educate people and provide information about COVID-19 through various ways. Advertisement is considered as one of the effective ways to provide education and understanding about COVID-19. This study aims to discover the hidden messages in COVID-19 advertisements by analyzing the verbal and non-verbal signs used in the advertisement entitled “Stay Home Save Live”. The data were collected by using observation method and note-taking technique. The data were analyzed by descriptive qualitative method using semiotic theory proposed by Saussure (1983) and the theory of meanings proposed by Barthes (1977). The analysis was presented by informal method. The finding shows that both verbal and visual signs in the advertisement “Stay Home Save Lives” have hidden message. Generally, it delivers a message that during this difficult time, people can defeat COVID-19 by staying at home, obeying the health protocol, and being positive.

Realization of Assertive Acts by Nemo in Finding Nemo the Movie

HUMANIS ◽  
2021 ◽  
Vol 25 (1) ◽  
pp. 85
Author(s):  
Kadek Novi Kormia Dewi ◽  
Yana Qomariana
Keyword(s):  
Qualitative Method ◽  
Note Taking ◽  
Illocutionary Act ◽  
Delivery Strategies ◽  
Informal Method ◽  
Descriptive Qualitative

This article is focused on the function of assertive act and the delivery strategies used by Nemo in Finding Nemo the movie. The data was collected by using documentation method and note taking technique. The collected data was analyzed by using descriptive qualitative method and was presented using informal method. The theories applied in this article were a theory of illocutionary act proposed by Searle (1976) to classify the functions of assertive act and a theory of delivery strategies proposed by Parker (1986). The result of the analysis showed that there were six functions of assertive act found in Finding Nemo the movie, those are affirming, predicting, claiming, agreeing, informing, and denying. However, there are only three strategies used by Nemo to deliver the messages of his utterances.

scholarly journals The Strategies of Maxim Flouting In Lincoln Movie Script

HUMANIS ◽  
2018 ◽  
pp. 943
Author(s):  
I Gede Bagus Ariwangsa Rahmastra ◽  
I Gusti Ayu Gede Sosiowati ◽  
Ida Bagus Putra Yadnya
Keyword(s):  
Qualitative Method ◽  
Note Taking ◽  
Rhetorical Strategy ◽  
Rhetorical Question ◽  
Cooperative Principle ◽  
Informal Method ◽  
Movie Script ◽  
Undergraduate Thesis

This undergraduate thesis entitled The Strategies of Maxim Flouting in Lincoln Movie Script. It was aimed to analyze maxim flouting in movie script. In more specific terms, it was aimed to identify the strategies applied and the reasons of maxim flouting by the characters in Lincoln movie script. Documentation method and note taking technique were used to collect the data. Qualitative method and descriptive technique, theory of cooperative principle by Grice (1975), and theory of rhetorical strategy by Grundy (2000) were used to analyze the data. Informal method and argumentative technique were used to descriptively present the data. All four types of maxim flouting were performed in the movie script. Among six strategies of maxim flouting, four strategies were applied in Lincoln movie script. They are: overstatement, metaphor, rhetorical question, and irony. Various reasons have lead the character to flouting the maxim, they are: demanding, offering, accusing, reprimanding, cursing, threatening, announcing, instructing, greeting, reporting, asserting, and insulting.

scholarly journals A Study of Implicature in Daredevil Web Series Movie

2019 ◽  
Vol 1 (2) ◽  
pp. 106
Author(s):  
Fauzia Fauzia ◽  
Isnaini Jalu Rakhmat Prakoso
Keyword(s):  
Key Words ◽  
Qualitative Method ◽  
Note Taking ◽  
Cooperative Principle ◽  
Web Series ◽  
The Subject ◽  
Movie Script ◽  
Maxim Of Quality ◽  
Implied Meaning

This study is aimed to identify the implicature and their maxim violation and find out how the violating maxims occur in the movie. The study is conducted by using the qualitative method. The research object of this study is about implicature and the violation of the maxim. The subject of this study is a web series movie script entitled Daredevil, the scripts are taken from season 1 episode 1 until 3. To collect the data, the writer uses note taking technique. The writer uses pragmatic referential method (metode padan pragmatis) to analyze the data. The result shows 25 implicatures in Daredevil web series movie that occur because of its violation of the maxim.  There are 20% implicature by violating the maxim of quantity, 36% implicature by violating the maxim of quality, 26% implicature by violating the maxim of relation, 18% implicature by violating the maxim of manner. By violating the maxim, the characters produce some implied meanings which can be used to misleading the hearer. The implied meaning of the utterances refers to an expression of agreement, denial, refusal, acceptance and indirect sentence, it depends on how the character uses the implicature. Key words: Pragmatics, Context, Cooperative Principle, Implicature, Violating Maxim

TANDA EMOSI TROPES SYMBOL PADA KOMIK INDONESIA PASUTRI GAJE

JURNAL SPHOTA ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 11-23
Author(s):  
Ni Putu Candra Lestari ◽  
Ni Putu Ira Puspita Dewi
Keyword(s):  
Qualitative Study ◽  
Major Influence ◽  
Note Taking ◽  
Symbolic Form ◽  
Ferdinand De Saussure ◽  
Informal Method ◽  
Descriptive Qualitative

This study aims to describe symbolic form of sign used to describe the emotions of Pasutri Gaje comic characters. Theoretically, this study discusses tropes symbols as additional elements whose existence has a major influence on conveying the emotions of the characters to the readers. This is a descriptive qualitative study. Apply the theory of semiotics proposed by Ferdinand de Saussure about dichotomy signifie dan significant and Pierce about triadic feature of sign.  Datas sourced from picture of online comic Pasutri Gaje season 1 until episode 13 season 3. Datas is collected by observing method with recording and note-taking technique. Data were analysed by extralingual equivalent methods and comparative relational techniques. Data presented used formal and informal method.             There seven kind of emotions symbol called tropes symbol used in comic. There were cross popin for angry sign, sweat drops to clumsy sign, drool to show feeling tempted, chibi to show childish side, dog ear/tail to express innocence in expecting something, blush to express feeling embarrassed, and shadow over face to show extreme anger. Tropes symbols fulfills the element of signification in accordance with the concept proposed by Pierce hence it can convey the emotional situation of character to the readers.  

Keterampilan Mengolah Bahan Makanan dalam Film Little Forest Karya Junichi Mori

KIRYOKU ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 199-208
Author(s):  
Dwi Novi Rahakjani
Keyword(s):  
Air Temperature ◽  
Descriptive Analysis ◽  
Note Taking ◽  
Analysis Method ◽  
Japanese People ◽  
Sweet Potatoes ◽  
Cold Air ◽  
Informal Method ◽  
Semiotic Theory

This research is entitled “Processing Foodstuffs Skills in the Little forest Movie by Junichi Mori”. The purpose of this research was to examine the skills of the Japanese people in processing  foodstuffs in Junichi Mori's Little forest movie. The method used in this research is note taking method, descriptive analysis method and informal method. The theory used in this study is the Literary Gastronomy theory proposed by Endraswara and the Semiotic theory proposed by Danesi. The results showed that there were several skills in processing foodstuffs based on the food they were processed, 1) amazake which was processed using porridge and koji, 2) stir-fried akebi which was processed using ingredients from akebi skin and cooked using sabuji style, 3) hoshiimo made from dried sweet potatoes, 4) shimi daikon made from radish dried in cold air, 5) Hoshigaki, which is dried persimmon made from kind of astringent persimmons. in the Little Forest movie is shown the process of processing traditional foodstuffs. the unique thing is that the Japanese people in the little forest film not only use cooking utensils but also take advantage of the air temperature to process food.

scholarly journals Woman’s Suppression in Azab dan Sengsara: A Feminist Perspective

2017 ◽  
Vol 4 (1) ◽  
pp. 37-51
Author(s):  
Siti Hafsah
Keyword(s):  
Qualitative Method ◽  
Real Life ◽  
Feminist Perspective ◽  
Material Object ◽  
The Novel ◽  
Literary Sociology ◽  
A Company

Azab dan Sengsara is an Indonesian novel written by Merari Siregar (1921), one of the famous roman novelists in Indonesia in Balai Pustaka era. The novel is a material object of the present study. The study aims at revealing oppression, violence, exploitation of woman and all varieties of injustice to woman, revealing social symptoms ideological forms containing in the novel as a manifestation of a company condition in old era. This research uses a qualitative method and approaches of literary feminist and literary sociology as its support. This research succeeds in answering the problems of woman life, as manifestation of real life which reflects kinds of woman’s life in society of Indonesian, for example: marriage, custom, violence, etc. for the hero “Mariamin” (a woman). She is the manifestation of the authority life, besides talking on oppression of woman images of its community lives. The author succeeded offering solutions with various contradictions, conflicts, handling down the novel as manifestation in real life.

scholarly journals Types of speech style performed by the characters in birds of prey movie

2021 ◽  
Vol 2 (2) ◽  
pp. 139-148
Author(s):  
Ni Made Diah Cahyani ◽  
Ni Made Verayanti Utami ◽  
I Wayan Juniartha
Keyword(s):  
Social Factors ◽  
Qualitative Method ◽  
Formal Method ◽  
Birds Of Prey ◽  
Informal Method ◽  
Descriptive Qualitative

People speaking language differently, it can be influenced by some social factors. This research is intended to find out the kinds of speech style and the variables that influencing the characters of “Birds of Prey” in speaking a language. There are two aims of this study, those are: 1) To find out the kinds of speech style are used in “Birds of Prey” movie, 2) To find out the dominant style used by the character in “Birds of Prey” movie. This research is using descriptive qualitative method in analyzing the data with the theory proposed by Joos (1967) to divine the style of speech style. The result of the data was presented in both formal and informal method in finding presentation. The formal method was applied through table and the informal method was applied through word explanation to explain which type of an utterance belongs to. The result of this study showed there are 266 utterances that categorized into type of speech style, there are 4 types of speech style that grouped into: 17 formal styles, 56 consultative styles, 180 casual style and 13 intimate styles with casual style as the dominant style to be used by the character according to the movie’s rating and genre.

scholarly journals Implikatur dalam Lawakan Komika Abdur pada Acara Stand Up Comedy

2020 ◽  
Vol 10 (1) ◽  
pp. 83
Author(s):  
Elsya Rahmi ◽  
Tressyalina Tressyalina
Keyword(s):  
Data Analysis ◽  
Data Reduction ◽  
Qualitative Method ◽  
Data Classification ◽  
Research Data ◽  
Conversational Implicature ◽  
Note Taking ◽  
Conventional Implicature ◽  
Stand Up Comedy ◽  
Pragmatic Study

ABSTRAK Lawakan komika Abdur pada acara Stand Up Comedy tersebut mengandung implikatur. Kajian pragmatik mengenai implikatur dalam lawakan komika Abdur pada acara Stand Up Comedy di dalam penelitian ini menggunakan teori Grice dengan adanya 2 jenis implikatur, yakni: (1) implikatur konvensional dan (2) implikatur nonkonvensional atau implikatur percakapan. Penelitian ini menggunakan metode deskriptif kualitatif. Sumber data pada penelitian ini adalah tuturan komika Abdur pada acara Stand Up Comedy yang diperoleh melalui Youtube. Tujuan penelitian ini adalah untuk mendeskripsikan implikatur yang terdapat dalam lawakan komika Abdur pada acara Stand Up Comedy dan jenis implikatur yang terdapat dalam lawakan tersebut. Teknik pengumpulan data penelitian dilakukan dengan teknik simak dan catat, sedangkan analisis data melalui langkah identifikasi data, reduksi data, klasifikasi data, dan interpretasi data. Hasil penelitian sebagai berikut. (1) terdapat implikatur dalam lawakan Abdur pada acara Stand Up Comedy dan (2) ada 11 implikatur konvensional dalam lawakan Abdur pada acara Stand Up Comedy dan tidak ada implikatur nonkonvensional dalam lawakan tersebut.Kata Kunci: Implikatur, lawakan, stand up comedy  ABSTRACT The Abdur’s jokes on the Stand Up Comedy show contains implicature. This pragmatic study about the implicature of a comic Abdur’s jokes on Stand Up Comedy Show uses Grice’s theory in the presence of 2 types of implicature, namely: (1) conventional implicature and (2) non-conventional impicature or conversational implicature. This research uses descriptive qualitative method. The source of the research data is the Abdur’s speech on the Stand Up Comedy show obtained through YouTube. The purpose of this study is to describe the implicature of a comic Abdur’s jokes on Stand Up Comedy show. The data are collected by listening and note taking techniques. The data analysis steps include data identification, data reduction, data classification, and interpretation. The results of this study are as follows. (1) there are implicature of a comic Abdur’s Jokes on Stand Up Comedy Show and (2) there are 11 conventional implicature of a comic Abdur’s Jokes on Stand Up Comedy show and there is not non-conventional implicature.Keywords: Implicature, jokes, stand up comedy

scholarly journals Social Stigma of COVID-19: A Semiotic Analysis of WHO Campaign Posters

2021 ◽  
Vol 11 (2) ◽  
pp. 155-168
Author(s):  
Intan Siti Nugraha ◽  
Keyword(s):  
Qualitative Method ◽  
Social Stigma ◽  
Semiotic Analysis ◽  
Health Campaign ◽  
Sign Systems ◽  
Positive Attitudes ◽  
The Social ◽  
Semiotic Approach ◽  
Related Stigma ◽  
Visual Sign

COVID-19 has been reported to be risen in numbers of infected cases and deaths. The massive report by media and social network which focus on the spreading and infection may affect not only physical health but also individual’s and general population’s mental health, isolation and stigma. To eradicate COVID-19-related stigma and discrimination perpetuated by both individual and group of people, WHO exhibits some anti-stigma campaign posters. This study employs qualitative method to acquire deep investigation of meaning and to involve the social context. Thus, by using Roland Barthes’s semiotic approach, analyzing signifiers and signifieds, this study was aimed to unmask both denotative and connotative meanings of the stigma embed within the six health campaign posters of COVID-19 by Southeast Asia WHO. The analysis was focused not only on the verbal sign of posters (linguistic text), but also its relation to their visual sign (imagery messages). From the analysis of the two sign systems of posters, the result shows that the six posters connote acts of discriminatory behaviours, stigmatization, stereotype and blaming. Through the posters, WHO propagates people to work together to fight COVID-19 and to bring out the best humanity, to have better awareness and positive attitudes and appeals governments, citizens, media, key influencers of communities to have a role in preventing and to stop stigma surrounding in South-Asia and specifically in Indonesia which becomes the target of the poster viewers during the pandemic. Those messages are connoted through different font colors and sizes and the illustration on each poster.

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