scholarly journals Analisa Manajemen Strategik Pt Fondaco Jayatama Dalam Bersaing

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Mauren Astria Dan Eko Harry Susanto
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Competitive Strategy ◽  
Swot Analysis ◽  
Dental Health ◽  
External Environment ◽  
Matrix Analysis ◽  
Qualitative Descriptive ◽  
Product Development Strategy ◽  
Descriptive Method

To support the improvement of dental health in the community it is necessary to overcome them. The efforts of PT Fondaco on the fact encourage the founder to become one of the suppliers who support a variety of dental experts in the treatment by providing various medical purposes.The purpose of this research is to analyze the influence of external environment, and internal to competitiveness and analyze the competitive strategy of PT Fondaco Jayatama to improve competitiveness. The method used in this research is qualitative descriptive method by doing SWOT analysis (EFE and IFE matrix), IE matrix in matching stage, and QSPM analysis in desicion stage. The results of the EFE and IFE matrix analysis showed that Fondaco Jayatama can used all the opportunities and can overcomed threats from the rivalry. PT Fondaco Jayatama also has a good internal and can not be down by the external environment. PT Fondaco Jayatama was a strong competitors. The conclusion of this research is product development strategy is the best strategy to be apply in the organization.

scholarly journals Strategi Pemasaran Dalam Rangka Meningkatkan Penjualan Benq Interactive Flat Panel

2019 ◽  
Vol 2 (2) ◽  
Author(s):  
Mike Avelinus Thendry Dan Anas Lutfi
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Flat Panel ◽  
Panel Products ◽  
Technological Developments ◽  
Qualitative Descriptive ◽  
Descriptive Method

Technological developments currently occur in several fields such as technological developments in the field of presentation. The latest presentation technology today is by using interactive flat panel where with this technology can provide a very good experience to its users. The purpose of the research is to obtain a description of marketing strategic steps that should be done by PT Datascrip in an effort to increase sales from Benq interactive flat panel and assess the extent to which the effectiveness of marketing strategies applied. The method used in this research is by qualitative descriptive method and by doing SWOT analysis (EFE and IFE matrix). The results of the EFE and IFE matrix analysis show that BenQ interactive flat panel products in overcoming threats are above average or show that BenQ interactive flat panel products have the ability to reach existing opportunities and internal management of PT Datascrip has strong enough capital to compete with competitors. The conclusion of this research is marketing strategy that can be done that is market development strategy, market penetration, and product development.

scholarly journals Pemetaan dan Strategi Pemerintah dalam Mengembangkan Agroindustri Olahan Ubi Jalar di Kabupaten Karanganyar

2018 ◽  
Vol 11 (3) ◽  
pp. 31
Author(s):  
Natalia Kris Tri Astuti ◽  
Darsono Darsono ◽  
Mohd. Harisudin
Keyword(s):  
Product Development ◽  
Sweet Potato ◽  
Development Strategy ◽  
Agricultural Sector ◽  
Grand Strategy ◽  
Matrix Analysis ◽  
Market Penetration ◽  
Priority Map ◽  
Product Development Strategy

Karanganyar Regency is an area that has great potential for agroindustry development. Equivalance with development priorities in this district, industry and agriculture have an important role. Agroindustry processing can improve the performance of the agricultural sector. The purpose of this research is to find out the priority map of agroindustry in Kranganyar Regency, to know the position of competing sweet potato agroindusty, and to formulate priority of development strategy of sweet potato agroindustry in Karanganayar Regency. The basic method of this research is descriptive analytic. Priority agroindustry was analyzed by Delphi method, and the determination of competing position and alternatives strategy was analyzed with Internal-External Matrix (IE) and Grand Strategy Matrix. The decision on strategy selection is determined by Quantitative Startegic Planning Matrix (QSPM). The results showed that sweet potato agroindustry as leading agroindustry in Karanganyar Regency. Based on IE matrix analysis, the position of competing sweet potato agroindustry is in quadrant II (product development strategy and market penetration). Based on the Grand Strategy Matrix, the position of sweet potato agroindustry is in quadrant I which means having perfect strategic position. Based on QSPM obtained the most appropriate strategy recommendation of sweet potato agroindustry is product development strategy.

scholarly journals KAJIAN STRATEGI PENGEMBANGAN AGROWISATA KOPI LUWAK (STUDI KASUS KOPI LUWAK MANGLAYANG, KAMPUNG PONDOK BUAHBATU-CIKAWARI, DESA MEKARMANIK, KECAMATAN CIMENYAN, KABUPATEN BANDUNG)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Lucyana Trimo ◽  
Gema Wibawa Mukti ◽  
Fauziana H
Keyword(s):  
Social Media ◽  
Animal Welfare ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Matrix Analysis ◽  
Qualitative Descriptive ◽  
Analysis Design

ABSTRAKKelompok Usaha Kopi Luwak Manglayang (KLM) berusaha mengembangkan agrowisata kopi  luwak dengan menerapkan  kaidah kesejahteraan hewan di kawasan kaki Gunung Manglayang, namun saat ini belum dikembangkan secara optimal. Penelitian dilakukan pada kelompok usaha KLM, di kaki Gunung Manglayang. Desain penelitian yang digunakan adalah kualitatif dengan teknik penelitian studi kasus. Rancangan analisis data yang digunakan adalah analisis deskriptif kualitatif, analisis matriks IFE, analisis matriks EFE, dan analisis SWOT. Dari hasil penelitian yang telah dilakukan diketahui bahwa kegiatan agrowisata kopi luwak yang telah dilakukan oleh KLM mulai dari edukasi mengenai proses produksi kopi luwak dengan menerapkan kaidah kesejahteraan satwa hingga wisata kuliner. Strategi yang telah dilakukan oleh KLM dalam pengembangan agrowisata kopi luwak adalah membuat rencana dalam perbaikan fasilitas di lokasi KLM, meningkatkan cita rasa kopi yang dihasilkan oleh KLM, dan melakukan promosi agrowisata KLM melalui media sosial. Strategi yang paling tepat dan diutamakan dalam pengembangan agrowisata KLM yaitu strategi agresif dengan meningkatkan berbagai daya tarik agrowisata KLM serta memperluas pemasaran agrowisata KLM.Kata kunci: agrowisata, strategi pengembangan, analisis SWOTABSTRACTKelompok Usaha Kopi Luwak Manglayang (KLM) trying to develop civet coffee agrotourism by applying animal welfare rules in the Manglayang Mountain, but currently it has not been optimally developed. The study was conducted at Kelompok Usaha Kopi Luwak Manglayang (KLM), at Manglayang Mountain. The research design used is qualitative with case study research techniques. The data analysis design used qualitative descriptive analysis, IFE matrix analysis, EFE matrix analysis, and SWOT analysis. The results showed that the civet coffee agrotourism activities conducted by KLM started from education about the production process of civet coffee by applying animal welfare principles to culinary tourism. Strategies that have been made by KLM in the development of agro civet coffee is making plans in facility improvements at the site of KLM, enhance the flavor of the coffee produced by KLM and KLM agrotourism promotion through social media. The most appropriate strategy and priority in the development of agro-KLM is an aggressive strategy to increase the variety of agro-tourism appeal and expand marketing agro KLM KLM.Keywords : agrotourism, development strategy, SWOT analysis

scholarly journals Analisis Strategi Pengembangan Usaha Golden Berry atau Ciplukan di Waida Farm

Jurnal RASI ◽  
2021 ◽  
Vol 1 (2) ◽  
pp. 119-132
Author(s):  
Ghita Dwi Saputri ◽  
Tri Hanifawati
Keyword(s):  
Development Strategy ◽  
Competitive Strategy ◽  
External Environment ◽  
Business Environment ◽  
Matrix Analysis ◽  
Structured Interviews ◽  
Strategy Formulation ◽  
Physalis Peruviana ◽  
Managerial Implications ◽  
Processed Products

Waida Farm is an agribusiness pioneer company that cultivates golden berries or ciplukan (Physalis peruviana) and successfully develops various processed products. To increase Waida Farm competitiveness in the future, the formulation of the business development strategy based on its internal and external environment is necessary. This study aims to provide an alternative of competitive strategy formulation with a deeper understanding of its internal and external environment. Data collected through semi-structured interviews and observations in the business environment. Data analyzed using descriptive method refers to significant findings from interviews and observation results. The formulation of alternative strategies conducted using IFE-EFE Matrix, IE Matrix, and SWOT Matrix analysis. The results show that the best alternative competitive strategy for Waida Farm is an intensive strategy through integrated market penetration and product development strategies. This finding provides several managerial implications for the companies described in the discussion.

scholarly journals Analisa Strategi Pengembangan Bisnis PT Tanabe Indonesia Dalam Mengahadapi Era Jaminan Kesehatan Nasional

2020 ◽  
Vol 4 (5) ◽  
pp. 173
Author(s):  
Midyan Aji Arso
Keyword(s):  
Development Strategy ◽  
Production Efficiency ◽  
Swot Analysis ◽  
Secondary Data ◽  
Business Development ◽  
Efficiency And Effectiveness ◽  
The Face ◽  
Qualitative Descriptive ◽  
Focus Strategy ◽  
Descriptive Method

This research was conducted to analyze the business development strategy of PT Tanabe Indonesia in the face of the JKN era, by describing the internal conditions such as Marketing, Finance, production and human resources and also external condition of companies, namely the five-force analysis. Then a SWOT analysis is performed to identify the strengths, weaknesses, opportunities and threats. The study was conducted with a qualitative-descriptive method using primary and secondary data collection techniques through interviews, observation and identification of company documents. From the results of the study it was concluded that the business development strategy in facing the JKN era carried out by PT Tanabe Indonesia was a focus strategy, namely focusing the company on narrower market segments and maintaining production efficiency and effectiveness.

scholarly journals The Development Strategy of Kartini Beach Recreation Park in Rembang Regency

2018 ◽  
Vol 6 (4) ◽  
pp. 483-490
Author(s):  
Fauziah Fitriyani
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Tourist Attraction ◽  
Diversification Strategy ◽  
Beach Recreation ◽  
The Development Strategy ◽  
Qualitative Descriptive ◽  
Internal And External Factors ◽  
Descriptive Method ◽  
Strategy Diversification

Tourism sectors can be develop as a source of local income, it is expected to support economic development. The tourism development can be acquired from every tourist attraction revenue. This study aims to describe the condition of Kartini Beach Recreation Park in Rembang Regency; Identify the internal and external factors to develop Kartini Beach Recreation Park in Rembang Regency; and Explain the development strategy in developing Kartini Beach Recreation Park in Rembang Regency. This research uses qualitative descriptive method and SWOT analysis. The result of SWOT analysis in Matrix Grand Strategy indicates that Kartini Beach Recreation Park in Rembang Regency supporting diversification strategy. Diversification in Kartini Beach Recreation Park can be carried out with renewal of the rides that do not exist yet, augment some events, souvenir shops and food stalls typically from Rembang accompanied by an increasing in promotions advertised in television and through social media.

scholarly journals PENGEMBANGAN PERIKANAN PERKOTAAN BERBASIS PARIWISATA: MINA WISATA TIDAR DUDAN

2020 ◽  
Vol 12 (2) ◽  
pp. 75
Author(s):  
Kurnia Hardjanto
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Special Interest ◽  
Fish Farming ◽  
Tourism Sector ◽  
The Development Strategy ◽  
Swot Matrix ◽  
Qualitative Descriptive ◽  
Tourism Activity ◽  
Descriptive Method

Pengembangan sektor perikanan dapat diintegrasikan dengan sektor pariwisata (mina wisata), dengan ragam kegiatan wisata di dalamnya. Mina Wisata merupakan aktifitas wisata yang berbasis pada kegiatan perikanan, seperti penangkapan, budidaya, pengolahan dan pemasaran. Tidar Dudan merupakan salah satu wilayah di Kota Magelang dengan keberadaan potensi perikanan yang dapat diintegrasikan dengan pariwisata dan menjadi tujuan (destinasi) Mina Wisata. Penelitian ini bertujuan untuk mengetahui profil kegiatan mina wisata yang dapat dimunculkan di Tidar Dudan beserta pengembangan produknya. Selain itu, dapat dirumuskan strategi pengembangan mina wisata di Tidar Dudan. Penelitian dilakukan dengan menggunakan metode deskriptif kualitatif, dengan strategi pengembangan dianalisis menggunakan matriks SWOT. Data diperoleh melalui observasi, wawancara, dan diskusi terarah dengan responden penelitian. Hasil penelitian menunjukkan Mina Wisata di Tidar Dudan menjadi paket wisata minat khusus dengan daya tarik utama berupa outbond bertema perikanan, didukung keberadaan kompleks kolam budidaya dan alam perairan sungai yang ada. Produk mina wisata dapat dikembangkan dalam paket wisata Agro Education dan Susur Kampung Wisata. Strategi pengembangan mina wisata di Tidar Dudan antara lain dengan pengembangan paket mina wisata berbasis tematik dan lintas wilayah, pembenahan kelengkapan fasilitas dan aksesibilitas, pemasaran dan promosi produk mina wisata yang atraktif dan efektif, peningkatan investasi serta penguatan kapasitas pengelola wisata dan kelembagaan yang ada. The development of the fisheries sector can be integrated with the fisheries tourism sector (mina wisata), with a variety of tourism activities in it. Mina Wisata is a tourism activity based on fishery activities, like catching, aquaculturing, processing and marketing. Tidar Dudan is one of the areas in Magelang with the existence of fishery potential which can be integrated with tourism and to become the destination of fisheries tourism. This study aimed to determine the profile of tourism activities that can be raised in Tidar Dudan and its product development. In addition, this can be formulated a tourism development strategy in Tidar Dudan. The research was conducted using a qualitative descriptive method with the development strategy analyzed using the SWOT matrix. The data were obtained through observation, interviews and focused discussions group with respondents. The results show that Mina Wisata in Tidar Dudan became a special interest tour package, with the main atraction in the form of outbound tourism with the theme of fisheries, supported by the existence of fish farming complex and existing rivers. Mina Wisata product can be developed in Agro Education and village exploration tour. The strategy for developing mina wisata in Tidar Dudan includes a development of thematic and cross-regional based tourism packages, improving facilities and accessibility, marketing and promoting attractive and effective tourism products, increasing investment and strengthening the capacity of tourism managers and existing institutions.

scholarly journals Pengembangan Produk dan Inovasi Produk pada Teh Hijau Cap Pohon Kurma (Studi pada PT Panguji Luhur Utama)

2017 ◽  
Vol 6 (2) ◽  
pp. 27
Author(s):  
Bambang Purnomo ◽  
Bambang Raditya Purnomo
Keyword(s):  
Data Collection ◽  
Product Development ◽  
Financial Performance ◽  
Development Strategy ◽  
Green Tea ◽  
Product Innovation ◽  
Qualitative Approach ◽  
Actual Situation ◽  
Product Development Strategy ◽  
Descriptive Method

<p><span class="fontstyle0">This research aims to explain and analyze product development strategy and product innovation of Green Tea Cap Pohon Kurma. The descriptive method with a qualitative approach is a type of research used by researchers. The purpose of this research can be described the actual situation in accordance with reality, digging, and analyzing more deeply related to product development strategy and product innovation by using observation, interview, and documentation in data collection techniques. The results of this study indicate that the process of product development should be done proactively to pay attention to financial performance of company (financial performance) so that what is expected by consumer in market can also fulfill the expectation from shareholders (stockholders).</span></p>

scholarly journals Analisis Perumusan Strategi Bisnis pada PT Samudera Nusantara Logistindo

2010 ◽  
Vol 1 (1) ◽  
pp. 169
Author(s):  
Engkos Achmad Kuncoro
Keyword(s):  
Product Development ◽  
Development Strategy ◽  
Business Strategy ◽  
Grand Strategy ◽  
Transportation Services ◽  
External Conditions ◽  
Qualitative Descriptive ◽  
Product Development Strategy ◽  
Freight Forwarder ◽  
Research Types

PT Samudra Nusantara Logistindo (PT SNL) is a company engaged in international cargo transportation services (international freight forwarder). Purpose of this study is to analyze the internal and external conditions and formulating business strategy and in order to gain competitive advantage for companies. The research method used in this research is a qualitative descriptive method research types such as of case studies. We have used Data Collection Techniques using interviews, surveys and questionnaires provided by the relevant parties in the company. These obtained data has been analyzed using a matrix IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The results of the IFE Matrix 2.885 and EFE Matrix are 2.623. The Result of the following Matrixes TOWS, SPACE, IE, Grand Strategy alternatives that can be applied in the company will be market penetration and product development strategy. The final results of this study concluded that the recommendation or proposal of an appropriate business strategy for the company based on the results obtained through a matrix of data processing is QSPM Market development strategy are then followed by the product development. 

scholarly journals OPTIMIZATION ANALYSIS OF SALT FARMERS ACTIVITIES AND WELFARE IN PAMEKASAN REGENCY

2019 ◽  
Vol 2 (3) ◽  
pp. 198
Author(s):  
Moh. Holis ◽  
Sayyidi Sayyidi ◽  
Musoffan Musoffan
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Matrix Analysis ◽  
Economic Activities ◽  
Optimization Analysis ◽  
Qualitative Descriptive ◽  
Farmer Groups ◽  
Internal And External Factors

Many salt farmers who are not eager to produce salt even many farmers are switching professions. This is due to the low price of local salt and the quality is even lower the quality of imported salt is even better so that it can reduce the bargaining power of local salt and consequently the salt farmers lose. This study aims to analyze the economic activities of salt farmers in Pamekasan Regency in order to evaluate the optimization of salt farmers' activities through internal and external factors, so that a development strategy can be designed to optimize the activity of salt farmers in order to support the welfare of salt farmers in Pamekasan. Using qualitative descriptive analysis, IFE and EFE matrix analysis and qualitative SWOT analysis. Based on the results of the study it can be concluded that the level of optimization of the internal and external environmental analysis of economic activity and welfare of salt farmers in Pamekasan district is in quadrant I, which is aggressive, of course, all forms of activities will be optimal and welfare is achieved. The strategies that can be used as policies to increase the optimization of salt farmer activities in Pamekasan Regency are as follows 1) Expanding Salt market share, 2) Increasing productivity, the amount of quality salt production and the interest of Salt Farmers 3) Creating farmer groups 4). Increasing Competitiveness Potential 5). Cooperation with all parties.

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