scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI ADOPSI MEDIA SOSIAL INSTAGRAM DAN DAMPAKNYA TERHADAP KINERJA UMKM

2021 ◽  
Vol 5 (1) ◽  
pp. 124
Author(s):  
Lydiawati Soelaiman ◽  
Anastasia Ria Utami
Keyword(s):  
Social Media ◽  
Cost Effectiveness ◽  
Business Performance ◽  
Sampling Technique ◽  
New Normal ◽  
Digital Platforms ◽  
Purposive Sampling ◽  
The Social ◽  
Social Media Platforms

UMKM terus berupaya untuk beradaptasi di masa new normal salah satunya dengan menggunakan platform digital untuk memasarkan dan menjual produknya. Media sosial instagram merupakan salah satu platform media sosial yang umumnya diadopsi oleh UMKM sebagai media yang diharapkan dapat meningkatkan kinerja usahanya. Dalam pemilihan sosial media tentunya terdapat beberapa alasan yang menjadi dasar pertimbangan UMKM seperti compatibility, cost effectiveness dan interactivity. Tujuan dilakukan penelitian ini adalah untuk mengetahui melakukan pengujian empiris apakah compatibility, cost effectiveness dan interactivity mampu menjadi prediktor positif terhadap adopsi media sosial Instagram. Selain itu, penelitian ini juga bertujuan untuk menganalisis apakah adopsi media sosial Instagram mampu menjadi prediktor positif terhadap kinerja UMKM. Pengambilan sampel dilakukan secara purposive sampling dengan sampel UMKM di Jakarta yang mengadopsi media sosial Instagram dalam aktivitas usahanya. Data terkumpul sebanyak 100 responden. Hasil dari penelitian ini menunjukkan bahwa Compatibility, Cost Effectiveness dan Interactivity merupakan prediktor yang signifikan dan positif terhadap adopsi media sosial Instagram. Selain itu juga diperoleh hasil bahwa pengadopsian media sosial Instagram merupakan prediktor yang signifikan dan positif terhadap kinerja dari UMKM. SMEs continue striving to adapt to the New Normal. One of the ways for SMEs to adapt is by utilizing digital platforms to promote and sell their products. Instagram is one of the social media platforms that are commonly adopted by SMEs to improve their business performance. There are several considerations for SMEs in choosing social media, such as compatibility, cost effectiveness, and interactivity. This study aims to determine whether compatibility, cost effectiveness and interactivity can predict Instagram social media adoption, as well as whether Instagram social media adoption can be a predictor of SMEs’ performance. This study used purposive sampling technique with a sample of SMEs in Jakarta which have adopted social media Instagram for their business activities. The data was collected from 100 participants who responded to the survey. The results of this study indicate that Compatibility, Cost Effectiveness, and Interactivity are significant and positive predictors of Instagram social media adoption. Additionally, the results also conclude that the adoption of Instagram social media is a significant and positive predictor of SMEs’ performance.  

scholarly journals Usage of Social Media for 2019 Electoral Peace Campaign by Non-Governmental Organizations in Kwara State, Nigeria

2020 ◽  
Vol 22 (1) ◽  
pp. 33-49
Author(s):  
Kehinde Kadijat Kadiri ◽  
Adetola Kehinde ◽  
Adeyinka Tella ◽  
Raji Khalid
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Access To Information ◽  
Media Usage ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
The Social ◽  
Social Media Platforms ◽  
General Elections ◽  
Multistage Sampling

There is a growing interest in the ways non-governmental organisations (NGOs) can ensure that electorates have access to information that could improve comprehension of the electoral process and reinforce tranquil relations between the electorates and political stakeholders. This study examined the usage of social media for 2019 electoral peace campaign by NGOs in Kwara State, Nigeria. The study adopted a qualitative research method and multistage sampling technique was adopted as sampling technique. The study focused mainly on four LGAs i.e. Asa, Ilorin South, Ilorin West and Ilorin East Local Government Areas. In these four LGAs, 15 NGOs with vested interest in electoral peace campaigns were purposively selected. Unstructured interview was used to collect data from the social media handlers of theses NGOs. The data collected were recorded and transcribed. The gathered data were arranged in themes following the approach of manual thematic analysis. Findings from this study showed that NGOs in Kwara State used social media for electoral peace campaign during 2019 general elections. Facebook, WhatsApp, Twitter, Instagram and LinkedIn were the most used social media platforms among NGOs in Kwara State during 2019 general elections; however, there level of usage is average. The motivation for social media usage among NGOs in Kwara State during 2019 general elections can be attributed to the wider coverage and reach of social media. Lastly, during 2019 general elections, NGOs in Kwara State embarked on peace campaigns before elections, some do it during and few do it post electoral peace campaign. Among several recommendations, the study recommended that the electoral umpire in Nigeria, Independent National Electoral Commission should include training of officers in their electoral briefings on the viability of social media use during elections by officers.

scholarly journals Intensitas Mengakses Media Sosial Dengan Perilaku Phubbing Pada Mahasiswa

2021 ◽  
Vol 9 (3) ◽  
pp. 519
Author(s):  
Beauty Bintang Rahayu
Keyword(s):  
Social Sciences ◽  
Social Media ◽  
Sampling Technique ◽  
Psychology Students ◽  
Collection Method ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Social ◽  
The Subject ◽  
The Relationship

Penelitian ini bertujuan untuk mengetahui hubungan intensitas mengakses media sosial dengan perilaku phubbing. Penelitian ini menggunakan pendekatan kuantitatif. Subjek penelitian ini adalah 75 mahasiswa Psikologi Universitas Mulawarman. Teknik sampling yang digunakan dengan nonprobability sampling yaitu purposive sampling. Metode pengumpulan data yang digunakan adalah skala perilaku phubbing dan intensitas mengakses media sosial. Teknik analisa data yang menggunakan uji korelasi product moment dengan bantuan program Statistical Package for Social Sciences (SPSS) 21.0 for Windows. Hasil dari penelitian ini menunjukan bahwa tidak terdapat hubungan antara intenstias mengakses media sosial dengan perilaku phubbing pada Mahasiswa, dengan nilai r = -0.083 dan nilai Sig = 0.475 (p > 0.05).This study aims to determine the relationship between the intensity of accessing the social media with phubbing behavior. This study uses quantitative approach. The subject of this study was 75 Psychology students of Mulawarman University. The sampling technique used was nonprobability sampling, which was purposive sampling. The data collection method used was the scale of phubbing behavior and the intensity of accessing social media. The data analysis techniques use the product moment correlation test with the assistance of Statistical Package for Social Sciences (SPSS) 21.0 for Windows program. The result of this study indicates that there is no relationship between the intensity of accessing social media and phubbing behavior among the Students, with the value of r = -0.083 and Sig = 0.475 (p > 0.05). 

scholarly journals Pengaruh Orientasi Kewirausahaan, Lingkungan dan Media Sosial terhadap Kinerja Usaha UMKM di Jakarta

2020 ◽  
Vol 2 (4) ◽  
pp. 1106
Author(s):  
Yohani Dwi Putri ◽  
Mei Ie
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Sampling Technique ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study was to determine the effect of entrepreneurial orientation on business performance, to determine the effect of the environment on business performance, and to determine the effect of social media on business performance. The population in this study are all SMEs owners in Jakarta. Non-probability sampling method will be used in this study with the sampling technique used is purposive sampling. The determined sample is 50 entrepreneurs who are business owners in the culinary field in the Kelapa Gading area who have been in business for more than one year. Data processing uses Structural Equation Modeling (SEM) analysis with the help of the SmartPLS application. Overall results of this study are, entrepreneurial orientation affects business performance, the environment does not affect business performance, and social media influences business performance. Tujuan penelitian ini adalah untuk mengetahui, pengaruh orientasi kewirausahaan terhadap kinerja usaha, untuk mengetahui pengaruh lingkungan terhadap kinerja usaha, dan untuk mengetahui pengaruh media sosial terhadap kinerja usaha. Populasi dalam penelitian ini adalah seluruh pemilik UMKM di Jakarta. Metode pengambilan sampel dalam penelitian ini adalah non-probability sampling dengan teknik pengambilan sampel, yaitu purposive sampling. Sampel yang diambil sebanyak 50 wirausaha yang menjadi pemilik usaha dibidang kuliner di daerah Kelapa Gading yang menjalankan bisnisnya lebih dari satu tahun. Pengolahan data meenggunakan analisis Structural Equation Modeling (SEM) dengan bantuan aplikasi SmartPLS. Secara keseluruhan hasil dari penelitian ini adalah orientasi kewirausahaan berpengaruh terhadap kinerja usaha, lingkungan tidak berpengaruh terhadap kinerja usaha, dan media sosial berpengaruh terhadap kinerja usaha. 

PERSPEKTIF HALAL DAN SOSIAL MEDIA PADA PEMBELIAN KOSMETIK

2020 ◽  
Vol 3 (1) ◽  
pp. 45-55
Author(s):  
Larassanti Eka Putri ◽  
K. Bagus Wardianto ◽  
Ghia Subagia
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Likert Scale ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Female Consumers ◽  
Simultaneous Testing

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran logo halal dan iklan media sosial Instagram terhadap keputusan pembelian produk kosmetik.  Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah konsumen wanita yang menggunakan kosmetik Wardah di Bandar Lampung, dengan sampel sebanyak 100 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dikumpulkan menggunakan kuisioner, dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa kesadaran logo halal, dan iklan media sosial Instagram berpengaruh signifikan secara parsial maupun silmultan terhadap keputusan pembelian kosmetik. Kehalalan dapat menjadi branding yang semakin kuat, jika didukung dengan promosi melalui media sosial, yang mampu menjangkau segmentasi pasar yang lebih luas terhadap produk lokal.   ABSTRACT This study aims to determine the effect of Awareness of the Halal Logo and Instagram Social Media Ads on Wardah Cosmetics Purchasing Decisions. This type of research used in this research is explanatory research with a quantitative approach. The population in this study is female consumers who use Wardah cosmetics in Bandar Lampung. The sampling technique uses purposive sampling with a sample of 100 respondents. The data was obtained from a questionnaire using a Likert scale. The results of this study explain that Awareness of the Halal Logo, and Instagram Social Media Ads significantly influence Wardah Cosmetics Purchasing Decisions. Simultaneous testing results showed that Halal Logo Awareness and Instagram Social Media Ads had a significant effect on Wardah Cosmetics Purchasing Decisions.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

The platform beat: Algorithmic watchdogs in the disinformation age

2021 ◽  
pp. 026732312110283
Author(s):  
Philip M Napoli
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Complex Dynamics ◽  
Conflicts Of Interest ◽  
Public Trust ◽  
Digital Platforms ◽  
Social Media Platforms

As digital platforms have come to play a central role in the news and information ecosystem, a new realm of watchdog journalism has emerged – the platform beat. Journalists on the platform beat report on the operation, use and misuse of social media platforms and search engines. The platform beat can serve as an important mechanism for increasing the accountability of digital platforms, in ways that can affect public trust in the platforms, but that can also, hopefully, lead to the development of stronger, more reliable, and ultimately more trustworthy, platforms. However, there are a number of tensions, vulnerabilities and potential conflicts of interest that characterize the platform beat. This article explores these complex dynamics of the platform beat in an effort assess the capacity of those on the platform beat to enhance the accountability and trustworthiness of digital platforms.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

Factor Analysis of Students’ Exposure to Social Media for Food and Beverage

2021 ◽  
Vol 8 (2) ◽  
pp. 113-118
Author(s):  
Noora Shrestha
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Data Set ◽  
Factors Associated ◽  
Rotation Method ◽  
The Social ◽  
Food And Beverage ◽  
Social Media Platforms ◽  
Strongly Agree ◽  
Self Administered Questionnaire

Food and beverage marketing on social media is a powerful factor to influence students’ exposure to social media and application for food and beverage. It is a well-known fact that most of the food and beverage business target young people on the social media. The objective of the study is to identify the factors associated to the students’ exposure in the social media platforms for food and beverage. The young students between the ages 20 to 26 years completed a self-administered questionnaire survey on their media use for food and beverages. The questionnaire was prepared using Likert scale with five options from strongly agree to strongly disagree. The data set was described with descriptive statistics such as mean and standard deviation. The exploratory factor analysis with varimax rotation method was used to extract the factors. The most popular social media among the respondents were Facebook, Instagram, and You Tube. 73.3% of the students were exposed to food and beverage application in their mobile device and 76% of them followed the popular food and beverage pages in social media. The result revealed that social media posts, promotional offer, and hygienic concept have positively influenced majority of the students’ exposure to social media for food and beverage. Keywords: Factor analysis, Social Media, Food and Beverage, Student, Promotional Offer.

Measuring the Effectiveness of Social Media in a B2B Scenario in India

2021 ◽  
Vol 9 (2) ◽  
pp. 285-300
Author(s):  
Krishanu Bhattacharyya ◽  
Bikash Ranjan Debata
Keyword(s):  
Social Media ◽  
Return On Investment ◽  
Business Models ◽  
Business Owners ◽  
Digital Platforms ◽  
Four Dimensions ◽  
The Social

Digitalisation is a global phenomenon that is a worthwhile proposition for the development of any nation’s economy. Social media contributes significantly to the development of an economy by the spreading and democratisation of information through global players, such as Facebook, YouTube, LinkedIn etc. According to a Forbes report in 2017, these digital platforms create new ecosystems and business models for business owners and entrepreneurs. Whilst a report by Statista in 2020 states that there were 3.6 billion social media users worldwide and the number is expected to grow to 4.4 billion by 2025. Return on Investment (ROI) measurement of social media, which is a very important component for organisations to evaluate its success or effectiveness, remains a major challenge for organisations, despite number of attempts having been made by experts in the field. This study is aimed at understanding how the success and effectiveness of social media is measured in a B2B scenario. Various frameworks on social media ROI measurement are critically evaluated. Then, a tool for measuring social media ROI is developed, such that businesses will be able to evaluate their social media investments. The instrument covers 14 variables over four dimensions.  The results indicate that respondents perceived organic return as the most important dimension. It is also evident that brand testament is found the least perceived dimension for measuring the social media ROI.

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