scholarly journals Pengaruh Persepsi Kualitas, Pengaruh Sosial, Dan Kebutuhan Akan Keunikan Terhadap Minat Pembelian Konsumen Luxury Brand Pada Generasi Y

2021 ◽  
Vol 3 (1) ◽  
pp. 176
Author(s):  
Dhevina Wangsa Putri ◽  
Louis Utama
Keyword(s):  
Social Influence ◽  
Generation Y ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Probability Sampling ◽  
Luxury Brand ◽  
Purposive Sampling

The purpose of this study was to determine 1) whether perceived quality affects the purchase intention of luxury brand consumers in generation Y. 2) whether social influence influences affect purchase intention of luxury brand consumers in generation Y. 3) whether need of uniqueness affect purchase intention of luxury brand consumers in generation Y. The sample used in this study is 40 generation Y consumer respondents who are very aware of the brand. The sampling technique used is non-probability sampling with a purposive sampling method. Overall results of this study are 1) Perceived Quality affects the purchase intention of luxury brand consumers in generation Y. 2) Social influence affects purchase intention of luxury brand consumers in generation Y. 3) Need of uniqueness affects purchase intention of luxury brand consumers in generation Y.Tujuan penelitian ini adalah untuk mengetahui 1) apakah persepsi kualitas berpengaruh terhadap minat pembelian konsumen luxury brand pada generasi Y. 2) apakah pengaruh sosial berpengaruh terhadap minat pembelian konsumen luxury brand pada generasi Y. 3) apakah kebutuhan akan keunikan berpengaruh terhadap minat pembelian konsumen luxury brand pada generasi Y. Sampel yang digunakan pada penelitian ini yaitu 40 responden konsumen generasi Y yang sangat sadar akan merek. Teknik pengambilan sampel yang digunakan yaitu non-probability sampling dengan metode pengambilan sampel purposive sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) Persepsi Kualitas berpengaruh terhadap minat pembelian konsumen luxury brand pada generasi Y. 2) Pengaruh Sosial berpengaruh terhadap minat pembelian konsumen luxury brand pada generasi Y. 3) Kebutuhan akan Keunikan berpengaruh terhadap minat pembelian konsumen luxury brand pada generasi Y.

scholarly journals PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION

2020 ◽  
Vol 9 (6) ◽  
pp. 2352
Author(s):  
Ida Bagus Putu Asdhi Setiawan ◽  
Ni Made Asti Aksari
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Test Study ◽  
Celebrity Endorser

The purpose of this study was to determine the role of brand awareness in mediating the effect of celebrity endorser towards purchase intention on Adidas Yeezy shoe products. This research was conducted in the Province of Bali with a sample of 60 respondents using non-probability sampling method with purposive sampling technique. Data was analysed using path analysis and Sobel test. Study result showed that celebrity endorser have a positive and significant effect on brand awareness and purchase intention; brand awareness have a positive and significant effect on purchase intention; and brand awareness can significantly mediate the influence of celebrity endorser on purchase intention. The result of this study indicates that good brand awareness and celebrity endorser can influence the purchase intention of Adidas Yeezy shoe products. Keywords: celebrity endorser, brand awareness, purchase intention

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals PENGARUH PERSEPSI KUALITAS DAN CITRA MEREK TERHADAP LOYALITAS MEREK DALAM MEMBANGUN EKUITAS MEREK

2019 ◽  
Vol 8 (12) ◽  
pp. 7053
Author(s):  
Carissa Lorens Marchia Raharja ◽  
Ni Made Asti Aksari
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Brand Image ◽  
Perceived Quality ◽  
Analytical Tool ◽  
Partial Least Square ◽  
Least Square ◽  
Probability Sampling ◽  
Purposive Sampling

The purpose of this study is to analyze the influence of perceived quality and brand image on brand loyalty towards Reebok shoes brand equity. The population of this study is people who have used Reebok shoes, while the study sample is 80 people determined using non-probability sampling method specifically purposive sampling. The analytical tool used in this study is PLS (Partial Least Square). Based on the results of the analysis, perceived quality has a positive and significant effect on brand loyalty, brand image has a positive and significant effect on brand loyalty, and brand loyalty has a positive and significant effect on brand equity. To build brand equity, Reebok should focus on customer brand loyalty by paying attention to their customers’ perceived quality and image of the brand. Keywords: perceived quality, brand image, brand loyalty, brand equity

scholarly journals PENGARUH PRIVACY, SOCIAL INFLUENCE TERHADAP ONLINE PURCHASE INTENTION: TRUST SEBAGAI VARIABEL MEDIASI

2021 ◽  
Vol 5 (2) ◽  
pp. 235
Author(s):  
Veronica Veronica ◽  
Rodhiah Rodhiah
Keyword(s):  
Social Influence ◽  
Least Squares ◽  
Structural Equation Modelling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Sample Number ◽  
Purposive Sampling ◽  
Online Purchase ◽  
Equation Modelling

Tujuan penelitian ini adalah untuk mengetahui pengaruh privacy, social influence terhadap online purchase intention dan trust sebagai variabel mediasi. Desain penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengambilan sampel menggunakan metode nonprobability sampling dengan teknik purposive sampling. Sampel pada penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan dengan cara menyebarkan kuesioner melalui link google form. Analisis data menggunakanPartial Least Squares- Structural Equation Modelling (PLS- SEM) dengan menggunakan software SmartPLS versi 3.0. Hasil penelitian menunjukan bahwa privacy dan social influence mempengaruhi online purchase intention secara positif dan signifikan. Trust dapat memediasi privacy terhadap online purchase intention secara positif dan signifikan pada pelanggan Shopee di Jakarta. Hasil penelitian ini memberikan penjelasan kepada pelanggan Shopee bahwa hal terpenting dalam berbelanja secara online adalah keamanan yang ketat sehingga meningkatkan rasa kepercayaan dan feedback berupa kepuasan dan ketidakpuasan terhadap produk yang telah dibeli. The purpose of this research is to investigate the effect of privacy, social influence on online purchase intention and trust as a mediation. The research design used is a qualitative method with a descriptive approach. This research uses non probability sampling method with purposive sampling technique. The sample number is 100 respondents.Data collection is done by distributing questionnaires through the google form link. Partial Least Squares- Structural Equation Modelling (PLS-SEM) is used to analyze research data by using SmartPLS ver 3.0. The findings show privacy and social influence possitively and significanly on online purchase intention. Trust can mediate privacy of online purchase intention on Shopee customers at Jakarta.The results of this research provide an explanation to Shopee customers that the important thing in online purchasing is tight security increasing trust and feedback as satisfaction and dissatisfaction with the product that has been purchased.

scholarly journals Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce

2019 ◽  
Vol 11 (2) ◽  
pp. 117
Author(s):  
Wahyu Raharjo ◽  
Widyastuti Widyastuti
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Online Advertising ◽  
Negative Attitude ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Online Advertisements ◽  
On Line

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 

scholarly journals Pengaruh Inovasi Produk Dan Pemasaran Media Facebook Terhadap Minat Beli Batik Pada UD. Silvia Desa Telaga Biru-Tanjung Bumi

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
Endah Sofy Tri Pamungkas ◽  
Bambang Setyo Pambudi
Keyword(s):  
Product Innovation ◽  
Sampling Method ◽  
Sampling Technique ◽  
Joint Effect ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Rich Variety ◽  
Coastal Population ◽  
A Value

Tanjung Bumi batik has a rich variety of motifs, patterns, and colors that can describe the character of the coastal population, especially Madura Island. The purpose of this study was to determine whether product innovation and Facebook media marketing had an effect on buying interest in batik. The sampling technique in this study used the non-probability sampling method with purposive sampling technique, and analyzed with IBM SPSS 2.0 software. The results of this study indicate that the product innovation variable (X1) is worth 0.608, which shows a value of 0.000 0.05, this indicates that the product innovation variable has a significant effect on buying interest. The Facebook media marketing variable (X2) has a value of 0.424, which shows a value of 0.000 0.05, it shows that the Facebook media marketing variable has a significant effect on buying interest. Based on testing the value of Ftable 2.41 Fcount of 483.646 with a significance of 0.000 0.05, this shows that Product Innovation and Facebook Media Marketing have a simultaneous or joint effect on buying interest.

scholarly journals DETERMINASI KEPUASAN MAHASISWA KELAS INTERNASIONAL IIB DARMAJAYA LAMPUNG

2021 ◽  
pp. 135-140
Author(s):  
Betty Magdalena ◽  
Viola De Yusa
Keyword(s):  
Performance Analysis ◽  
Student Satisfaction ◽  
Sampling Method ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Analytical Tool ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Satisfaction Index ◽  
Final Grades

In attracting international class students, IIB Darmajaya tries its best to give all the best to meet student satisfaction. English is an obligation for international class students in every given course, and they must graduate from that course. This study aims to determine the factors that determine the satisfaction of international class students of IIB Darmajaya and to determine what factors are the most dominant in the satisfaction of international class students. The population in this study were active students of IIB Darmajaya. The sampling method used in this study is non-probability sampling using a purposive sampling technique to obtain a sample of 100 respondents. The analytical tool used in this study is descriptive analysis. The results of the Importance Performance Analysis show the essential attributes, namely regarding students having problems, lecturers/employees can solve problems, the department always finds out what students need. Students feel safe with the final grades of lectures. In general, the student satisfaction index in the international class for the attributes tested is in the reasonably satisfying criteria.

scholarly journals Pengaruh Brand Image, Trust, Perceived Price, dan eWOM terhadap Purchase Intention Smartphone di Jakarta

2021 ◽  
Vol 5 (5) ◽  
pp. 512
Author(s):  
Deddy Saputra
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Probability Sampling ◽  
Perceived Price ◽  
Convenience Sampling ◽  
Data Collection Technique

The purpose of this research is to examine the influence of brand image, trust, perceived price and eWOM (electronic word of mouth) towards purchase intention smartphone on Jakarta. The populations are all smartphone user in Jakarta. The samples data number is collected from 220 respondents who lived in Jakarta, and aged between 21-30 years old who has chosen the smartphone.the data collection technique was carried out by distributing the questionnaires online using Google Form through social media (Whatsapp, Line, Instagram and Facebook). This research uses the non-probability sampling method with conveniece sampling technique. Multiple regression analysis is used to analyze research data by using SPSS Version 22 software. The result of this study has showed that brand image, trust, perceived price and eWOM have positive and significant effect on purchase intention smartphone in Jakarta. Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, trust, perceived price and eWOM (electronic word of mouth) terhadap purchase intention smartphone di Jakarta. Populasinya adalah seluruh pengguna smartphone di Jakarta. Jumlah sampel data dikumpulkan dari 220 responden yang berdomisili di Jakarta, berusia antara 21-30 tahun yang telah memilih smartphone. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner secara online menggunakan Google Form melalui media sosial (Whatsapp, Line, Instagram dan Facebook). Penelitian ini menggunakan metode non probability sampling dengan teknik convenience sampling. Analisis regresi berganda digunakan untuk menganalisis data penelitian dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa brand image, trust, perceived price dan eWOM berpengaruh positif dan signifikan terhadap purchase intentio smartphone di Jakarta.

scholarly journals FAKTOR INTERNAL PENDORONG TERJADINYA PENGHINDARAN PAJAK PADA PERUSAHAAN SEKTOR INFRASTRUKTUR, UTILITAS, DAN TRANSPORTASI

2021 ◽  
Vol 07 (01) ◽  
Author(s):  
Rini Handayani ◽  
◽  
Endah Purnama Sari ◽  
Enny Prayogo ◽  
Elvina Elvina ◽  
...  
Keyword(s):  
Sampling Method ◽  
Stock Exchange ◽  
Tax Avoidance ◽  
Sampling Technique ◽  
Institutional Ownership ◽  
Company Size ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Time Period

Abstrak: Peneitian ini bertujuan untuk menguji bagaimana peran ukuran perusahaan dan kepemilikan institusional mempengaruhi tax avoidance yang dimoderasi oleh variabel profitabilitas. Populasi sebagai objek riset ini menggunakan seluruh perusahaan yang listing di Bursa Efek Indonesia (BEI). Sampel yang digunakan sebagai objek penelitian diperoleh dengan menggunakan metode nonprobability sampling teknik purposive sampling yaitu perusahaan-perusahaan yang bergerak di bidang infrastructure, utilities, and transportation yang listing di BEI pada periode waktu 2014—2018. Kriteria yang ditetapkan peneliti adalah perusahaan yang tidak memenuhi kriteria yang telah ditetapkan, tidak digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa ukuran perusahaan berpengaruh terhadap tax avoidance sementara kepemilikan institusional tidak berpengaruh terhadap tax avoidance. Profitabilitas terbukti dapat memperkuat pengaruh ukuran perusahaan dan kepemilikan institusional terhadap tax avoidance. Implikasi dari hasil riset ini dapat memberikan masukan dan pengetahuan bagi Perusahaan dalam mengambil keputusan dan menyelesaikan tindakan tax avoidance yang akan dan sudah dilakukan perusahaan dan bagi manajemen perusahaan dapat memikirkan strategi yang sesuai untuk mengalokasikan biaya di dalam perusahaan untuk meminimalkan tax avoidance. Abstract: This research has the aim of seeing how the role of Company Size and Institutional Ownership affects Tax Avoidance which is moderated by the Profitability variable. The population as the object of this research uses all companies listed on the Indonesian Stock Exchange (IDX). The sample used as the research object was obtained using non-probability sampling method, purposive sampling technique, namely companies engaged in the infrastructure, utilities, and transportation sectors listed on the IDX in the 2014-2018 time period. The criteria set by the researcher are companies that do not meet the predetermined criteria, not used in this study. The results of this study indicate that company size has an effect on tax avoidance while institutional ownership has no effect on tax avoidance. Profitability is proven to strengthen the influence of company size and institutional ownership on tax avoidance. The implication of the results of this research can provide input and knowledge for the company in making decisions and resolving tax avoidance actions that the company will and have taken and for company management to think about appropriate strategies to allocate costs within the company to minimize tax avoidance.

scholarly journals Pengaruh Ewom Terhadap Brand Image Dan Purchase Intention Produk Innisfree Di Jakarta

2020 ◽  
Vol 2 (1) ◽  
pp. 152
Author(s):  
Theresia Yonita ◽  
Herlina Budiono
Keyword(s):  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Probability Sampling ◽  
Probability Sample ◽  
Positive Effect

The purpose of this study is to find out 1) whether there is an effect of EWOM on Purchase Intention 2) whether there is an influence of the EWOM on Brand Image 3) whether there is an Influence of Brand Image on Purchase Intention 4) whether Brand Image can meditiate EWOM influence on Purchase Intention. The population in this study were Innisfree products users in Jakarta. The sample used in this study was 100 respondents from Innisfree products users in Jakarta. The sampling technique used was probability sample with simple random sampling method. Overall the results of this study are 1) EWOM has a significant and positive effect on Purchase Intention, 2) EWOM has a significant and positive effect on Brand Image, 3) Brand Image  has a significant and positive effect on Purchase Intention 4) Brand Image has significantly and positively meditiate the effect of EWOM on Purchase Intention. Tujuan penelitian ini adalah untuk mengetahui 1) apakah terdapat pengaruh EWOM terhadap Niat pembelian 2) apakah terdapat pengaruh EWOM terhadap Citra Merek 3) apakah terdapat pengaruh Citra Merek terhadap Niat pembelian 4) apakah terdapat pengaruh EWOM terhadap Niat Pembelian melalui mediasi Citra Merek. Populasi dalam penelitian ini adalah pengguna Produk Innisfree di Jakarta. Sampel yang digunakan pada penelitian ini yaitu 100 responden pengguna produk Innisfree di Jakarta. Teknik pengambilan sampel yang digunakan yaitu probability sampling dengan metode pengambilan sampel simple random sampling. Secara keseluruhan hasil dari penelitian ini yaitu 1) EWOM berpengaruh signifikan dan positif terhadap Niat Pembelian 2) EWOM berpengaruh signifikan dan positif terhadap Citra Merek, 3) Citra Merek berpengaruh signifikan dan positif terhadap Niat Pembelian 4) Citra Merek secara signifikan dan positif memediasi pengaruh EWOM terhadap Niat Pembelian.

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