scholarly journals Pemanfaatan Media Sosial Oleh Komunitas Historia Indonesia

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 393
Author(s):  
Natasha Angela ◽  
M Gafar Yoedtadi
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Social Life ◽  
Participant Observation ◽  
Social Media Marketing ◽  
Young Generation ◽  
Media Usage ◽  
Depth Interview ◽  
History Of

Internet has become necessary for everyone in the current era of information technology. Technology allows millennial to be exposed to foreign cultures which are adapted to their current social life. This could be one of the reason that young generation do not have interest to explore traditional culture and history of Indonesia. By utilizing mass media, various historical communities have emerged as a place for people who care to preserve Indonesia’s historical and cultural heritage. This research examine social media usage by Indonesia Historia Community (KHI) in enhancing the nationalism of young generation. The theory used are New Media, Social Media, Cyber Public Relations, and Social Media Marketing. The research was conducted by case study method through depth interview and participant observation. The result shows that KHI utilize social media as a means of information, recruitment, education, interaction and communication, and creating differentiation as a strategy taken by KHI to reach public and teach history in fun and entertaining approach. KHI also carries out social media marketing technique to create space for those who wants to cultivate their interest and shape a history lover lifestyle, so it hoped that KHI will has a strong identity as Indonesia’s largest history community.Internet telah menjadi kebutuhan masyarakat diseluruh dunia pada zaman teknologi informasi saat ini. Dalam kehidupan sosial, teknologi membuat generasi milenial diperkenalkan pada budaya dan gaya hidup luar yang kemudian diadaptasi dalam kehidupan terkini. Hal ini yang membuat generasi muda saat ini tidak memiliki perhatian dan ketertarikan untuk mendalami budaya tradisional dan sejarah Indonesia. Dengan memanfaatkan media massa, muncul berbagai komunitas sejarah sebagai wadah bagi masyarakat yang masih peduli dan ingin bersama menjaga warisan sejarah dan budaya Indonesia. Sehingga penelitian ini dimaksudkan untuk meneliti pemanfaatan media sosial oleh Komunitas Historia Indonesia (KHI) dalam meningkatkan nasionalisme generasi muda. Penelitian berlandaskan teori New Media, Media Sosial, Cyber Public Relations, dan Social Media Marketing. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus. Hasil penelitian menunjukkan bahwa dalam melaksanakan kegiatannya, KHI memanfaatkan media sosial sebagai sarana informasi, rekrutmen, edukasi, interaksi dan komunikasi, dan menciptakan diferensiasi sebagai strategi yang dilakukan KHI untuk menjadi pengajar sejarah dan budaya dan menjangkau publik yang memiliki minat dan misi yang sama untuk melestarikan sejarah. KHI juga melakukan teknik social media marketing untuk menciptakan ruang bagi publik dalam mengolah minat dan membentuk gaya hidup yang cinta sejarah, sehingga diharapkan KHI semakin memperkuat identitasnya sebagai komunitas sejarah terbesar di Indonesia.

scholarly journals Perhubungan Awam, Media Sosial, Etika Kerja Islam Serta Trend Penggunaan Media Sosial di Sektor Awam Kementerian di Malaysia

2020 ◽  
Vol 22 (2) ◽  
pp. 47-66
Author(s):  
Muhamad Zaki Mustafa ◽  
Mohd Faizal Kasmani ◽  
Mohd Yahya Mohamed Ariffin ◽  
Khairunneezam Mohd Noor
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
New Media ◽  
Public Relations ◽  
Ministry Of Education ◽  
Analysis Method ◽  
Health Ministry ◽  
Media Usage ◽  
Content Analysis Method ◽  
Domestic Affair

Media baharu memainkan peranan penting di dalam pembangunan sesebuah negara. Kajian ini menerangkan mengenai perhubungan awam, media sosial, etika kerja Islam serta trend penggunaan media baharu dalam kalangan unit perhubungan awam kementerian-kementerian di Malaysia. Hasil kajian yang menggunakan kaedah analisis kandungan keatas jumlah pengikut Facebook, Twitter dan Instagram Kementerian di Malaysia pada bulan Oktober tahun 2019. Hasil kajian menunjukkan tiga Kementerian yang mempunyai paling ramai pengikut adalah Kementerian Kesihatan, Kementerian Pendidikan, Kementerian Dalam Negeri serta Kementerian Belia dan Sukan. New media plays an important role in the development of a country. This study explores public relations, social media, Islamic work ethics and new media usage trends among public relations units of ministries in Malaysia. The results of the study use content analysis method on the Ministry of Malaysia's Followers Facebook, Twitter and Instagram accounts in October 2019. The results show three Ministries with the most followers are the Ministry of Health, Ministry of Education, Ministry of Domestic Affair and Ministry of Youth and Sports.

scholarly journals Decreasing Popularity Of Ceramic Tourism Village Of Dinoyo Malang In New Media Age

2018 ◽  
pp. 31-38
Author(s):  
Fathul Qorib ◽  
Amanah Rakhim Syahida
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Media Access ◽  
Tourist Attractions ◽  
Tourism Sector ◽  
Depth Interview ◽  
Media Applications ◽  
The Village

Cyber media and social media applications become the key of many tourist attractions in Indonesia. In Malang city, East Java, the local government strengthens the tourism sector by building its tourism village. Utilizing the new media network, Malang is now known as the pioneer of Tourism Village. Unfortunately, as the number of tourism villages becomes famous, there is one famous tourism village that was previously famous, even falling in popularity, namely ‘Kampung Wisata Keramik Dinoyo’. This study aimed to determine the causes of decreasing popularity of the village using public relations theory and descriptive qualitative research methods. In-depth interview were administered to the Chairman of Paguyuban Kampung Wisata Keramik Dinoyo, government, and shop owners in Dinoyo Village. The results showed that Kampung Keramik Dinoyo removed many sectors in the field of public relations, especially the use of new media. It was suggested to tourism village to fully use the new media access in order to improve its image so its popularity also increased.

scholarly journals Rola marketingu społecznościowego w zarządzaniu relacjami z widzami seriali telewizyjnych na przykładzie produkcji Zakochani po uszy

2021 ◽  
Vol 9 (1) ◽  
pp. 127-156
Author(s):  
Martyna Wielkopolan
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Participant Observation ◽  
Relationship Management ◽  
Research Problem ◽  
Social Networking Site ◽  
Social Media Marketing ◽  
Building Relationships ◽  
Television Viewer ◽  
Tv Production

The role of social media marketing in television viewer relationship management based on the TV production 'Zakochani po uszy' Social media marketing is becoming the main aspect of strategies implemented by traditional media workers. The aim of the study is an analysis of an impact this kind of internet marketing has on television viewer relationship management, in the form of case study. The author’s intention was to do the qualitative research on the TV production Zakochani po uszy created by TVN, including its promotion through an official profile on the social networking site called Instagram in terms of building relationships with viewers along with holistic and deepened description of analysed phenomena. In the study, the author presents the results of the research based on non-participant observation of the official profile of Zakochani po uszy on Instagram, in-depth interview with a person responsible for public relations of the series, results of the survey along with data analysis, which contains viewership and statistics from analysed profile. These activities enabled solving the research problem phrased as a question: how is the strategy, which is to create strong relations with viewers, formulated and answering detailed research questions posed in the study.

EFFECT OF SOCIAL MEDIA MARKETING ON GROWTH OF MICRO ENTERPRISES IN WUSE II, ABUJA

2020 ◽  
Vol 1 (2) ◽  
pp. 1-13
Keyword(s):  
Social Media ◽  
Significant Relationship ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Survey Method ◽  
Business Growth ◽  
Media Usage ◽  
Independent Variable ◽  
Management Staff ◽  
Descriptive Survey

This study set out to examine the effect of social media marketing on the growth of micro businesses in Wuse II, Abuja, Nigeria. The main objectives translated into two hypothesis to find out whether there was any significant relationship between Social Media usage, (independent variable) by micro business against increased brand awareness as well as increased sales (dependent variables). The study adopted a Descriptive survey method where data was collected using structured close-ended questionnaire. Data was collected from 99 respondents from the population of Micro Business in Wuse II comprising of management, staff and customers of the business. The collected data was analysed using Statistical Package for Social Sciences (SPSS) and the tools employed were model summary, analysis of variance (ANOVA) and co-efficient table in testing the research hypotheses. The findings showed that there is a significant relationship between social media usage by micro business and increased brand awareness; and findings also indicated that there is a significant relationship between social media usage by micro businesses and increased sales. The paper therefore concluded that social media marketing is as important as any other marketing strategy as it contributes to business growth in terms of increased brand awareness and increased sales. The paper recommends that businesses in Wuse II, Abuja and others should invest more in deploying social media marketing tools and also to train their staff to enhance social media usage.

scholarly journals SOCIAL MEDIA VS TRADITIONAL MEDIA AND THEIR IMPACT ON BRAND IMAGE COMMUNICATION ON INDIAN MILLENNIALS

2021 ◽  
Vol 9 (1) ◽  
pp. 1359-1373
Author(s):  
Ajit Jain
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Media Marketing ◽  
Young Generation ◽  
Age Group ◽  
Traditional Media ◽  
Image Communication ◽  
Generation Z ◽  
Social Media Platforms ◽  
Marketing Methods

The study focuses on examining which form of marketing out of the age-old Traditional Media or the latest Social Media Marketing has a greater impact on the consumer and which form, can communicate the brand image in a better way. The study focuses on finding answers to questions like what are the new platforms to reach out to targeted consumers, Reasons for which customers follow a brand on social media? etc. Concepts related to the brand image, traditional media, social media marketing, and lastly branding on social media platforms are introduced and examined in the paper. The experimental part of the study consists of a quantitative survey on Indian millennials and generation Z customers, i.e. in the age group of 15-30 years. The results imply that in general social media marketing methods are more effective and can communicate brand image in a better way than that of traditional media. Also, today’s young generation is more attracted to the brands having a strong social media presence.

Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

Multimodal Mapping of a University’s Formal and Informal Online Brand

2014 ◽  
pp. 120-162
Author(s):  
Shalin Hai-Jew
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Public Information ◽  
Video Sharing ◽  
Ex Post ◽  
University Reputation ◽  
Social Media Platforms ◽  
Media Channels ◽  
The University

With the popularization of the Social Web (or Read-Write Web) and millions of participants in these interactive spaces, institutions of higher education have found it necessary to create online presences to promote their university brands, presence, and reputation. An important aspect of that engagement involves being aware of how their brand is represented informally (and formally) on social media platforms. Universities have traditionally maintained thin channels of formalized communications through official media channels, but in this participatory new media age, the user-generated contents and communications are created independent of the formal public relations offices. The university brand is evolving independently of official controls. Ex-post interventions to protect university reputation and brand may be too little, too late, and much of the contents are beyond the purview of the formal university. Various offices and clubs have institutional accounts on Facebook as well as wide representation of their faculty, staff, administrators, and students online. There are various microblogging accounts on Twitter. Various photo and video contents related to the institution may be found on photo- and video-sharing sites, like Flickr, and there are video channels on YouTube. All this digital content is widely available and may serve as points-of-contact for the close-in to more distal stakeholders and publics related to the institution. A recently available open-source tool enhances the capability for crawling (extracting data) these various social media platforms (through their Application Programming Interfaces or “APIs”) and enables the capture, analysis, and social network visualization of broadly available public information. Further, this tool enables the analysis of previously hidden information. This chapter introduces the application of Network Overview, Discovery and Exploration for Excel (NodeXL) to the empirical and multimodal analysis of a university’s electronic presence on various social media platforms and offers some initial ideas for the analytical value of such an approach.

Leveraging New Media as Social Capital for Diversity Officers

2015 ◽  
pp. 1718-1742
Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Media Marketing ◽  
Subject Matter Experts ◽  
Personal Lives ◽  
Media Technologies ◽  
Diversity And Inclusion ◽  
Marketing Planning ◽  
The Social ◽  
A Current

While most have grasped how to utilize social media in their personal lives, very few have been able to bridge the gap in leveraging new media effectively to enhance their careers. This chapter is a how-to guide for Equity, Diversity, and Inclusion (EDI) professionals seeking to use social media to carve a niche in the social networking arena. The purpose of this chapter is to highlight how EDI professionals can benefit from utilizing new media marketing tools to position themselves as subject-matter experts and use this authority to create engaged communities surrounding the topics of equity, diversity, and inclusion in higher education. A current review of new media technologies and emerging strategies starts the chapter. It continues with further details on the steps needed to develop and implement a successful social media marketing strategy. The chapter concludes with how to turn plans into actionable steps and includes a social media marketing planning worksheet.

A Desire for Social Media Is Associated With a Desire for Solitary but Not Social Activities

2017 ◽  
Vol 121 (6) ◽  
pp. 1120-1130 ◽  
Author(s):  
Lauren Hill ◽  
Zane Zheng
Keyword(s):  
Social Media ◽  
Social Life ◽  
Social Connectedness ◽  
Judgment Task ◽  
Perceptual Judgment ◽  
Psychological Consequences ◽  
Media Usage ◽  
Displacement Theory ◽  
The Relationship

While social media is an aspect of life for many, it brings to light the lack of interpersonal connection when browsing activity occurs. The displacement theory suggests that the quality of one’s offline interactions is affected by how much time an individual allots to those exchanges. Depending on the amount of time spent online, interpersonal connections may suffer and lead to negative psychological consequences. Our study aimed to explore the relationship between the desirability of social media and socialization preferences through a cue-based perceptual judgment task where participants ( N = 136) rated 40 gray-scale images in terms of their desirability. The image categories included social media icons, singular scenes depicting an isolated activity, social scenes representing an interactive activity, and traffic signs as the control. We also included questionnaires to assess depressiveness and aspects of social media usage. Our findings suggest that the immediate desire for social media is potentially linked to one’s desire for social isolation as represented by the singular scene category, the intensity of participant’s reported daily usage, and the extent to which social media is perceived to impact real social life. To our knowledge, this is the first report on the initial desirability judgment of social media and its association with other factors. Further research is needed to distinguish the variability in users’ aim of using social media and if that is related to one’s perceived feelings of social connectedness and solitude.

Social Media: Marketing Public Relations’ New Best Friend

2012 ◽  
Vol 18 (3) ◽  
pp. 319-328 ◽  
Author(s):  
Ioanna Papasolomou ◽  
Yioula Melanthiou
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Marketing ◽  
Best Friend
Sign in / Sign up

Export Citation Format

Share Document