scholarly journals Pengaruh Brand Trust terhadap Brand Loyalty Masyarakat dalam Menggunakan Maskapai Batik Air

Prologia ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 481
Author(s):  
Devina Dwiastuti Jusuf ◽  
Muhammad Gafar Yoedtadi
Keyword(s):  
Brand Loyalty ◽  
Air Transportation ◽  
Brand Trust ◽  
Improve Performance ◽  
Transportation Services ◽  
The Public ◽  
North Sulawesi ◽  
Community Influences ◽  
Over Time ◽  
The Way

Indonesia has many collections launched by Batik Air.The airline, which is a subsidiary of Lion Air, which is full service, led by Rusdi Kirana, based in Manado, North Sulawesi, has a slogan, Journey Begins. On May 3, 2013 the new Batik Air airline made its maiden flight in the area of Manado.Seiring over time, the airline has a Brand Trust that has an effect on Brand Loyalty, namely community loyalty in the eyes of the public which is quite high. Air Batik which was established in 2013, and in 2017 has been ranked fourth with the most passengers, this flight is seen at 8.4 percent (10,079,902 passengers) of 14 airlines in Indonesia and proves that Brand Trust from the high community influences Brand Loyalty seen from the way people continue to make purchases of airplane tickets.Batik Air as a provider of air transportation services that will continue to strive to improve performance both outside and inside the company Batik Air. Indonesia mempunyai banyak sekali maskapai penerbangan salah satunya adalah maskapai penerbangan Batik Air. Maskapai yang merupakan anak perusahaan dari  Lion Air yang berlayanan penuh yang dipimpin oleh Rusdi Kirana yang berbasis di Manado,Sulawesi Utara yang mempunyai slogan yaitu Journey Begins. Pada 3 Mei 2013 maskapai Batik Air baru melakukan penerbangan perdananya di daerah Manado.Seiring dengan berjalannya waktu maskapai ini mempunyai Brand Trust atau Kepercayaan Merek yang berpengaruh terhadap Brand Loyalty yaitu loyalitas masyarakat dimata masyarakat yang terbilang cukup tinggi. Batik Air yang sudah berdiri tahun 2013, dan di tahun 2017 sudah berhasil berada di peringkat ke empat dengan penumpang penerbangan terbanyak ini terlihat sebesar 8,4 persen (10.079.902 penumpang) dari 14 maskapai yang ada di Indonesia dan membuktikan bahwa Brand Trust dari masyarakat yang tinggi berpengaruh terhadap Brand Loyalty terlihat dari cara masyarakat secara terus melakukan pembelian tiket pesawat. Batik Air sebagai penyedia jasa transportasi udara yang akan terus berupaya meningkatkan performa baik diluar maupun didalam perusahaan maskapai Batik Air.

scholarly journals Effect of Emotional Experience, Electronic Word of Mouth, Reputation, Customer Satisfaction on Loyalty

2020 ◽  
Vol 1 (4) ◽  
pp. 215-227
Author(s):  
Brendi Wijaya ◽  
Henilia Yulita
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Emotional Experience ◽  
Air Transportation ◽  
Electronic Word Of Mouth ◽  
Transportation Services ◽  
The Public

Lion Air was chosen by the public as an airline because of its lower fares compared to other airlines. However, Lion Air also often creates problems in terms of service, namely passenger displacement due to delay. With a negative emotional experience will have an effect on reputation decline, due to electronic word of mouth by consumers who are dissatisfied with the service. This type of research uses quantitative methods. The population of this research is all consumers who have used Lion Air transportation services with a sample of 100 respondents. The data collection method uses purposive sampling method. Technical analysis using SMART PLS 3.0 consists of three types, namely instrument testing, prerequisite tests, and hypothesis testing. The results showed that consumer satisfaction is influenced by emotional experience, E-Wom is influenced by emotional experience, reputation is not influenced by emotional experience, loyalty is not influenced by customer satisfaction, E-Wom is influenced by customer satisfaction, reputation is influenced by consumer satisfaction, Loyalty is influenced by Reputation, Reputation is influenced by E-Wom, and Loyalty is also influenced by E-Wom.

scholarly journals Methods of landfill gas treatment in landfills in integrated prevention system

Paliva ◽  
2021 ◽  
pp. 24-29
Author(s):  
Karolína Keprtová ◽  
Jan Kolář
Keyword(s):  
Information System ◽  
Landfill Gas ◽  
Public Database ◽  
Technical Standards ◽  
Gas Treatment ◽  
The Public ◽  
Prevention System ◽  
A Company ◽  
Over Time ◽  
The Way

The article focuses on the issue of landfill gas management in landfills, which are within the scope of Act No. 76/2002 Coll., on integrated prevention. Although landfilling as a way of disposing of municipal waste is in decline, the subsequent care of landfills will continue for another decade after their closure, and landfill gas must be captured even then. The article summarizes information on the method of landfill gas management obtained through the information system of integrated prevention as well as the rules for landfill gas management according to the valid Czech technical standards. According to data obtained from the public database of the integrated prevention system, 136 relevant landfills were identified. The application of a cogeneration has the largest share in the way of landfill gas management. If a cogeneration unit is installed at the landfill, it is in most cases operated by a company other than the landfill operator. It was also found that the region with the lowest population density has the largest number of landfills with low capacity. Due to the fact that the production of landfill gas decreases over time, it is possible that there will be changes in the way landfill gas is handled at individual landfills.

The evolution of brand personality: an application of online travel agencies

2016 ◽  
Vol 30 (5) ◽  
pp. 529-540 ◽  
Author(s):  
Hong-Youl Ha
Keyword(s):  
Brand Loyalty ◽  
Brand Personality ◽  
Three Dimensions ◽  
Brand Trust ◽  
Carryover Effects ◽  
Content Type ◽  
Brand Evaluations ◽  
Online Travel ◽  
Brand Evolution ◽  
Over Time

Purpose This study aims to assess how continuous outcomes of brand personality vary as a function of time and other predictors. Specifically, the author investigates the roles of brand trust on the direct influence of brand personality, resulting in brand loyalty. Design/methodology/approach Using a longitudinal study of online travel consumers, the author demonstrates that the process of brand evolution is related to the investigation of both temporal and carryover effects. Findings The findings show that the effect of the brand personality–brand trust linkage decreases over time and leads to the re-evaluation of three dimensions of brand personality when changes in consumers’ perceptions are involved in brand evaluations. Another interesting finding is that the carryover effects of these three dimensions of brand personality are much stronger and stable than the effects of brand personality and brand loyalty. Furthermore, this research uncovers the important boundary conditions for the effects of brand trust on the brand personality–brand loyalty linkage. Originality/value This study contributes to the growing literature on tourism management by examining both temporal and carryover effects and using the longitudinal approach. Thus, our study extends prior findings by examining the dynamics of brand personality as determinants of brand loyalty as they develop over time.

scholarly journals Partai Politik Sebagai Political Brand

2021 ◽  
Vol 21 (1) ◽  
pp. 68-73
Author(s):  
Fajar Febriansyah ◽  
Guntur Freddy Prisanto ◽  
Niken Febrina Ernungtyas ◽  
Safira Hasna
Keyword(s):  
Political Parties ◽  
Marketing Strategy ◽  
Political Party ◽  
Brand Loyalty ◽  
Brand Image ◽  
Political Marketing ◽  
Brand Trust ◽  
Brand Communication ◽  
The Public ◽  
The Future

Nowadays, political parties need a political marketing strategy that is considered to be able to increase the number of votes, especially for certain candidates of political parties. Marketing elements can be adopted in political parties, especially when doing branding. Therefore, the objective of this research is to determine the influence of brand elements in politics such as brand communication, brand image, brand trust, and brand loyalty to political parties, namely Partai Amanat Nasional (PAN). The research shows that there is no effect of brand communication on brand image and brand trust. And there is no influence of brand image on brand trust. As for the element of trust, there is an effect of brand trust on PAN brand loyalty with a low percentage of 14.7%. When someone has given confidence in a certain political party, they have guaranteed that the program given by that party is the best for the public, so that someone will be consistent in choosing the same party in the future during the election or loyal to political parties.

scholarly journals PEMBINAAN PENGENALAN BASIC ENGLISH CONVERSATION AT THE AIRPORT KEPADA STAF BANDARA HANG NADIM BATAM

2022 ◽  
Vol 3 (2) ◽  
pp. 219-224
Author(s):  
Robby Satria ◽  
Nurma Dhona Handayani ◽  
Ellbert Hutabri
Keyword(s):  
English Language ◽  
Rapid Development ◽  
Air Transportation ◽  
Transportation Industry ◽  
Transportation Services ◽  
The Public ◽  
International Language ◽  
The Times ◽  
Riau Archipelago ◽  
Basic English

English is an international language which is very important for smooth bilingual interaction. Along with the times, the ability to speak English is required in all aspects of life to develop. One that is experiencing rapid development is the air transportation industry, which has a similar impact on the development of the airport aspect as a facility for providing aircraft transportation services. One of the important airports in the Riau Archipelago is Batam's Hang Nadim Airport. The airport was officially opened to the public on January 1, 1995 under the name "Hang Nadim International Airport. Since then until today, Hang Nadim airport has grown rapidly and has become one of the largest and busiest airports in Sumatra. With the rapid development of Hang Nadim Airport This, of course requires the use of an international language, namely English as the most commonly used communication medium. It has become a must for airport staff to be able to master English for the smooth operation of the technical process of aircraft and air flight systems. All airport workers are required to have good English language skills. it is appropriate to create conducive working conditions, but in reality on the ground, not all staff who work at airports have basic English skills, especially regarding the basic conversation part in English at the airport. If they are not equipped with basic English skills then they will not be able to speak English. can work optimally. Therefore, it is very important to initiate a dedication to provide a basic introduction to English for staff at Hang Nadim Airport, Batam City, Riau Islands.

scholarly journals BATIK MADURA: Menilik Ciri Khas dan Makna Filosofinya

CORAK ◽  
2015 ◽  
Vol 4 (1) ◽  
Author(s):  
R.A Sekartaji Suminto
Keyword(s):  
Cultural Heritage ◽  
The Public ◽  
Excellent Quality ◽  
Surrounding Areas ◽  
Over Time ◽  
The Way

Batik is the cultural heritage of the archipelago that is priceless. Each area in Indonesia has batiktradition, especially in Java and surrounding areas. Batik has been known since centuries ago.Batik type is classified into two major parts, namely inland and coastal batik. Batik Madura isone type of coastal batik has its own beauty, but still not so well known by the public at large.Every region in Madura has a typical batik yield of each, which can be seen from the patterns,motifs and colors. Batik Bangkalan, especially batik gentongan, Tanjung Bumi, it had its owncharacteristics, namely of how to make it. Gentongan batik dyeing technique requires a specialway, which is by doing the barrel stone in a period of 1 month to 1 year. This is the way toproduce batik with excellent quality. Gentongan batik color will not fade, even the longer will bemore beautiful. Batik Madura is still less popular than Batik Pekalongan, Cirebon or Lasem, butthe beauty of Madura batik, especially batik gentongan Tanjung Bumi remained in line with theprogress of time, even becoming increasingly popular over time. Keywords: Batik Madura, characteristic, gentongan, Tanjung Bumi  Batik adalah warisan budaya Nusantara yang tak ternilai harganya. Setiap daerah di Indonesiamemilik tradisi membatik, khususnya di Pulau Jawa dan sekitarnya. Batik sudah dikenal sejakberabad-abad yang lalu. Jenis batik digolongkan menjadi dua bagian besar, yaitu batikpedalaman dan batik pesisir. Batik Madura adalah salah satu jenis batik pesisir yang memilikikeindahan tersendiri, namun masih belum begitu dikenal oleh masyarakat secara luas. Setiapwilayah di Madura yang menghasilkan batik memiliki ciri khas masing-masing, yang bisa dilihatdari corak, motif dan warnanya. Batik Bangkalan, khususnya batik gentonganTanjung Bumi,memilik ciri khas tersendiri, yaitu dari cara pembuatannya. Teknik pewarnaan batik gentonganmemerlukan cara khusus, yaitu dengan melakukan perendaman dalam gentong batu dalamjangka waktu 1 bulan hingga 1 tahun. Hal ini untuk menghasilkan batik dengan kualitas prima.Warna batik gentongan tidak akan memudar, bahkan makin lama akan makin indah. BatikMadura memang masih kurang populer dibandingkan dengan batik Pekalongan, Cirebon atauLasem, namun keindahan batik Madura, terutama batik gentongan Tanjung Bumi tetapbertahan seiring dengan kemajuan jaman, bahkan menjadi semakin terkenal dari waktu kewaktu.Kata kunci : Batik Madura, ciri khas, gentongan, Tanjung Bumi

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PT. RAHMAN WISATA MANDIRI JAKARTA

2017 ◽  
Vol 5 (2) ◽  
Author(s):  
Iwan Kurniawan Subagja, SE., MM. ◽  
Annes Ayunda Putri
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
Air Transportation ◽  
Transportation Services ◽  
The Public ◽  
Transportation Modes ◽  
Sea Transportation ◽  
Saturated Sample

Nowadays, the increasing need for transportation services has become a basic and major requirement. One of the causes of the increasing need for transportation is the interest to carry out various activities quickly and appropriately. This condition can be seen from the government's support for equitable regional economic growth by opening all access using various transportation modes created. However, in utilizing all these facilities, the public or users of transportation services often have limitations in ordering for various things. Then arose several companies managing transportation services with various facilities either through the services of land transportation, sea transportation, and air transportation services. In an effort to serve the needs of these service users, companies use a variety of media and infrastructure that in turn aims to maximize service and win the competition. This study aims to analyze the effect of service quality and product quality on customer satisfaction PT. Rahman Wisata Mandiri Jakarta simultaneously or partially. The number of samples was 42 respondents. The sampling technique in this research is by using saturation sampling technique. The saturated sample is a sample determination technique when all members of the population are used as a sample. The results showed that there is both partial and simultaneous effect of service quality and product quality on customer satisfaction of PT. Rahman Wisata Mandiri Jakarta.

scholarly journals Pengaruh Brand Experience, Brand Trust, Customer Satisfaction Terhadap Brand Loyalty Produk Cimory

2019 ◽  
Vol 2 (5) ◽  
Author(s):  
Maria Yoana Dan Miharni Tjokrosaputro
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Fermented Milk ◽  
Brand Experience ◽  
Brand Trust ◽  
Specific Strategy ◽  
Food And Beverage ◽  
Long Time ◽  
Over Time

Over time, the company experienced intense business competition between companies. This competition is also experienced by consumer goods companies namely food and beverage companies, including fermented milk companies or yogurt. The company strives to carry out a marketing strategy to be able to deal with its competitors. Therefore, company management must have a specific strategy for making products, maintaining products and generating customer satisfaction, which will thus lead to high loyalty from consumers to the products released by the company. One company that is experiencing business competition is Cimory. Cimory produces yogurt with a variety of flavors, and its competitors are Yakult who have been in Indonesia for a long time. This study will discuss how the influence of brand experience, brand trust, Cimory's customer satisfaction on brand loyalty in the eyes of consumers.

scholarly journals Is snacking the new smoking?

2021 ◽  
Vol 6 (1) ◽  
pp. 346-350
Author(s):  
Moyez Jiwa ◽  
Catherine Krejany ◽  
Epi Kanjo
Keyword(s):  
Social Norms ◽  
Celebrity Endorsement ◽  
Health Consequences ◽  
Snack Foods ◽  
The Public ◽  
Good For ◽  
Targeted Marketing ◽  
Over Time ◽  
The Way

The way we eat is changing. Incrementally, between-meal snacking has increased over time, and our busy, on-the-run lifestyles and changing social norms fuel the consumption of convenience foods and calorie-dense snacks. The societal normalising of snacking behaviour has myriad influences, but the marketing narrative that snacking is “good for you” needs to be challenged. Cigarette promotion of yesteryear seems unconscionable today, but the way snack foods are now pitched to the public has some eerie parallels. The pervasiveness of aggressive targeted marketing, celebrity endorsement, social normalisation narrative, and dismissal of health consequences should give us pause for thought.

scholarly journals Methods of landfill gas treatment in landfills in integrated prevention system

Paliva ◽  
2021 ◽  
pp. 24-29
Author(s):  
Karolína Keprtová ◽  
Jan Kolář
Keyword(s):  
Information System ◽  
Landfill Gas ◽  
Public Database ◽  
Technical Standards ◽  
Gas Treatment ◽  
The Public ◽  
Prevention System ◽  
A Company ◽  
Over Time ◽  
The Way

The article focuses on the issue of landfill gas management in landfills, which are within the scope of Act No. 76/2002 Coll., on integrated prevention. Although landfilling as a way of disposing of municipal waste is in decline, the subsequent care of landfills will continue for another decade after their closure, and landfill gas must be captured even then. The article summarizes information on the method of landfill gas management obtained through the information system of integrated prevention as well as the rules for landfill gas management according to the valid Czech technical standards. According to data obtained from the public database of the integrated prevention system, 136 relevant landfills were identified. The application of a cogeneration has the largest share in the way of landfill gas management. If a cogeneration unit is installed at the landfill, it is in most cases operated by a company other than the landfill operator. It was also found that the region with the lowest population density has the largest number of landfills with low capacity. Due to the fact that the production of landfill gas decreases over time, it is possible that there will be changes in the way landfill gas is handled at individual landfills.

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