scholarly journals Interaksi Simbolik dalam Kegiatan After Sales di Dealer Nissan (Studi Kasus PT. Wahana Wirawan)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 135
Author(s):  
Alanwari Bulan Putra ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Methodology ◽  
Symbolic Interaction ◽  
Participant Observation ◽  
Interaction Theory ◽  
Progress Control ◽  
Long Run ◽  
Symbolic Interactions ◽  
Symbolic Interaction Theory

Symbolic interactions are interactions with others where communication and participation play a very important role. Symbolic interaction theory focuses on the importance of self-concepts and perceptions of individuals based on interactions with other individuals. Symbolic interactionism plays an important role in After Sales activities. After sales is one of the activities to satisfy customers on a product. The purpose of After Sales Activities at PT. Nissan Motor Indonesia aims to increase customer satisfaction and add Company Profit. After Sales plays a very important role in the automotive world, because After Sales can maintain good relations in the long run between the Company and Customers. After Sales is in the form of service, warranty and others. PT. Nissan Motor Indonesia is one of the automotive companies that have excellent After Sales. In carrying out activities After Sales Theory of symbolic interaction of mind, self, and society plays an important role. This study uses a qualitative methodology with the Case Study method. Data collection was done by in-depth interviews with a team from PT. Wahana Wirawan,, participant observation, Documentation and archive record. The conclusion of this research is in conducting After Sales activities, PT. Nissan Motor Indonesia has 8 stages consisting of Proactive Contact Program (PCP), Appointment, Reception, Job Progress Control, Service Work, Quality Control, Vehicle Submission, and Follow Up. At this stage there is the Symbolic Interaction theory of Mind, Self, and Society. This After Sales activity or process is to increase Customer Satisfaction.Interaksi Simbolik adalah interaksi dengan orang lain dimana komunikasi dan partisipasi memegang peranan sangat penting. Teori interaksi simbolik berfokus kepada pentingnya konsep diri dan persepsi yang dimiliki individu berdasarkan interaksi dengan individu lainnya. Interaksi simbolik berperan penting dalam kegiatan After Sales. After sales adalah salah satu kegiatan untuk memuaskan pelanggan pada suatu produk. Tujuan Kegiatan After Sales pada PT. Nissan Motor Indonesia bertujuan untuk meningkatkan kepuasan pelanggan dan menambahkan profit perusahaan. After Sales berperan sangat penting di dalam dunia Otomotif, karena After Sales ini dapat menjaga hubungan baik dalam jangka panjang antara Perusahaan dengan Pelanggan. After Sales ini berupa pelayanan Service, Garansi, dan lain-lain. PT. Nissan Motor Indonesia adalah salah satu perusahaan otomotif yang memiliki After Sales sangat baik. Dalam melakukan kegiatan After Sales Teori Interaksi simbolik mind, self, dan society berperan penting. Penelitian ini menggunakan metodologi kualitatif dengan metode Studi Kasus. Pengumpulan data dilakukan dengan wawancara mendalam dengan tim dari PT. Wahana Wirawan, Observasi partisipan, Dokumentasi, dan Rekaman Arsip. Kesimpulan dari penelitian ini adalah dalam melakukan kegiatan After Sales, PT. Nissan Motor Indonesia memiliki 8 tahapan yang terdiri dari Proactive Contact Program (PCP), Appointment, Penerimaan, Job Progress Control, Pekerjaan servis, Kontrol kualitas, Penyerahan kendaraan, dan Follow Up. Pada tahapan tersebut terdapat teori Interaksi Simbolik dari Mind, Self, dan Society. Kegiatan atau proses After Sales ini untuk meningkatkan Kepuasan Pelanggan.

scholarly journals Interaksi Simbolik Dalam Sales Promotion Menciptakan Brand Loyalty (Studi Kasus Pengguna Kartu Starbucks Di Jakarta)

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 201
Author(s):  
Catherina Siena ◽  
Muhammad Adi Pribadi
Keyword(s):  
Brand Loyalty ◽  
Qualitative Methodology ◽  
Symbolic Interaction ◽  
Participant Observation ◽  
Sales Promotion ◽  
Coffee Shop ◽  
Symbolic Interactions ◽  
Symbolic Interaction Theory ◽  
Depth Interviews

Marketing communication of a product is done to improve product quality and introduce products to consumers. Starbucks is a famous coffee shop in Indonesia. This research aims to determine the process of symbolic interaction in the formation of brand loyalty among Starbucks card users. This research uses symbolic interaction theory, brand loyalty and sales promotion. Symbolic interactions play a very important role in increasing consumer brand loyalty. This research uses a qualitative methodology. Data collection in this research was conducted by in-depth interviews and participant observation. The analytical method used in this research is a case study. The results showed that consumer loyalty to Starbucks, so they want to use Starbucks cards occurs because of the quality and promotion of Starbucks. And symbolic interaction is very influential in the process of brand loyalty formation such as promotions, rules and language used. Komunikasi Pemasaran terhadap sebuah produk dilakukan untuk meningkatkan kualitas produk dan memperkenalkan produk kepada konsumen. Starbucks adalah sebuah kedai kopi ternama di Indonesia. Penelitian ini bertujuan untuk mengetahui proses interaksi simbolik dalam pembentukkan brand loyalty diantara para pengguna kartu Starbucks. Penelitian ini menggunakan teori interaksi simbolik, brand loyalty dan sales promotion. Interaksi simbolik berperan sangat penting dalam meningkatkan brand loyalty konsumen. Penelitian ini menggunakan metodologi kualitatif. Pengumpulan data dalam penelitian ini dilakukan dengan wawancara mendalam dan observasi partisipan. Metode analisis yang dipakai dalam penelitian ini adalah studi kasus. Hasil penelitian menunjukkan bahwa keloyalitasan konsumen terhadap Starbucks, sehingga mereka mau menggunakan Starbucks card terjadi karena kualitas dan promosi di Starbucks. Dan interaksi simbolik sangat berpengaruh pada proses pembentukkan brand loyalty itu sendiri seperti promosi, peraturan dan bahasa yang digunakan.

Grandma's Hands: Black Grandmothers Speak about Their Experiences Rearing Grandchildren on Tanf

2005 ◽  
Vol 61 (1) ◽  
pp. 1-19 ◽  
Author(s):  
Tammy L. Henderson ◽  
Jennifer L. Cook
Keyword(s):  
Symbolic Interaction ◽  
Personal Responsibility ◽  
Kinship Care ◽  
Policy Recommendations ◽  
Poor Families ◽  
Multiple Case ◽  
Symbolic Interactions ◽  
Symbolic Interaction Theory ◽  
Black Grandmothers

Based on the guiding principles of the symbolic interactions theory, the authors used symbolic interaction theory to understand the views and meanings attached to welfare, poverty, and poor families, as well as to decipher grandmothers' policy recommendations. The culturally variant perspective provided a conceptual lens that placed grandmothers' adaptive behaviors in a historical, socio-political context. Using Grounded Theory Methods, the authors analyzed 20 personal interviews from a larger multiple-case study that examines the influence of TANF on grandparent-led families in southwest Virginia. Grandparents' views create a continuum of beliefs toward poverty, TANF, and personal responsibility with themes of individualistic, structural, and fatalistic views. They made distinct policy recommendations to remove the penalties attached to kinship care. Kinship care continues to be an adaptive family feature, but Black grandmothers' maintain some of the same societal and familial values as the larger society.

scholarly journals Building Effective Communication Between Teachers and Early Children In PAUD Institutions

2018 ◽  
Vol 2 (2) ◽  
pp. 259
Author(s):  
Ditha Prasanti ◽  
Dinda Rakhma Fitriani
Keyword(s):  
Early Childhood ◽  
Symbolic Interaction ◽  
Effective Communication ◽  
Qualitative Approach ◽  
Communication Process ◽  
Interaction Theory ◽  
Case Study Method ◽  
Communication Goals ◽  
Symbolic Interaction Theory

Effective communication is certainly the dream of everyone who does it. Not separated from the communication process, early childhood also interacts to achieve the desired communication goals. In this article, the author discusses the efforts to build effective communication for teachers and early childhood in the X PAUD institution in Bandung. The author sees this topic as very important because it is an urgency now to express the creation of effective communication between teachers and early childhood in their PAUD institutions. This study uses a qualitative approach to the case study method. The author raises a case about efforts to build effective communication in the PAUD X institution. This study is very suitable to be analyzed with symbolic interaction theory because there is a meaning in the communication process conducted by teachers with early childhood in the PAUD institution. The results showed that there were efforts made to build effective communication between teachers and early childhood, including: (1) PAUD teachers as communicators must have characteristics of patience, willingness to sacrifice, attention, assertiveness, and be able to attract early childhood attention; (2) the existence of media / tools used by PAUD teachers at the X institution to achieve effective communication for teachers and early childhood; (3) PAUD teachers must understand the diverse character of their students  

scholarly journals BATIK TULIS SEBAGAI WARISAN BUDAYA DUNIA DALAM MENANAMKAN RASA CINTA TANAH AIR GENERASI MUDA INDONESIA

2019 ◽  
Vol 4 (1) ◽  
pp. 01
Author(s):  
Lim Yudhi
Keyword(s):  
Cultural Heritage ◽  
Symbolic Interaction ◽  
Young Generation ◽  
Interaction Theory ◽  
Daily Lives ◽  
Interpretive Paradigm ◽  
World Cultural Heritage ◽  
The Media ◽  
Symbolic Interactions ◽  
Symbolic Interaction Theory

ABSTRACT             Batik tulis, which is one of Indonesia's cultural heritages, is one of the media in instilling the love of the homeland, so that the younger generation feels more ownership and love of indigenous Indonesian culture. This research focuses on how batik tulis  as a world cultural heritage in an effort to instill the love of the homeland of Indonesia's young generation. This study aims to make people aware of their concept of being Indonesian citizens, so that people can realize their love for their homeland with the use of batik in their daily lives. Research that uses the sociocultural tradition with symbolic interaction theory focuses attention on the level of mind, self, and society. This study uses the interpretive paradigm, because researchers view batik tulis to have its own uniqueness and contain original truths, so the truth or knowledge generated from research is contextual.   Keywords: love for the motherland, batik, symbolic interactions   ABSTRAK   Batik tulis yang merupakan salah satu warisan budaya Indonesia ialah salah satu media dalam menanamkan rasa cinta tanah air, agar generasi muda lebih merasa memiliki dan mencintai kebudayaan asli Indonesia. Penelitian ini berfokus pada bagaimana batik tulis sebagai warisan budaya dunia dalam upaya menanamkan rasa cinta tanah air generasi muda Indonesia. Penelitian ini bertujuan agar masyarakat memiliki kesadaran tentang konsep dirinya sebagai warga Indonesia, sehingga masyarakat bisa mewujudkan sikap cinta tanah airnya dengan penggunaan batik tulis dalam kehidupan sehari – hari. Penelitian yang menggunakan tradisi sosiokultural dengan teori interaksi simbolik ini memusatkan perhatian pada tataran pikiran, diri, dan masyarakat. Penelitian ini menggunakan paradigma interpretif, sebab peneliti memandang batik tulis memiliki keunikan tersendiri dan mengandung kebenaran yang orisinil, sehingga kebenaran atau pengetahuan yang dihasilkan dari penelitian bersifat kontekstual.   Kata kunci: cinta tanah air, batik tulis, interaksi simbolik

scholarly journals Cerita Pendek Malaysia: Interaksi Simbolik untuk Membangun Citra Etnis Cina

ATAVISME ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 185-199
Author(s):  
M. Shoim Anwar
Keyword(s):  
Short Stories ◽  
Short Story ◽  
Symbolic Interaction ◽  
Mother Tongue ◽  
Interaction Theory ◽  
Hermeneutic Circle ◽  
Ethnic Chinese ◽  
Analysis Methods ◽  
Symbolic Interactions ◽  
Symbolic Interaction Theory

The population of ethnic Chinese in Malaysia ranks second, after ethnic Bumiputra. Some of ethnic Chinese residents write short stories in order to build an image of themselves. Their work pieces are written in the short story anthology of Menara 7 (1998). This Malay anthology is interesting because its authors speak their mother tongue instead of Malay language. The objective of this research was to describe how the symbolic interactions was constructed on the short stories of Menara 7. By using symbolic interaction theory and the Hermeneutic Circle analysis methods, in short stories written by Chinese authors, the efforts to build image were manifested through the use of titles, characterizations, and cultural missions. It showed that short stories were also used as a meaning of cultural mission internally, as a manifestation of tendentious literature.

scholarly journals Peran Interaksi Simbolik dalam Perencanaan Komunikasi Pemasaran di Masa Pandemi (Studi Kasus Kedai Minuman Longtang)

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 323
Author(s):  
Novi Tandriawan ◽  
Muhammad Adi Pribadi
Keyword(s):  
Qualitative Research ◽  
Direct Observation ◽  
Symbolic Interaction ◽  
Marketing Research ◽  
Marketing Communication ◽  
Interaction Theory ◽  
Business People ◽  
Symbolic Interaction Theory ◽  
Depth Interviews

With the existence of Covid 19, the business of growing drinks and food is hampered. This makes business people at the beverage shop experience a loss. Therefore, business people must see how to plan in doing marketing properly in order to overcome this and produce good results. Marketing communication can be done in various media. The development of technology today makes it easy and fast for people to get what they are looking for, especially for business people, this is very important and there are no longer obstacles for them to do marketing of their products. In this marketing research, symbolic interaction and communication become interrelated so that one another must work together to facilitate marketing communication. This study uses symbolic interaction theory and the concept of marketing communication. The approach used in this research is qualitative research with a case study strategy. The data was collected by using in-depth interviews, documentation and direct observation. In this study, interactions occur in longtang marketing products because of the interaction and planning of marketing communications that are able to reach consumers to buy.Dengan adanya covid 19 ini, bisnis pertumbuhan minuman dan makanan menjadi terhambat. Hal ini membuat pelaku bisnis pada kedai minuman mengalami kerugian. Maka dari itu, pelaku bisnis harus melihat bagaimana perencanaan dalam melakukan pemasaran dengan benar agar dapat mengatasi hal tersebut dan memberikan hasil yang baik. Komunikasi pemasaran dapat dilakukan dalam berbagai media. Semakin berkembangnya teknologi yang ada di jaman sekarang, membuat masyarakat menjadi mudah dan cepat untuk mendapatkan sesuatu yang dicari, apalagi bagi pelaku bisnis hal tersebut sangatlah penting dan sudah tidak ada lagi penghambat bagi mereka untuk melakukan pemasaran terhadap produk yang dimiliki. Dalam penelitian pemasaran ini, interaksi simbolik dan komunikasi menjadi saling berkaitan sehingga satu dengan yang lainnya harus saling bekerja sama untuk memperlancar komunikasi pemasaran. Penelitian ini menggunakan teori interaksi simbolik dan konsep komunikasi pemasaran. Pendekatan yang digunakan pada penelitian ini adalah penelitian kualitatif dengan strategi studi kasus. Pengumpulan data dilakukan dengan teknik wawancara mendalam, dokumentasi dan observasi langsung. Dalam penelitian ini terjadi interaksi interaksi dalam produk pemasaran longtang karena adanya interaksi dan perencanaan komunikasi pemasaran yang mampu mengjangkau konsumen untuk membeli.

scholarly journals SIMBOL DAN MAKNA SIRIH PINANG PADA SUKU ATONI PAH METO DI TIMOR TENGAH UTARA

2020 ◽  
Vol 8 (1) ◽  
pp. 55-62
Author(s):  
Erna Suminar
Keyword(s):  
Social Interaction ◽  
Political Communication ◽  
Symbolic Interaction ◽  
Participant Observation ◽  
Study Participant ◽  
Interaction Theory ◽  
Cultural Symbols ◽  
The People ◽  
Political Relations ◽  
Symbolic Interaction Theory

This paper investigates social interaction, the meaning of messages and,  human actions are activities based on certain symbols. This research focuses on the Sirih pinang tradition of the people of the Atoni Pah Meto tribe. Sirih Pinang has a role in the fundamental cultural symbols in the life of social courtesy and social interaction. Using the Symbolic Interaction Theory Herbert Blumer (1986), this study explains the symbolic function and meaning of Sirih Pinang which will be useful for everyone in establishing social, economic, educational and,  political relations with the Atoni Pah Meto tribe, also for the Atoni Pah Meto community. This study uses a qualitative method with participant observation. Three Indigenous Elders who have in-depth knowledge of this tradition were critical informants in the study. Participant observations were carried out in the field by living and living with the Atoni Pah Meto tribe during the survey in the Kefetoran Aplal North Central Timor Regency, East Nusa Tenggara Province. The results of this study indicate a relationship between the Sirih Pinang symbol and the local religious beliefs of ancestral heritage. In ritual communication to honor the spirits of sirih pinang is a symbol that has ethical values ​​and meaning. Sirih Pinang is included in unifying tribal members and in breaking up as a practice of various forms of communication that has the value and meaning of family and friendship. Furthermore, humans modify the meaning, the result of developing social interaction. Sirih Pinang is used as a tool for negotiation, lobbying, and enters the realm of political communication and then experiences a shift in meaning.  Keywords: Symbolic Interaction Theory, Intracultural Communication, Atoni Pah Meto Tribe,   Indonesian Culture, Sirih Pinang.

scholarly journals Peran Media Sosial Instagram dalam Membangun Kesadaran berdonasi di Lazis Darul Hikam

2021 ◽  
Vol 15 (1) ◽  
pp. 22-41
Author(s):  
Ditha Nurul Fazrin ◽  
Iwan Sukoco
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Qualitative Method ◽  
Symbolic Interaction ◽  
Interaction Theory ◽  
Institutional Interaction ◽  
Active User ◽  
The Social ◽  
Symbolic Interaction Theory

This study aims to determine the social interaction of Lazis Darul Hikam and the community through Instagram social media and to find out the role of social media Instagram in building awareness of donation in Lazis Darul Hikam. The research uses symbolic interaction theory to photograph how people interact using social media, define the meaning of the symbols conveyed and ultimately lead to actions in this case giving donations. The method used is a qualitative method, the donor Lazis Darul Hikam, an active user of Instagram, is an informant in this study. The results showed that social media has the following roles: (1) Instagram is a medium for inter-institutional interaction with the community to introduce programs and reporting media, (2) Instagram social media is also able to build awareness of donations by collecting funds obtained through social media.AbstrakPenelitian ini bertujuan untuk mengetahui interaksi sosial Lazis Darul Hikam dan masyarakat melalui media sosial Instagram serta untuk mengetahui peran media sosial Instagram membangun kesadaran berdonasi di Lazis Darul Hikam.  Penelitian menggunakan teori interaksi simbolik untuk memotret bagaimana masyarakat berinteraksi menggunakan media sosial, mendefinisikan makna dari simbol-simbol yang disampaikan dan akhirnya bermuara pada perbuatan dalam hal ini memberikan donasi. Metode yang digunakan adalah metode kualitatif, donatur Lazis Darul Hikam pengguna aktif Instagram menjadi informan dalam penelitian ini. Hasil penelitian didapatkan bahwa media sosial memiliki peran sebagai berikut: (1) Instagram menjadi media untuk berinteraksi antar lembaga dengan masyarakat untuk memperkenalkan program dan media pelaporan, (2) Media sosial Instagram juga mampu membangun kesadaran berdonasi dengan terkumpulnya dana yang didapatkan melalui media sosial

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