Pengaruh Word of Mouth terhadap Keputusan Pembelian La Madame Florist

Over time, more and more flower shops can be accessed offline and online. La Madame Florist Florist utilizes word of mouth in attracting the attention of consumers. So this study aims to determine the effect of word of mouth on the purchasing decision of the La Madame Florist brand flower by using a quantitative descriptive approach. Researchers took a sample of La Madame Florist buyers using Google forms with a total of 100 respondents distributed via social media. Data analysis was conducted by researchers using statistical products and service solutions (SPSS) version 15. It is known that the coefficient of determination in the R Square table of 0.246 shows that 24.6% of purchasing decisions are influenced by word of mouth. It is known that the coefficient of Word of Mouth correlation has a strong enough relationship to the purchase decision and is positive because it is between the intervals of 0.40 - 0.599. then from the results obtained, the writer can provide some conclusions. The conclusion is that Word of mouth has a positive and significant influence on purchasing decisions at La Madame Florist.Seiring perkembangan waktu, semakin banyak toko bunga yang dapat diakses secara online selain dengan metode penjualan offline. Toko Bunga La Madame Florist memanfaatkan word of mouth dalam menarik perhatian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth terhadap keputusan pembelian bunga merek La Madame Florist dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel pembeli La Madame Florist dengan menggunakan google form dengan total 100 responden yang disebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program SPSS versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai word of mouth terhadap keputusan pembelian di La Madame Florist. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.246 menunjukkan bahwa 24.6% keputusan pembelian dipengaruhi word of mouth. Diketahui bahwa nilai koefisien korelasi Word Of Mouth memiliki hubungan yang cukup kuat terhadap Keputusan pembelian dan bersifat positif karena berada di antara interval 0,40 - 0,599. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian di La Madame Florist.

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Pengaruh Iklan Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian

Prologia ◽

10.24912/pr.v5i2.10199 ◽

2021 ◽

Vol 5 (2) ◽

pp. 307

Author(s):

Jecky Jecky ◽

Rezi Erdiansyah

Keyword(s):

Social Media ◽

Data Analysis ◽

Word Of Mouth ◽

Strong Relationship ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Social Media Data ◽

Descriptive Approach ◽

Quantitative Descriptive ◽

Media Data

This study aims to determine the effect of advertising on social media and word of mouth on purchasing decisions using a quantitative descriptive approach. Researchers took samples using google form with a total of 145 respondents who were distributed via social media. Data analysis was conducted by researchers using the program of statistical product and service solutions (SPSS) version 15. Based on the results of the research that has been obtained and has been explained by the author regarding advertising on social media and word of mouth on purchasing decisions. It is known that the coefficient of determination in the R Square table is 0.475, indicating that 47.5% of purchasing decisions are influenced by advertising on social media and the word of mouth. It is known that the correlation coefficient value of 0.60-0.799 means that advertising on social media and Word of Mouth has a strong relationship to purchasing decisions. then from the results obtained, the authors can provide several conclusions. The conclusion is that advertising on social media and word of mouth has a positive and significant effect on purchasing decisions.Penelitian ini bertujuan untuk mengetahui pengaruh Iklan Media Sosial dan word of mouth terhadap Keputusan Pembelian dengan menggunakan pendekatan deskriptif kuantitatif. Peneliti mengambil sampel dengan menggunakan google form dengan total 145 responden yang di sebarkan melalui media sosial. Analisis data yang dilakukan peneliti menggunakan program statistical product and service solutions (SPSS) versi 15. Berdasarkan hasil penelitian yang telah diperoleh dan telah dijelaskan oleh penulis mengenai Iklan Media Sosial dan word of mouth terhadap keputusan pembelian. Diketahui bahwa nilai koefisien determinasi pada tabel R Square sebesar 0.475 menunjukkan bahwa 47,5% keputusan pembelian dipengaruhi oleh Iklan Media Sosial dan Word of Mouth. Diketahui bahwa nilai koefiesien korelasi 0,60-0,799 artinya Iklan Media Sosial dan Word of Mouth mempunyai hubungan yang kuat terhadap keputusan pembelian. maka dari hasil yang didapat tersebut penulis dapat memberikan beberapa kesimpulan. Kesimpulannya adalah Iklan Media Sosial dan Word of mouth memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.

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PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN

Journal of Management : Small and Medium Enterprises (SMEs) ◽

10.35508/jom.v14i1.3857 ◽

2021 ◽

Vol 14 (1) ◽

pp. 63-76

Author(s):

Antonio E.L. Nyoko ◽

Anthonia Debora Dila Semuel

Keyword(s):

Social Media ◽

Word Of Mouth ◽

Test Reliability ◽

Coefficient Of Determination ◽

The Internet ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Purchasing Decision ◽

Questionnaire Method ◽

Word Of Mouth Communication

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion

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Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar)

Abiwara : Jurnal Vokasi Administrasi Bisnis ◽

10.31334/abiwara.v1i2.795 ◽

2020 ◽

Vol 1 (2) ◽

pp. 71-83

Author(s):

Iis Miati

Keyword(s):

Psychological Factors ◽

Research Method ◽

Brand Image ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Significance Level ◽

Descriptive Research ◽

Quality Product ◽

Quantitative Descriptive

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.

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Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang

Prologia ◽

10.24912/pr.v4i1.6437 ◽

2020 ◽

Vol 4 (1) ◽

pp. 75

Author(s):

Dini Anindya Julianti ◽

Ahmad Junaidi

Keyword(s):

Word Of Mouth ◽

Conversion Coefficient ◽

Coefficient Of Determination ◽

Survey Method ◽

Purchase Decision ◽

Purchasing Decisions ◽

Purchasing Decision ◽

A Company ◽

Simple Regression ◽

Formulation Of Problems

In a business competition that is more competitive. Of course a company must have a promotion which is effective for the company. And then, for an effective promotion you need to consider a product. So, one of the effective marketing is a promotion which is called "Word of Mouth". This effective promotion (Word of Mouth) is very important for increasing the purchase of a product or service from a company. Therefore the study of the titled "The Effect of Word of Mouth on the Purchasing Decision of Baso Aci Akang Citra Raya Tangerang" has the formulation of problems does the communication of Word of Mouth have an effect on the Purchasing Decision of Baso Aci Akang?. And the purpose of this study was to study the effect of "the Word of Mouth" on the Aci Akang Baso Purchase Decision. The main theories used in this research are word of mouth and purchasing decisions. The research method used is the ex flanative survey method involving associative with the technique of taking the questionnaire into an instrument with as many as 100 correspondents. After the questionnaire is distributed, an analysis of validity, reliability, normality, conversion coefficient, coefficient of determination, simple regression, and hypothesis testing or t test. And the results of this research revealed the fact of word of mouth on the purchasing decision of Baso Aci Akang Citra Raya outlet, Tangerang. Then, it showed that "word of mouth" has a strong effect on purchasing decisions. Dalam persaingan bisnis yang lebih kompetitif. Tentu saja sebuah perusahaan harus memikirkan sebuah promosi yang efektif untuk perusahaannya. Untuk sebuah promosi yang efektif tentu saja perlu sebuah keyakinan terhadap suatu produk. Salah satu pemasaran yang efektif adalah sebuah promosi mulut ke mulut atau Word of Mouth. Promosi yang efektif ini sangat penting dalam peningkatan pembelian produk atau jasa dari sebuah perusahaan. Penelitian dengan berjudul “Pengaruh Word of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang memiliki rumusan masalah apakah terdapat pengaruh Komunikasi Word of Mouth terhadap Keputusan Pembelian Baso Aci Akang. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh Word of Mouth Akan terhadap Keputusan Pembelian Baso Aci Akang. Teori utama yang digunakan dalam penelitian ini adalah word of mouth dan keputusan pembelian. Metode penelitian yang digunakan yaitu metode survei eksplanasi yang bersifat assosiatif dengan Teknik pengambilan kuesioner menjadi instrumen dengan responden sebanyak 100 koresponden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa pengaruh word of mouth terhadap keputusan pembelian Baso Aci Akang outlet Citra Raya, Tangerang. menunjukan sebuah pengaruh word of mouth terhadap keputusan pembelian kuat.

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Social Media Reveals Psychosocial Effects of the COVID-19 Pandemic

10.1101/2020.08.07.20170548 ◽

2020 ◽

Author(s):

Koustuv Saha ◽

John Torous ◽

Eric D. Caine ◽

Munmun De Choudhury

Keyword(s):

Mental Health ◽

Social Media ◽

Psychosocial Effects ◽

Self Disclosure ◽

Social Media Data ◽

Health Concerns ◽

Mental Health Concerns ◽

Precautionary Measures ◽

Media Data ◽

Over Time

AbstractBackgroundThe novel coronavirus disease 2019 (COVID-19) pandemic has caused several disruptions in personal and collective lives worldwide. The uncertainties surrounding the pandemic have also led to multi-faceted mental health concerns, which can be exacerbated with precautionary measures such as social distancing and self-quarantining, as well as societal impacts such as economic downturn and job loss. Despite noting this as a “mental health tsunami,” the psychological effects of the COVID-19 crisis remains unexplored at scale. Consequently, public health stakeholders are currently limited in identifying ways to provide timely and tailored support during these circumstances.ObjectiveOur work aims to provide insights regarding people’s psychosocial concerns during the COVID-19 pandemic by leveraging social media data. We aim to study the temporal and linguistic changes in symptomatic mental health and support expressions in the pandemic context.MethodsWe obtain ∼60M Twitter streaming posts originating from the U.S. from 24 March-24 May 2020, and compare these with ∼40M posts from a comparable period in 2019 to attribute the effect of COVID-19 on people’s social media self-disclosure. Using these datasets, we study people’s self-disclosure on social media in terms of symptomatic mental health concerns and expressions of support. We employ transfer learning classifiers that identify the social media language indicative of mental health outcomes (anxiety, depression, stress, and suicidal ideation) and support (emotional and informational support). We then examine the changes in psychosocial expressions over time and language, comparing the 2020 and 2019 datasets.ResultsWe find that all of the examined psychosocial expressions have significantly increased during the COVID-19 crisis – mental health symptomatic expressions have increased by ∼14%, and support expressions have increased by ∼5%, both thematically related to COVID-19. We also observe a steady decline and eventual plateauing in these expressions during the COVID-19 pandemic, which may have been due to habituation or due to supportive policy measures enacted during this period. Our language analyses highlight that people express concerns that are very specific to and contextually related to the COVID-19 crisis.ConclusionsWe studied the psychosocial effects of the COVID-19 crisis by using social media data from 2020, finding that people’s mental health symptomatic and support expressions significantly increased during the COVID-19 period as compared to similar data from 2019. However, this effect gradually lessened over time, suggesting that people adapted to the circumstances and their “new normal”. Our linguistic analyses revealed that people expressed mental health concerns regarding personal and professional challenges, healthcare and precautionary measures, and pandemic-related awareness. This work shows the potential to provide insights to mental healthcare and stakeholders and policymakers in planning and implementing measures to mitigate mental health risks amidst the health crisis.

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Key Determinants of Purchase Decision: A Case Study of Poeniko Batik Store in Pekalongan

Management Analysis Journal ◽

10.15294/maj.v9i3.38294 ◽

2020 ◽

Vol 9 (3) ◽

pp. 290-299

Author(s):

Nurul Fatimah ◽

Dorojatun Prihandono

Keyword(s):

Social Media ◽

Purchase Intention ◽

Sampling Method ◽

Word Of Mouth ◽

Brand Image ◽

Purchase Decision ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Medium Enterprise

Business competition that is getting stonger makes SME (Small Medium Enterprise) must be able to compete. Batik is one of SME that has influence in economic growth. The enterpreneurs have to compete with competitiors. This study aims to examine the influence of media sosial, electronic word of mouth, and brand image on purchase decision through purchase intention at Poeniko Batik Pekalongan store. The population in this study is consumers of Poeniko Batik Pekalongan. The number of samples used in this study were 100 people using the incidental sampling method. The data collection method uses documentation and questionnaires. The results showed that the electronic word of mouth, brand image and purchase variables had a positive and significant effect on purchasing decisions. While social media variables do not have a positive and significant effect on purchasing decisions. The results of the path analysis test indicate that purchase intention can mediate the influence of social media, electronic word of mouth, and brand image on purchasing decisions.

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FENOMENA PENGGUNAAN MEDIA SOSIAL DAN PENGARUH TEMAN SEBAYA PADA GENERASI MILENIAL TERHADAP KEPUTUSAN PEMBELIAN

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v11i2.2950 ◽

2018 ◽

Vol 11 (2) ◽

pp. 275

Author(s):

Wikan Wiridjati ◽

Renny Risqiani Roesman

Keyword(s):

Social Media ◽

Peer Influence ◽

Millennial Generation ◽

Word Of Mouth ◽

Positive Impact ◽

Equation Modeling ◽

Purchase Decision ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Media Usage

The purpose of this study is to expand research on purchasing decisions by millennial generation. For this purpose, this study empirically examines the influence of social media and peer influence directly on the purchase decision and indirectly through electronic word-of-mouth. The purposive sampling technique was used, the object of this research involves millennial generation with age criteria between 18 years to 35 years. The research is done by spreading questionnaires to 300 people with 75% respond rates. Structural equation modeling was used to examine the proposed model. Social media usage and peer influence have positive impact on purchase decision involvement and electronic word of mouth plays vital mediating role in this context. The result shows there is no significant effects from peer influence to the purchase decision, but there is significant effects from social media usage and electronic word of mouth. The most significant is coming from the electronic word of mouth. Engaging millennial generation consumers with social media campaigns and mobile technology development, such as Facebook ads, pages like ads, or ads on youtube can increase the value of purchasing decisions. Marketers need to pay attention to the mixed effects of using social media and eWOM.

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Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

International journal of social sciences ◽

10.31295/ijss.v4n1.1125 ◽

2021 ◽

Vol 4 (1) ◽

pp. 52-59

Author(s):

Dika Setiagraha ◽

Zakaria Wahab ◽

Muchsin Saggaf Shihab ◽

Didik Susetyo

Keyword(s):

Product Quality ◽

Word Of Mouth ◽

Primary Data ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Regression Analyses ◽

Purchasing Decisions ◽

Price Perception ◽

Analysis Technique ◽

Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

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Pengaruh Viral Marketing Video Promosi Instagram terhadap Keputusan Pembelian Konsumen Bakso Goreng iONG

Prologia ◽

10.24912/pr.v3i2.6358 ◽

2019 ◽

Vol 3 (2) ◽

pp. 358

Author(s):

Velia Velia ◽

Diah Ayu Candraningrum

Keyword(s):

Social Media ◽

Marketing Strategy ◽

Significance Test ◽

Viral Marketing ◽

Purchase Decision ◽

Purchasing Decisions ◽

Current Development ◽

Descriptive Approach ◽

Promotional Video ◽

Descriptive Method

Current development is driving a growth for technology and media in marketing strategy. One of the marketing strategy is viral marketing. Viral marketing could be a strategy to do a promotion for delivering information from sales to consumer by social media. This research conducts to find out about whether there is any effect of viral marketing Instagram promotion video on consumer purchase decision Bakso Goreng iONG. This study uses a descriptive approach in descriptive method, with the amount of 114 respondents who were the viewers from Instagram promotion video and have purchased Bakso Goreng iONG product. The result of this research mentioned, by significance test partial effect, shows that viral marketing individually has an effect on purchasing decisions. One of the supporting component to running viral marketing is buzz, which is the content, ideas and topics from the promotional video submitted. With an interesting and clear topic about information from Bakso Goreng iONG, made the consumer has an interest to buy Bakso Goreng iONG product. Perubahan zaman mendorong adanya perkembangan teknologi dan media dalam melakukan strategi pemasaran. Salah satunya adalah viral marketing, yang dapat dilakukan sebagai strategi untuk menerapkan promosi guna menyampaikan informasi dari pemasar pada konsumen lewat media sosial. Penelitian ini berfungsi untuk mengetahui adakah pengaruh viral marketing video promosi Instagram, terhadap keputusan pembelian konsumen pada produk Bakso Goreng iONG. Metode deskriptif merupakan pendekatan yang digunakan dalam penelitian ini, dengan total jumlah 114 responden yang merupakan penonton dari video promosi Instagram, dan telah membeli produk Bakso Goreng iONG. Hasil penelitian menyebutkan, lewat uji signifikasi pengaruh parsial, menunjukkan hasil bahwa viral marketing secara individual memiliki pengaruh terhadap keputusan pembelian. Salah satu komponen dalam mendukung berjalannya viral marketing adalah buzz/content, yang merupakan isi, ide dan topik dari video promosi yang disampaikan. Dengan topik yang menarik dan jelas mengenai informasi dari produk yang dipasarkan oleh Bakso Goreng iONG, membuat konsumen tertarik untuk membeli produk Bakso Goreng iONG.

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Abstract P175: A Twitter Analysis Of Hypertension And Allergies: Discordance Between Social Media Discussion And Disease Morbidity

Hypertension ◽

10.1161/hyp.76.suppl_1.p175 ◽

2020 ◽

Vol 76 (Suppl_1) ◽

Author(s):

Elizabeth H Kim ◽

Mir Henglin ◽

Joshua A Rushakoff ◽

Joseph E Ebinger ◽

Susan Cheng

Keyword(s):

Social Media ◽

Mortality Risk ◽

Social Media Data ◽

Time Period ◽

Group Frequency ◽

Challenges And Opportunities ◽

Interest Level ◽

Important Health ◽

Media Data ◽

Over Time

Background: Social media data may be used to shed light on how engaged the general public is in conversations surrounding elevated blood pressure (BP) as an important health problem. Methods: We gathered Twitter data from 1/1/2016 to 11/23/2019 using the ‘TweetScraper’ program (https://github.com/jonbakerfish/TweetScraper). We scraped tweets with content related to BP and, to generate comparator data, we similarly collected tweets related to allergies during the same time period. We then plotted the number of tweets over time (in days) for each health topic and compared the between-group frequency of tweets over time. Results: We observed that the frequency of tweets related to BP was consistently lower than that related to allergy, notwithstanding lower rates of allergy related tweets during the non-peak allergy seasons ( Figure ). The number of tweets related to BP never exceeded those related to allergy, per month, but there were single day anomalies: BP tweets exceeded allergy tweets by 78% on 11/13/2017 and by 96% on 11/14/2027, following the release of updated hypertension guidelines. Conclusions: We demonstrate both the feasibility and utility of using social media data to assess the general public’s interest level in certain health topics over time. We found persistently lower levels of engagement around elevated BP (asymptomatic but conferring high mortality risk) compared to allergies (symptomatic but conferring low mortality risk) despite their similarly wide prevalence. As popular social media methods of communication evolve, so will the challenges and opportunities related to harnessing these data as part of efforts to improve public health.

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