scholarly journals Pengaruh Word Of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 75
Author(s):  
Dini Anindya Julianti ◽  
Ahmad Junaidi
Keyword(s):  
Word Of Mouth ◽  
Conversion Coefficient ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
A Company ◽  
Simple Regression ◽  
Formulation Of Problems

In a business competition that is more competitive. Of course a company must have a promotion which is effective for the company. And then, for an effective promotion you need to consider a product. So, one of the effective marketing is a promotion which is called "Word of Mouth". This effective promotion (Word of Mouth) is very important for increasing the purchase of a product or service from a company. Therefore the study of the titled "The Effect of Word of Mouth on the Purchasing Decision of Baso Aci Akang Citra Raya Tangerang" has the formulation of problems does the communication of Word of Mouth have an effect on the Purchasing Decision of Baso Aci Akang?. And the purpose of this study was to study the effect of "the Word of Mouth" on the Aci Akang Baso Purchase Decision. The main theories used in this research are word of mouth and purchasing decisions. The research method used is the ex flanative survey method involving associative with the technique of taking the questionnaire into an instrument with as many as 100 correspondents. After the questionnaire is distributed, an analysis of validity, reliability, normality, conversion coefficient, coefficient of determination, simple regression, and hypothesis testing or t test. And the results of this research revealed the fact of word of mouth on the purchasing decision of Baso Aci Akang Citra Raya outlet, Tangerang. Then, it showed that "word of mouth" has a strong effect on purchasing decisions. Dalam persaingan bisnis yang lebih kompetitif. Tentu saja sebuah perusahaan harus memikirkan sebuah promosi yang efektif untuk perusahaannya. Untuk sebuah promosi yang efektif tentu saja perlu sebuah keyakinan terhadap suatu produk. Salah satu pemasaran yang efektif adalah sebuah promosi mulut ke mulut atau Word of Mouth. Promosi yang efektif ini sangat penting dalam peningkatan pembelian produk atau jasa dari sebuah perusahaan. Penelitian dengan berjudul “Pengaruh Word of Mouth Terhadap Keputusan Pembelian Baso Aci Akang Citra Raya Tangerang memiliki rumusan masalah apakah terdapat pengaruh Komunikasi Word of Mouth terhadap Keputusan Pembelian Baso Aci Akang. Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh Word of Mouth Akan terhadap Keputusan Pembelian Baso Aci Akang. Teori utama yang digunakan dalam penelitian ini adalah word of mouth dan keputusan pembelian. Metode penelitian yang digunakan yaitu metode survei eksplanasi yang bersifat assosiatif dengan Teknik pengambilan kuesioner menjadi instrumen dengan responden sebanyak 100 koresponden. Setelah kuesioner disebarkan, dilakukan analisis validitas, reliabilitas, normalitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji hipotesis atau uji t. Hasil penelitian mengungkapkan bahwa pengaruh word of mouth terhadap keputusan pembelian Baso Aci Akang outlet Citra Raya, Tangerang. menunjukan sebuah pengaruh word of mouth terhadap keputusan pembelian kuat.

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) DI MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 14 (1) ◽  
pp. 63-76
Author(s):  
Antonio E.L. Nyoko ◽  
Anthonia Debora Dila Semuel
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Questionnaire Method ◽  
Word Of Mouth Communication

The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion

scholarly journals Faktor Bauran Pemasaran Yang Mempengaruhi Konsumen Terhadap Keputusan Pembelian Produk Pada Konsumen Starbucks Coffee

2019 ◽  
Vol 3 (1) ◽  
pp. 157-164
Author(s):  
Arief Satriansyah
Keyword(s):  
Decision Making ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Survey Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Purchasing Decision ◽  
Joint Contribution ◽  
Method Of Correlation

 Abstract - This research was conducted to find out how much influence of the product, price, place and promotion on Starbucks Coffee Bogor city consumers' decision making. The research used the survey method with a sample of 100 people. The sampling technique is non-probability sampling: judgment sampling. The analytical method used is the method of correlation analysis and multiple regression. The results of the study show that both partially and jointly the factors of product, price, place, and promotion have a significant influence on product purchase decision making. The higher the level of influence of the product, price, place and promotion, the stronger the influence of product purchasing decisions. Based on the results of the analysis of the factors that influence the purchasing decision shows the adjusted R2 value of 0.663, this means that all variables derived from the marketing mix have a joint contribution of 66.3% to the dependent variable (Y), namely the purchasing decision. The remaining 33.7% is influenced by other factors.                                                             Keywords: marketing mix, decision making, Starbuck Coffee

scholarly journals Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

2017 ◽  
Vol 1 (1) ◽  
pp. 26-39
Author(s):  
Siti Naifatul Maulidiyah ◽  
Ninik Lukiana
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive  and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung.  The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET

2020 ◽  
Vol 10 (3) ◽  
pp. 299-310
Author(s):  
Maria Yalinta Ena ◽  
Antonio E L Nyoko ◽  
Wehelmina M Ndoen
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Price Perception ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Method Approach

This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant  effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang. Keywords:  Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision.

Effect of word of mouth, price perception, and product quality on purchase decision pempek the local culinary products in palembang city

2021 ◽  
Vol 4 (1) ◽  
pp. 52-59
Author(s):  
Dika Setiagraha ◽  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Didik Susetyo
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Regression Analyses ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Analysis Technique ◽  
Positive Effect

This study aims to determine whether or not there is an effect of word of mouth, price perception, and product quality on purchasing decisions for Pempek as the local culinary product in Palembang city, South Sumatra, Indonesia. The research results using IBM SPSS Statistics 25.0 software data were obtained from the primary data of 100 respondents. The results found that the variable word of mouth (X1) partially has a positive and significant effect on purchasing decisions, the price perception variable (X2) partially affects the purchase decision, and the product quality variable (X3) partially has a positive effect on purchasing decisions. Simultaneously, word of mouth, price perception, and product quality influence purchasing decisions on the culinary product of Pempek in Palembang City. From the results of data processing, it was found that the coefficient of determination was 77.7% which indicates that other factors influence the remaining 22, 3% as an influence on purchasing decisions. The analysis technique used in this study is to use multiple linear regression analyses.

scholarly journals The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 38
Author(s):  
Ronnie MT Sirait
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

scholarly journals Pengaruh Electronic Word Of Mouth dan Brand Image Terhadap Keputusan Pembelian Secondate Beauty

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 335
Author(s):  
Natasha Valentina ◽  
Rezi Erdiansyah
Keyword(s):  
Word Of Mouth ◽  
Communication Theory ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
The People

This study aims to determine the effect of electronic word of mouth and brand image on purchasing decisions of Secondate Beauty. The theories discussed in this study are communication theory, electronic word of mouth, brand image, and purchase decisions. This research uses a quantitative approach with a survey method. The population of this research is the people of Jakarta who have bought Secondate Beauty products. The sampling technique used was non-probability with a purposive sampling approach, with 140 respondents. The technique of collecting data using a questionnaire. Test the validity of the data using the validity, reliability, and normality test. And to test data processing and analysis using multiple linear regression test, T test, F test, correlation coefficient and coefficient of determination. All of these tests were processed by researchers using IBM SPSS 25 software. This program was used to determine the extent of the influence of electronic word of mouth and brand image on the purchasing decision of Secondate Beauty. The results of this study indicate that Ha is accepted, which means that this means that electronic word of mouth and brand image have a significant effect on purchasing decisions from Secondate Beauty products.Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth dan brand image terhadap keputusan pembelian Secondate Beauty. Teori yang dibahas di penelitian ini adalah teori komunikasi, electronic word of mouth, brand image, dan keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Populasi dari penelitian ini adalah masyarakat Jakarta yang pernah membeli produk Secondate Beauty. Teknik penarikan sampel yang digunakan adalan non-probability dengan pendekatan purposive sampling, responden yang berjumlah 140 orang. Teknik pengumpulan data dengan menggunakan kuesioner. Uji keabsahan data menggunakan uji validitas, reliabilitas, dan normalitas. Dan untuk uji pengolahan dan analisis data menggunakan uji regresi linear berganda, uji T, uji F, koefisen korelasi dan koefisien determinasi. Semua uji ini diolah peneliti dengan menggunakan software IBM SPSS 25. Program ini digunakan untuk mengetahui sejauh mana pengaruh electronic word of mouth dan brand image terhadap keputusan pembelian Secondate Beauty. Hasil dari penelitian ini mengindikasikan Ha diterima, yang berarti ini menunjukkan bahwa electronic word of mouth dan brand image berpengaruh secara signifikan terhadap keputusan pembelian dari produk Secondate Beauty.

scholarly journals PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN SELERA SEBAGAI VARIABEL INTERVENING(Studi Kasus Pada Perusahaan Daerah Pasar Horas Jaya Pematangsiantar)

2020 ◽  
Vol 3 (2) ◽  
pp. 291-298
Author(s):  
Mega Romauly Tampubolon ◽  
◽  
Sumaizar Sumaizar ◽  
Keyword(s):  
Field Research ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Effect ◽  
Analysis Techniques ◽  
The Times ◽  
Simple Regression ◽  
Sophisticated Technology

he development of the times is growing rapidly marked by increasingly sophisticated technology. The formulation of the problem in this study is how the influence of prices on purchasing decisions with taste as an intervening variable. This research aims to determine the price of purchasingdecisions with taste as an intervening variable. The research design used by the author is field research, where the research was conducted at the Pematangsiantar Horas Jaya Regional Corporation, the population that is the Sword in the Horas Market in theHoras Regional Company. The sampling technique uses purposive sampling with the criteria of shoe traders as a research sample of 56 traders. Data analysis techniques using simple regression, hypothesis testing, coefficient of determination, and path analysis. The results of the study showed that the price had a positive and significant influence on purchasing decisions in the Regional Corporation of Horas Jaya, Pematangsiantar City, and taste was an intervening variable, or by adding a variable of tastes the price effect on purchasing decisions was higher.Keywords: Price, Taste, Purchase Decision

scholarly journals KUALITAS PRODUK DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN GITAR ARISTONE PADA CV. ARISTA BANDUNG

2019 ◽  
Vol 9 (2) ◽  
pp. 143-148
Author(s):  
Yani Restiani Widjaja ◽  
Gani Nurdiyana
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Statistical Tests ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Simple Regression Analysis ◽  
Simple Regression

This study aims to determine the magnitude of the effect of product quality on purchasing decisions and to test whether there is a significant influence between product quality and purchasing decisions on Aristone guitar products in Bandung. The research method used is the research method of verification analysis, by conducting validity test, reliability test, simple regression analysis, simple coefficient analysis, and determination analysis. Based on statistical tests conducted, t test showed that there is a significant effect of product quality variables on consumer purchasing decisions on Aristone guitar products in Bandung. From the results of the correlation coefficient analysis is obtained that if the product quality increases, it will be followed by an increase in consumer purchasing decisions, and vice versa. The degree of relationship between product quality and consumer purchase decisions is strongly interpreted. The coefficient of determination shows the contribution of product quality (X) to consumer purchase decision (Y).

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