scholarly journals Pengaruh Promosi Shopee 9.9 Super Shopping Day terhadap Minat Beli Penggunanya Selama Pembatasan Sosial Berskala Besar di Wilayah DKI Jakarta

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 223
Author(s):  
Yose Amru Rizal ◽  
Sinta Paramita
Keyword(s):  
Large Scale ◽  
Communication Theory ◽  
Survey Methods ◽  
T Test ◽  
Coefficient Of Determination ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Validity And Reliability ◽  
Integrated Marketing Communication ◽  
Normality Test

This study aims to determine the effect of Shopee 9.9 Super Shopping Day promotion on users' buying interest during Large-Scale Social Restrictions in the DKI Jakarta area. The literature review used in this research is marketing communication theory, integrated marketing communication, promotion mix, and buying interest. The approach used in this research is a quantitative approach with descriptive and survey methods. The study was conducted by distributing questionnaires to 100 samples of Shopee user respondents in the DKI Jakarta area, after which the data obtained was tested for validity by validity and reliability tests. Data processing and analysis techniques in this study used classic regression assumptions test using normality test techniques, simple linear regression test, correlation analysis, analysis of the coefficient of determination, and t test. The results showed that there was an influence between the promotion of Shopee 9.9 Super Shopping Day on the buying interest of its users, with the results of the t test showing the value of t count 10.672> 1.984 t table. In addition, the coefficient of determination test results showed the number 0.533, which means that the Shopee 9.9 Super Shopping Day promotion affects 53.3% of users' buying interest.Penelitian ini bertujuan untuk mengetahui pengaruh promosi Shopee 9.9 Super Shopping Day terhadap minat beli penggunanya selama Pembatasan Sosial Berskala Besar di wilayah DKI Jakarta. Tinjauan pustaka yang digunakan dalam penelitian ini adalah teori komunikasi pemasaran, komunikasi pemasaran terpadu, bauran promosi, dan minat beli. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan metode deskriptif dan survei. Penelitian dilakukan dengan cara menyebarkan kuesioner kepada 100 sampel responden pengguna Shopee di wilayah DKI Jakarta, setelah itu data yang diperoleh diuji keabsahannya dengan uji validitas dan reliabilitas. Teknik pengolahan dan analisis data dalam penelitian ini menggunakan uji asumsi regresi klasik dengan menggunakan teknik uji normalitas, uji regresi linear sederhana, analisis korelasi, analisis koefisien determinasi, dan uji t. Hasil penelitian menunjukkan terdapat pengaruh antara promosi Shopee 9.9 Super Shopping Day terhadap minat beli penggunanya, dengan hasil uji t menunjukkan nilai t hitung 10,672 > 1,984 t tabel. Selain itu juga ditemukan hasil uji koefisien determinasi yang menunjukkan angka 0,533 yang berarti promosi Shopee 9.9 Super Shopping Day mempengaruhi 53,3% minat beli penggunanya.

scholarly journals Pengaruh Tayangan Drama Korea True Beauty Terhadap Minat Beli Produk K-Beauty

2021 ◽  
Vol 9 (2) ◽  
pp. 505-515
Author(s):  
Riahta Octaviani ◽  
Zainal Abidin ◽  
Flori Mardiana Lubis
Keyword(s):  
Data Collection ◽  
Quantitative Method ◽  
Communication Theory ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Literature Study ◽  
The Impact ◽  
Beauty Products

This research is motivated by the writer interest in Korean drama shows. So finally doing research to see the impact on one of the communities in Cikarang, namely the TnT Label Community, which is basically a K-pop dance cover community. So the purpose of this study is to find out whether there is an effect of the drama True Beauty on buying interest in K-Beauty products in the TnT Label dance cover community. This research was conducted with a quantitative method using an explanatory survey. The purpose of this study was to find out how the influence of Korean drama True Beauty on buying interest in K-Beauty products. The theory used in this research is IMC (Integrated Marketing Communication) Theory. The population in this study were all members of the TnT Label Community in Cikarang. Data collection was obtained through the distribution of questionnaires and literature study.

scholarly journals Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik

2021 ◽  
Vol 5 (6) ◽  
pp. 533-550
Author(s):  
Mubaddilah Rafa'al ◽  
Lisda Ariani Simabur ◽  
Suwandi S Sangadji
Keyword(s):  
Significant Relationship ◽  
Rank Order ◽  
T Test ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tourist Destination ◽  
Analysis Technique ◽  
The Relationship

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.

scholarly journals Pengaruh Konten Belajar Online E-Module terhadap Tingkat Pemahaman Partisipan

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 223
Author(s):  
Ivonne Madlene Christie ◽  
Sinta Paramita
Keyword(s):  
Communication Theory ◽  
Survey Methods ◽  
T Test ◽  
Message Processing ◽  
Validity And Reliability ◽  
Determination Coefficient ◽  
Processing Theory ◽  
Learning Programs ◽  
Level Of Understanding ◽  
The Individual

Improving self-expertise is one of the individual efforts to be able to compete in the professional world. Education is now not only formal in schools, but there are many places that provide learning programs, especially in the digital era. Needs of the expertise to create multiple platforms for individuals to develop and learn like BootUP.ai in Jakarta. This study aims to determine the effect of E-module online learning content on the level of understanding of participants in BootUP.ai. The literature review used in this research is stimulus-organismresponse communication theory, message processing theory, communication media and level of understanding. The approach used in this research is a quantitative approach with descriptive and survey methods. The research was conducted by distributing questionnaires to 67 samples of respondents in the online class BootUP.ai, after which the data obtained were tested for their validity by means of validity and reliability tests. Data processing and analysis techniques in this study used classical regression assumption test using normality test techniques, simple linear regression test, correlation analysis, determination coefficient analysis, and t test. The results showed that there was an influence between the E-module content on the level of understanding of participants in BootUP.ai, with the results of the t test showing the t value of 7.226> 1.997 t table. In addition, the results of the determination coefficient test showed the number 0.437, which means that the E-module content affects 43.7% of the participants' level of understanding Meningkatkan keahlian diri merupakan salah satu upaya individu untuk mampu bersaing di dunia professional. Pendidikan kini bukan hanya formal di sekolah, namun sudah banyak wadah yang menyediakan program belajar terutama di era digital. Kebutuhan akan keahlian menciptakan banyak wadah untuk individu berkembang dan belajar seperti BootUP.ai di Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh konten belajar online E-module terhadap tingkat pemahaman partisipan di BootUP.ai. Tinjauan yang digunakan dalam penelitian ini adalah teori komunikasi stimulus-organisme-respon, teori pemrosesan pesan, media komunikasi dan tingkat pemahaman. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan metode deskriptif dan survei. Penelitian dilakukan dengan cara menyebarkan kuesioner kepada 67 sampel responden partisipan kelas online BootUP.ai, setelah itu data yang diperoleh diuji keabsahannya dengan uji validitas dan reliabilitas. Teknik pengolahan dan analisis data dalam penelitian ini menggunakan uji asumsi regresi klasik dengan menggunakan 1ebagi uji normalitas, uji regresi linear sederhana, analisis korelasi, analisis koefisien determinasi, dan uji t. Hasil penelitian menunjukkan terdapat pengaruh antara konten E-module terhadaptingkat pemahaman partisipan di BootUP.ai, dengan hasil uji t menunjukkan nilai t hitung 7,226 > 1,997 t tabel. Selain itu juga ditemukan hasil uji koefisien determinasi yang menunjukkan angka 0,437 yang berarti konten E-module mempengaruhi 43,7% tingkat pemahaman partisipan. Kata 

THE INFLUENCE OF FACILITY, TIMELINESS AND TRUST WITH SATISFACTION AS INTERVENING VARIABLES TOWARDS LOYALTY OF EXECUTIVE TRAIN PASSENGERS OF SURABAYA GUBENG STATION

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Firmansyah Firmansyah
Keyword(s):  
Public Transportation ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Study Data ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Literature Study ◽  
Normality Test ◽  
Quantitative Descriptive

Public transportation is the type of transportation that involves lives of The aims of this study is to determine and explain the simultaneous and partial influence of facilities, timeliness, trust through satisfaction as an intervening variable on the loyalty of Solo Balapan executive railroad passengers. The research method of this study was quantitative descriptive method. The population is all of train passengers in Gubeng executives. In this study data were collected by means of observation, interviews, questionnaires or questionnaires, literature study and documentation, and using the help of SPSS Statistics. This questionnaire was distributed to 100 respondents who were executive train users. The analysis used in this study includes data instrument tests (validity and reliability tests), multiple linear regression analysis, classic assumption tests (normality test, multicollinearity test, heteroscedasticity test) and hypothesis testing (F test, t test, coefficient of determination). The results of this study indicate that the variable facilities, timeliness, trust and satisfaction affect the loyalty of train passengers in Gubeng executives. T test results show the facility affects satisfaction of train passengers in Gubeng executives. Timeliness affects satisfaction of train passengers in Gubeng executives. trust affects satisfaction of train passengers in Gubeng executives. satisfaction affects loyalty of train passengers in Gubeng executives. Keywords: facilities, timeliness, trust, satisfaction and loyalty

scholarly journals Integrated Marketing Communication as An Element of Visitors’ Selection of Heritage Destination: A Theoretical Framework

2020 ◽  
pp. 39-46
Keyword(s):  
Communication Theory ◽  
Heritage Tourism ◽  
Marketing Mix ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing Communications ◽  
Review Of Literature ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Selection Of

Integrated marketing communications (IMC) is a major communication archetype rooted from communication theory. Integrated Marketing Communications (IMC) is known as one of 4ps marketing mix elements. Heritage tourism is based on significant histories, or humanity to attract visitors to discover, to explore, and to enjoy attractions. The purpose of this paper is to identify the components of Integrated Marketing Communication (IMC) as an element for selection of heritage destinations by the visitors. This paper adopts a qualitative approach in identifying the components of IMC which are essential in selection of heritage destination. The identification is primarily based on extensive review of literature based on IMC, Heritage Tourism, and Destination Marketing.

scholarly journals The Influence of IMC Implementation on the Brand Awareness of BLANJA.com

2021 ◽  
Vol 10 (1) ◽  
pp. 120-136
Author(s):  
Ulfa Dinyah Fitri ◽  
Haris Herdiansyah
Keyword(s):  
Digital Communication ◽  
Sampling Technique ◽  
Sales Promotion ◽  
Brand Awareness ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Purposive Sampling

Integrated marketing communication continues to be an important issue to create brand awareness of a product. This study aims to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is quantitative with an explanatory research approach. Data were collected through online questionnaires spread to the BLANJA.com customers.  There were 121 respondents involved in this study who were selected using the purposive sampling technique. The analysis technique used was multiple regression using SPSS 25.0.  This research found that advertising, sales promotion, public relation, and digital communication had a significant influence simultaneously towards the brand awareness of BLANJA.com, with the Coefficient of Determination is 80,7%. Further, digital communication had the most considerable impact partially on the brand awareness of BLANJA. Public relations and advertising also had significant influences partially towards the brand awareness of BLANJA.com. Komunikasi marketing terintegrasi masih menjadi topik yang penting dalam kaitannya dengan kesadaran merek dari suatu produk. Tujuan dari riset ini adalah untuk mengidentifikasi pengaruh implementasi elemen dari komunikasi marketing terintegrasi terhadap kesadaran merek dari Blanja.com. Metode yang digunakan adalah metode kuantitatif eksplanatif. Data responden didapat dengan menggunakan kuisioner terhadap pelanggan BLANJA.com. Sample yang terlibat sebanyak 121 responden yang dipilih dengan teknik purposive sampling. Teknik analisis data menggunakan regresi berganda yang diolah dengan SPSS 25.0. Hasil riset menunjukkan bahwa terdapat pengaruh yang signifikan dari iklan, promosi penjualan, hubungan masyarakat dan komunikasi digital terhadap kesadaran merek dari BLANJA.com dengan determinasi pengaruh sebesar 80,7%. Dari keempat elemen tersebut, yang paling berpengaruh terhadap kesadaran merek dari BLANJA.com adalah komunikasi digital, diikuti selanjutnya dengan humas, iklan, dan promosi penjualan.

scholarly journals Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Fauziyah Fauziyah ◽  
Sam Abede Pareno
Keyword(s):  
Cultural Heritage ◽  
Communication Theory ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Tourism Destination ◽  
Tourism Marketing ◽  
The Government ◽  
To Come ◽  
Great Potency

 Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage   

scholarly journals STRATEGI KOMUNIKASI PEMASARAN POPOLO COFFEE TERHADAP GENERASI MILLENIAL MELALUI AKUN INSTAGRAM

2019 ◽  
Vol 2 (2) ◽  
pp. 152-159
Author(s):  
Q Nushan Musyaffa ◽  
Amri Dunan
Keyword(s):  
Qualitative Method ◽  
Communication Theory ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Coffee Shop ◽  
Coverage Area ◽  
Great Opportunity

Abstrak – Maraknya bisnis dibidang coffee shop ini memberikan peluang besar terhadap para pengusaha di bidang kuliner untuk menciptakan pasar baru terutama terhadap kalangan milenial. Bisnis dibidang kuliner coffee shop ini menjadi semakin ramai karena hadirnya trend Instagram ditengah masyarakat. Berbagai bentuk promosi untuk menarik minat beli serta menjual konsep “Instagramable”, menjadi trend baru beberapa tahun kebelakang ini dikalangan anak muda di berbagai kota-kota besar. Strategi komunikasi pemasaran yang dilakukan Popolo yaitu melalui Instagram yang digunakan sebagai media informasi sekaligus pemasaran dari Popolo tersebut. Tujuan dalam penelitian ini adalah untuk menganalisis bagaimana strategi komunkasi pemasaran Popolo Coffee terhadap generasi milenial yang melalui akun Instagram yang terhadap generasi milenials. Pendekatan dalam penelitian ini menggunakan metode deskriptif kualitatif, dan menggunakan teori IMC (Integrated Marketing Communication). Hasil dari penelitian yang telah dilakukan, maka peneliti dapat menyimpulkan bahwa strategi komunikasi pemasaran Popolo menggunakan media sosial Instagram karena murah, mudah, dan jangkauan area yang tercangkup sangat luas.   Kata Kunci: Strategi Komunikasi, Komunikasi Pemasaran, Instagam, Millenials   Abstract – The coffee shop business was a great opportunity for entrepreneurs in the culinary field to create new markets, especially for the millennials generation in present. Coffee shop business is becoming happening because of the presence of Instagram trends in the community. Various forms of promotion to attract buying and selling with the concept of "Instagramable" has become a new trend among young people in big cities. The marketing communication strategy by Popolo is trough Instagram which is used as a marketing media of Popolo for now. The purpose of this research is to analyze how Popolo Coffee's marketing communication strategy towards millennials through Instagram accounts on the millennials generations. The approach in this study uses a descriptive qualitative method, and uses the IMC (Integrated Marketing Communication) theory. The results of the research that has been done, the researchers can conclude that the marketing communication strategy of Popolo uses social media Instagram because it is cheap, easy, and the coverage area covered is very broad. Keywords: communication   strategies, marketing communications, instagram, millennials

scholarly journals STRATEGI KOMUNIKASI PEMASARAN GUS & YUK DALAM MEMPROMOSIKAN SITUS PENINGGALAN KERAJAAN MAJAPAHIT (STUDI DI KECAMATAN TROWULAN, KABUPATEN MOJOKERTO)

REPRESENTAMEN ◽  
2018 ◽  
Vol 3 (02) ◽  
Author(s):  
Pradana Tera Mardiatna ◽  
Hamim Hamim ◽  
Ni Made Ida Pratiwi
Keyword(s):  
Communication Theory ◽  
Tourism Industry ◽  
Marketing Communications ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Personal Communications ◽  
Sports Culture

This event will be based on research by the tourism industry is an important legacy wasowned by Mojokerto tourism industry history in particular who are in district of Trowulan to inform tothe public. Paguyuban Duta Wisata Gus and Yuk Mojokerto is the organization that constructed by theYouth Sports culture and tourism Mojokerto PAGUK (Paguyuban Gus and Yuk) this organizationmoving in the field of tourism which is the task of an Ambassador of Tourism is helping the Tourismsector to promote the tourism industry in order to increase tourist visits. The research on the focus onthe historical attractions of sub trowulan tourism Candi Brahu Temple Bajang Ratu, Temple of rats,Temple Name Mace, and the great Hall with an integrated Pemasran communication theory orcommonly known with Intergrated Marketing Communications (IMC). This study uses qualitativemethods because in this study describes the situation so as to find the results of prediction.Researchers found a few things from the integrated marketing communication is lacking most of thefunctions and tasks DISPORABUDPAR, Gus and Yuk Mojokerto and Ma nager.The cause of all Personal Communications is less effective, so that the destination must be maximizedbecause it has a great asset for attracting tourists and the potential is large, located in district ofTrowulan.

scholarly journals NHS International Hospital Branding Image Strategy Through Integrated Marketing Communication

2021 ◽  
Vol 9 (2) ◽  
pp. 65-79
Author(s):  
Niken Sasadhara Sasmita ◽  
Santi Isnaini ◽  
Irfan Wahyudi
Keyword(s):  
Communication Theory ◽  
Case Study Research ◽  
Marketing Communication ◽  
Hospital Services ◽  
Integrated Marketing ◽  
Management Skills ◽  
Integrated Marketing Communication ◽  
Private Hospitals ◽  
Marketing Department ◽  
Management Capabilities

This article results from research on the brand image strategy carried out by the National Hospital Surabaya (NHS) through integrated marketing communications. This study is on health services bases in the community currently entering the industrial and business era. The main problem arises in-hospital services, which have developed into an industry and are profit-oriented. This problem puts pressure on hospital managers and owners, especially on the cost dimension in private hospitals. Private hospitals must continue to improve management capabilities in carrying out hospital operations with good quality standards to the best compared to other hospitals. The research uses a case study research method with a qualitative approach. Data collection and analysis techniques use observation and in-depth interviews so that they can be analyzed exploratively. The results of this study are the first are there are many reasons why the marketing department of NHS adopts Integrated Marketing Communication (IMC) in their sales strategy. It also happens in the healthcare industry, namely hospitals. One of the reasons that become the basis is that marketers understand and recognize strategies integrating into various communication functions rather than running these communication functions alone. Second,  marketing communication theory becomes the rationale for processing data and analyzing the phenomenon of problems regarding strategic concepts in policy determination to the direction of marketing communication strategies carried out by NHS hospitals. This research concludes that the main problem arises in hospital services, which have developed into an industry and are profit-oriented.  Strategic management skills will become more critical as pressure increases to find future revenue and growth opportunities. These opportunities will come through various combinations of new healthcare products and services, increasing penetration into high-priority market segments, or accessing new markets that are not serving currently.

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