scholarly journals Pengaruh Komunikasi Pemasaran Word of Mouth terhadap Keputusan Pembelian Alowalo Indonesia

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 391
Author(s):  
Evelline Tando ◽  
Roswita Oktavianti
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Marketing Communication ◽  
Purchasing Decisions ◽  
Quantitative Research Methods ◽  
Purchasing Decision ◽  
Purposive Sampling

The process of making purchasing decisions by consumers is a process experienced by consumers when they want to buy a product. Word of mouth marketing communication is one of the factors driving consumers to decide to buy a product. Word of mouth marketing communication is cheap, effective, and efficient marketing for companies to increase sales of their products. Alowalo Indonesia is one of the local brands that has just been built in early 2020. This research was conducted to determine whether there is an influence between word of mouth marketing communication on purchasing decisions for Alowalo Indonesia's clothing products. If there is influence, how much influence does word of mouth marketing communication have on the purchasing decision of Alowalo Indonesia's clothing products. This research uses quantitative research methods with purposive sampling technique. The population in this study are people who have bought Alowalo Indonesian clothes, domiciled in Jakarta and aged 15-44 years. The data collected will be processed using the SPSS 25 application. The results reveal that word of mouth marketing communication has an influence on purchasing decisions.Proses pengambilan keputusan pembelian oleh konsumen adalah proses yang dialami oleh konsumen saat ingin membeli suatu produk. Komunikasi pemasaran word of mouth menjadi salah satu faktor pendorong konsumen untuk memutuskan membeli suatu produk. Komunikasi pemasaran mulut ke mulut merupakan pemasaran yang murah, efektif, dan juga efisien bagi perusahaan untuk meningkatkan penjualan produk mereka. . Alowalo Indonesia merupakah salah satu merek lokal yang baru dibangun pada awal tahun 2020. Penelitian ini dilakukan untuk mengetahui ada tidaknya pengaruh antara komunikasi pemasaran mulut ke mulut terhadap keputusan pembelian produk pakaian Alowalo Indonesia. Jika ada pengaruh, seberapa besar pengaruh komunikasi pemasaran mulut ke mulut terhadap keputusan pembelian produk pakaian Alowalo Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik purposive sampling. Populasi dalam penelitian ini adalah orang-orang yang pernah membeli pakaian Alowalo Indonesia, berdomisili di Jakarta dan berusia 15-44 tahun. Data yang terkumpul akan diolah menggunakan aplikasi SPSS 25. Hasil penelitian ini mengungkapkan bahwa komunikasi pemasaran word of mouth memiliki pengaruh terhadap keputusan pembelian.

scholarly journals Mental Imagery And Performance Improvement Of Basketball Athletes In The 16-18 Year Age Group

2021 ◽  
Vol 12 (3) ◽  
pp. 3690-3693
Author(s):  
Fakhri Fajrin Kurniawan Et.al
Keyword(s):  
Research Methods ◽  
Performance Improvement ◽  
Mental Imagery ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Age Group ◽  
Quantitative Research Methods ◽  
Purposive Sampling ◽  
Imagery Training ◽  
And Performance

The purpose of this study was to determine whether there was a relationship between mental imagery and performance improvement of basketball athletes in the 16-18 year age group. This study used quantitative research methods. The research sample consisted of 30 basketball athletes in the Cirebon area using the purposive sampling technique. The research instrument used mental imagery training and an athlete's performance improvement scale developed according to the needs. The result showed the value r count for correlation Mental Imagery with Athlete’s performance improvement was 0.853 > r table 0.361. So it could be concluded that there correlation between mental imagery with Basketball athlete’s performance improvement  in the 16 until 18 year age group. The result suggests that the higher the mental imagery, the higher the performance improvement in basketball athletes in the 16 until 18 year age group and vice versa.

scholarly journals Effect of E-Word of Mouth through Instagrams on Purchasing Decisions in Twin House Coffee & Kitchen Restaurant, Cipete, Jakarta Selatan

2018 ◽  
Vol 2 (2) ◽  
pp. 15
Author(s):  
Dhiny Irena Sari ◽  
Diena Mutiara Lemy ◽  
Rahmat Ingkadijaya
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Low Cost ◽  
Sampling Technique ◽  
Decision Variable ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Joint Influence ◽  
Decision Variables

Social media is widely used for restaurant entrepreneurs to market their business due to its ease and low cost. One of such media is Instagram. This research is to determine the effect of Electronic Word of Mouth through Instagram in terms of Intensity dimensions, Valence of Opinion and Content and to find out whether E-Word of Mouth through Instagram has a joint influence on Purchasing Decisions at Twin House Coffee & Kitchen Restaurant, Cipete, South Jakarta. Quantitative research with a descriptive approach is employed. The population covers the customers of the restaurant for 6 months, as many as 20,255. Slovin formula is used to determine the sample size of 100 respondents. Non-probability sampling technique is carried out by convenience sampling technique. The results indicate that partially electronic word of mouth, namely the intensity dimension has a positive and significant influence on purchasing decisions, the valence variable of opinion does not have a positive and significant effect on purchasing decision variables. Content variables have a positive effect on purchasing decision variables. Simultaneously Intensity (X1), Valence Opinion (X2), and Content (X3) variables have a significant effect jointly on the purchasing decision variable (Y) at Twin house Coffee & Kitchen, Cipete Restaurant in South Jakarta.

scholarly journals Faktor Yang Mempengaruhi Konsumen Memilih Kolam Renang Muslimah Al-Hikmah Sport Center di Surabaya

2015 ◽  
Vol 2 (2) ◽  
pp. 91
Author(s):  
Anneke Ratnasari Hardianto ◽  
Ririn Tri Ratnasari
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Preliminary Test ◽  
Physical Activities ◽  
Swimming Pool ◽  
Probability Sampling ◽  
Quantitative Research Methods ◽  
Sample Amount

The purpose of this study is to identify factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. It related to increasing of people’s awareness to do physical activities, especially swimming.This study used quantitative research methods with exploratory factor analysis.Characteristics of the respondents in this study is Muslim consumers of Al-Hikmah Sport Center Muslimah Swimming Pool that have come at least twice in a last month. Sample amount on preliminary test by doing written interview are 20 respondents and the main test need 125 respondents. Sampling technique that used is non-probability sampling. Sampling was done using accidental sampling and purposive sampling.The results of the study showed that there are six factors that influence consumers on choosing Al-Hikmah Sport Center Muslimah Swimming Pool in Surabaya. The sixth factors are named by the factor of similarity motives, securities, location, facilities, water qualities, and the experiences.

scholarly journals Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian (Studi Pada Produk Erigo Melalui Instagram)

2020 ◽  
Vol 22 (2) ◽  
pp. 348-357
Author(s):  
Tessa Surya Ningsih ◽  
Siska Lusia Putri
Keyword(s):  
Linear Regression ◽  
Quantitative Research ◽  
Sampling Methods ◽  
Sampling Technique ◽  
Population Data ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Study Population ◽  
Celebrity Endorser

ABSTRACT The research is in the form of quantitative research using primary data obtained from the distribution of questionnaires. The study population included Instagram users who joined the @erigoapparel Instagram. Data obtained from collection throught onlilne distribution questionnaires to customers who have purchased Erigo products through Instagram and know Arief Muhammad as Erigo’s brand endroser. The population data in this study were 100 respondents. The sampling technique used in purposive sampling. Methods analysis of the data used is multiple linear regression. The result showed that partially the trustworthiness, variabel had no significant effect on purchasing decisions, expertise did not have a significant effect on purchasing decisions, attractive had a significant effect on purchasing decision, respect did not significant influence purchasing decisions and similairty had a significant effect on purchasing decisions. Product Erigo the value of Adjust R square. Product Erigo indicators by 0.539.  ABSTRAK Penelitan ini berbentuk kuantitatif dengan menggunakan data primer yang diperoleh dari penyebaran kuisioner. Populasi penelitian ini meliputi pengguna instagram yang mengikuti akun instagram @erigoapparel dan konsumen yang pernah membeli produk Erigo. Data yang diperoleh dari pengumpulan melalui kuisioner online ke pelanggan yang telah membeli produk Erigo melalui Instagram dan mengenal Arief Muhammad sebagai endorser merek dari Erigo. Data populasi dari penelitian ini sebanyak 100 responden. Teknik pengambilan sampel yang digunakan adalah Purposive Sampling. Metode analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara parsial variabel trustworthiness, tidak berpengaruh secara signifikan terhadap keputusan pembelian, expertise tidak berpengaruh signifikan terhadap keputusan pembelian, attractiveness berpengaruh signifikan terhadap keputusan pembelian, respect tidak berpengaruh signikan terhadap keputusan pembelian dan similiarity berpengaruh signifikan terhadap keputusan pembelian. Produk Erigo ini memiliki nilai Adjust R square sebesar 0.539.    

scholarly journals ANALISIS CITRA MEREK, PERIKLANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH di UNIBA SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Furaida Nur Afifah ◽  
Bambang Mursito ◽  
Rochmi Widayanti
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Type Population ◽  
Research Type

This research aim to determine the effect of brand image, advertising and word of mouth on Wardah cosmetic purchasing decisions in UNIBA surakarta. This research uses quantitative research type. Population of this research is UNIBA female students majoring in economics and taken 100 people as samples. Sampling technique using purposive sampling method. Data were obtained by giving questionnaires to student who use or ever use Wardah cosmetic at least once. Data analysis technique using multiple linier regression. The result of data analysis found that brand image, advertising and Word of mouth have effect to purchasing decision simultaneously or partially. Keywords: Brand Image, Advertising, Word Of Mouth, Purchasing Decisions

scholarly journals ANALISIS FOREIGN BRANDING, HARGA DAN KUALITAS PRODUK DALAM KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 4 (1) ◽  
pp. 1-13
Author(s):  
Sarah Uswatun Hasanah ◽  
Jeni Wulandari ◽  
Ghia Subagja
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Raw Material ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Purposive Sampling ◽  
Main Factor

This study examines purchasing decisions of The Executive product, viewed from the aspect of foreig branding, price, and product quality in the perspective of consumer behavior. A quantitative approach was applied, using a questionnaire to 400 respondents. The sampling technique using purposive sampling. Data were analyzed using multiple linear regression analysis. The results of the study indicated that foreign branding, price, and product quality influence purchasing decisions partially and simultaneously had positive and significant effect on purchasing decision. The highest effect in this study was product quality, with comfort and quality of raw material which the main factor need to be maintened because they determined the purchasing decision of The Executive as a fashion product. Abstrak Studi ini mengkaji keputusan pembelian produk The Executive, dilihat dari aspek foreign branding, harga, dan kualitas produk dalam perspektif perilaku konsumen. Pendekatan kuantitatif diterapkan, dengan menggunakan kuesioner pada 400 responden. Teknik pengambilan sampel menggunakan purposive sampling. Data dianalisis menggunakan analisis deskriptif dan regresi linear berganda. Hasil studi menunjukkan bahwa secara parsial dan simultan, foreign branding, harga, dan kualitas produk berpengaruh terhadap keputusan pembelian. Pengaruh terbesar terletak pada variabel kualitas produk, dengan kenyamanan dan kualitas bahan baku menjadi faktor dominan yang perlu dipertahankan, karena menentukan keputusan pembelian The Executive sebagai produk fashion.

scholarly journals Analisis Karakter “Kreativitas” siswa kelas VIII SMPN 08 Kota Jambi

2019 ◽  
Vol 9 (2) ◽  
pp. 134
Author(s):  
Prita Monalisa ◽  
Weni Sukarni
Keyword(s):  
Research Methods ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Assessment Instrument ◽  
Quantitative Research Methods ◽  
Class Viii

ABSTRAKPenelitian ini bertujuan untuk menganalisis karakter siswa, khususnya karakter kreativitas siswa kelas VIII SMPN 08 Kota Jambi. Penelitian ini menggunakan metode penelitian kuantitatif deskriptif. Sedangkan jenis penelitian yang digunakan adalah survei dengan instrumen penilaian tes berupa angket dengan variable karakter kreativitas. Subjek penelitian ini adalah siswa kelas VIII C dan VIII E SMPN 08 Kota Jambi, dengan jumlah total responden sebanyak 59 responden. Teknik pengambilan sampel menggunakan total sampling yaitu jumlah sampel sama dengan populasi. Adapun hasil penelitian menyatakan bahwa angket kreativitas siswa kelas VIII C rata-rata tergolong dalam kategori “Tidak Baik” dengan 58,1 % pernyataan dijawab tidak baik oleh siswa dan 35,5 % pernyataan dijawab dengan baik oleh siswa. Sedangkan hasil penelitian pada kelas VIII E rata-rata tergolong dalam kategori “Baik” dengan 60,7 % pernyataan dijawab baik oleh siswa dan 32,1 %, dijawab tidak baik oleh siswa. Berdasarkan hasil angket tersebut, dapat disimpulkan bahwa tingkat kreativitas siswa kelas VIII C lebih rendah dari kelas VIII E. Kata kunci: Karakter, Kreativitas Siswa, Pendidikan ABSTRACTThis study was intended to analyze the character of students, the special characteristics of creativity of class VIII students of  SMPN 08 Jambi City. This study uses descriptive quantitative research methods. While the type of research used is observation with the assessment instrument in the form of a questionnaire with character variables of creativity. The subjects of this study were students of class VIII C and VIII E of SMPN 08 Jambi City, with a total number of respondents as many as 59 respondents. The sampling technique uses total sampling, namely the number of samples equal to the population. Class VIII C on average falls into the category of "Not Good" with 58.1% of statements answered not well by students and 35.5% of statements answered well by students. While the results of research in class VIII E are categorized as "Good" on average with 60.7% of statements answered well by students and 32.1% of statements answered not well by students. Based on the results of the questionnaire, it can be concluded that the level of creativity of class VIII C students is lower than class VIII E. Keywords: Character, Student Creativity, Education

scholarly journals Efek Ekor Jas dan Identifikasi Partai Politik dalam Pemilu Serentak 2019 di Bali

2019 ◽  
Vol 2 (1) ◽  
pp. 11-20
Author(s):  
Kadek Dwita Apriani
Keyword(s):  
Political Parties ◽  
Research Methods ◽  
Random Sampling ◽  
Quantitative Research ◽  
Sampling Technique ◽  
The Political ◽  
Quantitative Research Methods ◽  
Margin Of Error ◽  
Political Choices

This study is to see the effect of tail suits on the political choices of Balinese people who are known to have the highest identification of political parties in Indonesia ahead of simultaneous elections (pemilu serentak) in 2019. The method used is quantitative research methods with 1,120 respondents spreading across all regenciess/cities in Bali. The sampling technique applied was multistage random sampling, so the margin of error was 3%. The results of this study indicate the tail coat effect present in the community which has a strong identification of political parties. It's just that the tail coat effect reads smaller than ID party in the political choices of the Balinese people. 

scholarly journals PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET

2020 ◽  
Vol 10 (3) ◽  
pp. 299-310
Author(s):  
Maria Yalinta Ena ◽  
Antonio E L Nyoko ◽  
Wehelmina M Ndoen
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Price Perception ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Method Approach

This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant  effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang. Keywords:  Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision.

PENGARUH ATRIBUT PRODUK DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI FAKULTAS EKONOMI UNIVERSITAS SARJANAWIYATA

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Muinah Fadhilah ◽  
Lusia Tria ◽  
Nazala Yogi
Keyword(s):  
Sample Size ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Purposive Sampling ◽  
Data Source ◽  
Simultaneous Influence

The objective of the study was to examine the influence between OPPO smartphone Product Attributes and the Word of Mouth of OPPO smartphones on purchasing decisions. The sampling technique in this study was using purposive sampling technique. The object in this study was OPPO smartphone users (students) Yogyakarta with a sample size of 92 respondents. This object is an OPPO smartphone user who accidentally meets the researcher and this object is in accordance with the researchers' criteria to be used as a data source. The testing is done with a hypothesis to determine whether or not an effect of variable X1 and variable X2 on variable Y. The results of this study prove that product attributes do not significantly influence the purchasing decisions. Word of Mouth has a significant effect on purchasing decisions. This proves that there is a simultaneous influence on the Word of Mouth and product attributes on purchasing decisions.

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