scholarly journals Producción, distribución y exhibición del cine desde una nueva mirada: la web social

Obra digital ◽  
2017 ◽  
pp. 27-51
Author(s):  
Yasmín Magna Sayán Casquino
Keyword(s):  
Social Media ◽  
Production Chain ◽  
New Concepts ◽  
The Social ◽  
Production Distribution ◽  
El Sistema ◽  
Social Media Tools ◽  
New Perspective ◽  
Web Social

El cine en Latinoamérica enfrenta problemas con respecto al financiamiento y a la difusión de proyectos desde el sistema tradicional. Sin embargo, hoy, la influencia del internet, la pantallaglobal, la web social y la participación colectiva han cambiado los hábitos de consumo dando herramientas para poder terminar elproceso de una película. La audiencia no solo consume, también produce. Los nuevos realizadores han aprovechado este cambio para replantear el modelo de negocio y la cadena de producción a la hora de contar historias. Nacen nuevos conceptos que ayudan a esta modificación de la cadena productiva, como el crowdfunding, que modifica la forma de financiar proyectos, experiencias como la wikipeli demuestran que se puede generar una nueva forma de producción y realización, eliminando intermediario en la etapa de distribución, y por último, la transmedia y el storydoing que no solo modifican la narración sino que generan la creación de una marca que reviste al producto. Se tratará demostrar el rol de plataformas digitales vinculadas a la web social como un sistema alternativo en la cadena de producción audiovisual mediante una metodología de análisis descriptivo-cualitativo de casos de éxito, entrevistas y plataformas.Cinema production, distribution and exhibition from a new perspective: the social webAbstractThe film industry in Latin America has to deal with financial and distribution problems for projects in the traditional film system. Nevertheless, nowadays the influence of the internet, the globalscreen, social media, and group participation have changed consumer behavior, giving rise to new tools for the film production and viewing cycle. Audiences do not only consume, but alsoproduce. New filmmakers have taken advantage of this change to rethink the business model, and the production chain for telling their stories. New concepts that help to transform the productionchain include crowdfunding, which modifies the financing of projects, products such as the “wikipeli”, which use new methods of production and creation, without distribution intermediaries, and transmedia and storytelling, which modify narration and create a product brand. We seek to show the role of social media tools as alternative audiovisual production mechanisms through a descriptive qualitative analysis of examples of success, interviews and platforms.Keywords: Crowdfunding, prosumer, global screen, hypercine, 2.0 distribution, transmediapp. 27-51

Role of KVKAligarhin Dissemination of Farming Technologies through ICT Tools

2020 ◽  
Vol 6 (02) ◽  
Author(s):  
ARVIND KUMAR SINGH ◽  
ASHRAF ALI KHAN
Keyword(s):  
Social Media ◽  
Rural Areas ◽  
Primary Data ◽  
Information Communication ◽  
Agricultural Marketing ◽  
Descriptive Research ◽  
The Social ◽  
Ict Tools ◽  
Social Media Tools

The present study analyses usage of various Information Communication Technology tools and their ways of promoting different technologies to the farmers of district Aligarh by Krishi Vigyan Kendra. Social media is the new upcoming area in agricultural marketing and farming activities. This study adopted descriptive research, and primary data collection tools were structured questionnaire and in-depth interviews of farmers. The social media tools are making farmers digitally literate. About 91.20% of farmers indicated that advisories shared to them solved their challenges faced by them on time, and approximately 81.52% of farmers said that information they received by different ICT tools proved to be useful. Majority of farmers were found to be using effective agricultural techniques along with Arogya Setu and KisanRath App to enhance productivity as per advisories. The role of ICT Tools to develop agriculture in the rural areas is being established and farmers are accepting it very well.

The Role of Social Media Competencies in Effective Teaching and Teacher Performance

2015 ◽  
Vol 6 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Irameet Kaur ◽  
Charu Shri ◽  
K. M. Mital
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Core Competencies ◽  
Statistical Technique ◽  
Superior Performance ◽  
Equation Modelling ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

The “Digital India” is leading to mass harnessing of the power of social media in every industry including the academic fraternity. The vast reach of social media is now being captured by academicians worldwide and educators are actively adopting various social media tools for personal and professional use. However, with the multitude of available approaches and pedagogical ways, it becomes a challenge to select the most appropriate one for teaching related activities. The papers attempts to identify and analyse the social media competencies and their effect on the knowledge, skill and attitude to produce superior performance by teachers. The statistical technique of Structural Equation Modelling has been applied to develop a model. It was inferred that social media competencies have a significant impact on the core competencies of teachers to achieve superior performance. The results suggest that the use of social media should be encouraged and appropriate strategies should be devised for its usage to make learning more interesting and informative.

scholarly journals Introduction to the Special Issue on Language in Social Media: Exploiting Discourse and Other Contextual Information

2018 ◽  
Vol 44 (4) ◽  
pp. 663-681 ◽  
Author(s):  
Farah Benamara ◽  
Diana Inkpen ◽  
Maite Taboada
Keyword(s):  
Social Media ◽  
Language Processing ◽  
Contextual Information ◽  
Written Language ◽  
Special Issue ◽  
The Social ◽  
Media Texts ◽  
New Perspective ◽  
Past Experiences

Social media content is changing the way people interact with each other and share information, personal messages, and opinions about situations, objects, and past experiences. Most social media texts are short online conversational posts or comments that do not contain enough information for natural language processing (NLP) tools, as they are often accompanied by non-linguistic contextual information, including meta-data (e.g., the user’s profile, the social network of the user, and their interactions with other users). Exploiting such different types of context and their interactions makes the automatic processing of social media texts a challenging research task. Indeed, simply applying traditional text mining tools is clearly sub-optimal, as, typically, these tools take into account neither the interactive dimension nor the particular nature of this data, which shares properties with both spoken and written language. This special issue contributes to a deeper understanding of the role of these interactions to process social media data from a new perspective in discourse interpretation. This introduction first provides the necessary background to understand what context is from both the linguistic and computational linguistic perspectives, then presents the most recent context-based approaches to NLP for social media. We conclude with an overview of the papers accepted in this special issue, highlighting what we believe are the future directions in processing social media texts.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Social media participatory CPD for nursing revalidation, professional development and beyond

2019 ◽  
Vol 28 (13) ◽  
pp. 870-877
Author(s):  
Calvin Moorley ◽  
Theresa Chinn
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Thematic Analysis ◽  
Design Data ◽  
The Social ◽  
Reflective Design ◽  
Professional Requirements ◽  
Social Media Tools ◽  
The Uk ◽  
Media Applications

Background: In 2016 the Nursing and Midwifery Council in the UK introduced revalidation, which is the process nurses are required to follow to renew their registration. This provides an opportunity for nurses to shape, develop and evolve social media to meet their professional requirements. Aims: to examine different ways nurses can use social media tools for continuous professional development (CPD) and revalidation. Methods: using a qualitative reflective design, data were gathered from content on the @WeNurses platform and activities organised with other leading health organisations in England. These data were analysed using the social media relationship triangle developed by the authors with a thematic analysis approach. Findings: analysis revealed that social media was used in six categories: publishing, sharing, messaging, discussing, collaborating, and networking. Organised social media events such as: blogs, tweetchats, Twitter storms, webinars, infographics, podcasts, videos and virtual book clubs can support nurses with revalidation and professional development. Conclusion: Through using a participatory CPD approach and embracing professional social media applications nurses have moved social media from the concept of a revolution to an evolution.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Brand and influencer strategies in social media marketing of luxury brands in African cities

2021 ◽  
Vol 7 (1) ◽  
pp. 105-121 ◽  
Author(s):  
Mehita Iqani
Keyword(s):  
Social Media ◽  
Luxury Brands ◽  
African Cities ◽  
Global Brands ◽  
Global Brand ◽  
Critical Theories ◽  
The Social ◽  
The Relationship ◽  
Depth Interviews

This article explores the role of social media promotions in the marketing of luxury, from the perspectives of both representatives of global brands and the local influencers contracted to promote them online. It provides insights into role of social media in marketing luxury in ‘new’ markets (African cities) and the complexities attendant to the relationship between brand representatives and influencers. It reports on in-depth interviews with brand representatives and social media influencers working in the luxury sector in large anglophone African cities. Empirical findings show the role of social media in how luxury is promoted by those working in the industry. Three key complexities to do with value, trust and authenticity were evident in how global brand representatives and local influencers discussed social media. In terms of value, influencers emphasize strategies for monetizing visibility, while brand managers emphasize the need to get their money’s worth. Regarding trust, influencers express caution about brands trying to exploit them, while brands express scepticism about the extent of influencer’s abilities. On the topic of authenticity, influencers emphasize how the integrity of their personal brands is paramount, while brand representatives are mostly concerned with how genuine the social media posts seem. The article provides original empirical details about the relationships between brand managers and social media influencers, as well as to the nuances of social media luxury marketing in African cities. It contributes to critical theories of branding practice in media economies of the global south.

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