scholarly journals The impact of tourism marketing on the attracted tourists in the Shaqlawa

2021 ◽  
Vol 39 (7) ◽  
Author(s):  
Dashti Hussain Ali

This study concluded that tourism marketing is one of the main factors for the advancement of this sector. Its importance stems from the role it plays in transforming tourism into an arena for competition among all countries of the world, as each country tries to highlight its tourism components in order to acquire the largest possible share of the exporting markets for tourists, And that is by creating a positive image and implanting it in the minds of tourists, based on various marketing policies. This is what was confirmed by the findings, as we find that the tourism sector in Erbil, specifically in the  Shaqlawa district, and despite the available tourism resources and attractions for tourists, is still far from the ranks of Arab and international tourism competitiveness, and this was evident through the late ranks it occupied In the index of global competitiveness for tourism and travel for the year 2021, in addition to comparing the reality of tourism in both Iran and Turkey, and the result was the absence of a tourism development plan that reflects the tourism potential in the country, and actually adopts the application of the rules and foundations of tourism marketing. Tourism development does not depend only on the availability of tourism resources and tourist attractions, but on how to use and exploit those resources in the tourism development process.

Author(s):  
Sofyan Sofyan ◽  
◽  
Dian Kagungan ◽  
Nana Mulyana ◽  
◽  
...  

Lampung is one of the provinces that has a considerable tourism potential in which each region has tourism potential with its own unique attraction in South Lampung regency. However, the Tsunami disaster that struck the coastal areas of Banten and South Lampung on 22 Desemeber 2018, impacted the decline in the number of tourists visiting the archipelago and abroad to tourist destinations by the end of year 2018. Based on the problems raised above, the purpose of this research is to describe and analyze the strategy conducted by the Tourism and culture Office of South Lampung Regency in the effort to develop tourism sector in South Lampung district after Tsunami disaster. This type of research is qualitative research with a descriptive approach. The research informant is determined purpossive. Data collection techniques are conducted with observations, interviews and documentation. Data analysis techniques are carried out with data reduction, data presentation, drawing conclusions and data triangulation. Data is presented and in a descriptive analysis. Based on the results of the research is known that the Tourism and culture Department of South Lampung district has a strategy to develop tourism potential in South Lampung regency. In determining a strategy for tourism development in South Lampung District after the Tsunami disaster pay attention to four basic factors. These four factors are strengths, weaknesses, opportunities and threats with some sectors involved in the tourism development process. The conclusion of this research is based on the SWOT anilisis which produces four strategies i.e. SO strategy, WO Strategy, Strategy ST, and WT strategy


Author(s):  
K. T. N. Ihsan ◽  
A. D. Purnomo ◽  
K. S. Arini

Abstract. Indonesia is one of the countries that has enormous tourism potential where this sector has contributed a total of 229.5 trillion for the country's foreign exchange. However, in the current state of the COVID-19 pandemic, many businesses in the tourism sector have to stop temporarily and result in economic pressure which directly impacts the acceleration of the economic recession in Indonesia. One of the solutions to reduce the impact of economic pressure while reducing the risk of COVID-19 transmission in the tourism sector is the application of health protocols that are directly applied in tourist attractions. To do this a variety of careful preparations are needed. In this case, geospatial information technology can help the community, government, and tourism business managers in implementing health protocols in tourist attractions. Seeing the urgency of implementing health protocols in the tourism sector, we developed the ULIN-D product as a WebGIS platform that is able to visualize, plan, and evaluate the condition of health protocol facilities in various tourist locations. Some of ULIN-D's strategic functions are its ability to provide recommended visitor capacity, display the number of visitors in real-time, and display the number of hand-washing places at tourist attractions based on the profile characteristics of each tourist location. The method used in this research is the combination of various kinds of spatial data and non-spatial data in a dynamic and integrated platform. Tourism location profile information is analyzed in detail to obtain accurate scenario results in establishing a standard health protocol. ULIN-D is expected to be a solution and a reference for how geospatial technology can help improve the quality of policies in the tourism sector for the continuation of the new habits adaption.


2021 ◽  
Vol 14 (02) ◽  
pp. 293-206
Author(s):  
Laily Purnawati

ABSTRAK Devisa terbanyak bagi daerah disumbangkan oleh bidang pariwisata. Hal ini disebabkan karena Indonesia memiliki keanekaragaman Potensi wisata. Salah satunya di Tulungagung terdapat Pantai yang sudah dikenal oleh wisatawan dan wisatawan sudah banyak yang berkunjung,yaitu Pantai Gemah. Destinasi tersebut dikelola oleh Kelompok Sadar Wisata “Lejar Misuwur” yang bertugas mengelola dan mengembangkan Potensi Wisata Pantai Gemah Tulungagung sehingga menjadi Destinasi Wisata yang Layak Jual. Dengan adanya Pokdarwis ini diharapkan mampu menambah minat wisatawan baik lokal maupun nasional untuk mengunjungi pantai Gemah karena objek wisata sudah dikelola dengan sangat baik oleh kelompok Pokdarwis Lejar Misuwur tersebut. Bagaimana pengembangan obyek wisata di pantai Gemah Tulungagung melalui pembentukan Pokdarwis dan 1Faktor pendukung dan 1penghambat apa saja dalam pelaksanaan pengembangan pariwisata di pantai Gemah Tulungagung merupakan 1rumusan masalah yang akan diteliti 1dalam penelitian ini.1Tujuan penelitian ini 1adalah untuk menganalisa dampak pembentukan kelompok sadar wisata bagi pengembangan pariwisata di pantai gemah beserta faktor pendorong dan penghambat di dalamnya. Untuk menganalisa hasil penelitian peneliti menggunakan  pendekatan  deskriptif kualitatif. Dimana 1pengumpulan data 1dilakukan dengan 1metode wawancara, observasi, dan dokumentasi.1Subjek penelitian 1adalah pengurus,1anggota Pokdarwis Lejar Misuwur, masyarakat Desa Keboireng dan, Pengunjung Pantai Gemah.1Pembuktian keabsahan data menggunakan 1teknik triangulasi sumber.1Analisis data yang 1digunakan adalah analisi 1kualitatif dengan 1langkah reduksi data,1display data,1dan penarikan kesimpulan. Dengan terbentuknya Pokdarwis di pantai Gemah membawa dampak yaitu wisata pantai Gemah menjadi terkenal di skala nasional. Dari sisi pengelolaan juga sudah mulai baik dan meningkatnya pengetahuan dan ketramplan masyarakat disekitar pantai Gemah. Kata Kunci : Pembentukan kelompok sadar wisata,pengembangan pariwisata,Pantai Gemah Tulungagung.   ABSTRACT Most of the foreign exchange for the region was contributed by the tourism sector. This is because Indonesia has a diversity of tourism potential. One of them in Tulungagung there is a beach that is already known by tourists and many tourists have visited, namely Gemah Beach. The destination is managed by the Tourism Awareness Group "Lejar Misuwur" which is in charge of managing and developing the Tourism Potential of Tulungagung Gemah Beach so that it becomes a Tourism Destination Worth Selling. With this Pokdarwis, it is hoped that it will increase the interest of both local and national tourists to visit Gemah beach because the tourist attraction has been managed very well by the Lejar Misuwur Pokdarwis group. How is the development of tourism objects on Gemah Tulungagung beach through the formation of Pokdarwis and what 1supporting and inhibiting 1factors in the implementation of tourism development on Gemah Tulungagung beach is 1the formulation of the 1problem that will be examined 1in this study. The purpose of 1this study was to analyze 1the impact of forming a tourism awareness group for tourism development in Panati Gemah 1along with the driving and inhibiting 1factors in it. To analyze the research results, the researcher used a qualitative descriptive approach. Where 1data collection is done 1by interview, observation, and documentation. The research subjects were administrators, members of the Lejar Misuwur Pokdarwis, the people of Keboireng Village and, visitors to Gemah Beach. Proof of data validity using source triangulation technique.1Analysis of the data used is a 1qualitative analysis with data reduction steps, data display, and drawing conclusions. With the formation of Pokdarwis on Gemah beach, the impact is that Gemah beach tourism has become famous on a national scale. In terms of management, it has also started well and the knowledge and skills of the community around Gemah beach have increased. Keywords: Formation of tourism awareness groups, tourism development, Gemah Beach Tulungagung.


2018 ◽  
Vol 7 (3.5) ◽  
pp. 65
Author(s):  
Krovopuskov P ◽  
Kantaryuk E ◽  
Chernyshova M

The paper deals with the coastal tourism in Iran and the United Arab Emirates by identifying the impact of tourist attractions on the development of coastal tourism in both countries, and the role of coastal tourism (beach, landscape, etc.) in attracting tourists in the two countries. In the present study, we investigated the environmental-ecological, socio-cultural, historical-political, economic, institutional-managerial and physical-spatial dimensions of the study area. The topicality of this work is the industrial tourism development. It will allow to enhance the economic potential of the regions, increase the flow of "domestic tourists» and improve the competitiveness of enterprises in the Region. It has been studied the prospects of industrial tourism development for students of universities in Russia and directly in the Lipetsk region at the present stage of development of the machine- and lathe-building industry.  


2021 ◽  
pp. 097135572098143
Author(s):  
Aizhan Tleuberdinova ◽  
Zhanat Shayekina ◽  
Dinara Salauatova ◽  
Stephen Pratt

Tourism development contributes to economic development. In emerging economies like Kazakhstan, tourism development needs active entrepreneurship. As the country emerges from the post-Soviet era, there has been an increase in economic development and prosperity. Entrepreneurship in the tourism sector can drive economies forward through the creation of new tourism and hospitality businesses. The macroeconomic environment can influence entrepreneurial activity. We use an autoregressive distributed lag (ARDL) model to examine the impact of macroeconomic factors on tourism entrepreneurship in Kazakhstan. Using data from 1996 to 2018, we find that there is a positive short-run relationship between wages in the tourism sector and entrepreneurship, suggesting that wage growth in the sector attracts entrepreneurs. In the long run, however, tourism sector wages have a negative relationship with entrepreneurship, suggesting that these higher wages represent a higher cost to entrepreneurship. There is also a strong positive relationship between national income and tourism entrepreneurship in Kazakhstan. Implications of macroeconomic policy changes for Kazakhstan and other emerging economies are discussed.


2021 ◽  
Author(s):  
Farhad Rahmanov ◽  
Elchin Suleymanov

The paper is devoted to the current issue of 2020 on the impact of the COVID-19 pandemic on the tourism industry in general, Azerbaijan in particular, and overcoming this crisis, taking into account the main aspects and goals of sustainable development. The primary purpose of the article is to form recommendations for compliance with the goals of sustainable development in the tourism industry of Azerbaijan with the levelling of events caused by the influence of COVID-19. A review of the scientific literature concluded that the issue of tourism marketing in crisis conditions is always complicated and multifaceted. The development of the tourism sector is a positive change for the host countries, which helps to solve problems in other areas of the economy. During the preparation of the material, a marketing survey of Azerbaijani citizens was conducted to study the potential impact of COVID-19 on the tourism industry. The analytical method of the article analyzes the goals of sustainable development, announced following the Resolution adopted by the UN General Assembly on September 25, and which become most relevant in the context of 2020 and are a challenge for modern society and Azerbaijan in particular. As a result of this study, recommendations were made to restart the tourism sector in Azerbaijan, given compliance with and implementation of sustainable development goals. The results of this study can be useful for the governing institutions of Azerbaijan and other countries in which the tourism industry has developed dynamically and rapidly over the past few years.


2018 ◽  
pp. 112
Author(s):  
Heriani Heriani ◽  
M Baiquni ◽  
Djoko Wijono ◽  
Yulia A. Widyaningsih

Syariah Tourism is growing rapidly due to the high expenditure of the global Muslim market for the tourism sector which leads to the lifestyle and the typical needs of Muslims to be a very important thing to be presented in every tourism service. Aceh as one of the provinces in Indonesia which is known by the implementation of Sharia’ is one of the priority areas of  Syariah Tourism development. However, what and how the halal tourism is is not widely known yet, so that some potencies and resources of halal tourism in Aceh, especially Banda Aceh has not been well developed. This study aims to determine the public perception about Syariah tourism as well as to know what are the potencies and challenges in the development of  Syariah Tourism in Aceh. This research uses the qualitative method with interview and observation. The results show that Syariah tourism is not only understood as a great opportunity for Aceh tourism, but it is also an obligation in Islam and the culture of Acehnese, so it must be implemented in every tourism development in Aceh. Potencies of Syariah Tourism in Aceh is the cultural values of society that is based on Islamic values, Aceh Islamic heritage with religiosity atmosphere, and then tsunami heritage that presents spiritual value to tourists. However, these potencies are also challenging because the belief and stigma that Aceh is majority of Islam, so that all things are 100% halal, so as in terms of hygiene, and service at tourist attractions are still needserious attention Keywords: Syariah Tourism, Aceh, Perception , Potencies, Challenges


2015 ◽  
Vol 9 (2) ◽  
pp. 34-39
Author(s):  
Хаджимурад Халимбеков ◽  
Khadzhimurad Khalimbekov ◽  
Заира Шахбанова ◽  
Zaira Shakhbanova

The article analyzes the impact of tourism on improving investment climate in the region. The main factors of investment attractiveness of the developing areas of tourism are considered, among which the ability of the tourism industry to develop on almost any site with a variety of conditions and resources of activity that is related to diversity of tourist activities; and the multiplier effect of tourism development which contributes to the development of related sectors of activity. The article presents the results of a study of various aspects of the formation of the national innovation system for the development of tourism. In particular, characterized are the features of the implementation of the cluster approach to the development of tourism in the territories of the Russian Federation, among which the most outstanding are: the lack of experience in the implementation of the cluster approach or unsuccessful attempts to copy foreign experience; priority areas in the development of only one type of clusters — the territorial-production; imperfection of the regulatory framework. These problems, according to the authors, exist along with the typical problems of tourism clusters, which include inadequate specialized infrastructure and services; the poor state of the key tourist sites; failure to comply with quality standards (or their absence) for services offered to tourists. According to the analysis of the legal documentation in the tourism sector of the Russian Federation and monitoring of the development of tourist areas in the article substantiated is the conclusion about the need to tough public policy, defining legal boundaries and strategic guidelines for the development of tourism on the innovative type, as well as the need to adjust the existing practice of tourism territories, which currently does not increase the investment attractiveness of regions.


2015 ◽  
Vol 1 (1) ◽  
pp. 80-85
Author(s):  
Jeroen Oskam ◽  
Graciella Karijomedjo

Purpose The conference was dedicated to global changes in tourism and to their specific impact in the Gulf Corporation Council (GCC) region. The purpose of this paper is to summarize the discussions at the conference. Design/methodology/approach Summary and highlights of the conference papers. Findings This report summarizes the findings and recommendations discussed at the international “Tourism in Tomorrow's World” conference that took place in Doha, February 2014. The conference depicted global trends and developments to zoom in on specific opportunities for tourism development in the GCC area. In view of major events planned in the host country, event legacies were included as a special topic. Conference sessions were dedicated to investments in tourist attractions and hotels, the relation between education and industry and to cultural heritage and tourism. As a result of the conference strong opportunities for tourism development in Qatar and other GCC members were identified. Originality/value This has been the first international conference on long‐term tourism strategies in the GCC area. The underlying motivation was the growing awareness in the GCC area of the need for economic diversification and reduction of oil dependence. The conference coincided with the launch of the Qatar National Tourism Sector Strategy 2030.


Author(s):  
Wahyudi Ishak ◽  
Ahmadin Ahmadin ◽  
Najamuddin Najamuddin

This study aims to determine the potential of historical attractions in Sinjai Regency, the development of historical tourism in Sinjai Regency 2008-2016, and the impact of historical tourism on the communities around the site, the government and tourists. The method used in the research and writing of this thesis is a historical research method, which includes: heuristics, source criticism, interpretation and historiography. The techniques used in data collection are observation, interview and literature study techniques. The results of this study indicate that Sinjai as a Level II Region in South Sulawesi has tourism potential that is not inferior to other regions. The Batupake Gojeng Archaeological Park, the Karampuang Indigenous Area, and the Balangnipa Fort are one of the historical tourist destinations offered by Sinjai Regency. Although the Tourism and Culture Office of Sinjai Regency was only established in 2017, activities in the tourism sector will continue to be carried out in previous years. The three historical attractions have their respective developments both in terms of facilities and infrastructure to the number of visitors. The contribution of each element in the development of the historical tourism sector in Sinjai Regency is something that needs to be improved. Based on the results of this study it can be concluded that the historical attractions in Sinjai Regency have an impact on the socio-cultural, educational and economic sectors for the local government and the people who live around the site.


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