scholarly journals AT THE CROSSROADS BETWEEN LITERATURE, CULTURE, LINGUISTICS, AND COGNITION: PUNISHMENT AND MORAL METAPHORS IN FAIRY TALES

Author(s):  
Javier Herrero Ruiz

Abstract:This paper studies how several conceptual metaphors (e.g. MORALITY IS LIGHT, MORALITY IS CLEANLINESS, MORAL FREEDOM IS PHYSICAL FREEDOM, DOING IMMORAL DEEDS IS ACCUMULATING DEBT) are able to account for the basic meaning and interpretation of punishments and moral issues in more than twenty popular tales, thus allowing us to explain some of the uncanny elements of tales. The stories, representative of various cultures, have been extracted from the Project Gutenberg online library and belong to the British compiler Andrew Lang (1844-1912). We also suggest that these metaphors, because of their strong experiential grounding, may have contributed to an easier transmission of many fairy tales, and also to make tales alike in different socio-cultural settings.Keywords: Conceptual metaphor, moral and punishment, experiential, uncanny, culture, fairy tales.Resumen:En este artículo tratamos de estudiar cómo varias metáforas conceptuales (p.ej. MORALITY IS LIGHT, MORALITY IS CLEANLINESS, MORAL FREEDOM IS PHYSICAL FREEDOM, DOING IMMORAL DEEDS IS ACCUMULATING DEBT) pueden explicar el significado básico y la interpretación de los castigos y la moralidad en más de veinte cuentos populares, lo que nos permite explicar parte de “lo maravilloso” de los cuentos. Los cuentos, representativos de varias culturas, han sido extraídos de la biblioteca electrónica Project Gutenberg y pertenecen al compilador británico Andrew Lang (1844-1912). También sugerimos que estas metáforas, dado su marcado carácter experiencial, pueden haber contribuido a una transmisión más fácil de muchos cuentos de hadas y a que los cuentos sean similares en diferentes contextos socioculturales.Palabras clave: Metáfora conceptual, moralidad y castigo, experiencial, “lo maravilloso”, cultura, cuentos de hadas.

Author(s):  
Javier Herrero Ruiz

Abstract: This paper resumes the series related to metaphors in fairy tales started by HERRERO in 2005 (cf. HERRERO, 2005, 2006, 2007, 2008). In this case, the study is based on how the conceptual metaphors LIFE IS A JOURNEY and THE DIVIDED-SELF may explain the structure and the basic meaning of more than twenty popular tales, which in turn accounts for some of the uncanny of tales.The tales, which are representative of various cultures, were compiled by the British author Andrew Lang (1844-1912), and have been downloaded from the Project Gutenberg online library. Our research also casts some light on the fact that tales are akin in varying socio-cultural contexts: their solid experiential grounding may not only have contributed to a uniform plot, but also to an easier transmission of the stories in diverse, remote settings.Resumen: Este artículo continúa la serie relacionada con las metáforas en los cuentos tradicionales comenzada por HERRERO en 2005 (véase HERRERO, 2005, 2006, 2007, 2008). En este caso el estudio se centra en cómo a través de las metáforas conceptuales LIFE IS A JOURNEY y THE DIVIDED-SELF se puede explicar la estructura y el significado de más de veinte cuentos populares, lo que a su vez da cuenta de parte de “lo maravilloso” que se da en ellos.Los cuentos, representativos de varias culturas, fueron recopilados por el autor británico Andrew Lang (1844-1912) y han sido extraídos del Proyecto Gutenberg. Nuestra investigación apoya además la idea de que los cuentos son similares en contextos socioculturales diferentes: el hecho de que estén firmemente basados en la experiencia puede haber contribuido tanto a que sus argumentos sean parecidos como a que se hayan transmitido fácilmente en entornos lejanos y diversos.


2015 ◽  
Vol 13 ◽  
pp. 47
Author(s):  
Javier Herrero Ruiz

This paper resumes the series devoted to metaphors in fairy tales (cf. Herrero 2005a, 2006, 2007, 2008, and 2010). We attempt to show how five conceptual metaphors (PEOPLE ARE ANIMALS, PEOPLE ARE PLANTS, IMPERFECT IS IRREGULAR, LOVE IS MAGIC, and REAL PEOPLE ARE FICTITIOUS CHARACTERS) and their variants may occur at a local level in the narration, allowing us to understand the magical depiction of characters and some of the relationships they may establish in the tales under analysis.The tales, which were compiled by the British author Andrew Lang (1844-1912), are representative of different cultures and have been downloaded from the Project Gutenberg online library. Our research also supports Herrero’s claims that (1) conceptual metaphor may serve as a taxonomic criterion for tales, and that (2) although many of these stories belong to different socio-cultural settings, they are coincident with the same plots and local metaphors employed, which may be a result of their strong experiential basis.


Author(s):  
N. D. Kishchenko

The article uses a cognitive-semantic approach to the study of metaphor, through which prisms all abstract phenomenon is considered as an image sensory knowledge and perception of the world, existing in the experience of the speaker. An attempt has been made, on the one hand, to differentiate language, artistic and folk-poetic metaphors, on the other hand, to consider them as components of a conceptual metaphor, which includes artistic figurative metaphors of Wisdom. The correlation between the metaphorical concept and the conceptual metaphor, which forms the two main layers: figurative and value, is specified. The spheres-sources of conceptual art-figurative metaphors of Wisdom in the discourse of English-language fairy tales, revealing schemes of rethinking of the phenomena of the world and the mechanisms of metaphorisation are revealed.It has been established that metaphorically, wisdom has the size, it can vary, grow and develop, is a certain thing that a person has, has quantitative parameters inherent in animals, inherent in non-existence in general, is love, a receptacle for storing information, is differentiated on the basis of youth and old age, is a description of the environment, some surface, has a voice, is the key to understanding and identifying meaning, and so on. It is proved that in the discourse of the English-speaking fairy tale, Wisdom appears as the actual concept, formed on the basis of conceptual metaphors. Conceptual metaphors that form the concept of wisdom are represented by five major productive metaphorical models with their submodels: WISDOM is a LIGHT; WISDOM is a MIRROR; WISDOM is the FIRE; WISDOM is an OBJECT; WISDOM is HUMAN.


Author(s):  
Zoltán Kövecses

The chapter reports on work concerned with the issue of how conceptual metaphor theory (CMT) functions as a link between culture and cognition. Three large areas are investigated to this effect. First, work on the interaction between conceptual metaphors, on the one hand, and folk and expert theories of emotion, on the other, is surveyed. Second, the issue of metaphorical universality and variation is addressed, together with that of the function of embodiment in metaphor. Third, a contextualist view of conceptual metaphors is proposed. The discussion of these issues leads to a new and integrated understanding of the role of metaphor and metonymy in creating cultural reality and that of metaphorical variation across and within cultures, as well as individuals.


Author(s):  
Nenad Blaženović ◽  
Emir Muhić

An analysis was carried out with two interviews given by the tennis-player Novak Djokovic, one of which was in English and the other in his native Serbian. In both instances, Novak Djokovic used many conceptual metaphors throughout his speech, some of which were analysed in more detail. The main premise of the research was that people’s personalities change in accordance with language they speak at any given time and that they use different conceptual metaphors to describe the same events in different languages. The aim of the paper was to investigate whether personality shift in bilingual speakers can be observed through the speaker’s use of conceptual metaphors in different languages. Through the framework of conceptual metaphor theory, it was shown that Djokovic’s personality does change with the language he speaks. This change was shown through the conceptual metaphors, i.e., source and target domains that Djokovic used during the interviews. He does indeed use different source domains to conceptualise the same target domains in different languages.


Author(s):  
Lucienne C. Espíndola

This work aims at presenting some results of the research developed in the Project named Metaphor, Discursive Genre and Argumentation (MGDA) which has the purpose of describing linguistic expressions that materialize conceptual metaphors in several discursive genres, searching for the identification of the semantic-discursive function(s) of such expressions. The researches were done by my students and me and the present results reveal some discursive functions not seen in the literature so far: the presence of metaphorical expressions that materialize conceptual metaphors with the function of approaching the advertiser to the interlocutor in publicity and linguistic expressions that literalize the everyday life conceptual metaphor, producing laughter in humor, among other semantic-discursive functions.


Lexicon ◽  
2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Stephanie Melinda Pramudita ◽  
Sharifah Hanidar

This research aims to classify the conceptual metaphors in Paramore’s After Laughter (2017) album. The data for the research were taken from 11 songs in the album After Laughter. The data were analyzed using Lakoff and Johnson’s (1980) theory of conceptual metaphor. From the 11 songs, 47 data were identified containing conceptual metaphors. Overall, the data mostly consist of orientational metaphors. There were 37 data containing orientational metaphors, which are used by the songwriters to convey to their listeners that they had experienced ups and downs in their lives. Eight structural metaphors were used to deliver the message that life is full of challenges and struggle. However, it also conveys a lesson of the most genuine forgiveness. Only 2 data containing ontological metaphors were found. The conceptual metaphors depict the devastation in their lives, as it is tangible through human imagination and has human characteristics. By using conceptual metaphors in the song lyrics, the songwriters enable the listeners to acknowledge the message, as well as the story that they meant to convey.


2019 ◽  
Author(s):  
Mohamed Ayed Ibrahim Ayassrah ◽  
Mohd Nazri Latiff Azmi

Of the rhetorical tools, metaphor still has insufficient interest, primarily as a crosscultural phenomenon though it is an attractive and vivid area, so it should be studied and highlighted (Suhadi, 2018) and (Barton, 2017). This comparative study investigated the conceptual metaphor in modern Arabic versus English poetry with reference to Al-Sayyab and T. S. Eliot as two poles of modern poetry in Arabic and English. This study tried to shed light on the frequency of the conceptual metaphors in Al-Sayyab’s The Rain Song versus Eliot’s The Waste Land. Besides, it aimed to explore the similarities and differences between the two poems in using the CMT orientational ’Up’ and ’Down’ strategy. However, to accomplish its aims, this study adopted Lakoff and Jonson’s Conceptual Metaphor Theory ’CMT’ (1980); this theory asserted that metaphor is an inborn mental system in which we understand a certain concept in terms of another by drawing a logical mapping between the source domain and the target one. Finally, the study found that modern poetry was wealthy of conceptual metaphors. It also discovered that The Rain Song involved 65.29% conceptual metaphors of its total lines, so it exceeded The Waste Land which comprised only 39.40%. Furthermore, the study revealed that the two poems were generally pessimistic in which the ’Down’ domain exceeded the ’Up’ one in each poem. Also, it detected that Eliot was more pessimistic than Al Sayyab who was more optimistic.


2018 ◽  
Vol 1 (5) ◽  
pp. 545
Author(s):  
Sintia Purnama ◽  
Muhammad Akbar Nurhakim

This research is entitled Conceptual Metaphors of Setya Novanto'case; In the newspaper. The purpose of this research is to know the meaning and function of the metaphor, this study also tries to find out the conceptualizations of politics. In this case, the author uses the theory of Lakoff and Johnson. Data were taken from 4 news from people's mind newspaper Tuesday 28 November 2017, Kompas daily pad Monday 20 November 2017, new compass on 22 November 2017 and people's mind on 20 November 2017 . in this research the writer use a qualitative research Method. Which all of the data are they presented descriptively. From the analysis, the result found 4 political discourses in conceptual metaphor in the newspaper about Setya Novanto cases. From 175 metaphorical statements, the researcher found 55 metaphors. that is found 45 % as objects or goods that can be traded.30 % politics as a battle,10% as a war and 15 % as a race. It shows that in the political discourses.Keywords:      Newspaper, Conceptual, Metaphor, Setya Novanto’s case.


2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Peer F. Bundgaard

Abstract George Lakoff and Mark Johnson’s Conceptual Metaphor Theory is by and large a theory of what (abstract) concepts are, how they are structured, and how this structure is acquired — i.e., by mapping of structure from one more concrete or sensory-motor specific domain to another more abstract domain. Conceptual metaphors therefore rest on “cross-domain mappings.” The claims to the effect that our abstract concepts are metaphorically structured and that cross-domain mappings constitute one of the fundamental cognitive meaning-making processes are empirical and can therefore be put to the test. In this paper, I will critically assess Conceptual Metaphor Theory as a theory of concepts in light of recent experimental findings. Many such findings provide evidence for the psychological reality of cross-domain mappings, i.e., that structure activated in one domain actually can perform cognitive tasks carried out in another domain. They do not, however, support the claim that the structure of our (abstract) concepts is still metaphorical, as Lakoff and Johnson claim — that is to say, that our mind actually does perform cross-domain mappings when we process conventional conceptual metaphors such as “Death is Rest” or “Love is a Journey.” Two conclusions can be drawn from this: (1) it is necessary to distinguish between cross-domain mappings (which are psychologically real) and the metaphoric structure of our concepts (which is not, in the sense that such concepts do not any longer activate cross-domain mappings when processed); (2) Conceptual Metaphor Theory is not an adequate theory of concepts. I will therefore sketch another more viable theory of concepts where the structure of our concepts is defined as the full ecology of their situations of use, which includes the kind of situations (objects, agents, interactions) they apply to and the kind of emotional, cognitive, bodily, and behavioral responses they elicit. On this view, the contents of our concepts are to be considered as vague predicates, with vague extensions, which take on a specific form in their situation of use.


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