scholarly journals Nationally oriented automotive marketing in China

Litera ◽  
2021 ◽  
pp. 64-72
Author(s):  
Yuzhi Wang
Keyword(s):  
Social Factors ◽  
Chinese Language ◽  
Marketing Strategies ◽  
Contextual Analysis ◽  
Practical Implementation ◽  
Multimodal Discourse ◽  
Linguistic System ◽  
The Subject ◽  
Teaching Chinese

  This article examines the specificity of formation of nationally oriented automotive marketing in China. The object of this research is the Chinese nationally oriented automotive marketing, while the subject is verbal and nonverbal means of its creation. Special attention is given to the analysis of the techniques of creating texts for nationally oriented automobile advertising in the Chinese language, in which multimodal means are used for the development of a positive image of the country and impact upon the domestic audience. The goal lies in determination of the specific features of multimodal media characteristic for such type of advertising. The article employs the methods of lexical-semantic and contextual analysis to reveal the linguopragmatic potentials of the text; method of linguoculturological commentary to describe the ethnocultural specificity; method of multimodal discourse analysis to examine the interaction of semiotic complexes in advertising The scientific novelty consists in studying the nationally oriented marketing strategies from the perspective of the theory of multimodality, which requires the analysis of semiotic heterogeneous codes in the advertising text. It is proven that the specificity of multimodal complex in the texts of Chinese nationally oriented automobile marketing manifests on the level of verbal and nonverbal means used therein. This is substantiated by the unique cultural-historical and social factors, as well as the peculiarities of the Chinese linguistic system. The acquired results may find practical implementation in teaching Chinese language, as well as in research on marketing linguistics.  

scholarly journals Comparison of motivation of the Russian and Chinese terms (based on the material of linguistic terminology)

Litera ◽  
2021 ◽  
pp. 207-213
Author(s):  
Yalun' Tsi
Keyword(s):  
Foreign Language ◽  
Chinese Language ◽  
Chinese Characters ◽  
Semantic Transparency ◽  
Continuous Sampling ◽  
Research Material ◽  
The Subject ◽  
The One ◽  
Russian Linguistic

One of the paramount peculiarities of the Chinese terms is their sinicization. Sinicization of the term is often viewed a translation and adaptation of foreign language terms to the specifics of Chinese language. This implies that the new word is being rooted in the Chinese “soil” and subsequently recognized as Chinese native. The subject of this research is the peculiarities of Chinese and Russian linguistic terminology. The goal is to compare the motivation of Chinese and Russian linguistic terminology and determine the influencing factors. The research material was collected from the Dacihai Dictionary and the Linguistic Encyclopedic Dictionary, and consists of more than 6,000 terminological units. The article employs the methods of description, comparison, and continuous sampling. The scientific novelty lies in determination of the factors that influence the motivation of Chinese linguistic terminology, as well as in its comparison with Russian linguistic terminology. The conclusion is made that Chinese terms have stronger motivation than Russian terms. On the one hand, Chinese characters are the ideograms that convey the thought in a motivational form, and offer more opportunities for increasing semantic transparency. On the other hand, the syllabic characteristics of Chinese language limit the possibility of transliteration of foreign words. With the exception of proper names, the Chinese terminology features a very few transliterated or partially transliterated terms.

scholarly journals Successful Sweep Jamming Rate Determination of MPSK Modulated RCIED Activation Message Signals

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Aleksandar Lebl ◽  
Mladen Mileusnić ◽  
Predrag Petrović ◽  
Branislav Pavić ◽  
Verica Marinković-Nedelicki
Keyword(s):  
Simulation Method ◽  
Practical Implementation ◽  
Emission Power ◽  
Maximum Value ◽  
High Emission ◽  
The Subject ◽  
Rate Calculation ◽  
Message Signal ◽  
Jamming Effect

This paper presents the development of the method for accurate successful jamming rate calculation when MPSK modulated RCIED activation message is jammed using sweep signal. Opposite to classical methods of error modelling where it is taken that only one bit in a symbol may be altered, it is supposed in this paper that any number of bits in a symbol is the subject of eventual modification. The derived formulas are achieved for QPSK, 8PSK and 16PSK modulated signals jamming. The results calculated by these formulas are verified and obtained by our originally developed simulation method. The results of calculation and simulation agree very well and the maximum difference between calculated and simulated successful jamming rate for any of three analyzed jamming methods and any level ratio between activation message signal and jamming signal does not overcome 1.1%. It is proved that successful jamming rate tends to maximum value 0.5 when jamming signal power increases and that only 20% lower successful jamming rate value is obtained for less than 7dB higher jamming signal level than it is the level of RCIED activation signal. These results point out that it is not necessary to apply too high emission power to achieve acceptable jamming effect. As a consequence, jammer practical implementation is easier and its dimensions are smaller.

scholarly journals The concept and framework for assessing competitiveness of tourism cluster

2020 ◽  
pp. 58-68
Author(s):  
Ani Gagikovna Arakelyan ◽  
Arsen Rafikovich Simonyan
Keyword(s):  
Practical Implementation ◽  
Assessment Framework ◽  
Tourism Sector ◽  
Organizational Relations ◽  
The Subject ◽  
Definition Of ◽  
Tourism Services

The subject of this research is the economic and organizational relations regarding the formation and assessment of competitiveness of tourism cluster, as well as correlation between the level of competitiveness and various trajectories and stages of the lifecycle of tourism clusters. The object of this research is the tourism sector of economy and its separate enterprises unified by specific relations into the cluster territorial-industrial formations. The article employs the works of Russian and foreign experts in the area of economics and management of tourism sector of the economy. The scientific novelty is substantiated by gain of knowledge on the content, maintenance, assessment, and role of the economic category of “competitiveness of tourism cluster”, including the formulated definition of this concept, its components, elaboration of assessment framework and classification of the criteria of competitiveness of tourism cluster, as well as methodology for determination of lifecycle stages and trajectories in development of tourism cluster. The acquired results are of theoretical importance as a reference point for further research and possibility of practical implementation as an instrument for development management of tourism sector of the economy. The presented materials can be used in the development of tourism services online platform based on digital technologies.

scholarly journals Implementation of the model of formation of entrepreneurial competences in modern pedagogical education: theoretical and practical aspects

2020 ◽  
pp. 27-37
Author(s):  
Ivan Ivanovich Dyakov ◽  
Goar Robertovna Asatryan ◽  
Roman Sergeevich Kosienko
Keyword(s):  
Theoretical Analysis ◽  
Scientific Literature ◽  
Social Institution ◽  
Educational Process ◽  
Educational Institutions ◽  
Practical Implementation ◽  
Entrepreneurial Culture ◽  
The Subject ◽  
Far Eastern

The subject of this research is the formation of entrepreneurial competences of students majoring pedagogy. The goal of this work consists in formulation of theoretical provisions and analysis of organizational-pedagogical conditions for implementation of the model of formation of entrepreneurial competences in educational process of the Ussuriysk branch (School of Pedagogy) of Far Eastern Federal University. The development of entrepreneurial culture of the society currently becomes one of the priority objectives of education as a social institution. In the authors’ opinion, its solution first and foremost lied in the formation of entrepreneurial competences of future pedagogues as the major plank of education system. The research methodology is based on systemic approach and includes the methods of theoretical analysis of the state of problem in scientific literature, studying and generalization of approaches towards building a model for the formation of entrepreneurial competences, and analysis of documentation of educational institutions. The scientific novelty consists in emphasizing the need for the formation of entrepreneurial competences of students majoring pedagogy; proposal of the structural-conceptual model of the educational process and determination of its key organizational-pedagogical conditions; as well as assessment of practical implementation of such model.

scholarly journals Context as an activator of connotations (on the material of Kurt Pinthus’ anthology “The Twilight of Humanity”)

Litera ◽  
2020 ◽  
pp. 24-34
Author(s):  
Kseniya Sergeevna Oparina
Keyword(s):  
Lyric Poetry ◽  
Literary Work ◽  
Contextual Analysis ◽  
Structural Elements ◽  
German Expressionism ◽  
History Of ◽  
Chronological Sequence ◽  
The Subject ◽  
Genitive Case

The goal of this research consists in determination of the types of contexts in the lyric poetry of German expressionism that contribute to the emergence of connotations in the semantics of a word. The subject of this article is the extralinguistic and linguistic contexts. The work employs the methods of contextual, component and interpretative analysis. In chronological sequence, the article describes various theories of contextual analysis and summarizes their main provisions. The author differentiates two types of context in a literary work: extralinguistic and linguistic; the latter is divided into micro- and macro-contexts. The poems of anthology of expressionist lyrics of Kurt Pinthus “The Twilight of Humanity” served as the material for this research. The scientific novelty consists in determination of the five types of linguistic micro-context, as well as analysis of the results of their interaction with semantically implemented word based on the material of the lyric poetry of German expressionism. In the course of study, it was established that extralinguistic context includes the artistic worldview of German literary expressionism as a whole, and artistic concept of “vitalism” as one of its crucial structural elements in particular. A specific poem is a macro-context. The indicatory minimum for the semantically implemented work contains five mechanisms: grammar parallelism, subjective predicative relations, complement in the genitive case, complement in the accusative case with preposition, attributive. The emergence of connotations in the sense of semantically implemented work was viewed on the example of representatives of the artistic concept of “vitalism”, which in broadly understood as “activeness”. The acquired results can be used for comprising individual authorial glossaries, as well as handbooks on text stylistics and history of foreign literature.

scholarly journals PRAWO LEKARSKIE DRUGIEJ RZECZYPOSPOLITEJ W ZARYSIE

2016 ◽  
Vol 11 (2) ◽  
pp. 401
Author(s):  
Tadeusz J. Zieliński
Keyword(s):  
Healthcare System ◽  
Significant Role ◽  
Practical Implementation ◽  
Legal Regulations ◽  
Second Republic ◽  
The Subject ◽  
Legislative Activity ◽  
The Republic

LAW REGARDING PHYSICIANS IN THE SECOND REPUBLIC OF POLAND IN OUTLINE Summary Profession of a physician as a key element of the healthcare system was the subject of an intense interest of the legislative power of the Second Republic of Poland (1918-1939). The legal acts analyzed in the present paper expressed the far reaching vision formulated at the outset of the reborn Polish state. That vision is particularly exemplified in the Basic Sanitary Act of 1919 r. The law on physicians of mid-war period underwent gradual and intended evolution. Practical implementation of the Act on the Practice and Chambers of Physicians of 1921 contributed towards an enactment of the highly regarded new regulations of the matter in 1932 and 1934. This was accompanied by the formation of the distinct profession of dentists. Legislative order of the President of the Republic on the healthcare institutions of 1928 played a significant role as far as regulation of the market of medical suppliers is concerned. In the 30s quality of legal acts had been clearly improved. Due to determination of the healthcare authorities after more then a decade of the Second Republic’s legislative activity, there were only few remnants of old occupants’ legal regulations in the area of law on physicians. This remarkable achievement was quite suddenly dismantled, since the repeal of majority of the said acts by the Communist authorities after 1945.

scholarly journals Specificities of translation of some terms of the Russian religious philosophy of the XXI century into Chinese language

2020 ◽  
pp. 30-41
Author(s):  
Maria Vladimirovna Rubets
Keyword(s):  
Chinese Language ◽  
Russian Philosophy ◽  
Religious Philosophy ◽  
Religious Texts ◽  
Semantic Translation ◽  
Philosophy Professor ◽  
The Subject ◽  
Philosophical Texts

This article reviews the translation of some terms of the Russian religious philosophy of the XXI century into Chinese language. The goal consists in determination of the fundamental principles used by the Chinese translators in compiling the borrowed terminology in the indicated field. The article explores the Chinese analogues of some terms of the Russian religious philosophy. Special attention is turned to the terms of God and soul. Analysis is conducted on the translated texts of the lectures of S. S. Khoruzhiy “Synergistic Anthropology and Russian Philosophy" on the subject of the frequency of using 神 и 上帝as Chinese analogues of the term of God. An important role in the research is played by the interview with the researcher and translator of theRussian religious philosophy Professor Zhang Baichun on translation of the terms of God, soul, etc. into Chinese languahe, as well nuances of application of Chinese analogues of isolated terms from the perspective of the native Chinese speaker. It is demonstrated that Chinese analogues of the terms of God and soul in religious texts do not fully coincide with such in the philosophical texts. Namely, the Orthodox translators recommend the use上帝for nomination of God, while Chinese translators of the Russian religious philosophy allow using both versions depending on personal preferences and linguistic habits. For the translators of philosophical texts, the equivalent versions of the terms soul in the Glossary of Orthodox Terminology 灵魂 и 心灵 are divided into religious and secular analogues. The article also indicates other terms of Russian philosophy, which are translated using the techniques of transcription, calquing, and semantic translation.

Light Side of Design: Professional Vector

2020 ◽  
pp. 23-33
Author(s):  
Elena A. Zaeva-Burdonskaya ◽  
Yuri V. Nazarov
Keyword(s):  
Professional Practice ◽  
Wide Spectrum ◽  
Scientific Basis ◽  
Design Culture ◽  
Interdisciplinary Nature ◽  
Educational Programmes ◽  
Design Activities ◽  
The Subject ◽  
Light Side

This article addresses one of the most actively developing types of design activities – light design. The article comprises quotes of the leading Russian and foreign light design specialists published over the previous five years, as well as the authors’ own conclusions. The thoughts quoted in the article are sometimes opposite to each other and reflect the wide spectrum of professional practice. They reflect the initial opinions of analysts and experts which are often diverging. All of the specialists point at the interdisciplinary nature of the new profession, which imposes additional load on a designer overloaded enough already by the scope and speed of the problems being solved nowadays. The discussion of the new profession of light designer initiated on the pages of professional publications is especially important in view of the development of professional standards and standards of design and architectural education, as well as creation of new educational programmes based on various approaches to the subject in technical and humanitarian institutions. The goal of this article is to introduce light design into the field of fully legitimate sections of design culture, to define the authentic scientific basis of the new creative profession, to initiate a foundation for self-determination of the new synthetic area, which materially affects the state of the profession as a whole and the life standards of a wide variety of consumers. In order to reach the set goal, a comparative and analytical method of study was selected, which allows studying the problem to a large extent and from all angles and finding the ways of overcoming the challenges emerging in the area of the new activity.

Assessment of sensitivity of the efficiency of regional tax spending towards investment attractiveness of the types of economic activity carried out by the residents of advanced development territory

2020 ◽  
pp. 98-110
Author(s):  
Evgeniya Mikhailovna Popova ◽  
Guzel Mukhtarovna Guseinova ◽  
Sergei Borisovich Milov
Keyword(s):  
Economic Activity ◽  
Socioeconomic Development ◽  
Federal District ◽  
Tax Incentives ◽  
Capital Investments ◽  
The Subject ◽  
Investment Process ◽  
The Impact ◽  
Advanced Development

The deficit of subnational budgets and deceleration capital investments in multiple Russian regions increase the relevance of research aimed at improvement of tax incentivizing practice of the regional investment process. The studies focused on determination of the impact of socioeconomic and institutional factors upon the efficiency of investment tax expenses obtained wide circulation within the foreign scientific literature. The subject of this article is the assessment of sensitivity of the efficiency of regional tax expanses towards investment attractiveness of the types of economic activity carried out by the residents of territories of advanced socioeconomic development, created in the subjects of Far Easter Federal District. The scientific novelty and practical values of this research consists in substantiation of the reasonableness of assessment of investment attractiveness of the types of economic activity that are stimulated by tax incentives. Methodology for assessing investment attractiveness is proposed and tested. The conclusion is made that in case of low investment attractiveness of the type of economic activity, which was planned to support by tax incentives, it is required to conduct and additional analysis to avoid unjustified tax expanses.

Application of hydrogenated butadiene-nitrile rubbers for products operated at high temperatures and in aggressive environments

2019 ◽  
pp. 129-136 ◽  
Author(s):  
E. A. Khorova ◽  
A. V. Myshlyavtsev
Keyword(s):  
Relative Elongation ◽  
Temperature Limit ◽  
Degree Of Unsaturation ◽  
Product Service ◽  
Nitrile Rubbers ◽  
The Subject ◽  
Maximum Content ◽  
Aging In Air ◽  
Hydrocarbon Media

The subject of the study were rubber mixtures based on hydrogenated butadiene-nitrile rubbers (HNBR) Therban, Zetpol, NBR-B with an acrylonitrile (AN) content of 34% to 49% and unsaturation of 0.9% to 22% with sulfuric, peroxide and sulfuric-peroxide cure systems. The purpose of the study was to determine the effect of the AN content and the degree of unsaturation of HNBR on the properties of rubbers in products designed for operation under the influence of fuels and oils at increased temperatures.The results of the determination of the mass swelling of rubbers in hydrocarbon media and the relative elongation in the process of thermal aging in air and in oil at increased temperatures are presented. The conclusion was made on the use of HNBR mixture with maximum content of AN (49%), with low (6%) and extremely low (0.9%) ODS content and sulfuric peroxide cure system to extend the product service temperature limit to 150°C.

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