scholarly journals Factors of visual communication as understanding of the processes of designing cultural artifacts

Author(s):  
Natalia Dmitrievna Kalina

The subject of this research is visual communication. The goal of this research is to demonstrate the theory of designing visual culture artifacts in the images that possess communicative potential. Images are structured within a system of interrelated meanings that form holistic mages vividly illustrate semantic models to the people, which is the condition for easier visual perception of the form and content of the artifacts. The theory includes the three factors of visual communication: structuring of aesthetically expressive forms within the system of conventional meanings of the content; design of the spatial structure of artifacts using the universal cultural geometric language and artistic interpretations; creation of culturally significant information in the images using cognitive, artistic and symbolic signs of cultural languages. The novelty of consists in application of constructivist approach towards discrete encoding of the artifacts of visual culture within the system of meanings that represent content through the synthesis of shape of an aesthetically expressive image. Design education carries out a research of application of constructivist approach towards design of visual artifacts. The research results depended on the exhibition of the joint works of students from experimental and other students. The exhibition demonstrated that the works performed in architectonic style attract attention of the audience more than the works of other students. A constructivist approach towards design education contributes to optimization of visual communication with people.

Author(s):  
Natalia Dmitrievna Kalina

The object of this research is visual culture in the context of studying artifacts and design of new visual images. The subject of this research is the theoretical reflection on the essential attributed as the general characteristics of visual culture. The author compares the depiction of the artifacts of visual culture artifacts in postmodernism and constructivism. Postmodernism does not aim to build holistic images and reveal the content through visual form. Constructivism, in turn, structures holistic and aesthetically expressive forms of artifacts in unity with the content. The knowledge and meanings in visual artifacts are constructed via graphic spatial and artistic features. Special attention is given to the constructivist approach as a theoretical-methodological substantiation for studying the essential attributes of visual artifacts. Such approach allows the cultural entities to build semantic models by means of the general cultural geometric language in the dialectical synthesis of various forms, content, and conventional meanings. The artistic interpretations contribute to creation of the unique content. The constructivist approach includes the following methods: deconstructivism of conducting detailed analysis of the artifacts; constructivism of building new aesthetically expressive images. The result of this research lies in systematization of the essential attributes of visual culture for all forms and content. The novelty of consists in correspondence of the constructivist approach to the object and subject of the research, as well as in examination of the actual reality of the modern visual culture of digital technologies and new constructive methods of visualizing form and content in the images.


2020 ◽  
Vol 16 (3) ◽  
pp. 399-416 ◽  
Author(s):  
Patrique deGraft-Yankson

This article digests some of the general ideas that constitute the concept of colour among the Akan people of Ghana and how their proper understanding and desirable consideration will enhance effective visual communication in the Ghanaian visual arts curriculum. The investigation, which involved a number of conversations with knowledgeable personalities in the teaching and speaking of the Akan language, sought to bring out the perceptions, beliefs and functions of colour among the people. The outcome of the study pointed to how colour resides deeply within the traditional lives of the Akan people, not only as aesthetical experience but also as an ‘object’ of cultural and spiritual signification. The study therefore recommends a proper understanding of and conscious respect to the perceptions and meanings of colour among contemporary Akan designers and design educators to improve the design experience of teachers, learners and practitioners.


KANT ◽  
2020 ◽  
Vol 36 (3) ◽  
pp. 145-156
Author(s):  
Leonid Lomako ◽  
Konstantin Maltsev

Consistent distinction of the nation (as a political form of the people, which assigned sovereignty) and ethnic group (as a historical or, at least, "natural" phenomenon) in the modernist and constructivist "conceptual framework" of defining the concept of the nation involves the exclusion of "naturalizations": in this respect the modernist theory that represents the nation as a "categorical identity" (for example, K. Calhoun), from the point of view of "political calculations" rely "is not able" to implement the task. The constructivist approach (P . Brubaker) proposed the design concept of the nation to use a concept called "ethnicity without groups"; the subject of the analysis in this article is how to apply this concept in the construction of the "postmodern" concept of the nation, "purified" from all of the typical "modernist approach" "naturalizations", identifies the purpose, objectives, possible outcomes and "beneficiaries" political strategy, using a "constructivist approach" in shaping the concept of nation and national politics.


Author(s):  
Tuğba Demir

The formal setup of this study is primarily based on the connection between visuality, visual communication, and visual culture. Subsequently, information is given about illustration as a visual culture product. How illustrations focusing on the problems of the modern world can present a visual message with aggressive drawings will be analyzed through examples and shown. This study deals with the representation of the image through representation and explores the meaning behind the depiction of the messages to be conveyed through illustration in visual communication. The illustration chosen for limiting the study focuses on the problems of the modern world and conveys the focus on the subject with a critical line in the reflection of aggressive linear violence.


2021 ◽  
Vol 1 (1) ◽  
pp. 13-19

Discussing climate change can only be achieved if the public understand the severity and the gravity of climate change and modify their behavior in directions that decrease hazardous discharge into the atmosphere and advocate adjustment, whereas the complexity, ambiguity and the vast scope of the issue which encompasses both the earth and the space have caused the obstacles for the understanding of the people of the society, which present a dire need for the crucial Climate Change Communication (CCC). Public’s search of knowledge and media application mode is a grave threat which needs to be annihilated for the convincing CCC. The current study has carried out a primary assessment of public’s search for knowledge and the application of media based on a national review which was conducted haphazardly of public outlook on climate change in mainland China. Results from the survey exhibit that the Chinese participants use TV as their most significant information seeking route, take into account the science organizations as the most reliable information route, and show little interest in the environmental related news content. Numerical associations between the parameters involved in communication that were mentioned above and consciousness on the subject of the climate change have also been examined. A few suggestions for CCC guidelines are brought forth according to the results of this study.


Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 72-83
Author(s):  
Tushar Kadian

Actually, basic needs postulates securing of the elementary conditions of existence to every human being. Despite of the practical and theoretical importance of the subject the greatest irony is non- availability of any universal preliminary definition of the concept of basic needs. Moreover, this becomes the reason for unpredictability of various political programmes aiming at providing basic needs to the people. The shift is necessary for development of this or any other conception. No labour reforms could be made in history till labours were treated as objects. Its only after they were started being treating as subjects, labour unions were allowed to represent themselves in strategy formulations that labour reforms could become a reality. The present research paper highlights the basic needs of Human Rights in life.


2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Ahmad Ubaidillah ◽  
Misbahul Khoir

The objectives of research include; first, to describe what local Islamic working ethos are as the basis for the resilience of songkok, whip and slap handicraft businesses in Serah Panceng Gresik Village. Second, to describe the resilience of the songkok, whip and slap handicraft business in the village of Serah Panceng Gresik. This study is a qualitative-descriptive study with the aim of understanding the phenomena experienced by the subject of research including behavior, perception, motivation, and action holistically by utilizing various scientific methods. Data collection methods include; Observation, In-depth Interview or Focus Group Discussion, Documentation. Data analysis techniques include: processing and preparing data for analysis, reading the entire data, analyzing in more detail by coding data, considering detailed instructions that can help the coding process, giving descriptions that will be presented in the report, interpreting and interpreting data. The results showed that in Serah Village local Islamic working ethos were preserved by the community, such as alms giving, reading dziba', reading tahlil, attending haul akbar, and reading sholawat together every Friday. Although in the tradition it does not involve songkok, whip, and slap directly, there is a good impact to support the resilience of songkok, but not whip, and slap production. Religious rituals by praying together asking Allah to facilitate and carry out business in production songkok, whip, and slap are an expression of gratitude for what God gave to the people of Serah Village. All economic activity done by Serah community is meant to get God’s willing. Keywords: Islamic Working Ethos, Handicraft Businesses


Author(s):  
Sailendra Bhuyan ◽  
Punita Borpuzari Deori

Achievement test is of very important assessment tool to evaluate the student’s current level of knowledge and skill acquired from classroom instruction. This test is designed to evaluate the student’s level of achievement in a particular subject for a particular class prescribed under the board or the university. In other words, to assess how much the pupils have achieved the educational objectives in teaching learning process at the end of the course and if achieved then to what extent, it has been achieved. Achievement tests are proved to be very helpful in various ways to the people who are involved in the field of education such as the teachers, the administrators, the planners, to the parents as well as for the students. The teacher very carefully develops and conduct achievement test in the class which enable the teacher to get an overall idea of the progress or the level of achievement of his students in the subject area. The teacher can determine the pupil’s strength and weakness in the subject area. So, based on this the teacher can take necessary remedial instructional strategies for the betterment of the pupil’s progress. In the same time, it also provides feedback for the teaching efficiency of the teacher.As with the time changes there have been many educational reforms taken place and in between syllabus had also been changed under different Boards of Studies. In order to maintain uniform standard of education the Government has formulated a policy to implement NCERT syllabus common to all School Boards throughout the country and accordingly the State Board of Secondary Education, Assam (SEBA) follow NCERT syllabus and to evaluate students’ achievement in terms of the policy formulated by the Board. Till now, no any standardized achievement test has been conducted for the secondary school students of Assam. Therefore, the investigators felt to construct and standardize an achievement test in the subject General Science which will definitely help in educational research.


2020 ◽  
pp. 002198942097099
Author(s):  
Kit Dobson

This article considers ways in which solidarity across social locations might play a role in fostering resistance to vulnerability. My case study consists of the interplay between writer George Ryga’s 1967 play The Ecstasy of Rita Joe, and Okanagan Syilx writer and scholar Jeannette Armstrong’s 1985 novel Slash. While these important and compelling texts have received considerable critical attention, the relationship between them is less known. I am interested in the ways in which these works both hail and offer critique to one another. In the contemporary moment, in which questions of appropriation of voice have gained renewed urgency within Indigenous literary circles in Canada and beyond, the relationship between these texts speaks to a historical instance of appropriation, but also of complicated processes of alliance-building. These texts demonstrate how agency resides across multiple locations. I read Ryga’s Ecstasy in the context of Jeannette Armstrong’s engagement with the play within her novel Slash in order to witness the ways in which Ryga’s text, in the first instance, appropriates Indigenous voices into an anti-capitalist critique. In the second instance, I read these works in order to witness how they might simultaneously provide a compelling analysis of the vulnerability of the people who are the subject of both works. I compare the interplay between Armstrong and Ryga’s texts to contemporary debates around appropriation in order to argue for the historical and ongoing importance of these two works as precursors to the crucial interventions made by contemporary Indigenous critics and writers.


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