scholarly journals Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata

InterKomunika ◽  
2018 ◽  
Vol 3 (2) ◽  
pp. 219
Author(s):  
Herdi Andrariladchi ◽  
Bugi Satrio Adiwibowo
Keyword(s):  
Public Relations ◽  
Marketing Mix ◽  
Strategy Development ◽  
Monitoring And Control ◽  
Control Activity ◽  
The Public ◽  
Key Informant ◽  
Public Relations Campaign ◽  
And Control ◽  
Public Relations Strategy

Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tourism development in Belitung not involve public relations inside. Low of tourism identification object to fulfil the tourist needs, low of control and evaluation from every process, result in the Belitung tourism was not on the track. Low of price transparency commitment also result in negative perception from the tourist. Next, low of communication between all stakeholders bring about inconsistency of local regulation interpretation regarding tourism concept of Belitung. From that analysis above, the public strategy development offered was develop and maintain the stakeholder relationship (management public relations), do identification and mapping the potential problem will happen and give the solutions to solve the problem (crisis public relations), carry out monitoring and control activity to the tourist to get feedback and carry out communication to all stakeholder (external public relations management), and carry out socialization and publication (public relations campaign).Keywords: Public Relations Strategy, SOSTAC, SWOT, Belitung Tourism.Abstrak. Tujuan dari penelitian ini untuk mengembangkan strategi hubungan masyarakat dengan bauran pemasaran dan pendekatan SOSTAC di pariwisata Belitung. Metode penelitian ini adalah penelitian kualitatif dengan jenis studi kasus pada pariwisata Belitung. Data bersumber dari informan kunci yang diwawancarai, observasi lapangan, dan analisis jurnal yang memiliki hubungan terkait dengan penelitian ini. Semua data dikumpulkan, dan dianalisis dengan bauran pemasaran dan pendekatan SOSTAC dari perspektif hubungan masyarakat, kemudian dilanjutkan dengan analisis metode SWOT untuk memetakan kekuatan, kelemahan, peluang dan ancaman. Hasilnya adalah pengembangan pariwisata di Belitung tidak melibatkan hubungan masyarakat di dalamnya. Rendahnya objek identifikasi pariwisata untuk memenuhi kebutuhan wisatawan, rendahnya kontrol dan evaluasi dari setiap proses, mengakibatkan pariwisata Belitung tidak berada di jalurnya. Rendahnya komitmen transparansi harga juga menghasilkan persepsi negatif dari wisatawan. Selanjutnya, rendahnya komunikasi antara semua pemangku kepentingan menyebabkan inkonsistensi interpretasi peraturan daerah tentang konsep pariwisata Belitung. Dari analisis di atas, pengembangan strategi publik yang ditawarkan adalah mengembangkan dan menjaga hubungan pemangku kepentingan (manajemen hubungan masyarakat), melakukan identifikasi dan memetakan potensi masalah yang akan terjadi dan memberikan solusi untuk menyelesaikan masalah (krisis hubungan masyarakat), melakukan pemantauan dan mengontrol kegiatan kepada wisatawan untuk mendapatkan umpan balik dan melakukan komunikasi dengan semua pemangku kepentingan (manajemen hubungan masyarakat eksternal), dan melakukan sosialisasi dan publikasi (kampanye hubungan masyarakat).Kata Kunci: Strategi Humas, SOSTAC, SWOT, Pariwisata Belitung

The Public Image of Eastern Orthodoxy

2020 ◽  
Author(s):  
Heather L. Bailey
Keyword(s):  
Public Relations ◽  
Public Image ◽  
Russian Orthodox ◽  
Crimean War ◽  
The West ◽  
Eastern Orthodoxy ◽  
Russian Orthodox Church ◽  
The Public ◽  
Vatican Council ◽  
Public Relations Campaign

Focusing on the period between the revolutions of 1848 to 1849 and the First Vatican Council (1869–1870), this book explores the circumstances under which westerners, concerned about the fate of the papacy, the Ottoman Empire, Poland, and Russian imperial power, began to conflate the Russian Orthodox Church with the state and to portray the Church as the political tool of despotic tsars. As the book demonstrates, in response to this reductionist view, Russian Orthodox publicists launched a public relations campaign in the West, especially in France, in the 1850s and 1860s. The linchpin of their campaign was the building of the impressive Saint Alexander Nevsky Church in Paris, consecrated in 1861. The book posits that, as the embodiment of the belief that Russia had a great historical purpose inextricably tied to Orthodoxy, the Paris church both reflected and contributed to the rise of religious nationalism in Russia that followed the Crimean War. At the same time, the confrontation with westerners' negative ideas about the Eastern Church fueled a reformist spirit in Russia while contributing to a better understanding of Eastern Orthodoxy in the West.

scholarly journals THE INFLUENCE OF PUBLIC RELATIONS CAMPAIGN #NOSTRAWMOVEMENT ON FAST FOOD RESTOURANT CONSUMER PARTICIPATION

2020 ◽  
Vol 8 (2) ◽  
pp. 116-124
Author(s):  
Siti Meisyaroh ◽  
Marcella Novena
Keyword(s):  
Public Relations ◽  
Fast Food ◽  
Quantitative Research ◽  
Consumer Participation ◽  
Test Reliability ◽  
Consumer Attitude ◽  
The Public ◽  
Normality Test ◽  
Fast Food Restaurants ◽  
Public Relations Campaign

News about environmental issues have led many companies and fast food restaurants like KFC started the Public Relations campaign movement with the theme #NOSTRAWMOVEMENT which was done simultaneously in all of their outlets in Indonesia. KFC Raden Inten becomes case in study. This study aims to determine the influence of the Public Relations campaign #NOSTRAWMOVEMENT will influence consumer participation in KFC Raden Inten. This research uses stimulus- respons (S-R) theory and participation concept which can be interpreted as taking part or taking a role in activities or activities. The author uses this theory because I want to know how much consumer participation is influenced by Public Relations campaign #NOSTRAWMOVEMENT of KFC. Participation is divided into two categories, direct participation and indirect participation. In this study, researchers used quantitative research with a descriptive and explanatory approach. Data collection techniques used in this study were documentation and questionnaire filling as part of the survey. Researchers used a survei method using a questionnaire. Data analysis techniques using validity test, reliability test, normality test, t test, F test and R2 test. Based on the data processing carried out, this study obtained the result that the relationship between the Public Relations campaign variables and consumer participation had a positive and significant influence.   Keywords: Public Relations Campaign, Consumer Participation, Consumer Attitude

scholarly journals Proses Kampanye Public Relations “Youtube Broadcast Box” Di Media Sosial

Gunahumas ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 56-71
Author(s):  
Merina Lydia Isabella Natashya ◽  
Hanny Hafiar ◽  
Aat Ruchiat Nugraha
Keyword(s):  
Public Relations ◽  
Attitude Change ◽  
Value Of Information ◽  
Brand Strategy ◽  
Brand Experience ◽  
Literature Study ◽  
Purposive Sampling ◽  
The Public ◽  
Public Relations Campaign

ABSTRAK Perkembangan strategi brand suatu produk sekarang ini semakin kreatif dengan menggunakan berbagai media komunikasi untuk dapat mempersuasi publik. Keberadaan suatu brand dapat dikomunikasikan melalui pendekatan emotional feel, attitude change, dan behaviour yang dilakukan terhadap target sasarannya. Youtube sebagai provider yang memiliki peran yang kuat dalam menyimpan data informasi yang paling besar berupa tayangan film dapat memberikan kontribusi untuk membangun dan meningkatkan brand experience produk tertentu. Tujuan penelitian ini adalah untuk mengetahui proses kampanye yang dilakukan oleh Youtube Broadcast Box dalam upaya meningkatkan brand experience terhadap Youtubers Indonesia. Adapun metode penelitian yang digunakan adalah deskriptif dengan teknik pengumpulan data melalui wawancara terstruktur, observasi, dan studi pustaka. Dalam teknik penentuan key informan, penelitian ini menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa proses kampanye public relations yang dilakukan oleh Youtube Broadcast Box telah dapat meningkatkan brand experience para Youtubers Indonesia yang dibuktikan dengan banyaknya kunjungan dari audience yang ingin menonton tayangan di Youtube secara berkelanjutan untuk berbagai kegiatan yang dianggap memiliki nilai informasi bagi publik. Kata Kunci : Kampanye Public Relations, Brand Experience, dan Youtube Broadcast Box ABSTRACT The development of the brand strategy a product now this is getting creative by the use of various media of public communication persuasive. The existence of a brand can be communicated with the emotional feel , attitude change , and behaviour was done with their targets. Youtube as providers having role strong in store data information the greatest of impressions film to give contribution to build and improve brand experience certain products. The purpose of this research is to aware of the campaign done by youtube broadcast box in order to increase brand experience of youtubers Indonesia. As for research methodology used is descriptive to technique data collection through interviews structured, observation, and the literature study. The technique of the determination of key informants, this research using a technique purposive sampling. The research results show that the process of public relations campaign conducted by broadcast box of youtube has been able to increase brand experience the youtubers indonesia which is evidenced by the number of visits from audience who want to watch impressions on youtube in a sustainable way for various activities being regarded as having the value of information to the public. Keywords: public relations campaign, brand experience, and youtube broadcast box

Management Information Systems in the Public Sector

2013 ◽  
pp. 157-173 ◽  
Author(s):  
Richard Heeks
Keyword(s):  
Information Systems ◽  
Public Sector ◽  
Management Information Systems ◽  
Monitoring And Control ◽  
Management Information ◽  
The Public ◽  
Public Sector Organizations ◽  
Monitoring And Control Systems ◽  
And Control ◽  
The Relationship

Management information systems (MIS) are fundamental for public sector organizations seeking to support the work of managers. Yet they are often ignored in the rush to focus on ‘sexier’ applications. This chapter aims to redress the balance by providing a detailed analysis of public sector MIS. It first locates MIS within the broader management monitoring and control systems that they support. Understanding the broader systems and the relationship to public sector inputs, processes, outputs and outcomes is essential to understanding MIS. The chapter details the different types of reports that MIS produce, and uses this as the basis for an MIS model and a description of the decision-making benefits that computerized MIS can bring. Finally, the chapter describes generic public sector MIS that address internal government transactions, public administration/ regulation, and public service delivery. Real-world examples of all types are provided from the U.S., England, Africa, and Asia. <BR>

Breaking the Taboo: Architects and Advertising in Depression and War

2010 ◽  
Vol 69 (3) ◽  
pp. 406-429 ◽  
Author(s):  
Andrew M. Shanken
Keyword(s):  
Public Relations ◽  
The United States ◽  
Second World War ◽  
World War ◽  
The Public ◽  
The Great Depression ◽  
History Of ◽  
Public Relations Campaign ◽  
American Institute Of Architects ◽  
Second World

Breaking the Taboo: Architects and Advertising in Depression and War chronicles the fall of a professional interdiction in architecture, precipitated by the Second World War. For much of the history of their profession in the United States, architects——unlike builders and engineers, their main competition——faced censure from the American Institute of Architects if they advertised their services. Architects established models of professional behavior intended to hold them apart from the commercial realm. Andrew M. Shanken explores how the Great Depression and the Second World War strained this outdated model of practice, placing architects within consumer culture in more conspicuous ways, redefining the architect's role in society and making public relations an essential part of presenting the profession to the public. Only with the unification of the AIA after the war would architects conduct a modern public relations campaign, but the taboo had begun to erode in the 1930s and early 1940s, setting the stage for the emergence of the modern profession.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals The Council of Europe and Control System in Local Self-Government of the Slovak Republic

2016 ◽  
Vol 16 (1) ◽  
pp. 143-152
Author(s):  
Katarína Baničová
Keyword(s):  
Control System ◽  
Internal Control ◽  
Financial Management ◽  
Slovak Republic ◽  
Public Investment ◽  
Control Activity ◽  
The Public ◽  
The Individual ◽  
And Function ◽  
And Control

Summary The control system of the public administration of the Slovak Republic is regulated by several laws, on top of which stands the very Constitution of the Slovak Republic. The control activity is carried out by the authorities that are delegated to carry out checks directly from the Act, whose objective is to determine the objective status of the facts, and the management of financial management and other means of public investment. The main objective of the article was to analyze and present effectivity and function of internal control system in the individual municipality size categories in the Slovak Republic

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