scholarly journals INNOVATIONS IN MARKETING OF ECONOMIC EDUCATIONAL SERVICES

2018 ◽  
Vol 1 (2(14)) ◽  
pp. 212-220
Author(s):  
Maryna Victorivna Martynenko ◽  
Nadiia Myhailivna Lysytsia ◽  
Tamara Ivanivna Prytychenko
Keyword(s):  
Higher Education ◽  
New Technologies ◽  
Negative Impact ◽  
Education Institution ◽  
Educational Services ◽  
Institutions Of Higher Education ◽  
Sources Of Information ◽  
Innovative Technologies ◽  
Technical Schools

Urgency of the research. The quality of the provided educational services determines the competitiveness of the workforce and the state as a whole, therefore, marketing of educational services and innovative approaches to it become of paramount importance, which determines the urgency of the chosen topic of research. Target setting. The number of entrants in Ukraine is decreasing every year. This tendency has a negative impact on the formation of intellectual capital in Ukraine and explains the expediency of the use of innovative marketing technologies by institutions of higher education . Actual scientific researches and issues analysis. The publications of such economists as R. Veerappan, V. Johnson, S. Ilyashenko, N. Kalenska, F. Kotler, I. Mashtakov, A. Oberdhain, K. Fox and others are devoted to the problems of innovations and marketing in education. Uninvestigated parts of general matters defining. The approaches to marketing of educational services based on new technologies which influence on consumers’ choice of higher education institution, should be developed and substantiated. The research objective. The purpose of the paper is to substantiate the list of innovative technologies and types of marketing of economic educational services, taking into account the characteristics of segments of their consumers, based on the study of the opinions of graduates of schools, technical schools and colleges and their attitude to sources of information about institutions of higher education The statement of basic materials. A survey of graduates of schools, technical schools and colleges in various cities of Ukraine was conducted. Segments of potential consumers of economic educational services were selected. The set of innovative technologies and types of marketing for each segment are substantiated taking into account the characteristics of consumers and their attitude to sources of information about institutions of higher education. Conclusions. The scientific novelty of the results is in the developed sequence of stages of substantiation of innovative marketing technologies, which are expedient to be used by institutions of higher education, depending on the characteristics of the segments of consumers.

scholarly journals FORMATION AND DEVELOPMENT OF THE INTERNAL SYSTEM OF EDUCATION QUALITY ASSURANCE AT THE UNIVERSITY AS A FACTOR OF STATE SOCIO-ECONOMIC DEVELOPMENT

2020 ◽  
pp. 96-103
Author(s):  
A. Artyukhov
Keyword(s):  
Higher Education ◽  
Economic Development ◽  
Quality Assurance ◽  
Foreign Students ◽  
Education Institution ◽  
The State ◽  
Educational Services ◽  
Socio Economic Development ◽  
The University

The article is devoted to the description and analysis of factors that potentially and actually affect the socio-economic development of the state on the example of the higher education institution. It is established that at the system level the level of ensuring the quality of educational activities and the quality of higher education has a decisive influence on the formation of a positive image of a higher education institution. The results of a survey of students on the criteria for choosing a university to study are presented. Statistics on public funding of education in general and higher education in particular are presented and analyzed. It is established that, despite the formally high percentage of education funding from the level of GDP in absolute terms, the actual funding is low and needs to be strengthened by attracting external funding from customers. Attention is also paid to the state of development of educational services for foreign students. In a competitive environment at the national and international level, the decisive influence on the involvement of foreign students in the university is influenced by the structure of the training program, teacher qualifications, organization of the educational process in the classroom and so on. The article on the example of a higher education institution presents the main stages of formation and development of the internal system of quality assurance of education as an object of influence on the socio-economic development of the state. The development and/or improvement of internal quality assurance systems in universities is becoming a powerful basis for increasing university funding from external (personally involved) sources, reducing the outflow of applicants abroad and the successful provision of educational services to foreign students. At this stage, given the limited opportunities for funding of educational activities by the state (compared to EU countries), the successful implementation of the university development strategy is possible provided that systematic work is done to improve the quality of educational services for domestic and foreign citizens. As part of further research, it is planned to analyze the mutual impact of the education quality assurance system on the effectiveness of scientific activities, the provision of additional paid educational services, training for external customers and other sources.

scholarly journals Current state of educational services provision to future masters of educational institution management

2020 ◽  
Vol 2020 (2 (131)) ◽  
pp. 179-187
Author(s):  
Olha Yeromenko
Keyword(s):  
Higher Education ◽  
Graduate Students ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Education Institution ◽  
Educational Process ◽  
Educational Services ◽  
Teaching Staff ◽  
Flexible System

The article raises the topical issue of training competitive professionals capable of working under modern market conditions. The transition to market relations changes the education policy and the system of educational services provision. The professional destiny of a future manager and the success rate of an educational institution depend on the quality of providing educational services to graduate students specialised in educational institution management. The purpose of the article is to analyse the results of a survey of graduate students aimed at determining the status of educational services given within the specialty 073 "Management" (specialization "Educational Institution Management") in various higher education institutions of Ukraine. Monitoring the state of the educational services provided to graduate students majoring in educational institution management has been carried out on the basis of general scientific and empirical cognition methods: comprehensive study of quality training of master-course students, observation, survey in the form of questionnaires, analysis of graduate students’ responses, analogy. The criteria enabling graduate students to assess the quality of educational services provided by higher education institutions have been defined: the fundamental nature of training; level of knowledge and experience of teaching staff; organization of the educational process; culture and communication level of teachers; reaction of teachers and administration of higher education institution to further demands of graduate students, etc. On the basis of the analysis and generalisation of the processed material, the basic demands of master-course students majoring in educational institution management for increase in the level of educational services have been defined: decrease in theorising of educational material; practice orientation; increase in the use of interactive teaching methods by teachers; expansion of the list of optional courses; increase in opportunities for individual counselling at a convenient time; involvement of leading specialists, experts, experienced educational institution managers in teaching; improvement of facilities and resources of an institution; increase in the level of additional educational services provision in higher education institutions. According to the results of the study, it has been concluded that it is necessary to establish a flexible system of training master-course students majoring in educational institution management.

The quality of higher education through the eyes of the consumers of educational services

2018 ◽  
Vol 6 (1) ◽  
pp. 27-32
Author(s):  
Николай Дмитриев ◽  
Nikolay Dmitriev
Keyword(s):  
Higher Education ◽  
Quality Management ◽  
Management System ◽  
Quality Management System ◽  
Education Institution ◽  
Educational Process ◽  
Educational Services ◽  
Quality Of Higher Education ◽  
Russian Higher Education

The article analyses the incentives of the Russian higher education institutions to provide quality education which develop as a result of the competition and signals from labor market. The mechanism of a quality assurance of training of specialists in higher education institution is the quality management system. The experience of formation of a quality management system is presented. The structure and interrelation of components of quality of education is considered. Criteria and indicators of quality of educational process, which can be applied in estimation of quality in the educational organization, are offered. Besides, backbone components of quality — satisfaction of consumers with educational services are considered.

scholarly journals FEATURES OF DESIGN OF THE VISUAL INTERFACE FOR THE WEBSITE "BGTU-ENTRANT"

2017 ◽  
Vol 2017 (1) ◽  
pp. 185-191 ◽  
Author(s):  
Дмитрий Коростелев ◽  
Dmitriy Korostelev ◽  
Андрей Азарченков ◽  
Andrey Azarchenkov ◽  
Александр Подвесовский ◽  
...  
Keyword(s):  
Higher Education ◽  
Web Site ◽  
Education Institution ◽  
Sources Of Information ◽  
Selection Committee ◽  
Higher Education Institution ◽  
Color Design ◽  
The One ◽  
Visual Interface

Support of efficiency and high quality of a set of entrants is among the priority tasks facing the Bryansk state technical university. In the modern conditions one of the main sources of information on higher education institution for entrants is the official web site of higher education institution. The qualitative website having the modern interface providing a possibility of comfortable viewing from any, including mobile devices, containing exhaustive information and realizing the thought-over system of navigation according to documents will promote increase in interest in higher education institution from potential entrants and, as a result, to increase in efficiency and quality of a set. In article requirements to the visual interface of the web site "BGTU — the Entrant" are created and decisions which were the basis for development of the website for the purpose of support of the specified requirements are described. Features of color design of the interface which main objective is creation of such color gamma which, on the one hand, shall attract users are considered, and on the other hand – to be memorable. Detailed reasons for approaches to bread boarding of the pages of the website considering features of submission of information connected to operation of selection committee are also given.

scholarly journals MECHANISM FOR NEUTRALIZING INTERNAL AND EXTERNAL THREATS TO THE FINANCIAL SECURITY

2021 ◽  
Vol 4 (39) ◽  
pp. 312-319
Author(s):  
Z. Zhyvko ◽  
O. Senyshyn ◽  
N. Rushchyshyn ◽  
L. Kukharska ◽  
Kh. Drymalovka
Keyword(s):  
Higher Education ◽  
Swot Analysis ◽  
Higher Education Institutions ◽  
Education Institution ◽  
Educational Institutions ◽  
Educational Services ◽  
Financial Security ◽  
Higher Educational Institutions ◽  
External Threats

Abstract Abstract. The main purpose of the article is to form a consistent and clear mechanism for neutralizing internal and external threats to financial security. Financial security at any level always implies a state of security against the impact of threats. Terms such as «risk», «call» and «danger» are often used. The article establishes the essence of the concepts of «financial security of higher education institution», «danger», «risk», «challenge» and «threat». Classification of threats into internal and external ones is carried out, their sources and factors are identified. The methods used to assess risks, their advantages and disadvantages are defined. It is offered to carry out an estimation of risks of financial security of higher education institutions by means of SWOT-analysis and expert methods, and using point marks to establish a generalized estimation of one expert of influence of factors of strong and weak sides of activity of higher education institution on assistance to use of possibilities and protection against threats taking into account probability of their occurrence. The generalized result of activity of higher educational institutions is calculated, which showed insignificant prevalence of internal strong factors in activity of higher educational institutions on quality of educational services provided by them and provision of financial security. Weaknesses of activity of higher education institutions on which management of quality of educational services for the purpose of maintenance of financial security should be focused, and also those strong sides of activity which potential should be used for achievement of the set goal are established. Based on the results of the study, it was identified the main weaknesses that the management of the quality of educational services should pay attention to in order to ensure the financial security of higher education institutions. It is necessary to take into account that the results of this assessment are quite variable in time, because according to the circumstances may change the system of factors, and step their influence. According to the results of the analysis, the most significant factors of internal and external environment of the institution of higher education were identified, and the matrix of components of the SWOT-analysis will take shape.  Keywords: financial security, threats, higher education institutions, education, risk.  JEL Classification B26, G29, I22, P43  Formulas: 3; fig.: 0; tabl.: 1; bibl.: 15.

scholarly journals ORGANIZATIONAL AND INFORMATION DESIGN OF TECHNICAL HIGHER EDUCATION INSTITUTIONS

2020 ◽  
Vol - (1(16)) ◽  
pp. 6-13
Author(s):  
S. L. Volkov ◽  
◽  
L. V. Kolomiets ◽  
O. I. Kiseleva ◽  
А. М. Prokopenko ◽  
...  
Keyword(s):  
Higher Education ◽  
Organizational Design ◽  
Higher Education Institutions ◽  
Information Design ◽  
Coordination Mechanism ◽  
Coordination Mechanisms ◽  
Educational Services ◽  
Institutions Of Higher Education ◽  
The Law

The educational services provided to applicants for higher education in accordance with the Law of Ukraine on Education and the Law of Ukraine on Higher Education are analyzed in the article. The provision of educational services as a separate type of commercial activity, where the leading role is played by the quality of educational services as a key point of competitiveness is defined. The general approach and a kind of organizational design of institutions of higher education which corresponds to the necessary commercial character of their activity is offered; the content and structure of organizational and information design of technical institutions of higher education are determined; the role of each structure in the coordination of the functioning of higher education institutions and the differences in the coordination mechanisms used by them (information links) are analyzed; it is shown that one of the differences in terms of organizational design of technical institutions of higher education from ordinary commercial organizations is the presence of legally defined collegial and advisory authorities at all hierarchical levels of the organizational structure; it is proposed on the basis of these authorities to create a new coordination mechanism that allows the transformation of existing information links into a single information flow of decision-making, thus eliminating contradictions in their approaches, which will coordinate the activities of all departments to maximize the achievement of expected learning outcomes. The general structure of organizational design of technical institution of higher education and the simplified example (variant) of the coordination mechanism of activity of the specified structures are given. Further development of the proposed approach to the organizational design of institution of higher education is the study of the quality of processes that provide coordination mechanisms (information links) and the development of methods for estimating their quality and quality of educational services.

scholarly journals An Empirical Study on the Predictors of the Perceived Quality of Learning at Institutions of Higher Education: 2D Model Approach

2019 ◽  
Vol 14 (15) ◽  
pp. 67
Author(s):  
Mmatlou Matlakala ◽  
Norman Chiliya ◽  
Tinashe Chuchu ◽  
Tinashe Ndoro
Keyword(s):  
Higher Education ◽  
Survey Methodology ◽  
Education Institution ◽  
Perceived Quality ◽  
Geographic Region ◽  
Quality Of Education ◽  
Institutions Of Higher Education ◽  
Quality Of Learning ◽  
Model Approach

The purpose of the present study was to conduct an empirical investigation into the predictors of the perceived quality of learning at institutions of higher education from the student’s perspective. The research was based on a conceptual model consisting of six proposed hypotheses. A quantitative study that utilised the survey methodology was adopted is it was imperative to obtain objective findings that would be later used for statistical purposes. In terms of selection of suit-able participants for the study, non-probability sampling, a form of convenience sampling was adopted. Perceptions of students regarding the quality of education were tested empirically. The 2 D Model approach was adopted to investigate this phenomenon. Data was collected from a total of 300 students from a selected university in South Africa. To analyse the data SPSS 24 and AMOS 24 were utilised for descriptive statistics and hypotheses testing respectively. A university’s reputation and the geographic region a student originated from were observed as having the greatest influence on those students’ perception of quality of education that a higher education institution provided.

scholarly journals International experience and Russian peculiarities of ensuring the quality of higher education

2021 ◽  
Vol 291 ◽  
pp. 05033
Author(s):  
Raziyat Sulaybanovna Rabadanova ◽  
Galina Nikolaevna Yulina ◽  
Alexey Nikolaevich Kuraev
Keyword(s):  
Higher Education ◽  
Rapid Development ◽  
Modern Society ◽  
Education Institution ◽  
Communication Technologies ◽  
Educational Process ◽  
Educational Services ◽  
Highly Qualified ◽  
Quality Of Higher Education

The development of trends in modern society (with its rapid development of cloud, communication technologies, technological innovations in education, scientific and technological progress) requires education to increase the dynamism and efficiency in training highly qualified specialists. The issue of providing quality educational services in order to meet the requirements and needs of the constantly changing demand for specialists, the labor market becomes urgent. The article identifies the factors influencing the quality of educational services at the modern university, describes the importance and functions of institutions of different levels in ensuring the quality of higher education, the purpose of higher education by students and audience, the level of their satisfaction with educational quality and educational process in higher education institution was found out. The analysis of assessment of educational services received by students and university audience is presented. Particular attention is paid to European institutions of assessment and quality assurance in higher education.

scholarly journals COGNITIVE MODELING OF FINANCIAL AND ECONOMIC PROVISION OF QUALITY ACTIVATION OF HIGHER EDUCATION

2021 ◽  
Vol 5 (40) ◽  
pp. 345-354
Author(s):  
V. Ostapenko ◽  
V. Tyshchenko ◽  
O. Rats ◽  
O. Omelchenko
Keyword(s):  
Higher Education ◽  
Cognitive Modeling ◽  
Negative Impact ◽  
Internal State ◽  
Government Procurement ◽  
Educational Services ◽  
Quality Of Higher Education ◽  
Economic Support ◽  
The Impact

Abstract. The article develops and substantiates the need to determine the causal links between concepts that contribute to the quality of higher education. The lack of motivation for radical reform of higher education is still hampered by attempts to use the successful international experience of the process of building a full-fledged system of quality assurance in the provision of educational services. The aim of the article is to develop a model for identifying causal links between the concepts of financial and economic support, which contribute to improving the quality of higher education. A system of concepts of the internal state and macro-environment of financial security has been formed, which has a positive or negative impact on the intensification of higher education. A fuzzy cognitive map of the impact of financial and economic support on improving the quality of higher education has been built. Scales and criteria for providing a qualitative assessment of the impact of the concepts of financial and economic support for the intensification of higher education in accordance with the introduced linguistic sets are calculated on the basis of the trapezoidal number method. The concepts of internal state and macroenvironment for activation of higher education are defined. The negative impact on the level of public spending on education and opportunities for access to ICT, which constrains the prospects for development and realization of the potential of participants in the higher education process, has been proved. The negative impact on the quality of higher education on the migration of students to study abroad has been identified, as access to higher education is almost unlimited due to significant government procurement and relatively low cost of contract education, and the return on higher education is relatively low. According to the simulation results, in order to intensify higher education, it is necessary to focus on the quality of teachers, provide opportunities for development, competence development, obtaining a higher level of qualification, which includes postgraduate and doctoral studies and academic degrees. Currently, an important priority of the European innovation system is the formation of the European Research Area. That is why there is a need to find effective mechanisms to influence the quality of research and innovation, which is represented by the number of publications / patents / CAT, investment and innovation projects, grants. Support for these concepts will provide an opportunity to unleash scientific and innovative potential, have a high social status in society and will improve the quality of educational services provided. Keywords: higher education, cognitive modeling, financial and economic support, consonance and dissonance, influence on the system, concepts of internal state, concepts of macroenvironment. JEL Classіfіcatіon І22, G17 Formulas: 9; fig.: 1; tabl.: 5; bibl.: 11.

scholarly journals Results of public assessment of influence factors on the formation of the brand of the institution of higher education in the pharmaceutical direction

2021 ◽  
pp. 66-74
Author(s):  
Alla Kotvitska ◽  
Alina Volkova ◽  
Olena Yakovlieva
Keyword(s):  
Higher Education ◽  
Development Strategy ◽  
Corporate Culture ◽  
Education Institution ◽  
Educational Services ◽  
Higher Education Institution ◽  
Important Place ◽  
High Level ◽  
Significant Factors

The aim of the article is to study the attitude of target audiences to the brand of a higher education institution, taking into account the specifics of the educational services provided to them and the specifics of the educational services market. Methods of the research: theoretical (analysis and synthesis of scientific literature and normative sources, generalization, analytical, comparative and logical), empirical (descriptions, comparison, questionnaires, mathematical and statistical). Materials: questionnaires of respondents, which were applicants, students, alumni and employees of NUPh. Results of the research. According to students, the most significant factors are positive reviews about HEI (14 % of respondents), the quality of educational services and the involvement of well-known scientists and practitioners (12 % each), the presence of scientific schools, traditions and the active participation of the institution in public life (11 % each factor). For applicants, an important place is occupied by the state status of a higher education institution, positive reviews about it and high quality of educational services (13 % for each factor). The advantages that graduates of the prestigious HEI have after graduation are a high level of theoretical knowledge (89 % of respondents) and practical skills (85 %), a high level of competitiveness in the labor market (81 %). Among the main directions for the development and improvement of the educational brand, the interviewed NUPh employees noted the constant improvement of the quality of educational services (91 % of the respondents), the intensification of international cooperation (86 %), the active involvement of practitioners and scientists in the scientific, volunteer and cultural life of the institution (79 %). Conclusions. It has been proven that an important component of the brand of a higher education institution is an educational service; image of educational services; the benefits to be provided by the brand owner to consumers of educational services. The most significant factors of popularity and positive attitude towards NUPh and the advantages received by graduates after graduation have been established. A conclusion was made about the high level of corporate culture in HEI, the important elements of which are the presence of the NUPh development strategy, the introduction of effective management technologies and the creation of conditions for the self-realization of employees

Sign in / Sign up

Export Citation Format

Share Document