Towards a framework for identifying and engaging rural tourism route stakeholders in southern Africa

2018 ◽  
Vol 43 (1) ◽  
pp. 18-32
Author(s):  
Linde Mclaren ◽  
Ernie Heath
Keyword(s):  
Qualitative Study ◽  
Southern Africa ◽  
Rural Areas ◽  
Poverty Alleviation ◽  
Service Providers ◽  
Rural Tourism ◽  
Demand Side ◽  
Employment Creation ◽  
Wide Range ◽  
Tourism Service

Several southern African governments view rural tourism development as a strategy for employment creation in rural areas where few other opportunities for poverty alleviation exist. Rural tourism routes can attract tourists from developed tourism nodes to rural areas. On both the strategic and operational levels, rural tourism routes can only function effectively if they have the support and co-operation of the wide range of stakeholders in the route. While some stakeholders are readily identified, others are not immediately apparent or may not be recognised as stakeholders in the route. Based on a qualitative study, a framework is developed to identify and link the range of stakeholders in southern African rural tourism routes. Three different groups of stakeholders are identified; each play different roles in the sustainable success of a rural tourism route, namely demand-side stakeholders or visitors, core stakeholders or tourism service providers on the route, and enabling stakeholders, who influence both the route operations and the environment in which the route operates. Finally, recommendations are made for rural tourism route organisations to engage with a range of stakeholders through an inclusive membership structure of the route organisation. Further research is also suggested on the nature and format of route organisation and membership structures to ensure sustainable route development.

scholarly journals Permaculture and Downshifting-Sources of Sustainable Tourism Development in Rural Areas

2020 ◽  
Vol 13 (1) ◽  
pp. 230
Author(s):  
Gheorghe Epuran ◽  
Bianca Tescașiu ◽  
Alina-Simona Tecău ◽  
Ioana-Simona Ivasciuc ◽  
Adina-Nicoleta Candrea
Keyword(s):  
Sustainable Development ◽  
Rural Areas ◽  
Service Providers ◽  
Local Development ◽  
Sustainable Tourism ◽  
Rural Tourism ◽  
The Sustainable Development ◽  
Sustainable Tourism Development ◽  
Important Region ◽  
Tourism Service

The purpose of this research is to find if the stakeholders involved in rural tourism (primary producers of ecological goods, tourism service providers, and tourists, as carriers of demand for tangible products and ecological services) are concerned with integrating principles and values of sustainable tourism through permaculture and downshifting, and how these two phenomena might become sources for sustainable development in rural areas. To achieve this purpose, qualitative research was conducted among tourism producers, intermediaries, and tourists from the Brașov region–one of the most important touristic areas of Romania and, also, an important region with rural tourism destinations. The results revealed that there is a particular preoccupation regarding permaculture and downshifting, and they might contribute to the local development of rural tourism areas. The novelty elements brought by this research are synthesized in a matrix where permaculture and downshifting were presented as important sources for the sustainable development of tourism in rural areas.

scholarly journals MARKETING INSTRUMENTS FOR ENVIRONMENTAL DEVELOPMENT AGRICULTURAL TOURISM

2018 ◽  
Vol 20 (3(68)) ◽  
pp. 145-154
Author(s):  
E.L. MIHAILUK
Keyword(s):  
Rural Areas ◽  
Tourism Development ◽  
State Regulation ◽  
Tourism Industry ◽  
Regional Level ◽  
Rural Tourism ◽  
Main Task ◽  
Investment Projects ◽  
Natural Parks ◽  
Wide Range

Topicality. The article covers the issues of implementation of marketing tools for the development of the ecological direction of rural tourism. Tourism development can become a "catalyst" for economic growth in rural areas: tourism activity is attractive to small start-up investments, because for peasants who have very limited funds, this is a practically crucial moment; tourism is a profitable branch of economy with a high level of profitability, with a minimum payback period, which is very important for the quick income generation. Aim and tasks. The only way to solve systemic problems in the field of tourism is a strategically oriented state policy, the main task of which is to define tourism as one of the main priorities of the state, the introduction of economic and legal mechanisms for the successful conduct of tourism business, investment mechanisms for the development of tourism infrastructure, information and marketing activities with formation of tourist image of Ukraine. Research results. Results For the successful development of rural tourism and tourism in general in Ukraine, it is necessary to ensure the integrated development of territories, in particular the creation of favorable conditions for attracting investment in the development of tourism infrastructure by: monitoring investment proposals for the development of tourism infrastructure in the regions; preparation of a cathlass of investment projects in the field of tourism and resorts to represent potential domestic and foreign investors; the involvement of investment projects in the field of tourism and resorts in international fairs of investment projects. �wner village (guest) houses can not independently provide a wide range of leisure activities for their guests. Therefore, they need to cooperate with other structures that serve the guests of the village. Usually such partners are: � objects of community food (taverns, bars, roadside cafes); � owners of means of transport (traditional, retro options); � centers of folk crafts and crafts production; � artistic and ethno-folk groups; � municipal and private museums; � the administration of natural parks. Supporting the region in resource support: - cartographic and advertising-cartographic support, as a rule, is necessary at the level of the region (the only tourist area); - Information and advertising resources of the region (TV and other mass media, regional specialized sites, etc.); - training for tourism industry: effective coordination at the regional level; - Information and advisory support: effective organization at the regional level (including, with the involvement of external expertise, including international). Conclusions. In order to achieve the goals within the specified priority areas, it is necessary to ensure effective interaction of legal, organizational, economic and financial mechanisms of state regulation of tourism and resorts development. Prospects for rural tourism development in Ukraine appear to be potentially favorable given the presence of significant natural resources. �he flowering of rural recreation should take place under active cooperation with nature conservation institutions of a certain region (according to Article 9 of the Law of Ukraine "On the Nature Reserve Fund of Ukraine", subject to compliance with the environmental protection regime established by this Law and other acts of Ukrainian legislation, provides use them for recreational and other recreational purposes). Ukraine has powerful natural and recreational opportunities, for example, five biosphere reserves, national natural parks: Carpathian, Hutsulshchyna, Vyzhnytsky, Yavorivsky.

scholarly journals What is a “Good Life”: Protocol for a qualitative study to explore the viewpoint of older persons

PLoS ONE ◽  
2021 ◽  
Vol 16 (12) ◽  
pp. e0261741
Author(s):  
Hervé Michel ◽  
Hélène Prévôt-Huille ◽  
Raphaël Koster ◽  
Fiona Ecarnot ◽  
Zoé Grange ◽  
...  
Keyword(s):  
Action Research ◽  
Qualitative Study ◽  
Older Persons ◽  
Good Life ◽  
Service Providers ◽  
Point Of View ◽  
General Definition ◽  
Successful Ageing ◽  
Living Well ◽  
Wide Range

Introduction Over the last fifteen years, Living Labs have been on the rise in Europe to bridge the gap between service providers, and the needs of end-users, and to speed up innovation, particularly in the field of healthcare and ageing. Ageing tends to be considered by institutions as a set of risks to be managed for older persons, illustrated in particular via the concepts of “ageing well” or “successful ageing”. In this context, this project aims to define the meaning and the conditions for a good life from the point of view of older persons themselves, thereby improving institutions’ recognition and support of older persons’ ways of living well, rather than imposing a general definition of “successful ageing” based on functional capacity. Methods and analysis This qualitative study is designed as an action research underpinned by a Living-Lab approach to co-creation. The aims are to: define the conditions for a good life as accurately as possible with older persons (Step 1); share these findings with different healthcare and service providers to adjust existing services or create new ones (Step 2); and disseminate them more broadly within the regions under study and across the scientific community (Step 3). During Step 1, the features of a “good life” will be analysed in a socio-anthropological study based on semi-directed interviews and observations made in the homes of 70 elderly people living in a wide range of accommodation types and regions. In accordance with French legislation, and as confirmed by our formal Ethics Committee, this study does not require approval. The dissemination stage is integrated into the design of this action research, and notably will provide for the appropriation of research findings by the partners of this study, by setting up creativity sessions (Step 2) and by sharing the general findings through panel discussions bringing together regional and national stakeholders (Step 3).

scholarly journals Tendencje zmian w działaniach informacyjno- -promocyjnych w turystyce wiejskiej i ich skuteczność

2014 ◽  
pp. 57-67 ◽  
Author(s):  
Krystyna Krzyżanowska
Keyword(s):  
Information Sources ◽  
Service Providers ◽  
Empirical Studies ◽  
Secondary Data ◽  
Rural Tourism ◽  
The Internet ◽  
Expert Opinions ◽  
Tourism Service ◽  
Source Of Information

The aim of the study was to present the changes in the number of lodgings in the years 1993–2013, trends related to forms of promotion used by rural tourism service providers, as well as information sources preferred by tourists resting in the countryside in the years 1997–2013. Additionally, the research covers the information and promotion methods used by service providers to meet the needs and expectations of customers. The data comes from empirical studies conducted both by the author and other authors from different academic centres in Poland, secondary data from the expert opinions provided by different institutions, and literature. The analysis shows that the forms of promotion used by the service providers were not fully adapted to the needs and expectations of tourists, both in 2003 and in 2012. Ten years ago, the most important source of information about holiday stay on a farm were the recommendations of relatives and friends, not promotional literature mostly used by service providers. Nowadays, the most important source of information about recreation in the countryside for surveyed tourists was the Internet, while the service providers’ great attention was given to the positive views expressed by satisfied guests resting in objects of rural tourism.

Segmenting the Domestic Rural Tourists in India

2020 ◽  
Vol 24 (1) ◽  
pp. 23-36
Author(s):  
Nimit Chowdhary ◽  
Rahul Pratap Singh Kaurav ◽  
Shailja Sharma
Keyword(s):  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Rural Areas ◽  
Service Providers ◽  
Primary Objective ◽  
Rural Tourism ◽  
Rural India ◽  
Market Segments ◽  
Domestic Tourist

Rural tourism in India is increasingly becoming competitive. Customers expect better services and unique experiences. It is therefore essential for the service providers to better understand the expectations of the visitors and carefully match their offers. Segmentation and targeting of the market are accepted principles of business and there has been a lot of research on the basis of segmentation. The primary objective of this article is to identify the profile of the different clusters (popularly known as segments) of motivations of tourists traveling within rural India. The intention is to decipher the causative clusters, which influences the tourists to visit the rural areas. These variables are used to identify the various rural domestic tourist market segments. A self-administered instrument was used to collect the data. Four factors have been identified through exploratory factor analysis: socialization, escape, rural experience, and self-indulgence. After identifying factors, K-means clustering was used to segment the market. The researchers have identified two relevant segments of domestic rural tourists. These are family retreaters and rural escapists. The study advances the understanding of the Indian domestic rural tourism market. It will help policymakers and practitioners to design products and marketing programs matching the expectations of these targeted markets.

Analysing granulated brown sugar – panela – market in Western Honduras

2016 ◽  
Vol 118 (2) ◽  
pp. 495-512 ◽  
Author(s):  
Macario Rodríguez-Entrena ◽  
Melania Salazar-Ordóñez ◽  
Rosa Cordón-Pedregosa ◽  
Jose L. Cardenas
Keyword(s):  
Qualitative Study ◽  
Rural Areas ◽  
Smallholder Farmers ◽  
Consumer Preference ◽  
Selling Price ◽  
Demand Side ◽  
Brown Sugar ◽  
Content Type ◽  
Sugar Market ◽  
White Sugar

Purpose – Starting from a territorial development project in Western Honduras (Copán and Ocotepeque), farmers aimed to increase and add value to agricultural production by producing and commercializing granulated brown sugar (panela). The Western Honduras sugar market was studied, from the supply and demand side, in order to particularly understand consumer preference which is considered a key to increase smallholder farmers’ income in rural areas. Design/methodology/approach – The research included a qualitative study by means of six visits for observation and data compilation to stores, four face-to-face open semi-structured interviews with store owners and a focus group with local producers to acquire a global picture of the main regional sugar market characteristics from the supply side. Moreover a quantitative analysis applying a Choice Experiment to study consumer preferences was performed acquiring higher knowledge from the demand side. Findings – First, it was found that Honduras sugar market could be experiencing monopolistic practices and white sugar to 9 lempiras per pound was the most popular product according to the qualitative study. Second, for consumers who knew dulce de panela, granulated brown sugar was preferred over refined white sugar. Consumers who had a high level of education, came from rural areas, considered brown sugar to be healthier and read nutritional information were more prone to consume granulated brown sugar. On the other hand, the estimated selling price was around 16 lempiras/pound, but consumers were willing to pay at the most 11.59 lempiras/pound. Nevertheless, market share simulation showed a market niche to comercialize granulated brown sugar – panela. Originality/value – This research is of academics, farmers and policy makers value. There are no studies analyzing consumer behavior regarding granulated brown sugar in Honduras. The results provide information about the previous steps which need to be given for smallholders in order to commercialize this novelty product; and it stressed the necessity of highlighting health claims on panela which would involve political actions.

scholarly journals The Essence of Agritourism and Its Profitability during the Coronavirus (COVID-19) Pandemic

Agriculture ◽  
2021 ◽  
Vol 11 (5) ◽  
pp. 458
Author(s):  
Michał Roman ◽  
Piotr Grudzień
Keyword(s):  
Rural Areas ◽  
Service Providers ◽  
Spatial Differentiation ◽  
Rural Tourism ◽  
Primary Data ◽  
Survey Method ◽  
Current Events ◽  
Central Statistical ◽  
Cluster Analysis Method ◽  
The Impact

The article aims to present the essence of agritourism in the literature regarding the subject of its profitability during the COVID-19 pandemic. To verify the goal, data from our own research was applied. The research was conducted in 2019 and 2020 with the exploratory survey method and an interview questionnaire. Thirty-two service providers running agritourism activities in randomly selected rural communes of the Podlaskie province (communes of Mielnik, Suchowola, Giby, Płaska, and Hajnówka) participated in the study. The Ward cluster analysis method was used to group the counties of the Podlaskie Province in terms of spatial differentiation in the development of agritourism. For this purpose, data provided by the Central Statistical Authority in Poland reported for 2019 and the primary data (research by M. Roman) was applied. In the first part of the article, the authors describe and explain the basic concepts of rural tourism and agritourism based on the literature. The figures were also quoted, for example, the number of agritourism farms in Poland and other European countries. The last part of the study provides the results of our own research. The study demonstrates that in 2020 agritourism was profitable, as the owners of the farms recorded a profit. The research confirms the massive impact of the COVID-19 pandemic on agritourism. During a pandemic, many people choose places with few people (e.g., rural areas). The research also considered the importance of innovation on agritourism farms and business profitability. The issues discussed in the study relate to current events—scientific studies examining the impact of COVID-19 on agritourism concern other countries; however, the authors were not able to find studies focusing on agritourism farms in Poland. A new element of methodology in this article was to organize the concepts of agritourism and to present the impact of coronavirus pandemic on the profitability of agritourism. It was also essential to present the classification of rural tourism. According to the authors of the study, the problems covered here are new and point to new trends in the development of agritourism during the pandemic.

scholarly journals Can Proper Funding Enhance Sustainable Tourism in Rural Settings? Evidence from a Developing Country

2020 ◽  
Vol 12 (18) ◽  
pp. 7797
Author(s):  
Gordana Radović ◽  
Marko D. Petrović ◽  
Dunja Demirović Bajrami ◽  
Milan Radovanović ◽  
Natalia Vuković
Keyword(s):  
Service Providers ◽  
Rural Tourism ◽  
Financial Resources ◽  
Main Hypothesis ◽  
Rural Space ◽  
Rural Settings ◽  
Financial Investments ◽  
Rural Depopulation ◽  
Tourism Service

Rural tourism is often considered to be a factor in the development tendencies of rural space, a factor in the development of agriculture, as well as a factor in reducing rural depopulation. The primary aim of the research was to look at the problems in financing sustainable rural tourism in the case study of Serbia. The secondary one was to analyze the factors that may influence the self-financing capacity of rural tourism service providers. The findings confirmed the main hypothesis that financial resources are a significant limitation of the development of sustainable rural tourism. It was found that there is a high correlation between the amount of income generated and the structure of the workforce. The results verified that rural tourism entities were not making sufficient investments due to lack of financial resources, i.e., adequate financing modalities. It can be concluded thatin order to develop sustainable rural tourism, financial investments are needed, both at the level of service providers and at the macro level.

scholarly journals Sculpting a Community for Tourism Enterprise: A Case Study in Lenggong Valley, Malaysia

2021 ◽  
Vol 22 (1) ◽  
pp. 496-512
Author(s):  
Mastura Jaafar ◽  
Alireza Jalali ◽  
Norziani Dahalan ◽  
Sara Abhari
Keyword(s):  
Community Involvement ◽  
Rural Areas ◽  
Rural Tourism ◽  
Entrepreneurship Training ◽  
Main Challenge ◽  
Wide Range ◽  
Integral Element ◽  
New Perspective ◽  
Entrepreneurial Activities ◽  
Training Modules

Entrepreneurship training is an integral element that promotes entrepreneurship across a wide range of industries. In rural areas, the success of tourism destination heavily and solely depends on community involvement. Hence, community-based tourism enterprise (CBTE) appears to be a practical approach in encouraging the community to be involved in entrepreneurial activities. Nevertheless, efforts are scarce to document the training modules of CBTE program established in rural tourism. This study, hence, explored the training modules for CBTE development in the Lenggong Valley and measured the effectiveness of the training. The program has been initiated by Universiti Sains Malaysia (USM) with cooperation from Northern Corridor Economic Implementation (NCIA). The CBTE training was successfully conducted, wherein the community had placed high ranking for most of the items. The identified main challenge refers to sustenance of the business entity. This article contributes to CBTE literature by sharing a new perspective pertaining to training modules within the context of rural tourism. The study outcomes may be utilised by other CBTE programs with some modification to suit their specific needs and requirements.

scholarly journals Rural Tourism as a Transformative Service of Community Well-Being: A Systematic Literature Review

2021 ◽  
Vol 16 (6) ◽  
pp. 1081-1090
Author(s):  
Shamim Ahmad Siddiqui ◽  
Sanjai Parahoo ◽  
Md Abu Nayeem Sadi ◽  
Munshi Naser Ibne Afzal
Keyword(s):  
Rural Areas ◽  
Service Industry ◽  
Service Providers ◽  
Local Population ◽  
Well Being ◽  
Tourism Industry ◽  
Rural Tourism ◽  
Research Progress ◽  
Future Research ◽  
Before And After

This study aims to look at the pattern and focus of rural tourism research over the last two decades. How much current research on rural tourism has centered on the position of rural tourism as a transformative service industry, in particular. A rigorous search is conducted in the current scientific literature databases, integrating narrative review and bibliometric research, to evaluate this correlation as well as to assess the effect of rural tourism growth on the various actors in the ecosystem (i.e., local population, local service providers, local authorities, tourists). It also includes a narrative study of clusters of topics under the headings of rural tourism and community well-being. We conducted a systematic thematic and material study of our chosen literature in addition to bibliometric analysis. Finally, a critical analysis of the methodologies used in the field of rural tourism is conducted. Since the connection between tourism growth and local TSR is still being researched, this study uses well-being (and other related terms) as an inclusion criterion for all types of tourism in rural areas. The report also aims to assess research progress on terms related to rural tourism, such as eco-tourism, nature tourism, adventure tourism, and community-based tourism, from 2010 to 2020. Furthermore, the study examines the relationship between rural tourism and well-being before and after 2010. The choice of 2010 as the turning point reflects the fact that after 2010, the relation between TSR (or wellbeing) and rural tourism becomes more visible. By using title, citations, publication journal and year, author information, keywords (name, countries, and institutions analysis), and author information, this search provides us with an aesthetic nature of our research. This paper set an agenda for future research in the field. Future researchers will get a clear insight about literature gap in the field of tourism industry.

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