Regional economy development using event marketing tools and tender procedures
2021 ◽
Vol 6
(4)
◽
pp. 163-169
Keyword(s):
The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed recommendations to improve the procedures for preparing and conducting for territory marketing events including the preparation of technical specifications and a contract budget for participation in tenders for the purchase of holding event services.
2014 ◽
Vol 11
◽
pp. 585-593
◽
2016 ◽
pp. 230-246
2020 ◽
2017 ◽
Vol 32
(1)
◽
pp. 859-866
◽
2011 ◽
Vol 361-363
◽
pp. 1684-1688