scholarly journals Regional economy development using event marketing tools and tender procedures

Author(s):  
E. A. Ivanova ◽  
◽  
V. A. Shlein ◽  

The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed recommendations to improve the procedures for preparing and conducting for territory marketing events including the preparation of technical specifications and a contract budget for participation in tenders for the purchase of holding event services.

2007 ◽  
pp. 116-132 ◽  
Author(s):  
S. Kimelman ◽  
S. Andyushin

The article basing upon estimation of the social and economic potential of Russian Federation subjects shows that the resource model of economic development is suitable for nearly half of them. The advantages of this model are described using the example of the Far Eastern Federal District subjects that could be the proof of the necessity of "resource correction" of regional economic policy in Russia.


2018 ◽  
Vol 11 (4) ◽  
pp. 102-110
Author(s):  
N. P. Molchanova

The paper deals with the methodology and practice of the state regulation of the regional economy based on the legislative framework and works of Russian scientists in the historical context with account for the specifics of the current period of market transformation. The subject of research is organizational and economic relations, aimed at improving the management efficiency of regional socio-economic development. The purpose of research was to identify the key problems of the regional economy regulation preventing the balanced functioning of administrative-territorial entities and substantiate the need to boost measures of state support. Based on the dialectical cognition method and the system approach, the positions of leading scientists and scientific schools on topical issues of the regional economy as a scientific discipline were analyzed, which made it possible to identify the main reasons hampering socio-economic transformations and justify measures for running a more active regional policy. It is concluded that consistent improvement of methodological and organizational approaches creates prerequisites for improving the results of the socio-economic development at the regional level; however, in the current situation of the macroeconomic instability serious problems may arise to be resolved primarily by the state regulation.


2020 ◽  
pp. 1-11
Author(s):  
Xiaoying Xu ◽  
Zhijian Zeng

The regional economic evaluation and analysis has guiding significance for the subsequent economic strategy formulation. Due to the influence of various factors, the volatility of some current economic evaluation models is relatively large. According to the needs of regional economic evaluation, this study uses computer technology combined with regional economic development to build an economic development evaluation model to evaluate and analyze the regional economy. Through comparative analysis, this study selects the entropy weight-TOPSIS model as the comprehensive evaluation model of regional economy, uses the entropy weight method to determine the weight of each index, and then uses the TOPSIS method to conduct comprehensive evaluation. In addition, this study designs a control experiment to analyze the performance of this study model. Moreover, this study uses the model proposed in this study to conduct regional economic evaluation in recent years, and compares it with real data, and observes the test results with statistical charts and table data. The research results show that this research model has a certain effect, which can provide analytical tools for the follow-up economic strategy research and analysis.


2014 ◽  
Vol 11 ◽  
pp. 585-593 ◽  
Author(s):  
Claudia Ventura

Event Marketing and Regional Studies are widely considered discipline with still uncertain and not fully defined contours. In order to highlight the extent and the relevance of developing researches into these fields, it is proposed here a study able to demonstrate the operational validity of marketing in favor territorial development. The research work has addressed the issues of territorial promotion and analysis of touristic attitude of destinations providing an innovative application of the input-output methodology, used in the economic impact analysis.


Author(s):  
E. A. Gasanov ◽  
Lin Lee ◽  
Wei Lyu

In this article the possibility of implementation of strategy of development and increase of competitiveness of firm in the conditions of the territory of the advancing social and economic development and digitalization is considered. The impact of digital technologies on firm competitiveness is becoming crucial and strategic.


2011 ◽  
Vol 361-363 ◽  
pp. 1684-1688
Author(s):  
Chang Fu Huang ◽  
Yuan Xia

Urban rail transit plays a role of activating and leading regional economic development. It influences the spatial distribution of urban agglomeration and the progress of regional economic integration. It is a kind of virtuously cycled interactive relationship between regional economic development and regional rail transit. This paper analyzes the effect of urban rail transit construction project on regional economy based on the economic benefits arisen from it. The research results show that China’s urban rail transit construction and regional economy can not realize balanced development unless the fact that the relationship between urban rail transit planning and regional economic development can be well coordinated, and meanwhile, the construction scale and service level of different phases of rail transit can be confirmed according to urban economic development level.


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