scholarly journals Cognitive-Linguistic Tools for Modeling the Country’s Media Image: A China’s Discourse on Russia

2021 ◽  
Vol 5 (2) ◽  
pp. 83-93
Author(s):  
Irina Erofeeva ◽  
Alexey Muravyov

The article describes the cognitive means by which the perception and processing of textured material in media discourse is carried out. The authors present the typology of this toolkit and its opportunities in modeling the country’s media image addressed to the sociocode of a national culture. The relevance of the study is due to the significant role of modern media in shaping the image of a specific territory in mass consciousness, which directly determines the character of economic, political and social relations in society. The purpose of the article is to identify and characterize possible cognitive-linguistic mechanisms for modeling a productive media image of a country based on mental representations of society, originating in culture and guaranteeing the effective use of the corresponding constructs of mental operations, value preferences and behavior patterns of information flows consumer. Based on linguo-culturological analysis, conditions and frames of modeling, the image of Russia is considered in the content of the Chinese mass media. The empirical base of the study was made up of more than 200 texts of the Chinese media of various formats. The media discourse represents both common nuclear concepts and archetypes of the national view of the world in Russia and China (collectivism, patriotism, home, family, power, nature), and the ambiguous stereotypes of Chinese citizens about Russians and Russia that have been developed over the time. Stereotypes are embedded in the traditional expressive narrative which, due to a combination of expressive means, aesthetic and impressive power of verbal potential, has a purposeful impact on the audience, maintains the necessary national identity in Chinese society in the «We — They» paradigm. With respect to Russia’s strategic interests, it is important to actualize the common constructs of Chinese and Russian mentality in the mass media which will not only awaken the original cultural memory of a person but also allow to bring the people of China and Russia closer together.

Author(s):  
Irina Karabulatova ◽  
◽  
Margarita Lagutkina ◽  

This article analyses the linguistic-informational model of the representation of the image of China in Russian and Chinese media discourse today. When screening Russian and Chinese sources, the authors applied contextual analysis (with an emphasis on the implicit content of the country’s media image), descriptive method, method of cultural interpretation, and content analysis. In the current situation of information and psychological wars (term by A.P. Skovorodnikov), using the image of a country becomes the starting point in the mass media matrix of the onomastic concept for accentuating the perception of the geopolitical toponym (geopolitonym). For the first time, the authors propose the notion of a mass media matrix of an onomastic concept for understanding the cognitive side of media images of geopolitonymic objects. The geopolitonym China does not just form a virtual image of the country in media discourse, but also acts as a multidimensional construct of the linguistic worldview in the producer–recipient system. In onomastics, the geopolitonym traditionally denotes names of countries, regions, and significant historical areas that have an impact on human awareness in a civilizational context. The media image of a country is a topologically-oriented multi-layer model of the territory for the recipients of the media discourse. The authors clarify O.N. Sorokina’s concept of the information model, highlighting the linguistic component that was and remains the leading one in media discourse. Furthermore, the authors introduce the concepts of linguoinforneme and linguistic-informational step from the point of view of the structure of the linguistic-informational model. The linguistic-informational model, according to the authors’ suggestion, is implemented in linguoinfornemes using the strategy of linguistic-informational steps. The linguoinforneme constructs a media image of the country in a certain accentological assessment, based on social demand. We found that china’s media image is presented in Russian media discourse in a variety of ways, being implemented in evaluative linguoinfornemes. The country’s media image in Chinese media is constructed based on the traditions of hieroglyphic writing. The authors show what the mythologized/realistic perception of the image of China is based on, how it is conditioned by the tasks of the Communist Party of China, how it is related to the strategies of Russian-Chinese cooperation, and how it affects intercultural communication.


Author(s):  
Saveleva Zh.V.

The prevalence of autism is growing, the problems of stigmatization and discrimination of people with autism spectrum disorders in society are exacerbating. The mass media play an important role in enlightening and reducing stigmatizing effects, in connection with which the goal was formulated to study the construction of images of a person with ASD in the mass media by the method of qualitative and discourse analysis of video clips from the federal channel. According to the results of the study, it can be argued that the range of characteristics used to describe people with autism in media discourse is diverse, but in retrospect, dominant interpretation models can be identified. At an early stage, the prevailing image of a person with ASD was deprived of the quality’s characteristic of normotypical people who do not want to leave their world. People diagnosed with autism were referred to as the intolerant category of "autistic". Since 2013, there has been a discursive turn, within which the category “autist” is replaced by tolerant speech patterns, adults with autism get into the lens of the media, the topic of uncommunicability as a property of a person with autism is replaced by the intention of the lack of opportunities to communicate, one of the reasons for which is social exclusion. In television stories of recent years, the mass media are actively constructing the image of a person with autism spectrum disorder through his inner world, through the advantages that a person with ASD can have due to his characteristics. However, it cannot be said that there has been a complete change of the image: the old cliches, as a rule, manifest themselves at a more latent level of grammatical constructions and semiotic meanings.


2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.


Author(s):  
Е. Гнездилова ◽  
E. Gnezdilova

The article discusses the media discourse, analyzes its role in shaping the picture of the world of modern person: the typological features of the media text, the means and techniques of speech impact on the audience are highlighted. In the study of media texts, the author used the method of discursive analysis. As a result of an experimental study, linguistic techniques and means were revealed by which mass media influence the formation of public opinion, control communication in society. After analyzing publications in Russian media, the author comes to the conclusion that many of the linguistic techniques used in socio-political discourse today are mostly manipulative in nature, and are a powerful tool in the information confrontation. The identification of these tools and techniques, their systematization allows us to understand the specifics of the formation of the picture of the world of modern person, especially communication in society.


1974 ◽  
Vol 57 ◽  
pp. 1-39 ◽  
Author(s):  
Michel Oksenberg

Not until the Tenth Party Congress in August 1973 did the Chinese mass media openly refer to the “Lin Piao affair.” Yet, almost all Chinese - including Kwangtung commune members - had been given an explanation for his demise sometime previously, so the revelations of the Tenth Congress came as no surprise. Without help from the mass media, but with guidance from the network of political study groups, the Chinese had been taught how to decode such esoteric phrases as “Liu Shao-ch'i type swindlers” which appeared in the media. The dissemination of information about Lin Piao was the most dramatic but not the first indication of China's dual communication network: the open, mass media and the closed system contained within the bureaucracy (except for the final link to the populace). To cite other prominent examples, a recorded tape of Mao's important 27 February 1957 speech “On the Correct Handling of Contradictions among the People” was played for select audiences long before the revised version was published in June 1957. The series of edicts on agriculture and the socialist education campaign in the early 1960s were widely disseminated; yet the open press only reflected the spirit of the documents. Mao's interview with Edgar Snow that explained and sanctified Nixon's visit went unrecorded in the open media, but circulated widely among cadres.


2020 ◽  
Vol 4 (2) ◽  
pp. 186
Author(s):  
Alna Hanana ◽  
Annisa Anindya ◽  
Novi Elian

If we talk about television as mass media, what is meant by watching TV is watching programs that are broadcast by television stations. It's just that, seeing the arrival and influence of new media technology at this time, making many functions of the mass media that began to be seized by new media. This research was conducted to see how the process of transformation of functions and consumption of television and Youtube media is carried out by the people of Padang City. In order to examine the changes in this communication media, of course data is needed on how the actual process takes place in the field. To examine the problem, this study uses MediaMorphosis Theory. The study was designed using a quantitative and qualitative mixed approach that was shaded by a post-positiveist paradigm. The quantitative approach is carried out through an explanatory research survey research design to find out the situation or condition that occurs and the factors influencing it. While the qualitative approach is used to explain the variables studied in more detail. The results revealed that the majority of respondents are more concerned with the content presented than the media platform used. The platform only functions as a tool that makes it easy for them to access the content they want, without them really caring about the conceptual differences from the available media choices.


Author(s):  
Anna Milyukova

The subject of this article is the components of media discourse of a cultural event. Based on the quantitative content analysis and critical discourse analysis of media materials, the author examines peculiarities of the discourse of Robert Rozhdestvensky Altai Regional Literary Festival held since 2007. Analysis is conducted on the quantitative characteristics of publication dynamics (distribution of the material by type of media; by tone i.e. the context of mentioning – positive, negative, or neutral). Characteristic to these media texts is given from the perspective of organization of the discourse: determination of the tone of mentioning and discursive role of the mentioned individuals and organizations – active or passive, representation of communicative events. It is established that the event is covered primarily on the media platforms of regional authorities. Among the most frequently cited subjects in a positive context are the common participants, prominent figures, members of the poet's family, representatives of commercial organizations — sponsors and partners; while in a negative context – political parties, mass media, and administration. An active discursive role characterizes the organizations and representatives of culture and education, among whom are famous actors and authorities, including the governor; less active are the members of poet’s family, political parties, and commercial organizations. Therefore, most discursively active and presented in a positive way are the authorities, organizations and representatives of culture and education. Discursively passive participants are the common participants of a special event. The article demonstrates the positioning of the head of the region within structure of media discourse.


2021 ◽  
Vol 10 (43) ◽  
pp. 234-247
Author(s):  
Irina S. Karabulatova ◽  
Margarita D. Lagutkina ◽  
Natalia V. Borodina ◽  
Maria A. Streltsova ◽  
Aleksei O. Bakhus

The authors analyze the linguo-information model of the country in the modern media discourse of Russia and China. Screening of Russian and Chinese sources uses the method of contextual analysis with an emphasis on the implicit content of the media image of the country, the descriptive method, the method of cultural interpretation, content analysis. Information wars use the image of a country as a starting point in the matrix of media discourse to emphasize the perception of information. The authors propose the concept of a media matrix for understanding the cognitive side of media images of geopolitical topoobjects. The authors substantiate the introduction of the terms linguoinforneme and linguoinformational step into scientific circulation from the point of view of the structure of the matrix of geopolitonyms of the media. The media image of the country in the media discourse is diverse, being realized in evaluative linguistic systems. The authors show what the mythologized / realistic perception of the image of the country is based on, how it is conditioned by the tasks of geopolitics, how it correlates with the strategies of international cooperation and how it affects intercultural communication.


2015 ◽  
Vol 1 (2) ◽  
pp. 189
Author(s):  
YOHANES BERCHEMANS EBANG

So far, Indonesia has never been able to escape from the entanglement of corruption. This fact requires all elements of the nation to participate actively in combating this social scourge. Given that Indonesia is a democratic state, where the people are the holder of supreme power, the people have an important role in uncovering and combating the problem of corruption. One of the role and participation of the public is through the media. The reason is because the mass media can reach all levels of society. The mass media is a strategic tool that is able to sniff out and dismantle the rotten practices that start emerging or still veiled. The fact proves that in various places in Indonesia and abroad, corruption is always associated with the mass media.


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