Awareness on the possible role of ayurveda as an immunity booster in the covid19 pandemic

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 567-574
Author(s):  
Mohamed Arsaath N ◽  
Gheena S
Keyword(s):  
Social Media ◽  
Statistical Analysis ◽  
Viral Infection ◽  
Online Survey ◽  
Vital Role ◽  
Wuhan City ◽  
Adequate Knowledge ◽  
Potential Inhibitors ◽  
Structured Questionnaire

Covid 19 is pneumonia associated viral infection that originated from Wuhan city in December 2019. The virus appears to be spherical in appearance with proteins called spikes protruding from the surface. Ayurveda plays a vital role in boosting the immunity of our body against the pandemic outbreak covid19. This study was carried out to analyse the awareness of people on Ayurveda being a possible option for boosting our immunity. An online survey was conducted with a self-structured questionnaire using an online survey platform google forms. The link was shared through social media. A total of 100 responses were received. The reactions recorded and were analysed, and statistical analysis was performed. The responses recorded from the participants showed that the participants possess adequate knowledge about the covid19 infection, and they possess sufficient awareness of the possible role of Ayurveda on boosting immunity against covid19. 83.9% of the respondents are aware of the pandemic outbreak covid19, and among them, 59.5% believe that Ayurveda plays a role in boosting immunity against covid19. Around 50% of the participants believe herbs used in Ayurveda are potential inhibitors against covid19. The study conducted concludes that during this pandemic outbreak most of the participants are aware of the origin, cause, mode of the spread and are also aware of the role of Ayurveda in boosting our immunity level.

Awareness on possible Ayurvedic treatment to prevent Covid-19 - A survey

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 685-690
Author(s):  
Sutharshan G S ◽  
Keerthi Sasanka
Keyword(s):  
Online Survey ◽  
Treatment Options ◽  
Vital Role ◽  
Wuhan City ◽  
Diet Patterns ◽  
Adequate Knowledge ◽  
The Government ◽  
Ayurvedic Treatment ◽  
Structured Questionnaire

COVID-19 is pneumonia associated viral infection that originated from Wuhan city in December 2019. The virus appears to be spherical in appearance with proteins called spikes protruding from the surface. Ayurveda plays a vital role in boosting the immunity of our body against the pandemic outbreak COVID-19. The study aims to be aware of possible Ayurvedic treatment to prevent COVID-19. An online survey was conducted with a self-structured questionnaire using an online survey platform google forms. The link was shared through social media. A total of 100 responses were received. The responses recorded from the participants showed that the participants possess adequate knowledge about the covid-19 infection, and they possess sufficient awareness of the possible role of Ayurveda on boosting immunity against COVID-19. Around 68% of the respondents showed positive responses towards ayurvedic treatment to prevent COVID-19.Showing responses for questions about diet patterns, plays a vital role in preventing COVID19 - positive responses is 41%. The study concluded that during this pandemic outbreak, most of the participants are aware of the origin, cause, mode of the spread, treatment options and the initiatives taken by the government to prevent this pandemic. So, therefore, it concludes that Ayurveda plays a significant role in the process of boosting immunity against covid-19.

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

scholarly journals Role of Education and Mentorship in Entrepreneurial Behavior: Mediating Role of Self-Efficacy

2021 ◽  
Vol 12 ◽  
Author(s):  
Binwu Hu ◽  
Qiang Zheng ◽  
Jie Wu ◽  
Zhibin Tang ◽  
Jianchun Zhu ◽  
...  
Keyword(s):  
Self Efficacy ◽  
Vital Role ◽  
The Body ◽  
Survey Study ◽  
Mediating Role ◽  
Farming Community ◽  
Body Of Knowledge ◽  
Behavioral Preferences ◽  
Structured Questionnaire

Farmers have been very precious for societies for ages. Their active experiments, valuable knowledge about their surroundings, environment, and crops’ requirements have been a vital part of society. However, the psychological perspectives have been a hole in the loop of farming. Hence, this study has investigated the antecedents of entrepreneurial behaviors of farmers with the mediating risk of their entrepreneurial self-efficacy (ESE). The population chosen for this study was the farming community of suburbs of China, and a sample size of 300 was selected for the data collection. This is a survey study, where a structured questionnaire was adapted on a five-point Likert scale. The data were collected from the farming community to know their psychological and behavioral preferences about their profession. This study has produced interesting results that education, training, and intrinsic motivation play a vital role in farmers’ ESE, affecting their entrepreneurial behaviors. This study will add to the body of knowledge and provide an eminent path for emerging entrepreneurs to find more mentorship opportunities to overcome the limitations in upcoming endeavors influencing education and training.

scholarly journals P112 SMILE: Sustaining Medical Education In a Lockdown Environment.Using social media to develop a free online access medical education platform during lockdown

BJS Open ◽  
2021 ◽  
Vol 5 (Supplement_1) ◽  
Author(s):  
John Pascoe ◽  
Paul Foster ◽  
Muntasha Quddus ◽  
Angeliki Kosti ◽  
Francesca Guest ◽  
...  
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Online Survey ◽  
Cost Effective ◽  
User Comments ◽  
Surgical Trainees ◽  
Social Media Platforms ◽  
Online Access ◽  
Education Platform

Abstract Introduction SMILE is a free online access medical education (FOAMEd) platform created by two UK surgical trainees and a medical student that delivered over 200 medical lectures during lockdown. Method The role of Social Media in the development of SMILE was interrogated using a survey sent to all SMILE participants and by analysing activity on SMILE social media platforms. Results 1306 students responded to the online survey with 57.2% saying they heard of SMILE through Facebook. Engagement using facebook remained highest with 13,819 members, over 800 user comments and >16,000 user reactions. 4% of the students heard of SMILE through Twitter or Instagram. Facebook analytics revealed the highest level of traffic when lectures were most commonly held suggesting students used Facebook to access lectures. Other educators were able to find SMILE on social media, leading to collaborations with other platforms. Throughout the survey many mentioned how social media created and maintained a community of medical students enhancing group-based learning Conclusions We demonstrate that social media platforms provide popular and cost-effective methods to promote, sustain & deliver medical education for students and educators.

The role of perceived social media agility in customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Gligor ◽  
Sıddık Bozkurt
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Impact ◽  
Customer Engagement ◽  
Measurement Scale ◽  
Content Type ◽  
Study Results ◽  
Seeking Behavior ◽  
The Impact

Purpose The concept of agility has been applied to several domains to help firms develop the capability to quickly adjust their operations to cope and thrive in environments characterized by frequent changes. Despite the soaring number of social media users and the benefits associated with agility in other domains, the application of agility in a social media context has yet to be explored. Further, little is known about how agility in a social media context impacts desirable customer-related attributes, such as customer engagement and customer-based brand equity (CBBE). This paper aims to address this gap by adapting the construct to social media (i.e. perceived social media agility) and exploring its impact on customer engagement and CBBE. Design/methodology/approach This paper conducted an online survey with 200 adult subjects. This paper used multivariate regression analyzes to empirically test a scale for perceived social media agility and explore its impact on CBBE and customer engagement, along with the moderating role of customer change-seeking behavior. Findings The study results show that perceived social media agility directly and indirectly (through customer engagement) positively influences CBBE. Also, results show that the positive impact of perceived social media agility on CBBE is further magnified for customers high on change-seeking. However, customer change-seeking does not affect the strength or direction of the impact of perceived social media agility on customer engagement. Originality/value This paper contributes to social media literature by adapting and testing a measurement scale for the construct of perceived social media agility and exploring its role in enhancing customer engagement and CBBE.

Brand Anthropomorphism

2018 ◽  
pp. 39-61
Author(s):  
Tamara L. Wandel
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Online Survey ◽  
Entertainment Industry ◽  
Marketing Communication ◽  
Promising Tool ◽  
Managerial Implications ◽  
Social Media Platforms ◽  
Brand Attributes

This chapter addresses brand anthropomorphism, in particular how sports mascots can be utilized on social media to increase emotional connectivity with fans and their affiliated teams. The history and role of mascots and present day usage encourages understanding of how narratives are a positive and promising tool for marketing communication professionals and those in the sports and entertainment industry. Interviews were conducted with personnel associated with mascots to gain insights into the concept of brand anthropomorphism. Also, an online survey was conducted on mascot brand attributes and results were presented. The ability to personify a brand has significant managerial implications, and this chapter demonstrates how social media platforms may drive brand loyalty.

The Ubiquitous Role of Mobile Phones in Value Co-Creation Through Social Media Marketing

2021 ◽  
pp. 2166-2180
Author(s):  
Syed Far Abid Hossain ◽  
Xu Shan ◽  
Abdul Qadeer
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Mobile Phones ◽  
Random Sampling ◽  
Vital Role ◽  
Social Media Marketing ◽  
Primary Data ◽  
Use Of Social Media ◽  
Shed Light

The purpose of this paper is to ascertain the contemporary role of mobile phones in value co-creation through social media marketing. How mobile phones, in particular, smartphones with the help of numerous social media generate value co-creation, is the key objective of this study. A random sampling method was used to conduct a survey in different universities in China to identify the role of mobile phones in value co-creation. Findings from primary data collection indicated that mobile phones play a vital role in value co-creation because of the extensive use of social media. If value co-creation through social media marketing develops with the help of producers, suppliers and other intermediaries with the necessary technology and trust, the society, as well as customers, may enjoy a unique way of shopping. Future studies with mixed methodology and respondents who use different social media as a tool to generate value co-creation may shed light on the undiscovered phenomenon of social media marketing in the context of the mobile phone.

Role of Habits in Cell Phone-Related Driver Distractions

2020 ◽  
Vol 2674 (12) ◽  
pp. 254-262
Author(s):  
Braden Joseph Hansma ◽  
Susana Marulanda ◽  
Huei-Yen Winnie Chen ◽  
Birsen Donmez
Keyword(s):  
Social Media ◽  
Cell Phone ◽  
Online Survey ◽  
Behavioral Control ◽  
Cell Phones ◽  
Perceived Behavioral Control ◽  
Cell Phone Use ◽  
Voluntary Engagement ◽  
Driver Distractions

Despite increased media attention and legislation banning some forms of cell phone use while driving, drivers continue to engage in illegal cell phone distractions. Several studies have used the theory of planned behavior (TPB) to explain why drivers voluntarily engage in cell phone distractions, and found that TPB constructs (attitudes, social norms, perceived behavioral control) predict intentions to engage in cell phone distractions while driving. Given that cell phone use is ubiquitous, habits that have formed around their general use may lead to automatic engagement in cell phone distractions while driving. This differs from voluntary engagement, in that habits are carried out automatically, with little thought given to the action or its consequences. Thus, in addition to the TPB constructs that explain intentions, habitual factors should also be considered in understanding why drivers use cell phones. A few studies have examined the role of habits in this context, but they only focused on texting behaviors. An online survey was conducted with 227 respondents to investigate the role of habitual cell phone use in driver engagement in a variety of illegal cell phone tasks (e.g., social media, email). Habitual cell phone use was found to explain unique variance in self-reported engagement after controlling for TPB constructs. Overall, the findings indicate that cell-phone-related distractions may not be entirely voluntary; instead, cell phone habits developed outside of the driving context appear to have a significant effect, suggesting that cell phone use while driving may have become automatic to a certain extent.

scholarly journals Relationship between Social Media Marketing and Consumer Buying Behavior

2019 ◽  
Vol 4 (2) ◽  
pp. 193-202
Author(s):  
Syed Muhammad Ather ◽  
Naimat Ullah Khan ◽  
Faizan Ur Rehman ◽  
Lubna Nazneen
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Relationship ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
The Social ◽  
Research Findings ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer buying behavior exist if their existence affected each other in any significant way. For this purpose an online survey was conducted and 100 people responded who were active users of social media in the region of Peshawar an unstructured/ structured questionnaire was designed to collect information from the respondents. The research findings and results confirms that there is a positive relationship between social media marketing and consumer buying behavior as well as that social media can be used as an effective marketing tool in region of Peshawar.

scholarly journals Social Media Use and Sleep Quality among Adults: The Role of Gender, Age and Social Media Checking Habit

2019 ◽  
Author(s):  
Liese Exelmans ◽  
Holly Scott
Keyword(s):  
Social Media ◽  
Sleep Quality ◽  
Technology Use ◽  
Online Survey ◽  
Media Use ◽  
Poor Sleep ◽  
Social Media Use ◽  
Survey Results ◽  
The Difference

This study expands knowledge on the effects of technology use on sleep by (1) focusing onsocial media use in an adult sample, (2) investigating the difference between overall andnighttime-specific social media use with regards to sleep, and (3) exploring a vulnerabilityperspective. For the latter, the moderating roles of gender, age, and habitual social mediachecking behavior were examined. A representative quota sample of 584 adults (18-96 yearsold) participated in an online survey. Results indicated that 2 out of 3 adults used socialmedia, and that use both shortly before and in bed was prevalent. Only nighttime use wasassociated with poorer sleep quality. Age and habitual checking behavior moderated thisassociation, identifying younger adults and those with strong checking habits as possiblevulnerable groups for poor sleep. The findings are interpreted in light of existing research onmedia habits and problematic (social) media use.

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