scholarly journals Direct Marketing Tools a Way to Market Success

2020 ◽  
Vol 26 ◽  
pp. 127-142
Author(s):  
Doina GURIŢĂ ◽  
Keyword(s):  
Direct Marketing ◽  
Consumer Involvement ◽  
Communication Process ◽  
Marketing Communication ◽  
Global Marketing ◽  
The Future ◽  
Essential Questions ◽  
Definition Of ◽  
The Relationship ◽  
Active Consumer

New conceptual developments in the field will have to take into account the developments in the telecommunications and IT sectors, which makes the focus in the future on the ability of direct marketing to create communication channels that stimulate active consumer involvement in the communication process, in perspective, through it, also in the production (provision) and distribution of different products and services. In the first part of this article I talk about the evolution of direct marketing, and in the second part I present ways, direct marketing tools that are paramount today and that lead an organization, a producer to profit. If databases are now the key to the definition of direct marketing, the future will bring interactivity and its effects to the forefront. Starting from the features of direct marketing, captured by the definition given above, some essential questions can be discussed regarding the relationship between direct marketing and the organization's marketing communication, respectively the relationship between direct marketing and the global marketing activity of the organization.

scholarly journals The Use of Direct Marketing Techniques in Sport Marketing

10.26458/1543 ◽  
2016 ◽  
Vol 15 (4) ◽  
pp. 49
Author(s):  
Daniel Gardan ◽  
Gheorghe Epuran ◽  
Iuliana Petronela Gardan
Keyword(s):  
Direct Marketing ◽  
Sport Marketing ◽  
Future Research ◽  
Marketing Communication ◽  
Communication Tools ◽  
Related Services ◽  
Future Activity ◽  
The Future ◽  
Marketing Principles

Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself.In order to achieve different quantitative and qualitative marketing communication objectives, sports involved organizations are developing a communication mix adapted to the channels used by the consumers. Among the communication tools used are found also the direct marketing techniques that have had a tremendous development during the last 25 years and so.The article will analyze the process of building a efficient direct marketing communication with sport consumers and the implications of using such instruments and tools for the future activity of sport related organizations. Some future research lines are proposed and conclusions are stated on the matter.

scholarly journals SOCIO-POLITICAL VIEWS OF TURKISH THINKERS AS A BASIS OF RELATIONS

2020 ◽  
Vol 75 (1) ◽  
pp. 244-251
Author(s):  
R. Kulakhmetova ◽  
Keyword(s):  
Scientific Work ◽  
Indirect Communication ◽  
Scientific Heritage ◽  
The Past ◽  
Political Views ◽  
The Future ◽  
Definition Of ◽  
Different Characteristics ◽  
Relationship Of ◽  
The Relationship

The article discusses the fact that when studying the content, nature and types of modern relations, ignorance of the main historical stages of their development leads to many difficulties. The main goal of the author is to determine the foundations of indirect communication between people according to the views expressed in the works of the thinkers of the Turkic world and Kazakh scientists. The article considers the scientist as a developer of new knowledge that unites the past and the future, revives the material and spiritual culture, and analyzes his individuality, assessing the period after his death. Determine its impact on the work of the next generation of scientists; A scientist has three different characteristics: the definition of the field in which his scientific work is applied in practice, and the relationship of his scientific heritage at different stages. As a result, the future creativity of the scientist will be assessed. In this regard, the works of al-Farabi, J. Balasagun, K.A. Yassaui, M. Kashgari, A. Yu. Yugnaki, S. Bakyrgani, M. Kh. Dulati are analyzed.

The Future Neolithic

Early Farmers ◽  
2014 ◽  
Author(s):  
John Robb
Keyword(s):  
Principal Result ◽  
Specific Kind ◽  
Material World ◽  
Quiet Revolution ◽  
The Future ◽  
Definition Of ◽  
The Relationship

As for Shakespeare, every generation gets the Neolithic it deserves. This chapter discusses emerging views of what the Neolithic is and how to study it, with the thesis that recently there has been a quiet revolution in how we understand the Neolithic. A broad change in how Neolithic specialists understand the relationship between science and the humanities is envisioned, with the principal result that a new interpretive vocabulary, including a definition of the Neolithic, has arisen. This is illustrated with regard to changing understandings in the study of animals, plants, landscapes, things and monuments; for example, rather than being culture written on the material world, or material worlds determining culture, the practices of Neolithic life defined participation in a specific kind of historic process structured by these relations. The effects of changing perspectives are shown in, for example, multi-scalar approaches to both the origins and the end of the Neolithic.

scholarly journals THE EFFECT OF PROMOTION MIX OF THE OFF-AIR ENGLISH SERVICE PROGRAM AT RRI PRO2 FM BANDUNG UPON THE LOYALTY OF THE AUDIENCES

2018 ◽  
Vol 3 (02) ◽  
pp. 1
Author(s):  
Indra Dermawan
Keyword(s):  
Key Words ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sem Analysis ◽  
Public Relation ◽  
Structure Equation ◽  
Marketing Communication ◽  
Service Program ◽  
Interactive Marketing ◽  
The Relationship

This research aims to figure out how the effect of promotion mix of the Off Air English Service Program (ESP) at RRI Pro2 FM Bandung upon the loyality of its audiences, in order to communicate the Off Air English Service Program (ESP) to the audiences of at RRI Pro 2 FM Bandung, RRI has been doing the activity of promotion mix. Referring to Kotler & Armstrong (2008:166), promotion mix is also named Marketing Communication Mix, having the promotion mix the company could communicate the value of the audiences persuasively and develop the relationship with the customers. The writer has applied the theory of Kotler (2009:175) about the promotion mix (marketing communication mix) consisting of eight tools of promotion mix as the basic of the reseach which is promotion, marketing promotion, events and experiences, public relation and publicity, direct marketing, interactive marketing, mouth to mouth marketing, personal selling. Loyalty variable as Y variable, the writer has applied the theory from Grifin (2002:31) the audiences loyalty consists of four characters: (1) makes regular repeat purchase, (2) purchases across products or services line, (3) recommends other products (refers other), and (4) demonstrates on immunity to the full of the competition. Griffin (2002:31). Result of the analysis in this research has applied the method of SEM analysis (Structure Equation Models) indicating that the promotion mix has significantly affected the loyalty of audiences which is 61.9%, however the rest of 38.1% is the contribution of other variables that is not studied. Key words: Promotion Mix, Loyalty of The Audiences.

scholarly journals Confessione e biografia: per un avvenire fondato nella storia. Note a partire da Jacques Derrida e Jean-Luc Marion

2017 ◽  
Vol 8 (1) ◽  
pp. 61-74
Author(s):  
Francesca Peruzzotti
Keyword(s):  
Jacques Derrida ◽  
Crucial Role ◽  
The Self ◽  
The Other ◽  
Negative Theology ◽  
The Future ◽  
Definition Of ◽  
The Relationship

This paper aims to draw a connection between Jacques Derrida and Jean-Luc Marion in regard to the role of negative theology. This scrutiny shows meaningful contributions of the Authors to a new definition of subjectivity in a post-metaphysical age, and their consideration about which possibilities are still open for a non-predetermined history given outside of the presence domain. The future is neither a totalisation of history by its end, nor a simple continuation of the present. It is an eschatological event, where the relationship with the other plays a crucial role for the self-constitution. Such an interlacement is generated by the confession, where the link between past and future is not causally determined, but instead it is self-witness, as in Augustine’s masterpiece, essential reference for both the Authors

scholarly journals A Review of Leadership Empowerment and Employee Creativity: Based on the Chinese Enterprises Context

2020 ◽  
Vol 4 (4) ◽  
pp. 136
Author(s):  
Songyu Jiang ◽  
Xiaojun Ke
Keyword(s):  
Comparative Analysis ◽  
Literature Review ◽  
Relevant Literature ◽  
Current Situation ◽  
Future Prospects ◽  
Employee Creativity ◽  
Chinese Enterprises ◽  
The Future ◽  
Definition Of ◽  
The Relationship

<p>Based on the literature on the relationship between leadership empowerment (LE) and employee creativity (EC) in Chinese enterprises context, this article uses literature review method to explore the current situation of this issue in China. On the basis of comparative analysis of relevant literature, this article sorts out the definition of LE and EC by different scholars and the use of relevant scales. It also discusses the current situation of LE and EC in China, the problems encountered and the future prospects.</p>

scholarly journals Implementation of training for educators in preschool institutions for the musical abilities development in children aged 4-7 years

2020 ◽  
Keyword(s):  
Technology Development ◽  
Preschool Education ◽  
Training System ◽  
Educational Process ◽  
Educator Training ◽  
The Future ◽  
Training Structure ◽  
Control Evaluation ◽  
Definition Of ◽  
The Relationship

The article deals with the essence and components of the training system for educators in preschool education institutions to develop the musical abilities in children aged 4-7 years, as well as with the features of its implementation in the educational process of preschool education institutions. Emphasis was placed on the essence of the «system» concept, the features of which are: structure, multilevel, hierarchy. The connection of this concept with the definitions of structure, integrity, subsystems was indicated. The methodology was based on scientific approaches to understand the essence of the future specialist’s training; the relationship between the components of the educator training structure; formation system for educational elements of training – to develop musical abilities in preschool children. The author isolated the elements of the system of training educators in preschool education institutions, to develop musical abilities in children aged 4-7 years. The components of the system in the study identified the following subsystems: conceptual-target, strategic-conceptual, design-content, procedural-technological, control-evaluation. The developed system is based on the principles of consistency and continuity. The scientific novelty of the developed preparation system for educators in preschool education institutions, which is designed to develop musical abilities in children aged 4-7 years, is the content filling of each subsystem, as the element of integral system. The conceptual-target subsystem is aimed at substantiation and actualization of the educators’ preparation system to develop musical abilities in preschoolers. The design-content subsystem reveals the content of future specialists’ education, aimed at the development of musical abilities in children aged 4-7 years, provides for the acquisition of new knowledge. Procedural and technological subsystem involves the implementation of certain rules at all stages of the future educators’ training process in preschool education institutions, technology development, improvement and quality control of training throughout the training period. The control and evaluation subsystem reflects the process of the educator readiness monitoring in preschool education institutions to develop the abilities in children aged 4-7 years; definition of criterion-level tools.

Theological Interpretation of Scripture and Its Future

2017 ◽  
Vol 99 (4) ◽  
pp. 671-690
Author(s):  
Stephen Fowl
Keyword(s):  
The Self ◽  
Theological Interpretation ◽  
Historical Criticism ◽  
The Future ◽  
Definition Of ◽  
The Relationship

This essay will quickly review some of the recent movements and concerns that led to the reemergence of theological interpretation of scripture. In this light, the essay will present and examine three issues facing theological interpretation as it moves forward into the future. The first issue concerns debates around the self-definition of theological interpretation. The less said here the better. The second concerns the relationship between theological interpretation and the practices of historical criticism. After a great deal of hostility and mutual recrimination, the time is now right to reflect on this relationship in less fevered tones. Finally, theological interpreters of scripture should focus some attention on the formation of future theological interpreters.

scholarly journals Mediatyzcja polityki. Koneiczność, zagrożenie czy alternatywa?

2018 ◽  
pp. 23-34
Author(s):  
Jędrzej Napieralski
Keyword(s):  
Political Communication ◽  
Agenda Setting ◽  
Three Dimensions ◽  
Communication Process ◽  
Social Phenomenon ◽  
The Future ◽  
Definition Of

The main problem described in this paper is an attempt to create the definition of a mediated political communication process. Three dimensions of this social phenomenon have been distinguished. Firstly, understood as necessity (media saturation, journalists as the fourth authority, theory of agenda setting). Secondly, understood as a threat (info-tainment, post-politics) and last but not least, perceived as an alternative (the future of political communication).

A Meta-Analysis of Interviews and Cognitive Ability

2013 ◽  
Vol 12 (4) ◽  
pp. 157-169 ◽  
Author(s):  
Philip L. Roth ◽  
Allen I. Huffcutt
Keyword(s):  
Cognitive Ability ◽  
Meta Analysis ◽  
Incremental Validity ◽  
Employment Interviews ◽  
Moderator Analysis ◽  
The Future ◽  
Research Questions ◽  
Meta Analyses ◽  
The Relationship

The topic of what interviews measure has received a great deal of attention over the years. One line of research has investigated the relationship between interviews and the construct of cognitive ability. A previous meta-analysis reported an overall corrected correlation of .40 ( Huffcutt, Roth, & McDaniel, 1996 ). A more recent meta-analysis reported a noticeably lower corrected correlation of .27 ( Berry, Sackett, & Landers, 2007 ). After reviewing both meta-analyses, it appears that the two studies posed different research questions. Further, there were a number of coding judgments in Berry et al. that merit review, and there was no moderator analysis for educational versus employment interviews. As a result, we reanalyzed the work by Berry et al. and found a corrected correlation of .42 for employment interviews (.15 higher than Berry et al., a 56% increase). Further, educational interviews were associated with a corrected correlation of .21, supporting their influence as a moderator. We suggest a better estimate of the correlation between employment interviews and cognitive ability is .42, and this takes us “back to the future” in that the better overall estimate of the employment interviews – cognitive ability relationship is roughly .40. This difference has implications for what is being measured by interviews and their incremental validity.

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