scholarly journals COHESIVE MARKERS IN SOCIAL MEDIA DISCOURSE: CASE IN INDONESIAN FACEBOOK CONVERSATIONS

2019 ◽  
Vol 37 (2) ◽  
pp. 185-202
Author(s):  
M Zainal Muttaqien
Keyword(s):  
Social Media ◽  
The Other ◽  
Media Discourse ◽  
Structural Components ◽  
Other Hand ◽  
The Social ◽  
New Form ◽  
Different Characteristics ◽  
The Relationship ◽  
Interactive Discourse

AbstractThe emergence of social media as a new channel of communication has produced a new form discourse which has different characteristics compared to the formerly established conventional discourses. These differences do not only lie in how the messages are delivered but also in their  structural components which contribute to the unity of the text, namely cohesion and coherence. Cohesion, as the marker of coherence, is realized by language units (words, phrases, or clauses) known as cohesive markers which indicate the relationship between parts of discourse either grammatically or lexically. This article aims at describing the composition and distribution of  cohesive markers within the Facebook conversations along with their roles in determining the characteristics of the discourse. The results show that the cohesive system of Facebook conversations are dominated by references, ellipses, repetitions, and conjunctions. The frequent appearances of certain referential cohesivemarkers indicate Facebook conversations as typical of interactive discourse whereas numerous ellipses and particular conjunctionsreflectthe informal mode of communication carried out through the social media.On the other hand, various repetitions show the existence of topical cohesionwithin the conversations.

scholarly journals Application of social network analysis for determining the suitable social media influencers

2021 ◽  
Vol 10 (6) ◽  
pp. 348-354
Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
The Other ◽  
Social Media Marketing ◽  
Other Hand ◽  
The Social

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.

Digitalisierung und Nachbarschaft

2019 ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Local Community ◽  
Social Science Research ◽  
Science Research ◽  
The Other ◽  
The Internet ◽  
The Social ◽  
The One ◽  
The Relationship

There has hardly been any other development that has changed our everyday lives as significantly as digitalisation, and there is hardly anything as commonplace as neighbourship. Despite the links between these two concepts growing, they have been neglected in social science research in Germany so far. The prevailing sentiment is that the Internet and social media sites have no connection to the real world, but there are countless neighbourship groups on Facebook, Twitter hashtags named after neighbourhoods or entire websites, such as ‘nebenan.de’, which endeavour to strengthen local community bonds through digital means. In short, the social developments in this respect are already considerably more advanced than the knowledge that exists about it. This anthology makes a fundamental contribution to the sociological debate on digitalisation and neighbourship by aiming to provide an overview of the relationship between digitalisation and neighbourship on the one hand, and open up avenues for further research on the other. It therefore examines and systematises attempts to strengthen local community bonds using digital media from different perspectives.

scholarly journals Ty jako wartość w debacie o słowie Murzyn

2021 ◽  
Vol LXXVII (77) ◽  
pp. 123-138
Author(s):  
JADWIGA LINDE-USIEKNIEWICZ ◽  
DOMINIKA MICHALAK
Keyword(s):  
Social Media ◽  
Well Being ◽  
The Other ◽  
Interdisciplinary Perspective ◽  
Other Hand ◽  
The Social ◽  
Black Voices ◽  
Politeness Strategies ◽  
And Linguistics

Akceptowalność słowa na M. jest przedmiotem debaty w mediach społecznościowych. Uczestnicy debaty w różny sposób formułują i uzasadniają swoje stanowiska. W artykule analizujemy wpisy na Facebooku wyodrębnione ze względu na to, że ich autorzy nie tylko odwołują się do opinii osób czarnoskórych, ale również traktują uwzględnienie takich głosów jak wyraz troski o dobro drugiej osoby. Przyjmujemy, że wypowiedzi takie mogą stanowić akty zagrożenia wizerunku adresata (FTA) i badamy, w jaki stopniu autorzy wypowiedzi stosują strategie grzeczności językowej osłabiające to zagrożenie. Analiza ma charakter wyłącznie jakościowy i prowadzona jest z perspektywy interdyscyplinarnej, łączącej socjologię i językoznawstwo. You as value in the debate concerning the lexeme Murzyn Summary: The acceptability of the Polish M-word (corresponding to the N-word in English) has been debated in the social media. In the debate, the adversaries vary not only in their views, but also in ways they formulate and justify them. In the present paper, we analyze a sample of Facebook posts in which the authors not only express the opinions of Polish Blacks as a key argument in favor of rejecting the M-word, but also argue that giving hearing to Black voices shows regard for the well-being of the Other. On the other hand, we assume that such posts may constitute Face Threatening Acts against those who consider the M-word non-offensive. Therefore, we study the degree to which politeness strategies are employed by the authors to weaken this threat. The analysis presented in the paper is only qualitative, while the adopted interdisciplinary perspective draws on sociology and linguistics.

scholarly journals An Analysis on Bullying Behaviors of the Sports Spectator Students of Faculty of Sports Sciences

2019 ◽  
Vol 7 (11) ◽  
pp. 53
Author(s):  
Yahya Doğar ◽  
Yasin Karaca
Keyword(s):  
Social Media ◽  
Family Income ◽  
The Other ◽  
Relational Models ◽  
Other Hand ◽  
Significant Difference ◽  
Bullying Behavior ◽  
Bullying Behaviors ◽  
Sports Sciences ◽  
The Relationship

The aim of the study is to assess the effects of various variables of the relationship among bullying behaviors of students who are sports spectators studying in the Faculty of Sports Sciences. Quantitative method and survey model have been used in order to define and explain the existing cases in the study. Descriptive method has been used to determine the bullying behavior levels of 311 male and 117 female students studying in the Faculties of Sports Sciences of Ataturk and Inonu Universities in 2018-2019 academic year. In order to analyze the relationship between both variables in the research on the other hand, a relational method has been used. “Bullying Scale of Sports Spectators” has also been used in the research as a data collection tool (Karaca, 2019). The type of scale is one-dimensional five point Likert scale and it comprises 15 questions. Both survey and relational models have been used in the study. There are significant differences found with respect to the variables: Gender, department of study, family income and education statuses, places to spectate the matches and their frequency, attending away matches and lastly memberships to fan clubs. On the other hand, there is no significant difference found between bullying behavior and the ages of students, their social media account ownerships, their social media usage purposes and the devices they use for their social media accounts.

scholarly journals THE BEHAVIOR OF PEOPLE ON YOUTUBE BASED ON EXPERIMENTAL DATA

2021 ◽  
Vol 5 (10) ◽  
Author(s):  
Olipriya Chakraborty
Keyword(s):  
Experimental Data ◽  
Social Media ◽  
The Other ◽  
New Method ◽  
Social Media Platform ◽  
Other Hand ◽  
The Social ◽  
Media Platform ◽  
Educational Videos

The 7-day experiment was conducted to find out the behavior of people on the social media platform of YouTube. It addressed whether people spend most of their time on YouTube watching education-based videos or entertainment-based videos. It was an experiment using a new method to take a fresh look at existing ideas. The research was conducted to find out the productivity of people on YouTube. Two YouTube channels were formed and a video posted every day and their views, as well as the new number of subscribers, were recorded every 24 hours. One of the channels was education-based while the other was entertainment-based. Finally, it was found out that the education-based channel had gained 4 new subscribers and the total number of views was 32. The entertainment-based channel, on the other hand, had gained 16 subscribers. The total number of views was 237. Thus, it can be effectively concluded that people tend to spend their time watching entertaining videos as opposed to educational videos on YouTube. It means they tend to spend their time less productively.

scholarly journals Kapitał uwagi jako skutek powstania mediów społecznościowych

Adeptus ◽  
2017 ◽  
Author(s):  
Jędrzej Maliński
Keyword(s):  
Social Media ◽  
The Other ◽  
Historical Background ◽  
The Internet ◽  
The Social ◽  
Production Distribution ◽  
Social Entity ◽  
New Type ◽  
New Form ◽  
The One

Attention capital as a result of the emergence of the social mediaIn this paper a theoretical model based on Pierre Bourdieu’s forms of capital is presented. It is applied to an analysis of cultural content production, distribution and consumption mechanisms. It assumes that on the cultural market there is always a social entity mediating between a sender and a receiver – on the one hand as a medium, on the other as institution granting salary to the author. After sketching a historical background, a new type of capital – attention capital – is presented. It has been emerging as a result of the technical development of the mass media and its functioning is profoundly transformed by the social media. Though attention capital (measured, e.g., by the number of likes or comments) is often translatable to other forms of capital, it remains rather autonomous. However, the development of the Internet allows us to broader our choice of content, consistent with our preferences, but the gratification, in form of views, is gained not so much by the author of content, but rather by a person who has shared it. This process is even more noticable in the case of memes, whose authorship often cannot even be established. As a result of the changes on the Internet, the emergence of new form of a sociocultural economy can be noticed. Kapitał uwagi jako skutek powstania mediów społecznościowychW niniejszym artykule przedstawiony zostaje model teoretyczny oparty na formach kapitału Pierre’a Bourdieu. Zostaje on zaaplikowany do analizy mechanizmów produkcji, dystrybucji i konsumpcji treści kulturowych. Obserwując rynek kultury, należy bowiem zauważyć, że pomiędzy nadawcą a odbiorcą każdorazowo istnieje byt społeczny zapośredniczający odbiór treści kulturowych – z jednej strony jako medium, z drugiej strony jako instytucja wynagradzająca autora. Po krótkim rysie historycznym następuje prezentacja, w jaki sposób poprzez powstanie technicznych mediów masowych wyłania się nowy typ kapitału – kapitał uwagi. Jego funkcjonowanie zostaje w jeszcze większym stopniu przekształcone przez powstanie mediów społecznościowych. Choć kapitał uwagi (mierzony w wymiernej liczbie wyświetleń, odwiedzin strony, lajków itd.) jest często przekładalny na inne formy kapitału, to sam w sobie jest autonomiczny. Wprawdzie rozwój internetu pozwala nam na szerszy wybór treści, zgodny z naszymi preferencjami, ale nagrody w postaci wyświetleń (czy komentarzy lub ocen) trafiają nie tyle do autora materiału, co do osoby, która go udostępniła. Proces ten jest jeszcze wyraźniejszy w przypadku memów, których autorstwa często nawet nie sposób ustalić. Obserwując wyłaniające się w internecie zjawiska, możemy w rezultacie mówić o nowej formie społecznej ekonomii kulturowej.

scholarly journals “Youtuber Movies” From New Media to the Cinema

2020 ◽  
Vol 8 (2) ◽  
pp. 94-118
Author(s):  
Barış Tolga Ekinci
Keyword(s):  
Social Media ◽  
New Media ◽  
Daily Life ◽  
The Other ◽  
The Internet ◽  
Traditional Media ◽  
Cultural Changes ◽  
Genre Criticism ◽  
Other Hand ◽  
The Social

In our day, the new media has become an inseparable part of the daily life. Since the internet and the social media have been widespread, the new media has been effective in socio-cultural changes and transformations. On the other hand, this process, which is also called as digitalization, is not only effective in the new media. The relation between the traditional media and the new media has also been under transformation. In this study, based on the relation between the mainstream cinema and the new media, “YouTuber movies” are investigated. In this context, the selected “YouTuber movies” were examined via genre criticism method, and the data was interpreted in the conclusions part.

scholarly journals Hijab(istas)—as Fashion Phenomenon. A Review

2017 ◽  
Vol 7 (1) ◽  
pp. 59-67 ◽  
Author(s):  
Laura Nistor
Keyword(s):  
Social Media ◽  
Present Article ◽  
Women's Empowerment ◽  
The Other ◽  
Women’S Empowerment ◽  
Bottom Up ◽  
Religious Symbol ◽  
Other Hand ◽  
The Social

AbstractIn the present article, I am shortly reviewing some aspects which can be regarded as important in considering the hijab a fashion phenomenon. The social media provides us with various images in which the hijab is presented as a form of fashionable accessory, it is adapted to various modern outfits. The literature on such fashionable takes of the hijab assesses that they can be interpreted as statement messages about women’s empowerment. On the other hand, such adaptations also speak about the emergence of various subcultures about Muslim youth, which in accordance with the global sameness of youth are using social media in order to send messages and connect with each other. After a brief presentation on the role of bottom-up diffusion of fashion innovations, I am reviewing,grosso modo, two representations of the hijab: the hijab as a religious symbol and the hijab as a (fashion) manifesto about women’s empowerment.

Part 2 Specific Issues of Arbitration in Brazil, 20 Labour Law Arbitration

2020 ◽  
Author(s):  
Timm Luciano Benetti ◽  
Verçosa Fabiane
Keyword(s):  
The Other ◽  
Labour Law ◽  
Labour Relations ◽  
Other Hand ◽  
The Social ◽  
Labour Standards ◽  
Labour Legislation ◽  
The One ◽  
Labour Disputes ◽  
The Relationship

This chapter highlights labour law arbitration in Brazil. Traditionally, labour law in Brazil recognises two main groups of rights: individual and collective rights. Individual labour relations are concerned with the relationship between individual workers and their employers. Collective labour relations refer to the social relationships generated through processes of consultation and negotiation—over working conditions, labour standards, and other employment issues—between, on the one hand, the workers' collective or their representatives and, on the other hand, the employers or employers’ organization. Even before the Labour Legislation Reform of 2017, Brazilian legal order already provided in its Constitution and in other legal statutes the possibility of arbitration for collective labour rights. On the other hand, before the promulgation of the Labour Legislation Reform, there was no provision under Brazilian Law that would open the possibility of arbitration in the event of individual labour disputes.

Social Networks

2020 ◽  
pp. 223-232
Author(s):  
Zuhal Akmeşe
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Life ◽  
Mass Communication ◽  
Research Method ◽  
Structured Interview ◽  
The Social ◽  
Context Data ◽  
Different Characteristics ◽  
The Relationship

The development of technology at an incredible speed today and the fact that the internet has become an important area of social life has led to differentiation in the structure of mass communication and content production, too. This differentiation has stimulated advertisers and companies to reach the target audience through social networks with many users and different characteristics. Companies employ different strategies to be effective in these platforms. One of these strategies is collaboration with social media phenomenon. The relationship between the social networks considered as the new medium of advertising, social media phenomenon identified as influencer in these networks, and advertising is examined within the scope of this chapter. In this context, data obtained from interviews with 50 Instagram phenomenon by using semi-structured interview technique, which is a qualitative research method, were analyzed and advertising collaborations with influencers in social networks were evaluated.

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