scholarly journals Ty jako wartość w debacie o słowie Murzyn

2021 ◽  
Vol LXXVII (77) ◽  
pp. 123-138
Author(s):  
JADWIGA LINDE-USIEKNIEWICZ ◽  
DOMINIKA MICHALAK

Akceptowalność słowa na M. jest przedmiotem debaty w mediach społecznościowych. Uczestnicy debaty w różny sposób formułują i uzasadniają swoje stanowiska. W artykule analizujemy wpisy na Facebooku wyodrębnione ze względu na to, że ich autorzy nie tylko odwołują się do opinii osób czarnoskórych, ale również traktują uwzględnienie takich głosów jak wyraz troski o dobro drugiej osoby. Przyjmujemy, że wypowiedzi takie mogą stanowić akty zagrożenia wizerunku adresata (FTA) i badamy, w jaki stopniu autorzy wypowiedzi stosują strategie grzeczności językowej osłabiające to zagrożenie. Analiza ma charakter wyłącznie jakościowy i prowadzona jest z perspektywy interdyscyplinarnej, łączącej socjologię i językoznawstwo. You as value in the debate concerning the lexeme Murzyn Summary: The acceptability of the Polish M-word (corresponding to the N-word in English) has been debated in the social media. In the debate, the adversaries vary not only in their views, but also in ways they formulate and justify them. In the present paper, we analyze a sample of Facebook posts in which the authors not only express the opinions of Polish Blacks as a key argument in favor of rejecting the M-word, but also argue that giving hearing to Black voices shows regard for the well-being of the Other. On the other hand, we assume that such posts may constitute Face Threatening Acts against those who consider the M-word non-offensive. Therefore, we study the degree to which politeness strategies are employed by the authors to weaken this threat. The analysis presented in the paper is only qualitative, while the adopted interdisciplinary perspective draws on sociology and linguistics.

Mäetagused ◽  
2021 ◽  
Vol 79 ◽  
pp. 167-184
Author(s):  
Eda Kalmre ◽  

The article follows the narrative trend initiated by the social media posts and fake news during the first months of the corona quarantine, which claims that the decrease of contamination due to the quarantine has a positive effect on the environment and nature recovery. The author describes the context of the topic and follows the changes in the rhetoric through different genres, discussing the ways in which a picture can tell a truthful story. What is the relation between the context, truth, and rhetoric? This material spread globally, yet it was also readily “translated” into the Estonian context, and – what is very characteristic of the entire pandemic material – when approaching this material, truthful and fabricated texts, photos, and videos were combined. From the folkloristic point of view, these rumours in the form of fake news, first presented in the function of a tall tale and further following the sliding truth scale of legends, constitute a part of coping strategies, so-called crisis humour, yet, on the other hand, also a belief story presenting positive imagery, which surrounds the mainly apocalyptically perceived pandemic period and interprets the human existence on a wider scale. Even if these fake news and memes have no truth value, they communicate an idea – nature recovers – and definitely offer hope and a feeling of well-being.


Author(s):  
Mochamad Yudha Febrianta ◽  
Yusditira Yusditira ◽  
Sri Widianesty

Virtual Hotel Operator (VHO) trend is growing rapidly, especially in Indonesia. Two of the most popular VHO in Indonesia are OYO and RedDoorz, both have been competing to attain the first position. Both OYO and RedDoorz have their own social media marketing strategies. For example, OYO persuades other conventional hotels to collaborate and use the OYO platform in their businesses. On the other hand, RedDoorz was recorded as the most visited Virtual Hotel Operator Platform in 2019, based on the data of Konsumen Jakpat 2019. OYO and RedDoorz also utilize social media to promote their services such as Instagram and Twitter. For advertising their businesses in social media, OYO and RedDoorz often use some social media influencers or known as influencer social media marketing. Influencers should be able to effectively deliver the messages and influence people’s decisions to use the products or services they advertise. This study aims to further explore the social media marketing strategy employed by OYO and RedDoorz. The results of Social Network Analysis by using “oyoindonesia” and ‘reddoorz’ as keywords in social media Twitter showed that RedDoorz has a bigger social network and more users involved in spreading their information than OYO. On the other hand, OYO's official account on Twitter is more efficient in performing its function as marketing media.


2019 ◽  
Vol 37 (2) ◽  
pp. 185-202
Author(s):  
M Zainal Muttaqien

AbstractThe emergence of social media as a new channel of communication has produced a new form discourse which has different characteristics compared to the formerly established conventional discourses. These differences do not only lie in how the messages are delivered but also in their  structural components which contribute to the unity of the text, namely cohesion and coherence. Cohesion, as the marker of coherence, is realized by language units (words, phrases, or clauses) known as cohesive markers which indicate the relationship between parts of discourse either grammatically or lexically. This article aims at describing the composition and distribution of  cohesive markers within the Facebook conversations along with their roles in determining the characteristics of the discourse. The results show that the cohesive system of Facebook conversations are dominated by references, ellipses, repetitions, and conjunctions. The frequent appearances of certain referential cohesivemarkers indicate Facebook conversations as typical of interactive discourse whereas numerous ellipses and particular conjunctionsreflectthe informal mode of communication carried out through the social media.On the other hand, various repetitions show the existence of topical cohesionwithin the conversations.


Author(s):  
Olipriya Chakraborty

The 7-day experiment was conducted to find out the behavior of people on the social media platform of YouTube. It addressed whether people spend most of their time on YouTube watching education-based videos or entertainment-based videos. It was an experiment using a new method to take a fresh look at existing ideas. The research was conducted to find out the productivity of people on YouTube. Two YouTube channels were formed and a video posted every day and their views, as well as the new number of subscribers, were recorded every 24 hours. One of the channels was education-based while the other was entertainment-based. Finally, it was found out that the education-based channel had gained 4 new subscribers and the total number of views was 32. The entertainment-based channel, on the other hand, had gained 16 subscribers. The total number of views was 237. Thus, it can be effectively concluded that people tend to spend their time watching entertaining videos as opposed to educational videos on YouTube. It means they tend to spend their time less productively.


2020 ◽  
Vol 8 (2) ◽  
pp. 94-118
Author(s):  
Barış Tolga Ekinci

In our day, the new media has become an inseparable part of the daily life. Since the internet and the social media have been widespread, the new media has been effective in socio-cultural changes and transformations. On the other hand, this process, which is also called as digitalization, is not only effective in the new media. The relation between the traditional media and the new media has also been under transformation. In this study, based on the relation between the mainstream cinema and the new media, “YouTuber movies” are investigated. In this context, the selected “YouTuber movies” were examined via genre criticism method, and the data was interpreted in the conclusions part.


2017 ◽  
Vol 7 (1) ◽  
pp. 59-67 ◽  
Author(s):  
Laura Nistor

AbstractIn the present article, I am shortly reviewing some aspects which can be regarded as important in considering the hijab a fashion phenomenon. The social media provides us with various images in which the hijab is presented as a form of fashionable accessory, it is adapted to various modern outfits. The literature on such fashionable takes of the hijab assesses that they can be interpreted as statement messages about women’s empowerment. On the other hand, such adaptations also speak about the emergence of various subcultures about Muslim youth, which in accordance with the global sameness of youth are using social media in order to send messages and connect with each other. After a brief presentation on the role of bottom-up diffusion of fashion innovations, I am reviewing,grosso modo, two representations of the hijab: the hijab as a religious symbol and the hijab as a (fashion) manifesto about women’s empowerment.


Author(s):  
Vibhu Dagar ◽  
Amber Verma ◽  
Govardhan K.

Sentiment analysis is contextual mining of text which identifies and extracts subjective information in source material and helps a business to understand the social sentiment of their brand, product, or service while monitoring online conversations. However, analysis of social media streams is usually restricted to just basic sentiment analysis and count-based metrics. This is akin to just scratching the surface and missing out on those high value insights that are waiting to be discovered. Twitter is an online person-to-person communication administration where overall clients distribute their suppositions on an assortment of themes, talk about current issues, grumble, and express positive or on the other hand negative notions for items they use in life. Hence, Twitter is a rich source of information for supposition mining and estimation investigation.


The customers are increasingly taking to social media to express their opinions, experiences, and expectations from product/service/brand/organizations. While organizations should see this as an opportunity for receiving unbiased opinions/experiences/expectations from the customers, they are also concerned about negative comments/expressions getting snowballed into major catastrophe for their products/services/brands. A significant number of organizations have started moderating content posted on pretext of expressing opinions/experiences/expectations of the customers. Essentially, this content moderation policy adopted by organizations entails removing negative expressions from their social media platforms before they become viral and reach wider audience damaging reputation. On the other hand, they promote positive expressions while acknowledging and thanking the customers for appreciating products/service/brand/organization. A customer who is essentially frustrated with experience of product/service/brand/organizations gets even more agitated when his/her expressions are removed on the pretext of content moderation policy adopted by the organizations. This aggrieved customer then starts searching for more social media platforms, which are unregulated or not controlled by the organizations and starts posting even more negative expressions tagging connections while requesting them to tag their connections as well. The customers understandingly demand to be heard, paid attention to and attended to. Absence of the acceptable grievance redressal mechanisms will further fuel antagonism among customers forcing them to brand negatively. At times, these activities have snowballed into major momentums or movements hitting the organizations very hard. Rather than focusing inward and looking at the problem from the perspective of solutions framework, organizations are doing more damage than good while removing negative expressions from the social media platforms. This research paper attempts to understand the possible repercussions of removing negative expressions from social media on the pretext of content moderation policy.


2020 ◽  
pp. 016344372095788
Author(s):  
Trust Matsilele ◽  
Pedzisai Ruhanya

Dissidents exist in every nation, always have, and perhaps always will – existing in that risky space between being patriots and being enemies of the state. Social media, on the other hand, is a fairly recent tool of communication defined by its heightened ductility in the hands of users. The admixture of social media and political dissidence has thrown many governments in a ceaseless panic, reflected in the raft of legislation enacted to control and constrain cyber activities. This paper studied the ‘social media dissidence’ phenomenon in Zimbabwe in the period 2016 within the context of digital media and the publics in Africa. The periodization understudy is noticeable because it bore witness to a variety of unsettling acts by individuals that provoked panicked responses from the state. Using qualitative data drawn from Facebook and Twitter and deploying Mamdani’s citizen and subject, the study examines the nature of the born-digital dissidence in a sample of two cases, #ThisFlag and #Tajamuka. The paper establishes the possibilities and limitations of deploying social media as a tool for expressing protest and dissidence. The study found that social media dissidence is marked by constant fluidity, transmogrification, crests, and troughs.


2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.


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