scholarly journals Kapitał uwagi jako skutek powstania mediów społecznościowych

Adeptus ◽  
2017 ◽  
Author(s):  
Jędrzej Maliński
Keyword(s):  
Social Media ◽  
The Other ◽  
Historical Background ◽  
The Internet ◽  
The Social ◽  
Production Distribution ◽  
Social Entity ◽  
New Type ◽  
New Form ◽  
The One

Attention capital as a result of the emergence of the social mediaIn this paper a theoretical model based on Pierre Bourdieu’s forms of capital is presented. It is applied to an analysis of cultural content production, distribution and consumption mechanisms. It assumes that on the cultural market there is always a social entity mediating between a sender and a receiver – on the one hand as a medium, on the other as institution granting salary to the author. After sketching a historical background, a new type of capital – attention capital – is presented. It has been emerging as a result of the technical development of the mass media and its functioning is profoundly transformed by the social media. Though attention capital (measured, e.g., by the number of likes or comments) is often translatable to other forms of capital, it remains rather autonomous. However, the development of the Internet allows us to broader our choice of content, consistent with our preferences, but the gratification, in form of views, is gained not so much by the author of content, but rather by a person who has shared it. This process is even more noticable in the case of memes, whose authorship often cannot even be established. As a result of the changes on the Internet, the emergence of new form of a sociocultural economy can be noticed. Kapitał uwagi jako skutek powstania mediów społecznościowychW niniejszym artykule przedstawiony zostaje model teoretyczny oparty na formach kapitału Pierre’a Bourdieu. Zostaje on zaaplikowany do analizy mechanizmów produkcji, dystrybucji i konsumpcji treści kulturowych. Obserwując rynek kultury, należy bowiem zauważyć, że pomiędzy nadawcą a odbiorcą każdorazowo istnieje byt społeczny zapośredniczający odbiór treści kulturowych – z jednej strony jako medium, z drugiej strony jako instytucja wynagradzająca autora. Po krótkim rysie historycznym następuje prezentacja, w jaki sposób poprzez powstanie technicznych mediów masowych wyłania się nowy typ kapitału – kapitał uwagi. Jego funkcjonowanie zostaje w jeszcze większym stopniu przekształcone przez powstanie mediów społecznościowych. Choć kapitał uwagi (mierzony w wymiernej liczbie wyświetleń, odwiedzin strony, lajków itd.) jest często przekładalny na inne formy kapitału, to sam w sobie jest autonomiczny. Wprawdzie rozwój internetu pozwala nam na szerszy wybór treści, zgodny z naszymi preferencjami, ale nagrody w postaci wyświetleń (czy komentarzy lub ocen) trafiają nie tyle do autora materiału, co do osoby, która go udostępniła. Proces ten jest jeszcze wyraźniejszy w przypadku memów, których autorstwa często nawet nie sposób ustalić. Obserwując wyłaniające się w internecie zjawiska, możemy w rezultacie mówić o nowej formie społecznej ekonomii kulturowej.

Digitalisierung und Nachbarschaft

2019 ◽  
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Local Community ◽  
Social Science Research ◽  
Science Research ◽  
The Other ◽  
The Internet ◽  
The Social ◽  
The One ◽  
The Relationship

There has hardly been any other development that has changed our everyday lives as significantly as digitalisation, and there is hardly anything as commonplace as neighbourship. Despite the links between these two concepts growing, they have been neglected in social science research in Germany so far. The prevailing sentiment is that the Internet and social media sites have no connection to the real world, but there are countless neighbourship groups on Facebook, Twitter hashtags named after neighbourhoods or entire websites, such as ‘nebenan.de’, which endeavour to strengthen local community bonds through digital means. In short, the social developments in this respect are already considerably more advanced than the knowledge that exists about it. This anthology makes a fundamental contribution to the sociological debate on digitalisation and neighbourship by aiming to provide an overview of the relationship between digitalisation and neighbourship on the one hand, and open up avenues for further research on the other. It therefore examines and systematises attempts to strengthen local community bonds using digital media from different perspectives.

scholarly journals Information Disorders

2019 ◽  
Vol 10 (19) ◽  
pp. 10-28
Author(s):  
Divina Frau-Meigs
Keyword(s):  
Social Media ◽  
Information Literacy ◽  
Paradigm Shift ◽  
The Other ◽  
The Internet ◽  
The Social ◽  
Social Media Platforms ◽  
The Media ◽  
Fact Checking ◽  
The One

This paper analyses the major modifications created by the “social turn” i.e. the emergence of social media. It presents the drastic change of ecosystem created by the three “continents” of the Internet. This sets up the context of deployment for “information disorders” such as radicalisation and disinformation. The analysis then considers the risks and opportunities for Media and Information Literacy: on the one hand, the rise of fact-checking and the increasing interference of social media platforms; on the other hand, the augmentation of the Media and Information Literacy epistemology and the Media and Information Literacy paradigm shift entailed by information disorders. It concludes on an agenda for Media and Information Literacy in 21st century.

Email Issue for Working at Information Technology Field

2015 ◽  
Vol 2 (5) ◽  
pp. 1
Author(s):  
Idva Maria Das Dores Gomes Xavier
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Mobile Devices ◽  
Business Communication ◽  
The Other ◽  
The Internet ◽  
Know How ◽  
The Social ◽  
The One ◽  
First Time

The research was intended to know how matter of email function in working. Email has been used, when the first time everyone start to used internet. And email also the one of the social media that have in that time. Agree with the expansion of the internet, have a lot of people that use email to make a communication with the other people. One of the ways that make everyone happy to use email are easy to sending information and easy to use. Email afoot from optional communication to essential. This is proved if we see the work ethic in the big/great city. Every day and every time they can’t stop to open their computer to check out their account email. Because they use to make a business communication from email. Once of the most popular application in the mobile devices is email client.

scholarly journals Content and stylistic peculiarities of non-canonical Orthodox Internet Sermon in modern Russia

2019 ◽  
Vol 17 (3) ◽  
pp. 83-96
Author(s):  
Konstantin S. Sharov
Keyword(s):  
Social Groups ◽  
Digital Age ◽  
The Other ◽  
The Internet ◽  
Internet Users ◽  
The Social ◽  
The One ◽  
The Individual ◽  
Goals And Objectives ◽  
Technical Professions

The paper is concerned with a study of the changing content and style of non-canonical Christian religious preaching in the digital age. Special attention is paid to the analysis of modern rhetoric Christian preachers practice in their Internet channels, forums and blogs. It is shown that the content of the Internet sermon is largely determined by the Internet users themselves and the topics of their appeals. The fundamental characteristics of the content of the Internet sermon are: 1) focus on the individual, their private goals and objectives, not just on theological problems; 2) rethinking the phenomenon of the neighbour; 3) a shift from the Hesychast tradition of preaching the importance of inner spiritual concentration to the preaching of religious interactivity. The observed stylistic features of the digital preaching can be summarised as follows: 1) moving away from simple answers to the rhetoric of new questions addressed to the audience; 2) empathy, co-participation with a person in his/her life conflicts and experiences; 3) desire to share religious information, not to impose it; 4) resorting to various rhetorical techniques to reach different audiences; 5) a tendency to use slang, sometimes even irrespective of the audience’s language preferences and expectations. It should be pointed out that the Orthodox Internet sermon in the Russian Internet space has a dual and contradictory nature. On the one hand, this phenomenon can be regarded as positive for the Orthodox preaching in general, since it is a means of spreading Christian ideas in the social groups that do not constitute a core of parishioners of Orthodox churches, for example, schoolchildren, students, representatives of technical professions, etc. On the other hand, the effectiveness of such preaching is still unclear. Lack of reliable statistics as well as the results of the survey related to the Orthodox Internet preaching gives us no opportunity to judge about effectiveness or ineffectiveness of the phenomenon at this stage of its development.

Reformulating Government-Citizen Relations in a Digitally Connected World

2016 ◽  
pp. 75-93
Author(s):  
Helin Alagöz Gessler
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Political Communication ◽  
Significant Contribution ◽  
Government Intervention ◽  
The Other ◽  
Security Dilemma ◽  
Other Hand ◽  
New Type ◽  
The One

This chapter analyses the effects of social media on political communication and the role they play in government-citizen relations by focusing on the Twitter ban phenomenon in Turkey in March 2014. The chapter asks the reasons of government intervention in social media, particularly Twitter. It argues that Twitter makes, on the one hand, a significant contribution to the evolution of political participation as it diversifies the process and methods of political communication. On the other hand, it introduces a new type of security dilemma which encourages governments to consider taking measures against social media to protect their authority.

The Influence of Modern Media on the Development of Fan Groups and the Promotion of Hooliganism

2016 ◽  
Vol 3 (2) ◽  
pp. 52-62
Author(s):  
Miljana Nikolic
Keyword(s):  
Social Media ◽  
Modern Society ◽  
The Other ◽  
The Internet ◽  
Sport Fans ◽  
Modern Media ◽  
Political Relations ◽  
The Social ◽  
High Level

SummarySince the first sport duels, and with the development of sport through the ages, there were sport fans that cheered either for one or the other opponent and in that way they showed their sympathy. As the time passed, they organized themselves in fan groups, and they became not only an agent of socialization, but also a very important factor in directing social happenings. Hooliganism was created in modern society, and it had devastating effects on both sport and socially-political relations. The functioning of the fan groups that embraces hooliganism, demands high level of organization, so the modern media became a major tool of communication. The aim of this work is to determine in which way, not only the modern media but more importantly the internet sites and the social media of the fan groups, have been used for not only promoting and giving information about their actions, goals and attitude but also promotion of hooliganism.

scholarly journals ‘Whose context collapse?’: Ethical clashes in the study of language and social media in context

2017 ◽  
Vol 8 (2-3) ◽  
pp. 169-189 ◽  
Author(s):  
Alexandra Georgakopoulou
Keyword(s):  
Social Media ◽  
New Media ◽  
Wide Distribution ◽  
The Other ◽  
Contextual Analysis ◽  
News Stories ◽  
The Social ◽  
Communication Practices ◽  
Media Research ◽  
The One

AbstractThe longstanding tradition of the examination of language and discourse in context has not only spurred the turn to issues of context in language and new media research but it has also led to numerous methodological and analytical deliberations, for instance regarding the roles and nature of digital ethnography and the need for an adaptive, ‘mobile’ sociolinguistics. Such discussions center around social media affordances and constraints of wide distribution, multi-authorship and elusiveness of audiences which are often described with the term ‘context collapse’ (Marwick and boyd 2011; Wesch 2008). In this article, I argue that, however helpful the insights of such studies may have been for linking social media affordances and constraints with users’ communication practices, the ethical questions of where context collapse leaves the language-in-context analysts have far from been addressed. I single out certain key challenges, which I view as ethical clashes, that I experienced in connection with context collapse in my data of the social media circulation of news stories from crisis-stricken Greece. I argue that these ethical clashes are linked with context collapse processes and outcomes on the one hand and sociolinguistic contextual analysis priorities on the other hand. I put forward certain proposals for resolving these clashes arguing for a discipline-based virtue ethics that requires researcher reflexivity and phronesis.

Brands and Media Gatekeeping in the Social Media

2018 ◽  
pp. 493-507
Author(s):  
Georgia-Zozeta Miliopoulou ◽  
Vassiliki Cossiavelou
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Brand Management ◽  
Senior Management ◽  
The Other ◽  
Exploratory Research ◽  
Media Environment ◽  
Current Trends ◽  
The Social ◽  
The One

The purpose of this paper is to examine current trends and practices regarding brand communication through the social media, as brand activation in the online social environment rises and proliferates rapidly. Believing that further interdisciplinary contributions are needed to bridge the gap between brand management on the one hand and ICT potential on the other, the authors designed and implemented an exploratory research. They interviewed middle and senior-management executives, working either in companies who promote brands in the social media or in agencies who undertake social media projects and tasks. The authors' results indicate that gatekeeping remains an integral and very important aspect of social media brand management. Most brands consider what to release rather than what not to. They withhold information based on a narrow campaign-oriented mindset which reflects traditional marketing and public relations' practices and has not embraced the requirements for transparency and openness that prevail in the digital and social media environment.

Children’s cancer narratives on YouTube: Agency and entrepreneurship in Brazilian CarecaTV

2020 ◽  
pp. 204361062096701
Author(s):  
Lidia Marôpo ◽  
Raiana de Carvalho ◽  
Ana Jorge
Keyword(s):  
Social Media ◽  
Brain Cancer ◽  
The Other ◽  
Constructivist Approach ◽  
Cultural Contexts ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
The One

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.

scholarly journals RELATIONSHIPS IN TWO WORLDS, REAL AND VIRTUAL. CONTEXT OF MEANING AND HAPPINESS

2021 ◽  
Author(s):  
Anzhela BORSHCHEVSKA ◽  
◽  
Serhii KYRYLIUK ◽  
Keyword(s):  
Social Networks ◽  
Key Words ◽  
Close Relationships ◽  
The Other ◽  
The Internet ◽  
Human Beings ◽  
New Type ◽  
The One

We live in a world whose dynamics are dangerous on the one hand and attractive on the other. The intensity of communication and its diversity weaken the sense of spiritual connection with the Other. People increasingly prefer to build close relationships through the Internet and social networks. A new type of loneliness is formed than the one we felt in the "pre-gadget era". All human beings must take care of others. It makes life meaningful and gives a chance to feel happy. Key words: relationships, happiness, meaningfulness, loneliness, virtualization

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