Social Networks

2020 ◽  
pp. 223-232
Author(s):  
Zuhal Akmeşe
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Life ◽  
Mass Communication ◽  
Research Method ◽  
Structured Interview ◽  
The Social ◽  
Context Data ◽  
Different Characteristics ◽  
The Relationship

The development of technology at an incredible speed today and the fact that the internet has become an important area of social life has led to differentiation in the structure of mass communication and content production, too. This differentiation has stimulated advertisers and companies to reach the target audience through social networks with many users and different characteristics. Companies employ different strategies to be effective in these platforms. One of these strategies is collaboration with social media phenomenon. The relationship between the social networks considered as the new medium of advertising, social media phenomenon identified as influencer in these networks, and advertising is examined within the scope of this chapter. In this context, data obtained from interviews with 50 Instagram phenomenon by using semi-structured interview technique, which is a qualitative research method, were analyzed and advertising collaborations with influencers in social networks were evaluated.

scholarly journals SOCIAL MEDIA AND PROTESTS ENGAGEMENT: WHAT’S GENDER GOT TO DO WITH IT?

2020 ◽  
Vol 11 (10) ◽  
pp. 22-31
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Herd Behavior ◽  
Path Modeling ◽  
The Social ◽  
Political Protests ◽  
The Relationship ◽  
Collective Activism ◽  
Positive Effect

Social media allows people to organize themselves and take action against social injustices and policies. Used to spread information, social media has been linked to the dissemination of political protests around the world. Relying on the Theory of Planned Behavior and Herd Behavior, this studied aimed at identifying gender differences in social network protests’ participation. Making use of multivariate data analysis through Partial Least Squares Path Modeling (PLS-SEM), 318 Brazilians responded the study and the results indicate that there are differences between the relationships of the antecedents of the use of the social network between users of different genders. The differences are in the relationship between the attitude and the use of social networks to participate in protests, with a positive effect on men and negative on women. This means that men understand that participating in online protests through social networks can improve awareness of events, giving strength to the movement and helping to ease the tension of protests, while women do not. The results go beyond the studies on which they were based, including the gender multigroup analysis and presenting a new model of technology adoption with new elements, such as the herd behaviour, embracing the imitation, and the uncertainty constructs. There is also a contribution to a greater understanding of the influence of social media on collective activism or movements.

scholarly journals SOCIAL MEDIA AND KOSOVO’S POLITICAL ACTORS

2021 ◽  
Vol 32 (1) ◽  
pp. 193-196
Author(s):  
Ilire Zajmi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Mass Communication ◽  
Information Dissemination ◽  
Prime Minister ◽  
Political Competition ◽  
Modern Society ◽  
Traditional Media ◽  
Political Actors ◽  
The Social

Social media are changing the nature of mass communication, demediating traditional media. They are being used as powerful platforms for the distribution and dissemination of information, activities, promotion of institutions, certain groups of interest of individuals, but also political actors for different purposes.Placing and disseminating information through the opportunities offered by social media enables the mobilization of a wider audience in new ways and ways. Politicians are exploiting these opportunities provided by social networks, without having to put information through journalists or traditional media. There are two theories in the literature regarding the use of social networks, optimistic and pessimistic theory. According to optimistic theory, social networks provide opportunities to compete for power. Theorists of this theory of using social media think that in the digital age, we are witnessing the transformation of information and the audience that uses them. According to them, the global success of social media has made it possible for everyone to connect directly to his audience through the platforms offered. With the use of these platforms, politicians gain attention and at the same time build a symmetrical or asymmetric relationship with their followers.Pessimistic theory, however, blames the social media for the use of false promise, and a pseudo-modernization of modern society. Studies believe that involvement in social networks and political actors at the same time implies a greater engagement of the audience that absorbs the information disclosed and affects the democratization of political competition. This paper aims to analyze the use of social networks as a means of information dissemination by Kosovar political actors and the content of the information being disclosed.The paper analyzes the posts of three key Kosovar politicians, Prime Minister Ramush Haradinaj, President Hashim Thaçi and Kosovo Assembly Speaker Kadri Veseli in their profiles on Facebook and Twitter social networks during a one-month monitoring period during May 2019

A Study Regarding Human Perception of a Company through Social Media

2019 ◽  
Vol 34 ◽  
pp. 309-314
Author(s):  
Mirona Ana Maria Popescu ◽  
Olivia Doina Negoiță ◽  
Anca Purcărea ◽  
Markus Helfert
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Human Perception ◽  
Social Media Networks ◽  
Online Social Media ◽  
The Social ◽  
Key Indicators ◽  
Different Characteristics ◽  
A Company

Of the utmost importance is finding the social networks that best fit to an industry, a company, its products / services, and last but not least, with the target audience. Each social network has different characteristics and, in addition, a different philosophy.The authors aim to carry out a bibliographic research in this paper to highlight the extent to which social networks are used. As a result, a top of social networks will be built to help raise awareness, promote products, and consolidate a strong customer-company relationship. The authors will also realize a statistical analysis of online social media networks to determine their key indicators, traffic on each platform, time spent by a user on that platform, and other key indicators, through an online tool. The results of this paper consist in presenting two classifications: the first from the perspective of the companies and the second from the perspective of social network users.

scholarly journals COHESIVE MARKERS IN SOCIAL MEDIA DISCOURSE: CASE IN INDONESIAN FACEBOOK CONVERSATIONS

2019 ◽  
Vol 37 (2) ◽  
pp. 185-202
Author(s):  
M Zainal Muttaqien
Keyword(s):  
Social Media ◽  
The Other ◽  
Media Discourse ◽  
Structural Components ◽  
Other Hand ◽  
The Social ◽  
New Form ◽  
Different Characteristics ◽  
The Relationship ◽  
Interactive Discourse

AbstractThe emergence of social media as a new channel of communication has produced a new form discourse which has different characteristics compared to the formerly established conventional discourses. These differences do not only lie in how the messages are delivered but also in their  structural components which contribute to the unity of the text, namely cohesion and coherence. Cohesion, as the marker of coherence, is realized by language units (words, phrases, or clauses) known as cohesive markers which indicate the relationship between parts of discourse either grammatically or lexically. This article aims at describing the composition and distribution of  cohesive markers within the Facebook conversations along with their roles in determining the characteristics of the discourse. The results show that the cohesive system of Facebook conversations are dominated by references, ellipses, repetitions, and conjunctions. The frequent appearances of certain referential cohesivemarkers indicate Facebook conversations as typical of interactive discourse whereas numerous ellipses and particular conjunctionsreflectthe informal mode of communication carried out through the social media.On the other hand, various repetitions show the existence of topical cohesionwithin the conversations.

scholarly journals Understanding the Users Personal Attributes Similarity Across Online Social Networks

2019 ◽  
Vol 8 (11) ◽  
pp. 3902-3908
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Criminal Behavior ◽  
Personal Information ◽  
Personal Attributes ◽  
The Social ◽  
Media Services ◽  
The Relationship ◽  
Modern Era

In this modern era of technology, everyone accessing the Internet is obsessed with social media. A User accesses different social media services to fulfill his diverse needs. For instance, Instagram is mainly used for sharing personal visual content while Twitter is known for finding latest news and trends, similarly Facebook for personal posts. Such services lead to the distribution of personal information of an Internet user on these platforms. In this paper, we build a framework to discover the relationship among the attributes of a user across the social media.We use different fuzzy string matching algorithms to find the similarities between the attributes. We extract the ‘name’ and ‘username’ from a publicly shared dataset and apply two character based and token based algorithms on these features. The results are indicative of the fact that only a limited number of users share the same name and username across the sites. On further analysis, it is found that although name and username of most of the users do not exactly match, they tend to be similar with the infinitesimal difference like; underscore, period, one digit numbers, etc. This study provides an analysis of the typical variations in names and usernames, which can further be studied for the extension to other social networks This profile will help in behavior analysis of a user, which will further help us to improve recommendations and analyze for criminal behavior and similar applications.

scholarly journals Searching and sharing of information in social networks during the different stages of a trip

2018 ◽  
pp. 185-212 ◽  
Author(s):  
Assumpció Huertas ◽  
Estela Marine-Roig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Relationship ◽  
Source Of Information ◽  
Share Information ◽  
Three Phases

There are three phases in the use of online social media by tourists: before, during and after the trip. The aim of this study is to determine what social network users use to find information before and during the trip, the type of information they search, and where they share information. The study also identifies the relationship this has with the trustworthiness social networks provide them, especially distinguishing the social networks managed by the destination organizations. Therefore, we conduct a survey of 800 tourists who are social network users. Results show that social networks are not a major source of information before or during the trip but are very important for sharing contents after the experience, and that the most searched information concerns the main attractions of the destination. Moreover, there is a relationship between the use of social media and their perceived trustworthiness. In this case, for those who use social networks managed by destinations, these give them greater confidence.

scholarly journals ANALISIS PERAN MEDIA SOSIAL DALAM PELAKSANAAN PEMBANGUNAN NASIONAL

2021 ◽  
Vol 5 (2) ◽  
pp. 126-136
Author(s):  
Novliza Eka patrisia
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Research Method ◽  
National Development ◽  
Descriptive Study ◽  
Digital Era ◽  
Use Of Social Media ◽  
The Relationship ◽  
Research Show

This paper is the result of analysis and observation that reviews the use of social media in the form of social networks as a very effective medium for communication and information to convey problems or aspirations of the community, especially for areas that have not been maximally touched by media and are not widely known by the wider community in particular. current regional officials. This paper aims to describe the characteristics of digital societies that use social media. Then, describe the relationship between social media and national development and describe the opportunities and challenges that arise in the digital era. This research method is a descriptive study using qualitative analysis. The results of the research show that national development will be realized well if a social media in the form of social networks is used by the community properly, ethically and can be justified. Therefore the role of local government is very important in informing the community quickly and accurately.

scholarly journals In the Mix: Social Integration and Social Media Adoption

2019 ◽  
Author(s):  
Hana Shepherd ◽  
Jeffrey Lane
Keyword(s):  
Social Media ◽  
Social Integration ◽  
Social Life ◽  
Social Connections ◽  
Community Members ◽  
Dominance Hierarchies ◽  
School Year ◽  
The Social ◽  
Social Media Platforms ◽  
The Relationship

What is the nature of the relationship between online and offline social life? Specifically, how does participation in the traditional forms of social life of a community shape social media adoption? Using a unique, two-wave panel dataset with saturated network data from over 20,000 students in 56 New Jersey middle schools, we test how measures of integration into a community are associated with adoption and de-adoption of social media platforms over the course of a school year. Social media adoption and de-adoption are related to the extent of students’ bonding integration (social connections and social support) and competitive integration (related to status and dominance hierarchies) into the social life of the school, where more integrated students are more likely to adopt more social media platforms. Social media provides a space for community members to be in the know and to be known, both of which are more valuable with greater social integration.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

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