scholarly journals Relationship Marketing: A competitive Marketing StrategyIt’s Importance, Nature and Need: A Review

2013 ◽  
Vol 1 (3) ◽  
pp. 444-452
Author(s):  
Jiwan Jyoti
Keyword(s):  
Relationship Marketing ◽  
Inflation Rate ◽  
Sustainable Growth ◽  
Business Organizations ◽  
New Economic Policy ◽  
Fuel Prices ◽  
Strategic Competition ◽  
Loyal Customer ◽  
The Relationship ◽  
Do So

In today‟s intense competition, it is very important for any business organization to keep their customers otherwise the competitors will attract them as business is all about creating customer, satisfying a customer and retaining a customer. Increasing inflation rate, increasing rate of interests, hike in fuel prices, global slowdown in economic growth are a few reasons of worry for the companies to think differently to maintain their sales and profit. The business organizations are struggling for their survival and sustainable growth. On the other hand, the new economic policy of India has also opened its trade for the multinationalcompanies. Therefore companies are trying to do something by which they can keep their customers and it is the Relationship Marketing which helps the companies to do so. It is an important tool for strategic competition management. As it is well known fact that a satisfied and loyal customer brings three new customers, therefore companies try all their efforts to maintain good relations with its customers. They are providing value for their money & efforts, they areproviding information about their actions, they are inviting them for feedback etc.

scholarly journals The Political Economy of the Middle-Income Trap: Implications for Potential Growth

2016 ◽  
Vol 33 (2) ◽  
pp. 167-181 ◽  
Author(s):  
Yikai Wang
Keyword(s):  
Policy Maker ◽  
Political Institutions ◽  
Sustainable Growth ◽  
The Political ◽  
Potential Growth ◽  
Middle Income ◽  
Long Run ◽  
Aid Programs ◽  
The Relationship ◽  
Do So

Why do some middle-income economies implement policies to achieve sustainable growth driven by innovation, while others fail to do so? In this paper, I propose a politico-economic explanation: innovation leads to the creative destruction of existing technology that can harm the interests of the pivotal policy maker. Therefore, the pivotal policy maker may implement policies that prevent innovation and harm potential growth in order to protect its own interests. Political institutions, which are endogenously determined by fundamentals of the economy such as state capacity, shape policy maker decisions. This paper studies the relationship between growth, policies, institutions, and fundamentals. Understanding the relationship allows for the design of more efficient aid programs to help the growth of middle-income economies, especially in the long run.

scholarly journals Two-Way Communication and Customer Loyalty

2018 ◽  
pp. p75
Author(s):  
Samuel G. Etuk
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Regression Coefficient ◽  
Positive Influence ◽  
Customer Relationship ◽  
Telecommunication Industry ◽  
Considerable Influence ◽  
Customer Base ◽  
Loyal Customer ◽  
The Relationship

The relationship between communication as a relationship marketing underpinning and customer loyalty in the telecommunication industry in Akwa Ibom State was examined using MTN, GLO, Etisalat and Airtel companies. The methodology followed was exploratory and quantitative in nature. Questionnaire responses from 365 customers of the four telecommunication vendors in Akwa Ibom State were used as data for the study. The data were analyzed using Simple Regression statistic. The results showed a regression coefficient of 0.714. Meaning that communication has positive influence on the vendor customer relationship and thus serving as a driver of customer loyalty. Based on the findings it was concluded that operators that are mindful of communication are likely to have loyal customers. On the basis of the findings, it is recommended that telecommunication vendors wishing to build a loyal customer base should enable open, sincere and frequent interaction as this has considerable influence on customer loyalty.

scholarly journals Knowledge management: A concept for achieving and maintaining competitive advantage

2020 ◽  
Vol 13 (2) ◽  
pp. 13-36
Author(s):  
Vladimir Mitrović
Keyword(s):  
Knowledge Management ◽  
Competitive Advantage ◽  
New Economy ◽  
Sustainable Growth ◽  
Business Organization ◽  
Business Organizations ◽  
Amount Of Knowledge ◽  
Creativity And Innovation ◽  
The Relationship ◽  
The City

The concept of "knowledge management" is increasingly becoming one of the key concepts for achieving and maintaining a competitive advantage in the new economy and management. This paper presents the basic elements and the relationship between knowledge management and competitiveness. After introductory considerations, knowledge as a strategic resource is analyzed, as well as the awareness of the importance of knowledge for achieving and maintaining competitiveness. The continuation of the paper is dedicated to research into the level of education and knowledge of employees, identification of the needs for additional knowledge and missing knowledge in business organizations of the city of Niš, followed by conclusions arising from the research. The fact is that shifting the focus towards creativity and innovation requires an even greater amount of knowledge. However, it is not enough for employees of business organizations to just possess the necessary knowledge, but also to be able to use it and share it effectively. Only the knowledge used in such way can become a source of sustainable growth and development of the business organization in question.

Relationship Marketing on Loyal Customer

2019 ◽  
Vol 11 (1) ◽  
pp. 53-68
Author(s):  
Rizki Jaya Putra ◽  
Elke Alexandrina
Keyword(s):  
Marketing Strategy ◽  
Relationship Marketing ◽  
Communication Process ◽  
Short Message ◽  
Construction Company ◽  
Care Department ◽  
Customer Care ◽  
Loyal Customer ◽  
Marketing Implementation ◽  
The Relationship

Total Bangun Persada (TOTAL) is a construction company that builds international-standard buildings and focuses on high-end market segmentation. It has Customer Care Department which maintains relationships by answering customers’ inquiries. TOTAL’s Customer Care - after sales service takes place after the project maintenance period, to support TOTAL’s core service: “building construction”. TOTAL delivers quality service through its Customer Care as part of their relationship marketing strategy. The research is meant to discover how TOTAL’s Customer Care contributes to the relationship marketing strategy. Data analysis of the study would describes the ‘relationship marketing’ on customer market as conducted by Customer Care and to define the obstacles of the communication process in Customer Care activity. The research methodology used is qualitative to describe the communication process of relationship marketing implementation in TOTAL’s Customer Care. Serving a segmented market, TOTAL has ‘differentiation focus’ competitive advantage through lifetime guarantee in after sales service. TOTAL’s relationship marketing on customer market defined by their after sales service, does not limited to serve building repairs – compensation for damages besides civil work might occur if the cause was within TOTAL’s scope of work. With no significant communication obstacles apparent, TOTAL provides multi-channel integration for their customers such as Email for communicating detailed information; Whatsapp contact for short message or call for immediate response; office landline contact also available. External informant has positive response about TOTAL’s after sales service responsiveness provided by Customer Care Department.

scholarly journals Social Trust and Dynamics of Capitalist Economies in the Context of Clashing Managerial Factors with Risks and Severe Turbulence: A Conceptual Inquiry

2020 ◽  
Vol 12 (21) ◽  
pp. 8794
Author(s):  
Aurel Burciu ◽  
Rozalia Kicsi ◽  
Ionel Bostan
Keyword(s):  
Social Trust ◽  
Deep Understanding ◽  
Decision Makers ◽  
Business Organizations ◽  
Economic Dynamics ◽  
Qualitative Approaches ◽  
The Relationship ◽  
Insight Into ◽  
Theoretical Developments ◽  
Do So

Nowadays, in the context of a complex fragility that radically transforms the economic habitat, the cyclical evolution of the economy is governed by new rules and constraints that transcend the economic area and increasingly interfere with the socio-cultural features of life. In this context, the aim of this paper is to outline the conceptual domain of a new insight into the relationship between social and economic dimensions of life by summarizing and integrating two of the main groundbreaking and inspirational streams of thought—social trust and economic dynamics. To do so, we developed theoretical syntheses of the most important contributions documenting the nature of trust and business cycle; then, the much more recent ”niche” of the influence between them was placed under conceptual discussion. One of the more significant findings to emerge from this study is that the nature of the relationship between social trust and economic dynamics is still minimally explored and understood, and the research conducted thus far is mainly positioned in a macroeconomic perspective, combining quantitative and qualitative approaches that still leave many questions unanswered. However, the lack of a deep understanding of these influences launches new challenges for theoretical developments and creates the framework for an integrative understanding. These new insights can support more rigorous studies whose results could be of utmost importance for business organizations in addressing the problem of business sustainability, but also for economic decision-makers. At the macro level, economic crises are influencing the income distribution and are expected to exacerbate poverty, thus affecting progress towards Sustainable Development Goal 01 (No poverty).

PENGARUH INPUT PROSES RELATIONSHIP MARKETING TERHADAP OUTPUT PROSES RELATIONSHIP MARKETING

2019 ◽  
Vol 27 (2) ◽  
pp. 190-206
Author(s):  
Surawan Setya Budi S
Keyword(s):  
Relationship Marketing ◽  
Research Use ◽  
Measuring Instrument ◽  
Total Quality ◽  
Input Process ◽  
Customer Expectations ◽  
Simultaneous Test ◽  
Marketing Process ◽  
Process Understanding ◽  
The Relationship

This research use relationship marketing teory which applied 4 factor of input process understanding customer expectations, building service partnerships, empowiring employers, and total quality management, and output relationship marketing process: customer satisfaction and customer layalty. The objective of this research is to find out wich factors of input process that has more impact on the output process in relationship marketing. There are 60 trusted correspondencea from Grand Inna Malioboro Hotel customer whom at least have been stayed at the hotel three times. The method of collecting data in these research use questioners and Likert scale measuring instrument 5 points that will be tested by the instrument and analyzed by using regressision analysi the simultaneous test of variabel for the relationship marketing input s. The result of the instrument shows the items used are valid and reliable. It displays the outpout process passed the assumtions test, while the signifikacant relationship marketingto the output of relationtionship marketing, For the passive test of vareable input process relationship marketing with the ouput process relationship marketing shows all significant variables unless vareabel understands customer expectations does not have a significant effect on the process of output relationship marketing

Home, Sweet Home: Negotiating Intimacy in Brazilian Elitist Closed Condominiums

2020 ◽  
Vol 9 (1) ◽  
pp. 374-395
Author(s):  
Rafael Ignacio Estrada Mejia ◽  
Carla Guerrón Guerron Montero
Keyword(s):  
Collective Mode ◽  
Living Arrangement ◽  
Public Life ◽  
Ethnographic Research ◽  
Social Distinction ◽  
History Of ◽  
Collective Production ◽  
The Relationship ◽  
Do So

This article aims to decrease the cultural invisibility of the wealthy by exploring the Brazilian emergent elites and their preferred living arrangement: elitist closed condominiums (BECCs) from a micropolitical perspective.  We answer the question: What is the relationship between intimacy and subjectivity that is produced in the collective mode of existence of BECCs? To do so, we trace the history of the elite home, from the master’s house (casa grande) to contemporary closed condominiums. Following, we discuss the features of closed condominiums as spaces of segregation, fragmentation and social distinction, characterized by minimal public life and an internalized sociability. Finally, based on ethnographic research conducted in the mid-size city of Londrina (state of Paraná) between 2015 and 2017, we concentrate on four members of the emergent elite who live in BECCs, addressing their collective production of subjectivity. 

The Role of the Judiciary and Its Relationship to the Convention on the Rights of Persons with Disabilities

2018 ◽  
Author(s):  
Lisa Waddington
Keyword(s):  
Legal System ◽  
Amicus Curiae ◽  
Persons With Disabilities ◽  
Legal Duty ◽  
The Relationship ◽  
Do So

This chapter examines the role of the judiciary with regard to the Convention on the Rights of Persons with Disabilities (CRPD). It considers the relationship which the judiciary have or appear to perceive themselves as having with the CRPD and explores some of the factors seemingly prompting courts to refer to it. The first section reflects on: whether judges are able to choose to refer to the Convention or have a legal duty to do so; the significance of the fact that the CRPD is international law; and whether judges appear to see themselves merely as domestic actors, or as agents or trustees of the CRPD. The second section explores whether judges are referring to the CRPD in response to arguments raised before the court or doing so of their own volition. Also considered are the relevance of amicus curiae interventions; reasons for referral related to the domestic legal system; and the role of particularly engaged individuals.

Protecting Natural Resources

2018 ◽  
Author(s):  
Jérémie Gilbert
Keyword(s):  
Climate Change ◽  
Human Rights ◽  
Natural Resources ◽  
Environmental Law ◽  
Legal Framework ◽  
Human Rights Law ◽  
International Environmental Law ◽  
Conservation Of Natural Resources ◽  
The Relationship ◽  
Do So

This chapter focuses on the connection between the international legal framework governing the conservation of natural resources and human rights law. The objective is to examine the potential synergies between international environmental law and human rights when it comes to the protection of natural resources. To do so, it concentrates on three main areas of potential convergence. It first focuses on the pollution of natural resources and analyses how human rights law offers a potential platform to seek remedies for the victims of pollution. It next concentrates on the conservation of natural resources, particularly on the interconnection between protected areas, biodiversity, and human rights law. Finally, it examines the relationship between climate change and human rights law, focusing on the role that human rights law can play in the development of the current climate change adaptation and mitigation frameworks.

scholarly journals Designing for international law: The architecture of international organizations 1922–1952

2020 ◽  
pp. 1-22
Author(s):  
Miriam Bak McKenna
Keyword(s):  
New York ◽  
International Law ◽  
International Organizations ◽  
International Organization ◽  
International Labour Organization ◽  
The Relationship ◽  
Physical Manifestation ◽  
Insight Into ◽  
Do So

Abstract Situating itself in current debates over the international legal archive, this article delves into the material and conceptual implications of architecture for international law. To do so I trace the architectural developments of international law’s organizational and administrative spaces during the early to mid twentieth century. These architectural endeavours unfolded in three main stages: the years 1922–1926, during which the International Labour Organization (ILO) building, the first building exclusively designed for an international organization was constructed; the years 1927–1937 which saw the great polemic between modernist and classical architects over the building of the Palace of Nations; and the years 1947–1952, with the triumph of modernism, represented by the UN Headquarters in New York. These events provide an illuminating allegorical insight into the physical manifestation, modes of self-expression, and transformation of international law during this era, particularly the relationship between international law and the function and role of international organizations.

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