scholarly journals Development of strategy for development of machine-building enterprises of Kharkiv region

The article determines that the machine-building enterprises of the Kharkiv region, which in recent years have undergone structural changes, have been affected by the development of information technology at enterprises, dramatically changing the conditions of enterprises. This forces enterprises to look for effective development strategies aimed not only at implementing their social functions, but also at increasing the degree of their independence and economic independence. Despite the significant scientific achievements of strategy theory and modeling of management processes, it should be noted that some of their important aspects remain underdeveloped. Thus, most theories of strategy go beyond its understanding as a means of maintaining competitive advantage, leaving uncertain questions about the activities of the monopolist. Accordingly, there is no holistic scientific concept of the strategy of development of machine-building enterprises. Kharkiv region is one of the leaders in domestic machine building, Kharkiv region enterprises account for 11.5% of the volume of machine building products of Ukraine, which brought the region to the 2nd position among the regions (after Zaporizhia region). In January-November 2020, machine-building enterprises sold products worth UAH 17.4 billion, which is 11.2% of industrial sales. With this in mind, state-owned machine-building enterprises will have to build their own management strategy taking into account the modern requirements of socio-economic development. It is believed that the underdeveloped system of corporate governance is one of the main reasons for the low efficiency of public entities. Defects in corporate governance lead to: - distortion of information due to the low level of transparency of business entities; - the emergence of a conflict of interest of management and the subjects of management of state property, due to the non-transparent process of appointment of management and inefficient remuneration system; - Lack of corporate governance structures such as supervisory boards and independent directors, who should effectively supervise the activities of business entities; - inconsistencies between the goals set for business entities and the lack of a clear distinction between commercial and non-commercial (socio-political) functions of business entities. This fully applies to state-owned machine-building enterprises. After all, in modern conditions, these enterprises function as government units. In the conditions of transformation of the domestic market of the machine-building enterprises the use of resources uniting the software of foreign manufacturers with domestic becomes important. Therefore, the formation of enterprise development strategy is inextricably linked with modeling the behavior of certain models with specified parameters for further effective operation of the system as a whole.

2018 ◽  
Vol 224 ◽  
pp. 01099
Author(s):  
Ramil Mavlioutov ◽  
Olga Chubenko

The article is devoted to the formation of controlling at the machine-building enterprises of Russia. The author’s interpretation of the concept of controlling as management of an enterprise is given. Controlling allows to provide an organizational and information basis for making managerial decisions aimed at the effective development of an enterprise in the conditions of dynamically changing factors of the external and internal environment. The necessity of introduction of controlling at machine-building enterprises is justified; the effects of controlling are given. Finally, methods for assessing the economic feasibility of introducing controlling at machine-building enterprises are given.


Author(s):  
О.В. Птащенко ◽  
В.А. Вовк

The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most important marketing factors that can ensure the success of the company in the market. To a large extent, this success is due to choosing the right branding strategy. This choice, as well as the positioning and development strategy of the brand directly depend on the chosen variety. In addition, it should be noted that the purpose of marketing is not only to benefit companies, but also to build long-term relationships with consumers, meet their demands, improve the quality of goods and services, improve the conditions of their acquisition. It should also be noted that the formation of marketing activities at the enterprise today is impossible without a focus on modern technology. Such technologies include Internet marketing as a modern way of building a business. Principles of tourism marketing: constant search and maximum respect for the consumer, focus on his needs and requirements, which provide the market is not goods and services, and ways to solve consumer problems; flexibility in achieving the set goal by adapting to the requirements of the market with a simultaneous targeted impact on it; a comprehensive approach to the development of marketing plans, which involves the use not of individual marketing activities, and a set of marketing, a combination of individual elements which allows you to achieve a certain goal; focus on the long-term prospects of the enterprise. Thus, the main purpose of each enterprise is to achieve profitability and stability of services. Today it is possible to achieve only through the introduction of basic principles of marketing and the formation of a comprehensive mechanism of marketing activities. At the same time, the high cost of enterprises, for example, machine-building industry, agricultural machinery enterprises should be compensated by the introduction of modern advanced production technologies, rational use of fundamentally new materials, introduction of modern technological policy, including marketing and work aimed at improving skills. All this once again confirms the importance of marketing management today and as a consequence of the constant introduction of the latest marketing tools.


Author(s):  
Volodymyr Tytykalo

The main macroeconomic preconditions of formation and development of economic potential of machine – building enterprises of Ukraine are considered in the article. The level of economic potential of machine-building enterprises is characterized on the basis of research of a share of the processing industry in GDP of the country. The dynamics of the index of industrial production of Ukraine for 2013-2020 is studied. The positive dynamics of the number of business entities of the machine-building industry for 2013-2019 has been established. The dynamics of the volumes of manufactured products of machine-building enterprises is analyzed and its interrelation with the growth of the number of economic entities in the branch is established. The main trends of global machine-building markets, which reflect the economic potential of enterprises in the industry, are considered. The potential of the industry development in the form of the production base, the possibility of its renewal and modernization to create products based on domestic research and development are installed. Global and national economic shifts pose fundamentally new challenges to the management of machine-building enterprises, the solution of which requires a comprehensive diagnosis of the conditions of their operation. The dynamism and complexity of market processes that accompany the activities of machine-building enterprises require a systematic approach to the analysis of external and internal environment, analysis of changes in the dynamics of indicators and the establishment of priorities for economic development. The need to intensify the formation and development of economic potential of machine-building enterprises of Ukraine is also due to the importance of the transition to the sixth technological mode, the signs of which can be seen in a number of developed countries. Despite the positive dynamics of some key performance indicators of Ukrainian machine-building enterprises, a number of key issues remain unresolved and require the development of new management practices in partnership between government and business in order to increase the competitiveness of this key industry sector of Ukraine.


2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 136-140
Author(s):  
Alona Plyaskina ◽  
Tetiana Yakymchuk ◽  

It is established that an effective development strategy contributes to the rapid adaptation of enterprises to changes in the environment and conditions of globalization, and vice versa, the development of globalization processes allows to maintain a competitive level of entrepreneurship. The result of the work should be a focused strategy of the enterprise, ie the concept is developed and defined by it a system of measures aimed at achieving competitive advantage. Therefore, the development of an effective competitive strategy for all enterprises is an important necessity and has undeniable practical value. However, it is important to note the difficulty of choosing the optimal competitive strategy from a variety of strategies, provided that all important aspects are taken into account. The next step of the study should be to develop a model of effective choice of competitive strategy, which takes into account a number of factors, allows for critical quantitative and qualitative analysis of strategic alternatives and involves the use of optimal tools. This will form a truly competitive strategy of the enterprise and ensure its successful practical implementation. Speaking about the choice and feasibility of a competitive strategy, it is important to mention the value chain of the company’s product. The main goal of each enterprise is not just its survival in the market, but stable operation and constant economic growth. To achieve this goal, it is necessary to develop an effective development strategy on the basis of which to create and implement competitive advantages. All this will give the company the opportunity to answer vital questions: where to operate (in what industry or in which markets), how to allocate resources, how to compete effectively with other companies, how to develop stably in the future.


Author(s):  
Ярослав Васильович Секірож

The research findings have identified that in the context of modern global realia, the fundamental principles of building innovative support framework for sustainable development of machine-building enterprises are undergoing drastic structural changes. Among the key drivers boosting the transformation of financial relations at the microlevel are the new imperatives of information and innovation economy as well as the processes of globalization and knowledge economy. Each component of the innovative support framework to ensure sustainable development of machine-building enterprises is viewed as a specifically organized set of structural elements (architectonics) together making a whole. It is argued that the characteristics of the system cannot be reduced to the properties of its individual elements in which management functions are embedded. It has been verified that machine-building enterprises should actively implement an innovative support framework to ensure their sustainable development, which is created with an ultimate goal – to attain the performance efficiency, maintain sustainable development and keep the enterprise functional capacity over time. This is partially achieved by differentiation of the main managers’ functions and responsibilities at different management levels. The transition to a new hierarchy level translates into changes in the scope of tasks, the complexity of the functions performed, the degree of responsibility, strategic decisions made, and access to innovative information. The architectonics and structuring of the innovative support framework to ensure sustainable development of machine-building enterprises as a logical combination of management levels (the hierarchy) and the functional areas (management system) should be organized in such a way as to attain the enterprise goals most effectively. From this perspective, management is seen as a set of individual functions, proper implementation of which contributes to gaining sustainable development management effectiveness. It has been emphasized that overcoming the challenges of multivector dimensions in making managerial decisions is often accompanied by radical reorganization of enterprise management through effective application of a management modifying function in the system of building innovative support for ensuring sustainable development of machine-building enterprises.


Author(s):  
К. О. Соломянова-Кирильчук ◽  
О. В. Гребенікова

The issues of failure risk diagnosing were actualized in Ukraine against the background of transformation processes in the economy. Enterprises are particularly vulnerable due to the forced reorientation to new markets and changes in permanent business relations. Therefore, it is now important to identify in insolvency problems and the risk of enterprises’ failure of this industry. The purpose of the research is to substantiate the method of selection and form a system of indicators that will provide diagnostics of the failure risk based on the financial statements of the company. The subject of the research is the Ukrainian machine-building enterprises and the process of forming a system of indicators, which will determine the failure risk of business entities. The methods of the research: methods of scientific knowledge, such as analysis and synthesis, induction, measurement, observation, formalization, logical and analytical techniques, as well as the methodological apparatus of financial analysis and mathematical statistics. The hypothesis of the research is the assumption that the process of selecting indicators based on the methods of mathematical statistics will avoid bias of other shortcomings that reduce the quality of enterprises’ failure diagnosing. The statement of basic materials. The existing models of failure diagnostics have serious shortcomings in terms of the approach to the selection of indicators and the number of classes, which the enterprise may belong to, depending on the existing risk of bankruptcy. Therefore, the authors proposed their own approach to the selection of diagnostically significant financial ratios based on the Student's t-test, the Mann-Whitney U-test and the correlation coefficient. A system of indicators of failure diagnosing has formed based on this approach. The originality and practical significance of the research is that a system of indicators is mathematically substantiated, what corresponds to the modern principles of evidence-based research and maximally emphasizes that the machine-building enterprise belongs to a particular failure risk class. Conclusions and perspectives of further research: the researchers are going to build a failure diagnostic model for Ukrainian machine-building enterprises based on the determined system of indicators.


2021 ◽  
pp. 116-123
Author(s):  
Robert Dmuchowski ◽  

Enterprises must introduce various changes in their activities, for the purposes they pursue, structures and processes. Business adapts to the external environment that imposes restrictions, forces specific actions aimed at more rational use of resources. Business entities implement innovative ideas in the field of creating new products, manufacturing processes, organizational changes, improving the quality and efficiency of production or services. All these activities are extremely costly, but at the same time necessary for development or survival in a competitive market. Organizations in which the main management strategy is the concept of logistics management, in their activities focus on the improvement of logistics processes in such a way that the unit logistic costs are as low as possible. Measurement of the effectiveness of activities undertaken by economic entities is a standard procedure that allows for a rational allocation of available resources. High efficiency of activities justifies their further intensification, while low efficiency is a warning signal indicating their reduction or even discontinuation. The purpose of the article is to present the logistics system efficiency indicators that can be used to assess the benefits achieved by organizational entities as a result of optimizing logistics processes. The starting point for the considerations of the presented study is the assumption that the concept of logistics management is the main strategy of the company, and the optimization of logistics processes in the entire supply chain brings economic benefits – greater profitability of projects, and image benefits – better quality of products and services provided. The basic scientific inquiry, not only for the purposes of this thesis, but also the knowledge necessary for managers, is the measurement of this effectiveness.


Author(s):  
Khaydarov Khayrulla Gulamovich

The article describes the specific methods and mechanisms of structural change in the mutually beneficial structure of machine-building enterprises of Uzbekistan, the provision of raw materials, the improvement of production of selected and new types of products. KEY WORDS: competitiveness, modernization, diversification, stock market, marketing, modification, lender, assets, stocks, financial resources, investment, infrastructure.


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