METHODOLOGY OF FORMATION OF STRATEGY FOR DEVELOPMENT OF MACHINE BUILDING ENTERPRISES ON THE BASIS OF VALUE COMPETENCIES IN THE CONDITIONS OF GLOBALIZATION

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 136-140
Author(s):  
Alona Plyaskina ◽  
Tetiana Yakymchuk ◽  

It is established that an effective development strategy contributes to the rapid adaptation of enterprises to changes in the environment and conditions of globalization, and vice versa, the development of globalization processes allows to maintain a competitive level of entrepreneurship. The result of the work should be a focused strategy of the enterprise, ie the concept is developed and defined by it a system of measures aimed at achieving competitive advantage. Therefore, the development of an effective competitive strategy for all enterprises is an important necessity and has undeniable practical value. However, it is important to note the difficulty of choosing the optimal competitive strategy from a variety of strategies, provided that all important aspects are taken into account. The next step of the study should be to develop a model of effective choice of competitive strategy, which takes into account a number of factors, allows for critical quantitative and qualitative analysis of strategic alternatives and involves the use of optimal tools. This will form a truly competitive strategy of the enterprise and ensure its successful practical implementation. Speaking about the choice and feasibility of a competitive strategy, it is important to mention the value chain of the company’s product. The main goal of each enterprise is not just its survival in the market, but stable operation and constant economic growth. To achieve this goal, it is necessary to develop an effective development strategy on the basis of which to create and implement competitive advantages. All this will give the company the opportunity to answer vital questions: where to operate (in what industry or in which markets), how to allocate resources, how to compete effectively with other companies, how to develop stably in the future.

2014 ◽  
Vol 9 (4) ◽  
pp. 289-304 ◽  
Author(s):  
Lidija Sergevna Arkhipova

While the development of the country's national innovation system as a whole is very important and should be prioritized, its regional aspect is even more important. The specifics of the Russian Federation's transition to an innovation-based economy is in that that, at the present time, prioritized is the need to ensure the effective development of those economy sectors that underlie the country's specialization and may provide regional and national competitive advantages. To such sectors belong the chemical industry, machine-building and power energetics. We would like to note that initial innovation awareness indicators in the regions are comparable and do not differ greatly but the growth of activity can be observed only in some of the regions. The problem of large differentiation among the constituent entities of the Russian Federation by their level of economic development remains important and has to be dealt with. 


Author(s):  
Vitaliy Omelyanenko ◽  
◽  
Nadiia Artyukhova ◽  

The most important task of the successful development and implementation of the regional development strategy is the adoption and implementation of well-grounded and timely management decisions aimed at increasing the attractiveness of the territory for target audiences. One of the directions of this realization is the creation and development of the competitive advantages of a particular territory. The steps taken in this direction in the regions of Ukraine are of a non-systemic nature and, as a rule, do not solve the problem comprehensively. This is due to the lack of both theoretical groundwork, on the basis of which it would be possible to develop a comprehensive strategy for the region, and an effective toolkit that ensures the systematic participation of stakeholders in the development and implementation of such a strategy. An important research topic is the consistency of the selected priorities with the goals of sustainable development, corresponding innovations within the framework of technological progress, which makes it relevant to use marketing tools to expand the analytical and communication tools of smart specialization. The purpose of this study is to analyze the possibilities of using strategic marketing for smart specialization tasks. Strategic marketing must be seen in the context of smart specialization, which is an innovative approach aimed at stimulating growth and job creation, allowing regions to define and develop their own competitive advantages. In the context of the practical implementation of the components of smart specialization as a process, strategic marketing can be considered as an active process with a long-term orientation, aimed at exceeding the average indicators in other regions by systematically pursuing a policy of creating a system of solutions that ensure the satisfaction of the needs of (current and prospective) stakeholders (current and potential) territories in a more efficient way than is possible in other regions. In the course of the study, it was determined that strategic marketing in the context of the practical implementation of smart specialization should be considered as a process of planning, developing and implementing strategic steps to gain a competitive advantage in selected areas. This process is necessary to map out the main goals of the region and find the most effective ways to achieve them.


The article determines that the machine-building enterprises of the Kharkiv region, which in recent years have undergone structural changes, have been affected by the development of information technology at enterprises, dramatically changing the conditions of enterprises. This forces enterprises to look for effective development strategies aimed not only at implementing their social functions, but also at increasing the degree of their independence and economic independence. Despite the significant scientific achievements of strategy theory and modeling of management processes, it should be noted that some of their important aspects remain underdeveloped. Thus, most theories of strategy go beyond its understanding as a means of maintaining competitive advantage, leaving uncertain questions about the activities of the monopolist. Accordingly, there is no holistic scientific concept of the strategy of development of machine-building enterprises. Kharkiv region is one of the leaders in domestic machine building, Kharkiv region enterprises account for 11.5% of the volume of machine building products of Ukraine, which brought the region to the 2nd position among the regions (after Zaporizhia region). In January-November 2020, machine-building enterprises sold products worth UAH 17.4 billion, which is 11.2% of industrial sales. With this in mind, state-owned machine-building enterprises will have to build their own management strategy taking into account the modern requirements of socio-economic development. It is believed that the underdeveloped system of corporate governance is one of the main reasons for the low efficiency of public entities. Defects in corporate governance lead to: - distortion of information due to the low level of transparency of business entities; - the emergence of a conflict of interest of management and the subjects of management of state property, due to the non-transparent process of appointment of management and inefficient remuneration system; - Lack of corporate governance structures such as supervisory boards and independent directors, who should effectively supervise the activities of business entities; - inconsistencies between the goals set for business entities and the lack of a clear distinction between commercial and non-commercial (socio-political) functions of business entities. This fully applies to state-owned machine-building enterprises. After all, in modern conditions, these enterprises function as government units. In the conditions of transformation of the domestic market of the machine-building enterprises the use of resources uniting the software of foreign manufacturers with domestic becomes important. Therefore, the formation of enterprise development strategy is inextricably linked with modeling the behavior of certain models with specified parameters for further effective operation of the system as a whole.


2020 ◽  
Vol 195 (4) ◽  
pp. 91-100
Author(s):  
A. Gyatov ◽  
S. Bogatskaya ◽  
M. Zhitteeva

Abstract. Agriculture of Kabardino-Balkariya is among the most developed in Russia. It is also a system-forming branch of the regional economy with huge resources and potential. At the same time, there has been a slowdown in the industry in recent years. The reason for the latter is seen in the exhaustion of the existing model of growth development. Therefore, future growth in the industry is associated with the transition to a new model, the emphasis on the development of new sectors and segments. Exports of food and agricultural raw materials are an important segment of the industry. However, exports are strongly related to the production and industry specialization of the national economy. It is considered promising to develop new competitive advantages based on existing ones. At the expense of the export segment are not only the inflow of foreign currency, but also modernize the industry. However, this appears to be a sufficient share of exports in both GRP and gross domestic product or a particular sector of the national economy. Currently, the share of exports in gross agricultural output in the KBR between 2010 and 2018. exceeded 2 %. Practice shows (and the theory suggests) that this is not enough for the effective development of both the export segment in the national economy of the KBR and its agricultural sector, as well as for the development of agriculture and agriculture in the region. The aim of the work is to identify the main commodity, technological and communication and logistics trends in the development of KBR food exports, on the basis of which to develop measures to increase the level of exports and stimulate export potential in the regional agricultural sector. The study used a set of analytical (index, correlation, dispersion), and descriptive methods. Results: Identified, formalized and quantified links between different sectors and the Agricultural segment and the export of food and agricultural raw materials. The novelty of the results lies in the identification of "empirical trends" in the realization of the export potential of the KBR AIC, through which one of the main provisions of the modern export development strategy, consisting in increasing exports of traditional products, is corrected. Unlike the latter, our proposal is to create new markets, communications and logistics, as well as value chains with elongated and concentrated centers of these chains in the region. This provision allows to form an "export-oriented platform" in the regional economy.


Author(s):  
Rizki Fadli ◽  
Muhammad Syamsun ◽  
Wini Trilaksani

Small, medium to large companies in the computerization era is required to satisfy the customer needs. The existence of internet allow customer to receive information over the world. internet usage has been used by UD Vier 57 Sehat Bergizi in 2016, but there are no significant impact on production or number of agents. This study has three main objectives that include the following: (1) to identify the implementation of information system in UD Vier 57 Sehat Bergizi, (2) to analyze the needs of information system to improve the company’s competitive advantages and (3) to identify and recommend appropriate business development strategy. Analysis data was used in this study are value chain analysis, five competitive forces porter and SWOT <em>(</em>S<em>trengths, Weakness, Opportunities dan Threats)</em> analysis. Sample that used in this research was 2 respondents. This study showed that the use of information technology in UD Vier 57 Sehat Bergizi is not optimal. IFE score was 3,098 described that the strength owned by UD Vier 57 Sehat Bergizi can overcome it weakness fairly enough. EFE score was 3,339 described that UD Vier 57 Sehat Bergizi was good enough in responding the opportunity and minimize the threat. Score combination of EFE and IFE in IE matrix located in quadrant IV, grow and build. Strategy that fit to UD Vier 57 Sehat Bergizi was intensive strategy (market penetration, market development and product development). SWOT analysis produces 6 alternative strategy formula. Based on calculation in Quantitative Strategic Planning matrix, the most interesting strategy produced was increase marketing intensively and efficiently through online media.


2019 ◽  
pp. 5-13
Author(s):  
S. Zainullin ◽  
N. Sorokin

The article presents a brief analysis of the development strategy of the socio-economic system on the example of PJSC Sollers. This company is the largest manufacturer of automotive vehicles. In this regard, first of all, it should be noted features of its business model, which provides a strategy for the formation of strong competitive advantages in the industry market. The development of the company is provided by a high level of manufacturability, which is in priority. This ensures that the company can be included in the value chain of the strongest global automotive brands. The article also pays attention to the presence of a mature positive corporate culture, which the company managed to form, despite the complex holding structure of management.


Author(s):  
Victor Dubishchev ◽  
Olesia Hryhorieva ◽  
Iryna Makarenko

The contemporary approaches to the development of territories are considered in the article. It is noted that the integrated European approach to the development of territories is increasingly being applied in Ukraine. The essence of integrated development, the stages of development of the Integrated Development Strategy (Concept Strategy), emphasized that understanding of the role and functions of government and local self-government in the development and implementation of integrated development of territories should be perceived not only as the current management task, but also as social responsibility to the community and society. The key aspects of socially responsible behavior of authorities and local self-government in ensuring integrated development of territories are determined. It is noted that the perception of the fulfillment of its functions as social responsibility will allow to effectively plan and implement the development plans of the territories, compete for investments and the best jobs; use the local resource of the territory to create competitive advantages of the region, provide motivation and the ability of "key players" to use competitive advantages and to cooperate effectively; create and maintain institutions that promote the use of intellectual potential, ongoing modernization and innovation in the region; to ensure the willingness and ability of key institutions to adapt to the challenges of the global economy.


2019 ◽  
Vol 7 (3) ◽  
pp. 13-32
Author(s):  
Vladislav Stoliarov

The purpose of the article is to determine the conceptual fundamentals of modern sport system in the Strategy for the Development of Physical Culture and Sports in our country for the period until 2030, using the analysis of the fundamental changes in modern sports and the orientation of population to the values of sports. Methods and organization of the research. Analysis of the problem occurs on basis of the au-thor’s theory of sports, the study of relevant empirical facts, the results of sociological studies, as well as an analytical review of publications. Results and discussion. Analysis of the fundamental changes in modern sports and the orienta-tion of the population to the values of sport activities resulted in substantiation of conceptual provisions on the significance of the number of activities. These activities include development of various models of modern sports; priority of its health and recreational function; organizing sports for health and recreation as a new model of mass sports and as an element of the structure of children and youth sports; implementing sports for health and recreation into the education system for children and youth. Conclusion. Practical implementation of the formulated conceptual fundamentals of the modern sport system in the Strategy for the Development of Physical Culture and Sports for the period until 2030 primarily depends on changing the priorities of the state social policy in the field of sports. Innovative delivery of sport activities resulted in promotion of healthy lifestyle and crea-tive recreational activities of local communities should take the place of the practice of putting forward sports records and victories of a narrow group of people.


2020 ◽  
Vol 1 (3) ◽  
pp. 55-62
Author(s):  
N. А. LEBEDEV ◽  

The article analyzes the structural guidelines for the modernization of the domestic agricultural machinery industry, which are formed in the aspect of a new development model; some types of machine-building products that are innovative in nature. Separate tasks of digitalization for the development of production of unmanned vehicles are considered. It is concluded that in order to seriously promote the structural modernization of agricultural machinery enterprises, it is necessary to give priority to the development strategy of enterprises, which should be based on clear development guidelines for the long-term period.


2021 ◽  
Vol 1 (12) ◽  
pp. 51-56
Author(s):  
Yuri O. Kolotov ◽  
◽  
Anastasia V. Sharopatova ◽  
Alyona E. Salamova ◽  
◽  
...  

One of the most important assets of a modern enterprise is human capital and its development opportunities. The need to maintain intellectual capital is due to the introduction of new technological solutions and changes in industrial relations. There is a transformation of the management environment, which focuses on intangible assets and thereby moves to competitive advantages. Within the framework of this article, the peculiarities of regulation and methods of human resources management at the enterprise in the conditions of digitalization are studied. The characteristic of the involvement of domestic enterprises in the HR development strategy is given.


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