scholarly journals Mass culture in the public consciousness

2019 ◽  
Vol 52 (2) ◽  
Author(s):  
Ж. Кутпaнбaевa ◽  
Н. Мухaмедиевa ◽  
З. Орaзбековa
Author(s):  
Азамат Асланович Тлий

В статье отмечается, что массовая культура с момента своего возникновения существует уже на протяжении века. Приводится анализ ряда теоретических работ по проблеме массовой культуры. Отмечается, что развитие информационно-компьютерных технологий и Интернета, появление феномена виртуальной реальности оказало влияние на формы, способы, каналы распространения массовой культуры, поставив перед социологической наукой ряд гносеологических проблем, которые нуждаются в решении. В статье делается акцент на отличиях индустриального общества от информационного, в контексте которых и появляется массовая культура. Анализируется такая функция массовой культуры, как социокультурная общемировая интеграция. Отмечается, что массовая культура постепенно стала приобретать свойства медиакультуры, встраиваясь в пространство информационно-компьютерных и телекоммуникационных технологий. Вместе с тем распространение массовой культуры привело к деформации общественного сознания, усилению унификационных процессов, примитивизации культурных ценностей и росту потребительских аппетитов населения. В то же время, как показала общественно-историческая практика, многие алармистские оценки оказались преувеличены. В этой связи делается вывод о том, что в начале XXI столетия в общественном и научном сообществе возобладало конструктивное понимание функционала масскультурных процессов в изменении духовной жизни человечества. Mass culture since its inception has existed for a century. An analysis of a number of theoretical works on the problem of mass culture is given. The development of information and computer technologies and the Internet, the emergence of the phenomenon of virtual reality has influenced the forms, methods, and channels for spreading mass culture, posing a number of epistemological problems before sociological science that need to be solved. The paper emphasizes the differences between the industrial society and the information society, in the context of which mass culture appears. The function of mass culture, such as sociocultural global integration, is analyzed. It is noted that mass culture gradually began to acquire the properties of media culture, embedded in the space of information, computer and telecommunication technologies. At the same time, the spread of mass culture has led to a deformation of public consciousness, strengthening of unification processes, primitivization of cultural values and an increase in consumer appetites of the population. Simultaneously, as socio-historical practice showed, many alarmist assessments were exaggerated. In this connection, it is concluded that at the beginning of the 21st century, a constructive understanding of the functionality of mass-cultural processes in changing the spiritual life of mankind prevailed in the public and scientific community.


2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.


Author(s):  
Halyna Shchyhelska

2018 marks the 100th anniversary of the proclamation of Ukrainian independence. OnJanuary 22, 1918, the Ukrainian People’s Republic proclaimed its independence by adopting the IV Universal of the Ukrainian Central Rada, although this significant event was «wiped out» from the public consciousness on the territory of Ukraine during the years of the Soviet totalitarian regime. At the same time, January 22 was a crucial event for the Ukrainian diaspora in the USA. This article examines how American Ukrainians interacted with the USA Government institutions regarding the celebration and recognition of the Ukrainian Independence day on January 22. The attention is focused on the activities of ethnic Ukrainians in the United States, directed at the organization of the special celebration of the Ukrainian Independence anniversaries in the US Congress and cities. Drawing from the diaspora press and Congressional Records, this article argues that many members of Congress participated in the observed celebration and expressed kind feelings to the Ukrainian people, recognised their fight for freedom, during the House of Representatives and Senate sessions. Several Congressmen submitted the resolutions in the US Congress urging the President of United States to designate January 22 as «Ukrainian lndependence Day». January 22 was proclaimed Ukrainian Day by the governors of fifteen States and mayors of many cities. Keywords: January 22, Ukrainian independence day, Ukrainian diaspora, USA, interaction, Congress


Author(s):  
Kathleen Jeffs

This chapter asks the questions: ‘what is the Spanish Golden Age and why should we stage its plays now?’ The Royal Shakespeare Company (RSC) Spanish season of 2004–5 came at a particularly ripe time for Golden Age plays to enter the public consciousness. This chapter introduces the Golden Age period and authors whose works were chosen for the season, and the performance traditions from the corrales of Spain to festivals in the United States. The chapter then treats the decision taken by the RSC to initiate a Golden Age season, delves into the play-selection process, and discusses the role of the literal translator in this first step towards a season. Then the chapter looks at ‘the ones that got away’, the plays that almost made the cut for production, and other worthy scripts from this period that deserve consideration for future productions.


2017 ◽  
Vol 44 (2) ◽  
pp. 192-211
Author(s):  
Lee Michael-Berger

The story of The Cenci’s first production is intriguing, since the play, based on the true story of a sixteenth-century Roman family and revolving around the theme of parricide, was published in 1819 but was denied a licence for many years. The Shelley Society finally presented it in 1886, although it was vetoed by the Lord Chamberlain, and to avoid censorship it had to be proclaimed as a private event. This article examines the political and social context of the production, especially the reception of actress’s Alma Murray’s rendition of Beatrice, the parricide, thus probing the ways in which The Cenci question was reframed, and placed in the public sphere, despite censorship. The staging of the play became the site of a political debate and the performance – an act of defiance against institutionalised power, but also an act of defiance against the alleged tyranny of mass culture.


mBio ◽  
2016 ◽  
Vol 7 (3) ◽  
Author(s):  
Alexander P. Hynes ◽  
Simon J. Labrie ◽  
Sylvain Moineau

ABSTRACT The adaptive immune system of prokaryotes, called CRISPR-Cas (clustered regularly interspaced short palindromic repeats and CRISPR-associated genes), results in specific cleavage of invading nucleic acid sequences recognized by the cell’s “memory” of past encounters. Here, we exploited the properties of native CRISPR-Cas systems to program the natural “memorization” process, efficiently generating immunity not only to a bacteriophage or plasmid but to any specifically chosen DNA sequence. IMPORTANCE CRISPR-Cas systems have entered the public consciousness as genome editing tools due to their readily programmable nature. In industrial settings, natural CRISPR-Cas immunity is already exploited to generate strains resistant to potentially disruptive viruses. However, the natural process by which bacteria acquire new target specificities (adaptation) is difficult to study and manipulate. The target against which immunity is conferred is selected stochastically. By biasing the immunization process, we offer a means to generate customized immunity, as well as provide a new tool to study adaptation.


2012 ◽  
Vol 11 (2) ◽  
pp. 169-184 ◽  
Author(s):  
Luis Pérez-González

While the growing ubiquitousness of translation and interpreting has established these activities more firmly in the public consciousness, the extent of the translators’ and interpreters’ contribution to the continued functioning of cosmopolitan and participatory postmodern societies remains largely misunderstood. This paper argues that the theorisation of translation and interpretation as social phenomena and of translators/interpreters as agents contributing to the stability or subversion of social structures through their capacity to re-define the context in which they mediate constitutes a recent development in the evolution of the discipline. The consequentiality of the mediators’ agency, one of the most significant insights to come out of this new body of research, is particularly evident in situations of social, political and cultural confrontation. It is contended that this conceptualisation of agency opens up the possibility of translation being used not only to resolve conflict and tension, but also to promote them. Through a variety of theoretical and methodological approaches, the contributing authors to this special issue explore a number of sites of linguistic and cultural mediation across a range of institutional settings and textual/interactional genres, with particular emphasis on the contribution of translation and interpreting to the genealogy of conflict. The papers presented here address a number of overlapping themes, including the dialectics of governmental policy-making and translation, the interface between translation, politics and the media, the impact of the narrative affiliation of translators and interpreters as agents of mediation, the frictional dynamics of interpreter-mediated institutional encounters and the dynamics of identity negotiation.


2021 ◽  
Vol 74 (2) ◽  
pp. 72-79
Author(s):  
A. Zhusupova ◽  
◽  

The article deals with the problems of patriotism education in Kazakhstan, associated with the radical socio-economic transformations taking place in the world and in our country. All these changes have caused great changes in the public consciousness and spiritual life of society. With the acquisition of Kazakhstan's status as a sovereign state, the education of patriotism among the younger generation requires a special approach and interpretation, in consequence of the multinational nature of this state. It is necessary to form the right attitude to their Homeland and this should engage society, as patriotism is not inherent in the genes, it is not hereditary, and social quality. Love for the Motherland is the deepest of human feelings, which are the spiritual Foundation of social and state development. Patriotism can become a criterion for assessing the essence and the whole life of a person. Patriotism is presented as a form of axiological development of personality.


Author(s):  
D. Egorov

Adam Smith defined economics as “the science of the nature and causes of the wealth of nations” (implicitly appealing – in reference to the “wealth” – to the “value”). Neo-classical theory views it as a science “which studies human behavior in terms of the relationship between the objectives and the limited funds that may have a different use of”. The main reason that turns the neo-classical theory (that serves as the now prevailing economic mainstream) into a tool for manipulation of the public consciousness is the lack of measure (elimination of the “value”). Even though the neo-classical definition of the subject of economics does not contain an explicit rejection of objective measures the reference to “human behavior” inevitably implies methodological subjectivism. This makes it necessary to adopt a principle of equilibrium: if you can not objectively (using a solid measurement) compare different states of the system, we can only postulate the existence of an equilibrium point to which the system tends. Neo-classical postulate of equilibrium can not explain the situation non-equilibrium. As a result, the neo-classical theory fails in matching microeconomics to macroeconomics. Moreover, a denial of the category “value” serves as a theoretical basis and an ideological prerequisite of now flourishing manipulative financial technologies. The author believes in the following two principal definitions: (1) economics is a science that studies the economic system, i.e. a system that creates and recombines value; (2) value is a measure of cost of the object. In our opinion, the value is the information cost measure. It should be added that a disclosure of the nature of this category is not an obligatory prerequisite of its introduction: methodologically, it is quite correct to postulate it a priori. The author concludes that the proposed definitions open the way not only to solve the problem of the measurement in economics, but also to address the issue of harmonizing macro- and microeconomics.


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