scholarly journals Food for thought: Consumers' responses to superfood presentation in the digital age

2021 ◽  
Author(s):  
◽  
Madison Howatson

<p>The purpose of this study is to understand how consumers respond to visual cues in the digital presentation of superfoods and how this may influence consumption choices and behaviour. By gaining a deeper understanding of responses to visual cues, insights will be generated into superfood and food presentation, allowing the importance of healthy food presentation to be further understood. This understanding is especially important given the concern over health issues such as obesity in the developed world. Ten in-depth semi-structured interviews using photo elicitation (with a total of 40 participant images and four researcher-provided images) were conducted and analysed via theoretical thematic analysis. The study found the superfood movement has been fuelled by the digital space, and accepted and embraced by contemporary consumers with high food involvement. These consumers place importance on the non-materialistic aspects of superfood consumption, emphasising the hedonic experience and symbolic value. Visual cues, such as bright, vibrant colours, white plateware and natural crockery, ingredients, interesting and colourful garnishing and a background story, all influence a food image to be perceived as more attractive. The study suggests that the exposure to countless glamourised digital images may be changing contemporary consumers’ food relationships, perceptions, expectations and how we interact with food. Such findings add to theory by identifying responses to the superfood movement, exploring the context of the digital landscape, and highlighting the relationship between superfoods, digital images and utilitarian, symbolic and hedonic consumption. This study suggests to policy makers the need for more regulation online and to focus on the non-materialistic elements and nutritional elements when encouraging healthy consumption. For brands and influencers in the food industry, more emphasis should be placed on the non-materialistic elements of consumption, while still including utilitarian elements such as food’s nutritional value.</p>

2021 ◽  
Author(s):  
◽  
Madison Howatson

<p>The purpose of this study is to understand how consumers respond to visual cues in the digital presentation of superfoods and how this may influence consumption choices and behaviour. By gaining a deeper understanding of responses to visual cues, insights will be generated into superfood and food presentation, allowing the importance of healthy food presentation to be further understood. This understanding is especially important given the concern over health issues such as obesity in the developed world. Ten in-depth semi-structured interviews using photo elicitation (with a total of 40 participant images and four researcher-provided images) were conducted and analysed via theoretical thematic analysis. The study found the superfood movement has been fuelled by the digital space, and accepted and embraced by contemporary consumers with high food involvement. These consumers place importance on the non-materialistic aspects of superfood consumption, emphasising the hedonic experience and symbolic value. Visual cues, such as bright, vibrant colours, white plateware and natural crockery, ingredients, interesting and colourful garnishing and a background story, all influence a food image to be perceived as more attractive. The study suggests that the exposure to countless glamourised digital images may be changing contemporary consumers’ food relationships, perceptions, expectations and how we interact with food. Such findings add to theory by identifying responses to the superfood movement, exploring the context of the digital landscape, and highlighting the relationship between superfoods, digital images and utilitarian, symbolic and hedonic consumption. This study suggests to policy makers the need for more regulation online and to focus on the non-materialistic elements and nutritional elements when encouraging healthy consumption. For brands and influencers in the food industry, more emphasis should be placed on the non-materialistic elements of consumption, while still including utilitarian elements such as food’s nutritional value.</p>


Author(s):  
Michael D. Kennedy ◽  
Camilla J. Knight ◽  
Joao Henrique Falk Neto ◽  
Katie S. Uzzell ◽  
Sara W. Szabo

Abstract Background Given the multi-modal nature of triathlon (swimming, cycling, running), training for a triathlon event has numerous potential health benefits including physical fitness. However, triathletes also have a high prevalence of health issues including overuse injury, illness, fatigue, and burnout. To address the ongoing prevalence of health issues, roundtable discussions were organized at the International Triathlon Union Science of Triathlon 2017 conference to develop strategic objectives deemed necessary to “futureproof triathlon”. Futureproofing as a concept serves to design new approaches and ways of thinking to reduce consequences in the future. In this case, the futureproof process aimed to develop key recommendations for triathlon. Methods This qualitative study had 22 participants including athletes, coaches, practitioners, academics, and policy makers who participated in roundtable discussions at the Science of Triathlon conference. Seven of these participants completed follow-up semi-structured interviews on the same topics. The data collected from the roundtable discussions and the semi-structured interviews was analyzed using thematic analysis. Results Five main themes were produced: “Critical appraisal and application of knowledge”; “Integrated approaches to developing, disseminating, and using research and expertise”; “Appropriate development and use of measures for monitoring training and recovery”; “Knowing your athletes and adopting holistic approaches to athlete/person-development”, and; “Challenging accepted cultural and sporting norms”. Participants indicated the need to reduce the knowledge gap between research and practice as well as a more collaborative approach to triathlon research development amongst coaches/practitioners and academics. It was stated that current monitoring tools require more research to determine which are most useful to informed decision making for coaches/practitioners. It was cautioned that data driven assessments should be used judiciously and be athlete centered. Triathlon as a sport should also have a greater focus on healthy participation and development of youth athletes. Conclusions A series of applied implications were developed based on these five themes as guiding principles for how to futureproof triathlon. Additionally, roundtable and interview participants who held varying positions and opinions within the sport of triathlon agreed that the unique challenge of training for and competing in a triathlon should not be forgotten in the futureproofing of the sport.


2020 ◽  
Vol 16 (3) ◽  
pp. 281-302
Author(s):  
Rosie Blount

Purpose Rising societal pressures for the Filipino urban poor population – precipitating increased crime – alongside widespread corruption, have led to many children being both lawfully and unlawfully detained in child rehabilitation centres. Far from rehabilitating, detained children live in prisonlike conditions, despite the illegality of child imprisonment in the country. Their human rights disregarded; they suffer from abuse, neglect and a multitude of health issues, with no access to healthcare. This study aims to explore the experiences and perceptions of formerly detained looked-after adolescents and their carers, on the priority health issues and key health determinants of detained Filipino children. Design/methodology/approach A qualitative study was conducted in June 2019 in a Filipino children’s home for previously detained children. In total, 18 semi-structured interviews, using photo-elicitation, were conducted to retrospectively explore the experiences of formerly detained children and their carers, who were purposively sampled. Data were transcribed and thematically analysed. Ethical approval was granted by the University of Leeds. Findings Adolescents and carers commonly reported eight key health issues in detained children, namely, most frequently skin disease, mental health issues and malnutrition, then additionally wounds, respiratory disease, dental problems, sexual health issues and gastrointestinal issues. Six determinants of health in detainment centres were identified as follows: hygiene, food, weather, overcrowding, facilities and safeguarding issues. Originality/value The illegality and corruption associated with child detention centres mean the situation of detained Filipino children is difficult to assess directly. This study combats this by exploring the experiences of formerly detained children and their carers, to retrospectively assess the health of illegally detained Filipino Children.


Energies ◽  
2019 ◽  
Vol 12 (12) ◽  
pp. 2308 ◽  
Author(s):  
Can Bıyık

The smart city transport concept is viewed as a future vision aiming to undertake investigations on the urban planning process and to construct policy-pathways for achieving future targets. Therefore, this paper sets out three visions for the year 2035 which bring about a radical change in the level of green transport systems (often called walking, cycling, and public transport) in Turkish urban areas. A participatory visioning technique was structured according to a three-stage technique: (i) Extensive online comprehensive survey, in which potential transport measures were researched for their relevance in promoting smart transport systems in future Turkish urban areas; (ii) semi-structured interviews, where transport strategy suggestions were developed in the context of the possible imaginary urban areas and their associated contextual description of the imaginary urban areas for each vision; (iii) participatory workshops, where an innovative method was developed to explore various creative future choices and alternatives. Overall, this paper indicates that the content of the future smart transport visions was reasonable, but such visions need a considerable degree of consensus and radical approaches for tackling them. The findings offer invaluable insights to researchers inquiring about the smart transport field, and policy-makers considering applying those into practice in their local urban areas.


2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 728-728
Author(s):  
H Shellae Versey

Abstract Homelessness is a reality for a growing number of Americans living in small towns and rural areas. However, unlike in cities, housing instability may be less visible. Using a photo-elicitation method (i.e., Photovoice), this study explores the meaning of place and obscured visibility to currently and formerly homeless older adults living in a small town in central Connecticut. Participants (N = 27) were recruited from a local service agency, given cameras and asked to photograph areas around town that were meaningful to them. Photographs were developed and followed by in-person, semi-structured interviews with participants in which photos and experiences during the project were discussed. Primary themes included belonging, generativity, social isolation, and place-making as meaning-making. The study culminated in a community photography exhibition in which photographs from the project were displayed in public spaces around town. Implications for community-based interventions to reach homeless groups in rural areas are discussed. Part of a symposium sponsored by the Qualitative Research Interest Group.


2021 ◽  
pp. 096100062096216
Author(s):  
Sarah Barriage

Many children in the USA spend a significant amount of time in center-based childcare. However, research has yet to explore their information practices in this setting. This study investigates young children’s perceptions of the concept of information and their own information-seeking practices within the context of their day care classroom. The participants included 13 children between three and five years of age. Data was collected using participant observation, semi-structured interviews, child-led photo tours, and photo-elicitation interviews. The findings indicate that the children did not perceive the concept of information in a manner consistent with adult understandings of the term, and that they engaged in information-seeking related to finding out new things on their own, through interactions with others, and through classroom resources, activities, and routines. The findings have implications for both researchers and practitioners working with young children.


2020 ◽  
pp. 001789692098162
Author(s):  
Muhammad Naeem ◽  
Hamad Ghalib Dailah

Background: This study explored the role of hospitals, specialised doctors and staff in developing patient awareness, participation and motivation concerning asthma control. It also looked at the challenges that undermine the value of asthma educational programmes, especially in an Arab cultural context. Methods: Semi-structured interviews were used to collect data from 30 asthma patients who had been living with asthma for a long period of time. Results: Findings highlight how an asthma educational programme can increase patient knowledge about the causes of asthma. Following the programme, patients had a better understanding of levels of medication, breathing techniques and rest and relaxation. Awareness of support from health professionals for managing depression and frustration also increased. However, some patients felt that the asthma educational programme content and delivery was not very interactive and was too lengthy. Conclusion: Findings can help policy makers, researchers, hospitals, doctors and the national Ministry of Health improve the content of future asthma educational programmes. They can also inform the development of a research framework to extend understanding of relevant issues in an Arabian context.


2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Noémie Aubert Bonn ◽  
Wim Pinxten

Abstract Background Success shapes the lives and careers of scientists. But success in science is difficult to define, let alone to translate in indicators that can be used for assessment. In the past few years, several groups expressed their dissatisfaction with the indicators currently used for assessing researchers. But given the lack of agreement on what should constitute success in science, most propositions remain unanswered. This paper aims to complement our understanding of success in science and to document areas of tension and conflict in research assessments. Methods We conducted semi-structured interviews and focus groups with policy makers, funders, institution leaders, editors or publishers, research integrity office members, research integrity community members, laboratory technicians, researchers, research students, and former-researchers who changed career to inquire on the topics of success, integrity, and responsibilities in science. We used the Flemish biomedical landscape as a baseline to be able to grasp the views of interacting and complementary actors in a system setting. Results Given the breadth of our results, we divided our findings in a two-paper series, with the current paper focusing on what defines and determines success in science. Respondents depicted success as a multi-factorial, context-dependent, and mutable construct. Success appeared to be an interaction between characteristics from the researcher (Who), research outputs (What), processes (How), and luck. Interviewees noted that current research assessments overvalued outputs but largely ignored the processes deemed essential for research quality and integrity. Interviewees suggested that science needs a diversity of indicators that are transparent, robust, and valid, and that also allow a balanced and diverse view of success; that assessment of scientists should not blindly depend on metrics but also value human input; and that quality should be valued over quantity. Conclusions The objective of research assessments may be to encourage good researchers, to benefit society, or simply to advance science. Yet we show that current assessments fall short on each of these objectives. Open and transparent inter-actor dialogue is needed to understand what research assessments aim for and how they can best achieve their objective. Study Registration osf.io/33v3m.


2017 ◽  
Vol 117 (3) ◽  
pp. 323-340 ◽  
Author(s):  
Karen Pickett ◽  
Willeke Rietdijk ◽  
Jenny Byrne ◽  
Jonathan Shepherd ◽  
Paul Roderick ◽  
...  

Purpose The purpose of this paper is to understand early career teachers’ perceptions of the impact of a pre-service health education programme on their health promotion practice in schools and the contextual factors that influence this. Design/methodology/approach Semi-structured interviews were conducted with 14 primary and secondary trainee and qualified teachers who had trained at a university in England. Data were analysed using thematic analysis. Findings The teachers found the training to be a useful introduction, particularly when it was relevant to their practice. They valued gaining practical skills at university, on placement and in school once qualified. They reported that witnessing pupils’ lives in school had increased their awareness that health education is important. Their personal qualities, life experience, the school’s ethos and competing pressures influenced their practice. Teachers considered that building relationships with colleagues, pupils and parents facilitated health promotion, and that health education needs to be relevant to pupils. Some teachers expressed that teaching about health could be a “minefield”. They also discussed whether schools or parents are responsible for educating pupils about health issues and the place of health promotion within education’s wider purpose. Originality/value Few studies have followed-up trainee teachers once they are in teaching posts to explore the longer-term perceived impact of pre-service health education training. The findings suggest that teachers’ development takes place via an interaction between training and practice, suggesting that training could particularly aim to provide teachers with a contextualised understanding of health issues and practical experience.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ana Carolina Bender ◽  
Manuela Guerreiro ◽  
Bernardete Dias Sequeira ◽  
Júlio Mendes

Purpose The purpose of this study is to explore the hedonic experience and its formation at heritage attractions. Design/methodology/approach A qualitative and exploratory approach was applied, using data from 21 semi-structured interviews and three in-situ focus groups. Findings Findings highlight that senses, imagery and emotions are stimulated by the physical landscape and by triggers of memorable experiences. Research limitations/implications To further explore this topic, a broader range of heritage attractions and perspectives from the diverse stakeholders involved in the management and consumption of these sites is needed. Originality/value Given the scarcity of research dedicated to the hedonic experience at heritage sites, this study provides a contribution by exploring the visitor’s perspective and points out relevant insights. As the hedonic feelings of pleasure, comfort and related affective responses impact the quality of memorable experiences, relevant implications for theory and practice are discussed.


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