scholarly journals Bagaimana Konsumen Kosmetik Memerhatikan Beauty Vlogger dan Pengaruhnya terhadap Niat Beli

2021 ◽  
Vol 9 (2) ◽  
pp. 634
Author(s):  
Lika Alda Septiani
Keyword(s):  
Physical Attractiveness ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Parasocial Interaction ◽  
Probability Sampling ◽  
Parasocial Interactions

This study aims to determine the effect of physical attractiveness, attitude homophily, social attractiveness, credibility, and parasocial interaction on cosmetics purchase intention based on the TasyaFarasya review. TasyaFarasya is one of the beauty vloggers on YouTube and Instagram. This study uses a quantitative approach. The sampling technique used is non-probability sampling which is judgmental sampling. In this study, the respondents are women; they knew TasyaFarasya as a beauty vlogger; the age is around 17-35 years and watched content from TasyaFarasya. The number of samples is 200 respondents. The data was processed using PLS-SEM with SmartPLS software version 3.3.3. The findings of this study indicate that physical attractiveness, homophily attitudes have a significant effect on credibility. While physical attractiveness and social attractiveness significantly affect parasocial interactions, homophily attitudes do not affect parasocial interactions. Credibility does not affect purchase intention, but parasocial interaction has a significant effect on purchase intention. Further research can add information and building motive variables. It is also interesting to see further how the interaction between vlogger viewers.

scholarly journals PENGARUH VISUAL AESTHETICS DAN PRESENTATION MODALITY TERHADAP INFORMATION CREDIBILITY, CONSUMER TRUST DAN PURCHASE INTENTION

2021 ◽  
Vol 6 (1) ◽  
pp. 1-14
Author(s):  
Antariksa Wibawa Natanegara
Keyword(s):  
Data Collection ◽  
Purchase Intention ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Consumer Trust ◽  
Presentation Modality ◽  
Probability Sampling ◽  
Visual Aesthetics ◽  
Information Credibility ◽  
Food Content

This study analyzes how visual aesthetics and presentation modality influence information credibility, consumer trust and purchase intention on food content. This research uses a quantitative approach and belongs to the category of causal studies. The sampling technique used is non probability sampling. The sample of this research is people who actively use Instagram, follow culinary accounts, have bought food products on Instagram. Data collection techniques through  surveys  with  a  questionnaire  that  uses  a  five-­‐level  Likert  scale.  The questionnaire was distributed via an electronic link using google form. The analysistechnique used is MANOVA and SEM. The results of this study stated that visual aesthetic and presentation modality affect information credibility and consumer trust, then information credibility and consumer trust affect purchase intention.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals Social Media Advertising and Consumer Perception on Purchase Intention

2020 ◽  
Vol 76 ◽  
pp. 01055
Author(s):  
Widjojo Suprapto ◽  
Ken Hartono ◽  
Hakim Bendjeroua
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Building Material ◽  
Purchase Intention ◽  
Industrial Revolution ◽  
Sampling Technique ◽  
Consumer Perception ◽  
Quantitative Approach ◽  
Customer Perception ◽  
Purposive Sampling

In the era of Industrial Revolution 4.0, many companies are using social medias as one of their promotional tools, especially Instagram. The aim of this research is to investigate the influence of Instagram advertising and consumer perception on purchase intention in local building material stores. As this research is using a quantitative approach, the data are collected using questionnaires. The population of this research is the customers who have done several purchases and have followed the stores’ Instagram accounts. Out of the whole population, a number 100 respondents are selected through a purposive sampling technique. The collected data are processed using a SmartPLS program, with the results of no significant influence between Instagram advertising and purchase intention. However, the Instagram advertising has a significant influence on purchase intention through customer perception as the Instagram advertising has a significant influence on customer perception. Therefore, customer perception acts as the intervening variable in this research.

scholarly journals PENGARUH GAYA HIDUP SEHAT DAN CITRA MEREK TERHADAP PREFERENSI KONSUMEN MINUMAN RTD (READY TO DRINK) DI KALANGAN MAHASISWA KAMPUS U NESA KETINTANG (CASE: COCA=COLA ZERO SUGAR & TEH BOTOL SOSRO TAWAR)

2021 ◽  
Vol 9 (4) ◽  
pp. 1613-1622
Author(s):  
Fahreza Megananda ◽  
Sanaji Sanaji
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Healthy Lifestyle ◽  
Brand Image ◽  
Consumer Preferences ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
State University ◽  
Probability Sampling

This study aims to examine and analyze the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink among students at State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the object of the research were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study is using a quantitative approach with a sampling technique using a non-probability sampling method. The population for this research is ready-to-drink (RTD) consumers, which are students from the State University of Surabaya on the Ketintang campus. Number of samples that used by researchers in this study were 116 samples according to the formula of Machin and Champbell (1987). The statistic used is multiple linear regression with the help of IBM SPSS Statistics 25.0. The results show that a healthy lifestyle and.brand image.have a positive and significant effect on consumer preferences.

scholarly journals Pengaruh Estetika pada Minat Konsumen Terhadap Pembelian Smartphone Xiaomi di Jakarta Barat

2020 ◽  
Vol 2 (4) ◽  
pp. 906
Author(s):  
Deynis Devlin ◽  
Carunia Mulya Firdausy
Keyword(s):  
Purchase Intention ◽  
Sampling Method ◽  
Sampling Technique ◽  
Purchase Intentions ◽  
Social Value ◽  
Probability Sampling ◽  
Functional Value ◽  
Emotional Value ◽  
Positive Effect

This study aims to determine the effect of aesthetics on purchase intention mediated by functional value, social value, and emotional value. The population of this study was consumers who use Xiaomi smartphones. The sampling technique was by using non-probability sampling method. The method of analysis was by using PLS-SEM. The results showed that aesthetics had a positive and significant effect on consumer purchase intentions mediated by functional value, and aesthetics had a positive effect on consumer purchase intentions through emotional value mediation in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh estetika terhadap minat pembelian yang dimediasi oleh nilai fungsional, nilai sosial, dan nilai emosional. Populasi penelitian ini adalah konsumen yang menggunakan smartphone Xiaomi. Teknik pengambilan sampel menggunakan metode non-probability sampling. Metode analisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa estetika memiliki pengaruh positif dan signifikan terhadap niat pembelian konsumen yang dimediasi oleh nilai fungsional, dan estetika memiliki efek positif pada niat pembelian konsumen melalui mediasi nilai emosional di Jakarta Barat.

scholarly journals Pengaruh pendapatan, kepercayaan dan religiusitas terhadap minat untuk membayar zakat penghasilan

2021 ◽  
Vol 1 (1) ◽  
pp. 12-24
Author(s):  
Sumadi Sumadi ◽  
Dini Priliastuti
Keyword(s):  
Linear Regression ◽  
Regression Model ◽  
Multiple Linear Regression ◽  
Linear Regression Model ◽  
Multiple Linear Regression Model ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Research Model ◽  
Probability Sampling

This study aims to determine the effect of income, belief, and religiosity on the interest in paying zakat income (study of residents of Makamhaji Kartasura). This study uses a quantitative approach to the population of Makamhaji Kartasura Village residents. The sampling technique uses probability sampling to analyze the data using a multiple linear regression model. The results showed that income had no significant effect on the interest in paying zakat income. In contrast, trust and religiosity have a significant effect on the interest in paying zakat income. Meanwhile, simultaneous income, belief, and religiosity have influenced the residents of Makamhaji Kartasura Village to pay zakat income. This research model contributes to explaining the role of trust and religiosity on increasing zakat income.

scholarly journals The Effect of Financial Literacy and Financial Inclusion on Small Enterprises Performance in East Kalimantan

2019 ◽  
Vol 15 (1) ◽  
pp. 48-59 ◽  
Author(s):  
Poppy Alvianolita Sanistasya ◽  
Kusdi Raharjo ◽  
Mohammad Iqbal
Keyword(s):  
Financial Literacy ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Financial Inclusion ◽  
Least Square ◽  
Quantitative Approach ◽  
Small Enterprises ◽  
Probability Sampling ◽  
East Kalimantan ◽  
Level Analysis

AbstractThe aim of this paper is to find out the effect of financial literacy on enterprises (SEs) performance and the effect of financial inclusion on small enterprises (SEs) performance. This research is an explanatory research. The sample includes 100 SEs in East Kalimantan. The sample is gathered by using non probability sampling technique. By implementing census approach the data is gathered from all SEs in East Kalimantan. This study was a quantitative approach and data were analyzed using PLS (Partial Least Square). The unit of level analysis is the SEs business players in East Kalimantan. The results showed a positive and significant effect of financial literacy on enterprises (SEs) performance and, financial inclusion positively affects the performance of small enterprises (SEs). Keywords: financial literacy, financial inclusion, small enterprises performancePengaruh Literasi Keuangan dan Inklusi Keuangan Terhadap Kinerja Usaha Kecil di Kalimantan TimurAbstrakPenelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan terhadap kinerja usaha kecil, dan pengaruh inklusi keuangan terhadap kinerja usaha kecil. Jenis penelitian ini adalah penelitian explanatory. Sampel penelitian adalah 100 UMKM yang ada di Kalimantan Timur. Sampel dikumpulkan menggunakan teknik non probability sampling dengan pendekatan sensus yaitu mengambi seluruh UMKM yang beroperasi di Kalimantan Timur untuk dijadikan sampel dan dilakukan pengujian untuk menjawab isu penelitian yang diangkat. Penelitian ini bersifat kuantitatif dan menggunakan alat analisis PLS (Partial Least Square). Level unit analisis penelitian ini adalah pelaku usaha kecil di Kalimantan Timur. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh secara signifikan terhadap kinerja usaha kecil dan inklusi keuangan memiliki pengaruh signifikan terhadap kinerja usaha kecil. Kata kunci: literasi keuangan, inklusi keuangan, kinerja usaha kecil

scholarly journals The Impact of Young Celebrity Endorsements in Social Media Advertisements and Brand Image Towards the Purchase Intention of Young Consumers

2019 ◽  
Vol 10 (5) ◽  
pp. 54
Author(s):  
Arman Hj Ahmad ◽  
Izian Idris ◽  
Cordelia Mason ◽  
Shenn Kuan Chow
Keyword(s):  
Social Media ◽  
Physical Attractiveness ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Young Consumers ◽  
The Impact ◽  
Celebrity Endorsers

Introduction: The power of young celebrities and brand image in influencing young consumers are becoming more relevant in the marketing and advertising of products and services of the plethora of brands we have in the twenty-first century. Businesses and brands use young celebrities to endorse their products to appeal more towards younger consumers. This research investigates the impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers.Methodology: The theoretical framework from Shimp’s TEARS Model of celebrity endorsement is derived from 4 research studies and the variables were tested using 5-point Likert scale on a sample of 282 respondents who are young consumers, aged between 13 to 18 years old. All respondents were recruited using stratified sampling technique and data were analyzed using SmartPLS. The results derived from the data analyses conducted highlights eight main findings.Results: From the TEARS Model, similarity and respect has an influence on celebrity endorsement in social media whereas expertise, physical attractiveness and trustworthiness do not influence celebrity endorsement in social media. Brand image and celebrity endorsement in social media also found to be significant antecedents for the purchase intention. These findings will provide insights to marketer of businesses who requires to understand the attributes of young celebrity endorsements on social media advertisements that will appeal to young consumer. In this technological era, businesses build their brand image via investing in advertising; especially in social media advertising and celebrity endorsements.Recommendations: Following the current findings of the insignificance of expertise, physical attractiveness, and trustworthiness of the celebrity endorsers towards young consumers; marketers should look into similarity and respect qualities of their young celebrity endorsers if they would like to appeal their brands and products to pique the interests of young consumer which now become one of the major group of consumers in the world.

scholarly journals Ad Intrusiveness dan Sikap Konsumen terhadap Iklan On-Line pada E-Commerce

2019 ◽  
Vol 11 (2) ◽  
pp. 117
Author(s):  
Wahyu Raharjo ◽  
Widyastuti Widyastuti
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Sampling Method ◽  
Online Advertising ◽  
Negative Attitude ◽  
Sampling Technique ◽  
Likert Scale ◽  
Probability Sampling ◽  
Online Advertisements ◽  
On Line

There are lots of online advertisements presented by E-commerce, but online advertising in the form of remarketing is the most intrusive advertisement. Remarketing ad is included as an ad intrusiveness which is very disturbing and can build a negative attitude towards ad, and it will make a negative purchase intention too. But in reality, this advertisement is very developed and almost E-commerces implement it, while what happens is that many consumers actually feel annoyed. The purpose of this study is to analyze and discuss the effect of ad intrusiveness in the form of remarketing toward purchase intention of E-commerce with an attitude toward ad as an intervening variable. The sampling technique used is non-probability sampling with judgmental sampling method. The sample used was 220 respondents. Respondents in this study were E-commerce users aged 19 and above who had seen ad intrusiveness in the form of remarketing. Questionnaire uses likert scale and  processing using path analysis. The results show that ad intrusiveness has a negative and significant effect on attitude toward ad and attitude toward ad has a positif and significant effect ad toward purchase intention. 

scholarly journals PENGARUH BANK SYARIAH YANG DIKELOLA BERDASARKAN PRINSIP SYARIAH SERTA FITUR DAN FASILITAS PRODUK PERBANKAN SYARIAH TERHADAP MINAT MENABUNG MASYARAKAT DI SURABAYA

2020 ◽  
Vol 6 (10) ◽  
pp. 2062
Author(s):  
Bobby Raditya Priambodo ◽  
Dina Fitrisia Septiarini
Keyword(s):  
Research Method ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Primary Data ◽  
Islamic Banking ◽  
Validity And Reliability ◽  
Probability Sampling ◽  
Analysis Techniques ◽  
Product Features ◽  
Several Variables

This study aims to determine the Effect of Compliance with Sharia Compliance Management and Sharia Banking Product Features and Facilities Against the Interests of Surabaya People in Saving in Islamic Banking. The research method used is a quantitative approach. This study uses primary data by distributing questionnaires. In this study the authors used a saturated sampling technique found in Non-Probability Sampling. The analysis techniques used are validity and reliability tests, classic assumption tests, hypothesis tests. Based on the results of the study indicate that there is a one-way relationship on several variables, namely sharia compliance and product features and facilities to save interest.Keywords: Sharia Complience, Sharia Banking Product Facilities, Sharia Banks

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