scholarly journals MEANS OF VISUAL COMMUNICATION IN THE EXHIBITION OF ARCHITECTURAL HERITAGE OBJECTS

2021 ◽  
Vol 3 (47) ◽  
Author(s):  
S. Linda ◽  
S. Al Rawashdekh
Keyword(s):  
Cultural Heritage ◽  
Visual Communication ◽  
Uniform Design ◽  
Good Condition ◽  
Corporate Identity ◽  
Tourism Industry ◽  
Architectural Heritage ◽  
Tourist Attractions ◽  
Heritage Sites ◽  
Visual Identification

There are many cultural heritage sites in Jordan that are important tourist attractions today. Given the popularity of Jordan’s cultural heritage sites, maintaining landmarks in good condition is becoming an important part of the tourism industry and a factor in creating a positive image of the country in the global context. An important role in this process belongs to the means of visual identification.The purpose of the article is to identify the importance of visual communication in the presentation and promotion of architectural heritage sites (on the example of Jordan).It is determined that information systems, which are represented by graphic design tools, are of exceptional importance for the design and promotion of architectural heritage sites. It is showed that the logo is one of the most important components in this process. The development of the corporate identity of architectural sites also involves the use of uniform design principles for all types of advertising products, research, and support of the exhibition. The presence of a graphic part is a specific feature of the visual identification of architectural heritage objects.Kеуwоrds: visual communication, architectural heritage objects

scholarly journals Watermills – a Forgotten River Valley Heritage – selected examples from the Silesian voivodeship, Poland

2014 ◽  
Vol 2 (2) ◽  
pp. 1-9 ◽  
Author(s):  
Maria Fajer
Keyword(s):  
Cultural Heritage ◽  
Rural Areas ◽  
Local Population ◽  
Good Condition ◽  
River Valley ◽  
Tourist Attractions ◽  
Heritage Sites ◽  
National Heritage ◽  
History Of ◽  
River Valleys

Abstract This study is an attempt to describe the current condition of the watermills situated in the river valleys of the Silesian voivodeship. Changes in the number and distribution of mills from the late 18th century until the 20th century have been presented (as exemplified by the Liswarta River basin in the northern part of the voivodeship). Watermills have been discussed both as industrial monuments that document the history of the milling industry and as tourist attractions. Currently, working mills that serve the local population in rural areas are a rarity, and working watermills are unique sites that should be protected as industrial monuments that constitute an important part of our cultural heritage. They are among those industrial monuments that are particularly vulnerable to destruction. Such mills increasingly attract the interest of industrial tourism promoters. Activities aimed at promoting watermills as cultural heritage sites and leading to their protection and preservation as part of the river valley landscape have also been discussed. In the Silesian voivodeship, there are many watermills that deserve attention; some of these are listed in the register of monuments maintained by the National Heritage Board of Poland. Unfortunately, most disused mills are falling into disrepair and are slowly disappearing; only a few have been preserved in good condition. Many of these have long histories and they are also situated in areas attractive for tourists. There is no doubt that watermills should be preserved. Their inclusion in open-air museums is not the only solution – any form of protection in situ by putting them to different uses is also valuable. Changing the function of a mill to serve as a hotel, restaurant, cultural centre, etc. makes it possible to maintain these sites as parts of river valley landscapes.

scholarly journals Opportunities for digital communication when conducting excursions to the world cultural heritage sites in the Republic of Tatarstan

2020 ◽  
Vol 6 (Extra-A) ◽  
pp. 57-62
Author(s):  
Ramil Ravilovich Khairutdinov ◽  
Flera Gabdulbarovna Mukhametzyanova ◽  
Olga Lvovna Panchenko ◽  
Lilia Ernstovna Ilikova ◽  
Mirsaid Pulat ugli Mirasrarov
Keyword(s):  
Cultural Heritage ◽  
Positive Impact ◽  
Tourism Industry ◽  
Scientific Article ◽  
Global Business ◽  
Significant Saving ◽  
Heritage Sites ◽  
The World ◽  
World Cultural Heritage ◽  
The Republic

The scientific article is devoted to the study of the possibilities of digitalization when conducting excursions to the objects of the world cultural heritage of the Republic of Tatarstan in the tourism industry. The advent of digital technologies has had a positive impact on the development of tourism activities. Today, tourism is a global business that takes advantage of opportunities for digitalization and innovation. Thanks to the digitalization, work has become operational, around the clock, and at the same time there is a significant saving of human, time and financial resources. A modern tourist organization that uses information, digital and innovative technologies in its activities, successfully and profitably conducts its business, laying the foundation for the future. Considered one of the key services included in the tour product, the tour performs cognitive and educational functions, and the excursion activity itself is responsible for the educational function of society.    

Cultural Heritage Tourism Management in Pashupatinath Area

2019 ◽  
Vol 13 ◽  
pp. 95-106
Author(s):  
Pashupati Nyaupane
Keyword(s):  
Cultural Heritage ◽  
Heritage Tourism ◽  
Tourism Industry ◽  
Management Information ◽  
Current Management ◽  
Heritage Sites ◽  
The Core ◽  
Tourism Management ◽  
Vital Component ◽  
Cultural Heritage Tourism

Heritage represents irreplaceable resources for the tourism industry so conservation is a vital component of their management. Throughout the world, the tourism industry has been an economic generator including conserving the heritage sites. Today, tourism has been considered to have greater socio economic values. Thus Pashupatinath area, with its rich cultural heritage, has great potential to be tapped through cultural heritage tourism. Pashupatinath area is known for its rich cultural heritage, but lack of proper tourism guidelines in the areas has not been able to showcase its potential. Thus, the paper tries to bring the importance of heritage tourism in the core area of Pashupatinath and its vicinity into limelight. The paper addresses the need of improvement in management, information and development in infrastructure. Moreover it covers the approach of conservation of tangible and intangible cultural heritage. This article examines the significance and value of Pashupatinath area as a cultural heritage tourism destination. This research identifies numerous issues related to cultural heritage tourism management in Pashupatinath area and its cultural heritage tourism products, coordination among stakeholders and interpretation. It explores the current management situation of Pashupati area and provides the suggestion for the betterment of cultural heritage tourism in Pashupatinath area. The paper helps to relate the tourism industry with the economic growth of Pashupatinath area.

scholarly journals Active seniors perceived value within digital museum transformation

2018 ◽  
Vol 30 (5) ◽  
pp. 530-553 ◽  
Author(s):  
Christelle Traboulsi ◽  
Moreno Frau ◽  
Francesca Cabiddu
Keyword(s):  
Cultural Heritage ◽  
Theoretical Perspective ◽  
Perceived Value ◽  
Tourism Industry ◽  
Digital Transformation ◽  
Structured Interviews ◽  
Digital Museum ◽  
Content Type ◽  
Heritage Sites ◽  
Immersive Technologies

Purpose The purpose of this paper is to answer fundamental questions on the perceived value of active senior visitors (55+ years old) in the context of cultural heritage sites, when using immersive technologies, conceptualizing technological experience by illustrating an extended space in the pre, during and post phases of visits. Furthermore, it will reveal a better understanding of digital transformation opportunities and risks in the tourism industry and its related sectors regarding active senior travelers and it will further provide some insights and tools that are required to follow. Design/methodology/approach Since the authors are studying a population that is thus far not fluent in the means of digital opportunities, the authors will conduct two semi-structured interviews before and after visits to the museums in order to lower the level of emotional bias responses. Moreover, observations of the participants’ interaction with technological devices will be assessed during their visit. Findings Current findings enrich the theoretical perspective of perceived value. First, they extend our knowledge on the perceived consumers’ value of active senior visitors in the application of immersive technologies pertaining to archeological museums. They also shed new light on the different dimensions of the perceived value (epistemic value, functional value, hedonic value and social value) of active senior visitors concerning museum transformation. Third, they provide an integrative framework for extending the boundaries of the museum technological visit experience, linking the pre-, during-, and post-visit phases. Research limitations/implications Having a longitudinal study that evaluates the same population of seniors over a longer period would enhance our understanding of perception and adoption behavior in non-users. It entails the dimensions that are necessary from a theoretical and managerial point of view, thus contributing to strategic planning for museum managers who are planning on going digital in the coming years aiming at creating further value and satisfaction for their active senior visitors to cultural heritage sites. Originality/value The majority of research concerning technological developments and experiences to date has focused on holistic views studying different stakeholders’ perspectives or on digital natives’ perception regarding museum digital transformation. However, only few studies have evaluated the perceived value of active senior travelers and their overall satisfaction when visiting museums that became digital.

scholarly journals Spatial Writing: A New Mode of Architectural Heritage Representation

2018 ◽  
Author(s):  
Seher Erdoǧan Ford ◽  
Keyword(s):  
Cultural Heritage ◽  
Design Process ◽  
Architectural Design ◽  
Critical Issue ◽  
Multiple Identities ◽  
Architectural Heritage ◽  
Heritage Sites ◽  
Architectural Production ◽  
Digital Modeling ◽  
New Ideas

Modeling, as an instrument of architectural design, delineates boundaries for new ideas and establishes a framework for approaching the unknown. Those boundaries, however, often leave out elements of the design process and the larger context of the project. This is a particularly critical issue when dealing with architectural heritage sites with complex histories and multiple identities. As part of a larger research project dealing with the representation of cultural heritage, in this paper I pose the question: How can digital modeling embody the intangible dimensions of architectural production?

COVID-19

2021 ◽  
Vol 5 (S4) ◽  
pp. 1585-1599
Author(s):  
Vladyslava Liubarets ◽  
Iryna Zinkova ◽  
Yuliia Zemlina ◽  
Ganna Voroshylova ◽  
Anna M. Tymeychuk
Keyword(s):  
Cultural Heritage ◽  
Tourism Industry ◽  
Creative Industries ◽  
Educational Institutions ◽  
Tourist Industry ◽  
Heritage Sites ◽  
Tour Guides ◽  
The World ◽  
Effective Use ◽  
Real Challenge

The article identifies the challenges of the creative industries in tourism as an important phenomenon in the conditions of the urgent world issue COVID-19. The COVID-19 pandemic has been identified as a real challenge for travel companies around the world causing significant changes in the strategies for creating creative programs for the tourism industry. The analysis has been made, the issues and possibilities of introducing creative industries in tourism in the conditions of the ecological danger of COVID-19 have been determined. It is emphasized that creative tourism, as a self-sufficient product, easily changes the format and subject matter depending on the set objectives, while remaining creative in its nature and purpose. The main stakeholders of creative tourism have been identified: consumers of tourist services, tourist industry representatives (tour operators and agents, hoteliers, restaurateurs, guides, tour guides), the tourist community, local people, and commodity producers, authorities, cultural, scientific, and educational institutions. Measures to support the sphere of culture, cultural heritage protection, development of creative industries and tourism in Ukraine have been analyzed: preservation, promotion, and effective use of national cultural heritage, creation of conditions for tourist attractiveness of cultural heritage sites, support of creative industries.

scholarly journals APLIKASI TEKNOLOGI AUGMENTED REALITY DALAM KONSERVASI SITUS WARISAN BUDAYA DAN MITIGASI BENCANA GUNUNG GALUNGGUNG JAWA BARAT INDONESIA

2021 ◽  
Vol 4 (2) ◽  
pp. 242-247
Author(s):  
Wanda listiani ◽  
Sri Rustiyanti ◽  
Fani Dila Sari ◽  
IBG. Surya Peradantha
Keyword(s):  
Augmented Reality ◽  
Cultural Heritage ◽  
Local Governments ◽  
Volcanic Eruptions ◽  
Tourism Industry ◽  
Disaster Mitigation ◽  
Heritage Sites ◽  
The People ◽  
World Cultural Heritage ◽  
Ancient Manuscript

The name Galunggung is very well known to the people of Indonesia as the name of the mountain and the name of an Old Sundanese Manuscript. The ancient manuscript of Amanat Galunggung is a manuscript written in the 16th century and contains the teachings of life or local genius of the Sukapura or Tasikmalaya people. Mount Galunggung has experienced several eruptions from 1822 to 1983. The eruption of Mount Galunggung has had a catastrophic impact on the community and provided long term benefits for improving the soil fertility around the Mount Galunggung site such as the Indihiang site. Various disasters that have occurred due to volcanic eruptions in various regions have become a source of learning for the community to mitigate disasters from an early age. This research uses qualitative methods and digital augmented reality techniques. Augmented Reality can be used in visualizing and simulating mountain sites or other cultural heritage sites. The results of this study recommend the application of Augmented Realty technology in the conservation of cultural heritage sites and disaster mitigation as well as the planning program for the nomination of mountain sites in Indonesia for UNESCO’s world cultural heritage by the Indonesian government. Various efforts to develop site conservation with digital 4.0 technology and assistance for local communities involving universities, local governments, museum communities and the cultural arts tourism industry. The use of Augmented Reality can be useful for increasing understanding and learning experiences about cultural sites and heritage in tertiary, primary and secondary education.

scholarly journals Sustainable Tourism and Culture: A Symbiotic Relationship

2020 ◽  
Vol 5 (1) ◽  
pp. 54
Author(s):  
Reham Kamel El-Khadrawy ◽  
Amr Abdalla Attia ◽  
Marwa Khalifa ◽  
Rowaida Rashed
Keyword(s):  
Human Capital ◽  
Cultural Heritage ◽  
Sustainable Tourism ◽  
Tourism Development ◽  
Cultural Tourism ◽  
Current Status ◽  
Cultural Elements ◽  
Tourist Attractions ◽  
Sustainable Tourism Development ◽  
Heritage Sites

Cultural Tourism offers a strong motivation to preserve the elements of cultural heritage in tourist destinations. It helps to preserve cultural elements as important tourist attractions. Cultural tourism’s notion is unlimited to visiting monumental attractions only, but it has also become an interactive experience with the social fabric of the community through attending exhibitions, festivals and events, and the purchase of traditional local products. Thus, the human capital factor in tourism is linked to the quality of tourism products. With the growth of international tourism, the importance of sustainable tourism development has emerged to protect natural, cultural, and human resources, in addition to achieving economic development. As non-sustainable tourism development has led to the deterioration of tourism resources. This research paper examines if cultural tourism contributes to decrease tourism seasonality and achieve sustainable tourism development in cultural heritage sites. A case study of Aswan was selected. Aswan has unique and important elements of cultural heritage (Tangible and Intangible), but it still faces many problems like tourism seasonality, besides its tourism is still weak compared with other cities that have the same tourism potential. Based on a literature review and analytical study of global examples that achieved sustainability in cultural heritage sites, a field study of Aswan was conducted to evaluate the current status of cultural tourism, besides illustrating the challenges of achieving sustainability. The major result that has emerged from the study is paying attention to cultural tourism is the possible solution to the challenges that Aswan tourism faces. Finally, the paper concluded that investment in human capital creates opportunities for cultural tourism which in return resolves one of tourism’s major challenges: seasonality.

scholarly journals Cultural Heritage Tourism Management in Pashupatinath Area

2019 ◽  
Vol 8 ◽  
pp. 95-106
Author(s):  
Pashupati Nyaupane
Keyword(s):  
Cultural Heritage ◽  
Heritage Tourism ◽  
Tourism Industry ◽  
Management Information ◽  
Current Management ◽  
Heritage Sites ◽  
The Core ◽  
Tourism Management ◽  
Vital Component ◽  
Cultural Heritage Tourism

Heritage represents irreplaceable resources for the tourism industry so conservation is a vital component of their management. Throughout the world, the tourism industry has been an economic generator including conserving the heritage sites. Today, tourism has been considered to have greater socio economic values. Thus Pashupatinath area, with its rich cultural heritage, has great potential to be tapped through cultural heritage tourism. Pashupatinath area is known for its rich cultural heritage, but lack of proper tourism guidelines in the areas has not been able to showcase its potential. Thus, the paper tries to bring the importance of heritage tourism in the core area of Pashupatinath and its vicinity into limelight. The paper addresses the need of improvement in management, information and development in infrastructure. Moreover it covers the approach of conservation of tangible and intangible cultural heritage. This article examines the significance and value of Pashupatinath area as a cultural heritage tourism destination. This research identifies numerous issues related to cultural heritage tourism management in Pashupatinath area and its cultural heritage tourism products, coordination among stakeholders and interpretation. It explores the current management situation of Pashupati area and provides the suggestion for the betterment of cultural heritage tourism in Pashupatinath area. The paper helps to relate the tourism industry with the economic growth of Pashupatinath area.

scholarly journals Palaces of Culture in Leningrad. Problems of maintenance and preservation

2019 ◽  
pp. 7-17 ◽  
Author(s):  
Natalya Pavlovna Dubrovina
Keyword(s):  
Cultural Heritage ◽  
Visual Observation ◽  
Architectural Heritage ◽  
Heritage Sites ◽  
Current State ◽  
Literary Sources ◽  
Key Issues ◽  
The Subject ◽  
Conservation Zones ◽  
State Protection

The object of this research is the Palaces of Culture in Leningrad built in the 1920’s – 1930’s. Among all object the author highlights the separate newly built extant Palaces of Culture in the style of constructivism, which are the monuments of cultural heritage. The subject of this research is the questions of state protection of the indicated objects and their maintenance. The article examines the existing conservation zones and territories of the cultural heritage sites; current state of the Palaces of Culture; problems of maintenance; and questions of modern functional profile of the buildings. The author studied the literary sources, analyzed iconographic materials and existing regulatory documents in the area of preservation of architectural heritage, conducted visual observation. The goal of this research lies in determining the current state of the Palaces of Culture in Leningrad of the early XX century alongside the key issues pertinent to state protection of the objects. The results may be valuable for comprising preservation orders for architectural heritage of the XX century, as well as development of restoration and reconstruction projects of the monuments of constructivism. The author concludes on the flawed system of state preservation of the cultural heritage of the XX century, and makes recommendation with regards to its solution.

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