THE NON-VERBAL MODUS IN THE STRUCTURE ОF THE LONDON SUPERTEXT OF ENGLISH LINGUISTIC CULTURE. AS EXEMPLIFIED BY THE SOUND SUBTEXT

Author(s):  
Alexei V. Sosnin ◽  
◽  
Yulia V. Balakina ◽  
Edita N. Merkulova ◽  
◽  
...  

The article analyzes the verbal representation of the sound subtext from the London supertext of English linguistic culture. The study proceeds from the assumption that London supertext is constructed on the intersemiotic principle and is a product of several codes or, modi, rather than of language alone. London supertext is viewed as an invariable semantic cоnstruct, the total sum оf features be fоund in all the texts abоut this city, which have already been оr will potentially be written. Along with the combinations оf features, static and dynamic, the Lоndоn supertext incоrpоrates standard algorithms оf their deployment intо real textual sequences. The subtexts of London supertext are viewed as narrower thematic entities bound by a common propositional and modus-related attitude. The theoretical and methodical basis of the research cited in the article is determined by its оrientatiоn tоwards integrating the cоgnitive and semiоtic approaches, according tо which the mental culturallyspecific entity London is analyzed via a semantic study оf its supertext. The integration of the cognitive and the semiotic is effected within the framework of unified semantics. Semiotic analysis of the text in that case consists in singling out propositions of diverse degrees of similarity in it, in the selection and classification of predicates with which characters and “things” are endowed in the text, and in including the individual entities from the text into common categories, what uncovers the profoundest world-view from the perspective of the given text. The article proves that the analysis of mental entities carried out via examining their respective supertexts integration of cognitive and semiotic approaches permits tallying linguistics with literary studies and with secondary modelling semiotic systems under a general semiotic approach.

2018 ◽  
Vol 50 ◽  
pp. 01206
Author(s):  
Elena N. Ezhova ◽  
Oksana A. Dvoenko

This work presents the systematized Russian and foreign scientific knowledge about the specific functioning of advertisement discourse in multiethnic society. The methodology of this research is based on the structural semiotic approach, functional analysis, an institutional-discourse method, an activity approach. The analysis of a big number of advertisement texts served the basis for typological classification of ethno cultural codes in the structure of media advertisement communication. The idea of this typology is heterogeneity advertisement texts, which are organized on the basis of the three semiotic systems: visual, verbal and acoustic. The understanding and realization of the idea of hybrid text modeling in the advertisement design allows one to improve its effectiveness, which results from the increase of the level of advertising information perception and the degree of its impact to the people. This demonstrates the importance of such professional qualities for advertisement specialists as the readiness and ability to work in multicultural society.


Author(s):  
Oldřich Rejnuš

The article deals with the theoretical classification of “classic” capital market securities, i.e. corporate stocks and bonds. Its aim was to make a detailed analysis of the individual types of these securities from the viewpoint of their main characteristic features, and to look for possible ways of systemizing them and distinguishing them as unambiguously as possible. As the aim of this analysis was to identify the most important and typical properties of not only corporate stocks and long-term bonds that are commonplace in investing but also of those that are rare on financial markets, the analysis was made from a global viewpoint, i.e. without regard to the individual countries’ legislative conditions.The analysis focused, above all, on looking for ways to construct the individual types of stocks and bonds and of the most important rights connected with them. Using the obtained results, these types were mutually compared and possible ways of their systemization were explored. Taking into account these facts, certain significant properties (which, however, concern all securities in general, such as “issuer type” or conditions of transferability/ways of tradeability) were intentionally abstracted.The result of the analysis confirms the meaningfulness of certain existing theories concerning the existence of three relatively different groups of “classic” securities: common stocks, preferred stocks, and bonds. At the same time, the analysis has shown that as far as this classification is concerned, it is based mainly on the function of the securities, which means that the properties regarding their structure and legal content are covered only partially. This is also proved by making a proposal for a comprehensive systemization, which shows that on the current financial market there are many situations when (except the legal identification) it is difficult to judge from the particular properties of a security whether it is a bond or a stock, or (in the latter case) which type of stock it is. For the above-mentioned reason, the conclusion stresses the necessity to create at least partly harmonised international legislation in the given area, and presents recommendations for the establishment of the fundamental part of a harmonised system of legislation, which increasingly appears to be essential.


2015 ◽  
Vol 1120-1121 ◽  
pp. 1404-1412
Author(s):  
Alina Plenis ◽  
Tomasz Bączek ◽  
Jarosław Szulfer ◽  
Michał Markuszewski

Pharmacopoeial monographs define usually requirements for the use of the particular chromatographic packing materials in a very general way. Even if a selection of particular chromatographic column packed with the defined material is suggested, it appears often that column is currently not present in the laboratory, or is no longer commercially available. With respect to those facts, there are needs to replace the given column material for another one, however with the similar physicochemical characteristics. This can be achieved by using one of the classification systems of columns’ material (e.g., the procedure developed by the researchers at the Katholieke Universiteit Leuven – and therefore called tentatively by us as KUL procedure).In the first stage of the work, it has been proven that the results obtained by KUL procedure can be related to results obtained during chemometrics verification of the suitability of selected stationary phases’ material used in the individual columns for purity test of alfuzosin as pharmaceutical substance and their impurities and related compounds. The next step was to adapt KUL procedure to allow the classification of modern and new UHPLC and Core-Shell (CS) columns’ material characterized by the novel physicochemical properties. Together, properties of 61 columns packed with variable materials have been characterized. The last step comprised the data collection to examine the possibilities to use UHPLC and CS columns materials as equivalent ones to the classical HPLC columns’ materials in view of the method transfer for the previously mentioned assay for alfuzosin.


Author(s):  
Tatiana E. Litvinenko

The article deals with the problem of structural organization of liberal arts fragments in the diachronic world view. It considers the application of a prototypical approach to the knowledge categorization about the types and directions of culture and to the differentiation of the tools of their verbal representation in the metalanguage. The classification of the concepts “Renaissance” and “Baroque” under the criteria of modern linguo-cognitive science is proposed. The article provides definitions of prototypical and peripheral units of the categories analyzed and substantiates the differences in their significates. Special attention is paid to non-central category members, as well as to parameters that confirm their categorical status and place them in the general subsystems’ hierarchy. The study substantiates the polysemy of the terms “Renaissance” and “Baroque”, which is caused by the heterogeneity of the classes they represent. Based on the material of specific category units, it demonstrates the possibility of changing their positions as class members and analyzes the causes and consequences of their re-categorization. The article considers the problem of variability and openness of the range of the categories under study, as well as the criteria of their autonomy and integrity. It is shown that the category stability depends on the prototype identification degree and its differences from the central units in other classes. The main conclusions were obtained by analyzing the meanings of the investigated terms and identifying patterns of their attribution to the texts of the corresponding cultural stages. The study novelty lies in the application of cognitive analysis methods to the concepts and term units of the Humanities metalanguage. The research relevance is accounted for by the need to further study the semantics and functioning of interdisciplinary special units in poetics, literary history, art history, cultural studies, and aesthetics. It helps to distinguish the meanings and contexts of using names that are synonymous and antonymous.


2010 ◽  
Vol 3 (2) ◽  
pp. 156-180 ◽  
Author(s):  
Renáta Gregová ◽  
Lívia Körtvélyessy ◽  
Július Zimmermann

Universals Archive (Universal #1926) indicates a universal tendency for sound symbolism in reference to the expression of diminutives and augmentatives. The research ( Štekauer et al. 2009 ) carried out on European languages has not proved the tendency at all. Therefore, our research was extended to cover three language families – Indo-European, Niger-Congo and Austronesian. A three-step analysis examining different aspects of phonetic symbolism was carried out on a core vocabulary of 35 lexical items. A research sample was selected out of 60 languages. The evaluative markers were analyzed according to both phonetic classification of vowels and consonants and Ultan's and Niewenhuis' conclusions on the dominance of palatal and post-alveolar consonants in diminutive markers. Finally, the data obtained in our sample languages was evaluated by means of a three-dimensional model illustrating the place of articulation of the individual segments.


2018 ◽  
Vol 79 (8) ◽  
pp. 35-40
Author(s):  
M. I. Kuznetsova

One of the goals of the Russian language course in the primary school is the formation of the communicative literacy. The content of the course should be aimed at understanding the wealth of linguistic means by primary school children; the formation of the ability to detect a violation of linguistic norms and the inadequacy of the linguistic means used in the speech situation; the accumulation of the experience in choosing of linguistic means in accordance with the peculiarities of the speech situation; the creation of oral and written texts that meet the criteria of content, connectivity, compliance with the norms of the Russian literary language. The article considers the classification of exercises that contribute to the formation of communicative literacy. The author gives the examples of exercises where the student acts in different roles: the student is an observer of the speech situation and analyzes the adequacy of the choice of linguistic means; the student is a direct participant in the given speech situation and makes a choice of language facilities; the student is offered to create the speech situation himself, to independently construct an oral and written text.


Author(s):  
Khaled Besbes

Abstract: The present article sought to offer a semiotic analysis of Pinter’s The Caretaker’s characters as signifers in their own right. The article also aimed at studying the play’s dramatis personae as loci of multi-coded expressions, with a focus on the various modes of signifcation associated with them. Using semiotics as an analytical method, the author explored the linguistic and paralinguistic features of the characters’ discourses as signs in relation to the play’s pivotal themes, their kinesic and body expressions as indexical signs, as well as their distinctive proxemic behavior(s) onstage. Some attention was also given to the characters’ handling of stage props and the special meanings attached to them as replicators of character personality. The results of the discussion showed that using a semiotic approach to analyze The Caretaker’s characters can yield positive outcomes in terms of comprehensive analysis and interpretation of the characters as dynamic unities of interrelated sign-systems. Keywords: Pinter, semiotics, dramatis personae, linguistic, kinesic, proxemic


1979 ◽  
Vol 44 (7) ◽  
pp. 2064-2078 ◽  
Author(s):  
Blahoslav Sedláček ◽  
Břetislav Verner ◽  
Miroslav Bárta ◽  
Karel Zimmermann

Basic scattering functions were used in a novel calculation of the turbidity ratios for particles having the relative refractive index m = 1.001, 1.005 (0.005) 1.315 and the size α = 0.05 (0.05) 6.00 (0.10) 15.00 (0.50) 70.00 (1.00) 100, where α = πL/λ, L is the diameter of the spherical particle, λ = Λ/μ1 is the wavelength of light in a medium with the refractive index μ1 and Λ is the wavelength of light in vacuo. The data are tabulated for the wavelength λ = 546.1/μw = 409.357 nm, where μw is the refractive index of water. A procedure has been suggested how to extend the applicability of Tables to various refractive indices of the medium and to various turbidity ratios τa/τb obtained with the individual pairs of wavelengths λa and λb. The selection of these pairs is bound to the sequence condition λa = λ0χa and λb = λ0χb, in which b-a = δ = 1, 2, 3; a = -2, -1, 0, 1, 2, ..., b = a + δ = -1, 0, 1, 2, ...; λ0 = λa=0 = 326.675 nm; χ = 546.1 : 435.8 = 1.2531 is the quotient of the given sequence.


2021 ◽  
pp. 1-11
Author(s):  
Artur Seredin

Abstract This article applies the theory of archaeological semiotics to the study of the “Olmec” style. A semiotic approach differs from an iconographic study because it provides the possibility for complex analysis of all significant traits of material archeological objects without distinction between stylistic and iconographic traits. In this context, the semiotic analysis of the Olmec style as a sign system shows that its particular signs, which can be defined as stylistic traits because of the lack of specific iconographic meanings, simultaneously participated in the creation and transformation of cultural meanings. This phenomenon reflected the “macrosignified” of Formative Mesoamerican cultures, associated with a structure that linked together various meanings throughout the culture.


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