"INVESTOR RELATIONS AS A NECESSARY CONDITION FOR THE DEVELOPMENT OF MODERN BUSINESS" – THE TOPIC OF THE INTERUNIVERSITY INTERDISCIPLINARY ROUND TABLE HELD BY THE DEPARTMENT OF WORLD ECONOMY, FACULTY OF ECONOMICS, INSTITUTE OF ECONOMICS, MANAGEMENT AND LAW, RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES ON FEBRUARY 25, 2021
The topic of the round table “Investor relations as a necessary condition for the development of modern business” attracted increased attention of specialists in connection with the aggravation of the investments attracting issue during the economic crisis provoked by the COVID-19 pandemic. At the same time that interest reflects yet more fundamental factors – first of all, accelerated virtualization of economic life. It is not just about developing mechanisms for adapting to cyclical difficulties, but also developing new approaches in connection with the advancement of new investment priorities in the global economy. Now the most attractive projects for investors will be projects that meet the criteria of the environmental friendliness, social orientation and transparency in business management. At the same time, it does not only mean a sharp turn from the already established areas of interaction between companies and investors, but, on the contrary, requires the mobilization of all possible instruments of influence on investors within the framework of the already traditional areas of cooperation.