STOCK MARKET IN A PANDEMIC, TRENDS IN ITS DEVELOPMENT AND IMPACT ON THE ECONOMIC ENVIRONMENT OF STATES

The article is devoted to the analysis of the development of the stock market, its stages of development and the impact on the economic conjuncture of countries. The relevance of studies on the development of the stock market in modern realities is growing every day, the number of transactions also grows steadily despite the pandemic, and that forms huge cash flows. The purpose of the study carried out in the article is not only to identify the influence of the stock market on the development of countries in modern conditions, but also to conduct a statistical analysis of data reflecting the state of the main stock exchange indices in a pandemic, as well as to assess the state of the securities market in 2019 and 2020 and work out forecasts for its future development. Several methods were used in the work: analysis of official information sources, statistical observation (systematic collection of information), grouping of the source data, their graphical presentation, as well as building diagrams.

PLATFORMS FOR THE DEVELOPMENT OF THE FINANCIAL MARKET IN THE DIGITAL ECONOMY

Significant changes taking place in the economic life of the state and society are associated with the active and widespread development and spread of the digital economy. The Internet, personal computers, smartphones, mobile communications, artificial intelligence, robotics and much more have become an integral part of the life of our society. The digital economy development has a significant impact both on the economy as a whole and on its individual segments: the engineering and technology development is accelerating, the boundaries between various fields of activity are blurring and significant changes in the activities of enterprises and workers are taking place. Thanks to digitalization, it became possible to identify various risks which are associated with activities and which can have a negative impact on the development of the entire financial market. One of the markets actively involved in the development of digital technologies is the financial market, which is a combination of the credit, investment, insurance, and stock sectors. In fact, the financial market is a significant indicator of the state of the entire Russian economy. In connection with the above, it is not accidental in the strategy of the Bank of Russia that it strives to develop platforms for the “digitalization” of the financial market. The development of platforms is necessary to create a competitive and trusting environment in the financial market, to maintain its stable financial condition, as well as to ensure the capital and financial services availability. In addition, the development of such platforms provides significant economic and financial benefits for variSignificant changes taking place in the economic life of the state and society are associated with the active and widespread development and spread of the digital economy. The Internet, personal computers, smartphones, mobile communications, artificial intelligence, robotics and much more have become an integral part of the life of our society. The digital economy development has a significant impact both on the economy as a whole and on its individual segments: the engineering and technology development is accelerating, the boundaries between various fields of activity are blurring and significant changes in the activities of enterprises and workers are taking place. Thanks to digitalization, it became possible to identify various risks which are associated with activities and which can have a negative impact on the development of the entire financial market. One of the markets actively involved in the development of digital technologies is the financial market, which is a combination of the credit, investment, insurance, and stock sectors. In fact, the financial market is a significant indicator of the state of the entire Russian economy. In connection with the above, it is not accidental in the strategy of the Bank of Russia that it strives to develop platforms for the “digitalization” of the financial market. The development of platforms is necessary to create a competitive and trusting environment in the financial market, to maintain its stable financial condition, as well as to ensure the capital and financial services availability. In addition, the development of such platforms provides significant economic and financial benefits for various participants in the financial market, which will positively affect the entire economy development.

TECHNOLOGICAL MANAGEMENT OF BANKING ACTIVITIY WITH CHANGES IN THE SETTLEMENT AND PAYMENT SYSTEM OF THE BANK OF RUSSIA

The evolution of the banking system is especially noticeable during the period of global digital transformation. In the article, the authors present a look at the internal changes in the Russian banking sector at the time of radical changes both in the economy and in the industry. The Industrial Revolution 4.0 and the sixth technological mode bring changes in the settlement and payment technologies, and therefore in the technological management of the banking organization.

TRANSFORMATION OF FOREIGN TRADE POLICY AMID THE COVID-19 PANDEMIC

The ongoing coronavirus pandemic has seriously affected the international investment policies of the G20 countries. There has been a growing trend to introduce measures with reference to the protection of national security aiming at countering threats that may be associated with foreign investment. Given the role of international investment in alleviating the economic crisis, governments should continue to improve the investment climate while protecting their national security interests.

ISSUES OF DEVIANT BEHAVIOR AMONG EMPLOYEES OF ORGANIZATIONS IN THE CONTEXT OF THE COVID-19 PANDEMIC

The article deals with an issue of deviant behavior. It includes a detailed description of the types of deviant behavior and the forms of its manifestation in an organization. As an example of the form of deviant behavior among employees of the banking sector, its impact on work processes is identified and described.

INFORMATION GLOBALIZATION AS A NEW BASIS OF THE INTERNATIONAL ECONOMY. OBJECTIVES OF RUSSIA'S ECONOMIC POLICY

The modern information space is characterized by the active and rapid formation of the network principle of interpersonal communications, which significantly changes the foundations of the communication process. Today, new technologies for creating information products are being actively developed. Information technology and innovation are becoming the main products of the post-industrial economy. Currently, the mechanism of trade transactions with those types of intangible goods is being fundamentally changed, people have the opportunity to choose sources of information, the number of channels is growing, etc. That ultimately leads to increased information openness of the world. The development of the Internet leads to an increase in interpersonal communications, and that, in turn, changes the public structure of society. The article attempts to analyse the understanding of the current changes that the information globalization entails.

DIGITAL ECOSYSTEMS AS A TOOL FOR CONTROLLING CONSUMER BEHAVIOR

The work considers the concept of the ecosystem from the point of view of business processes and aggregation of digital resources. It defines the ecosystem characteristics which distinguish it from other models of management, indicating its advantages over them. The specifics of the Russian digital market is noted, the features of the approaches of the main players to forming the ecosystems and ways of cooperating with the consumer are analyzed. A concept of the ecosystem competition is indicated. The authors propose the forecast for the development of the ecosystems of the Russian market in the foreseeable future indicating possible prospects. The study is based as on the foreign statistics, studies of international institutions and the data of Russian business aggregators, annual reports of chapters of companies, their positions stated in official press releases. The ecosystem is considered both from the point of view of a business and a person. There is also a consideration of innovations in interfacing the Internet of Things (IoT), financial-technical and mobile communications. For the first time, the article introduces the concept of “consumer capital”, as well as the management and social risks in the acceleration of such business models.

THE ROLE AND IMPORTANCE OF THE INVESTOR RELATIONS DEPARTMENTS IN DEVELOPING THE INVESTMENT RELATIONS IN THE CAPITAL MARKETS

The article discusses the most important issues of forming the investment relations in the capital markets. It defines the subjects of those markets, which does not seem possible to do without clarifying the investment relations concept. There is an overview of foreign approaches to the definition of “Investor relations”. To substantiate the need for elaborating relations the authors give an analysis of the investment market development with the involvement of the population and opportunities for investment in the Russian Federation. The necessity for creating the IR-departments of companies as the main communicators with investment markets is also substantiated. The issues of the functionality of the IR departments of companies are considered in detail, the directions of their activities and the requirements for the personnel of those departments are defined.

COMMUNICATION MANAGEMENT OF CULTURAL AND EDUCATIONAL INSTITUTIONS DURING THE CRISIS

The purpose of the article is to analyze specifics of the communication construction and adaptation of cultural institutions products during the crisis. The pandemic associated with the spread of the COVID-19 coronavirus had a serious impact on all spheres of life and required a revision of many familiar processes. In particular, the system of communication with consumers in the spheres of culture and education had to be substantially restructured. Also in those areas the development and implementation of new products and projects, adapted to the restrictions conditions, became urgent. On that basis, the article deals with the specifics of creating and promoting educational products in a period of quarantine restrictions as well as of the most crisis-prone areas of work. The key outcome can be defined as the conclusion that an important factor in the effectiveness of communications is the study of the consumer needs, and in a continuous mode. The spheres of education and culture, in that case, are no exception. The prospects of the study are associated with the fact that new products related to the crisis and restrictive measures do not disappear with the return to “ordinary” life, but remain in the product line of many organizations. However the ratio of traditional and new products in the assortment portfolio of different organizations will be different, which depends on many factors. Studying the factors and thus effectively managing the product portfolio are tasks for future periods. It is thereupon (along with the study of needs) that it is necessary to develop a communication strategy for the organizations of the spheres of culture and education.