Topicality. It is relevant to determine the equilibrium dynamic state of the system based on the harmonization of the interaction between economic and environmental subsystems in the market space. The product of the economy of experience is: a product or service plus additional profit from experience. Impression - entertainment, training, the possibility of personal participation, self-expression, the development of social contacts and skills (socialization) and more, these are added value factors. Additional costs in the originality or uniqueness of a product or service are paid off and bring additional profit. Therefore, goods or services related to natural resources or conditions are especially relevant. The economics of experience should be considered in the economic and environmental marketing space, which will allow to form the price of goods and services that increases in the first case (location) from the additional costs for rent and additional profit for the uniqueness of receiving a service in this area or increasing due to the impression of a product or service and overlapping cost of services. In the second case, the price of the service is adjusted relative to additional costs and profits for the originality of the provision of impression services. That is, we can consider differential rents of the first and second order taking into account the environmental factor. Rent in the conditions of the economy of experience - additional income received by the entrepreneur in excess of a certain profit for the uniqueness of the location of his activities and capital; the formation of environmental rents, when considering the natural resource potential, is due to more favorable location conditions in which one entrepreneur is in front of another, not in equal conditions. Aim and tasks. The purpose of the article is to determine the economic and environmental marketing space in the context of the development of the economy of experience by substantiating the theoretical and scientific-practical foundations of the formation of the mechanism of economic and environmental innovative development. Research results. Issues related to the “economy of experience” make it possible to go to that level of economic development that allows you to take advantage of the competitive advantages of this enterprise. When considering the innovation and ecological space, competitive advantages can be used more effectively in terms of attracting impressions to meet the needs of both the B2B, B2C market and international markets. Impression marketing is an additional human activity that relates to the market in the conditions of fierce competition and a saturated market, when its principles serve as the only possible way to ensure profitability and plus additional profitability of production, growth and development of the enterprise. Market orientation determines the main areas of economic activity and evaluates its results by the value of the final income. A distinctive feature of such a service is that it can exist only with the relationship between the buyer of the service, the manufacturer of the service and the “additional service”, which does not always depend on the manufacturer of the service, but is formed depending on the location, historical value of the place or the unusual nature of the service , that is, from the uniqueness of the provision of this service. So, in fact, the consumer pays for a pleasant, sometimes unforgettable experience, and the producer (owner) of this service overpays (relative to the average price level) for rent or for the purchase of additional fixed assets (or additional investments). The manufacturer must have compensation for the "overpayment" and, of course, additional profit. So, the consumer pays extra money for an additional service-impression, and the owner also pays extra either for renting a room or for the additional supply of this service, that is, “impression” is the additional costs that are reflected in the price of the goods. An impression in the economic sense is additional costs and additional profit. Only ecologically high-quality goods and the same high-quality environmental services are in real demand in the market and can attract consumers. Proceeding both from the interests of society as a whole and each member of the society, it is necessary to use new forms of organizing production, business and labor, improving the structure of production and economic activity, taking into account national characteristics of nature management. The condition for the formation of environmental rents is not only the qualitative and quantitative characteristics of the resource (resource-goods - land), but also the environmental characteristics of this resource and products grown on this site. Therefore, with the expenditure of equal capital, they give a different quantity and quality of products. Ecological rent can be formed on the worst land fertility, but the best environmental characteristics. At the same time, lands of higher categories can be removed from agricultural circulation in connection with an environmental disaster. Therefore, in an economy of experience, when determining the price of “decision making”, environmental components must be taken into account, however, environmental degradation, depletion of natural resources, and excessive pollution indicate failures in the market mechanism. The economics of experience in modern conditions can change this negative practice. Conclusion. In modern conditions of economic development, a fundamentally new environmental policy of the state is needed, which would clearly define the strategy and tactics for improving relations between society, production and nature, the optimal combination of environmental, economic and marketing positions. In this regard, multidimensional studies of marketing systems that are part of integrated socio-ecological-economic systems, combined by information flows, are needed. In the process of formation of market structures of the economics of experience, the task is to combine the interests of the economy, society and improve the environment. Reducing pollution and conserving natural resources becomes beneficial to the economics of experience. If earlier the interests of economics and ecology were located in the plane of conflicts, now in the ecological and economic space their interests coincide: the producer receives additional profit, while improving the environment.
MODERN DEVELOPMENT OF RUSSIA'S ROAD SECTOR: PROBLEMS AND PROSPECTS
