KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI KUALITAS PRODUK, PERSEPSI RESIKO, DAN KEPERCAYAAN (STUDI PADA MAHASISWA UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Refris Ridha Zaindhika ◽  
Burhanudin Ahmad Yani ◽  
Fithri Marwati
Keyword(s):  
Risk Perception ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Quality Product ◽  
Quality Risk ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between variables of product quality, risk perception, and trust on shopee e-commerce purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous influence and which variable is the most dominant in influencing shopee e-commerce purchasing decisions on students of the Islamic University of Batik Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 2,797 students and the sample used was 100, where the sampling technique used accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of product quality, risk perception, and trust have a simultaneous effect on purchasing decisions of e-commerce shopee on students of the Islamic University of Batik Surakarta, 2) There is an effect of product quality on purchasing decisions e-commerce shopee for students of the Islamic University of Batik Surakarta, 3) There is an effect of risk perception on shopee ecommerce purchasing decisions for students of the Islamic University of Batik Surakarta, 4) There is an effect of trust on shopee e-commerce purchasing decisions for students of the Islamic University of Batik Surakarta. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

scholarly journals Analysis of Mycosorb A + Purchase Decisions and Their Implications for Customer Loyalty

2020 ◽  
Vol 5 (8) ◽  
pp. 709-716
Author(s):  
Maya Mayrora ◽  
Har Adi Basri
Keyword(s):  
Product Quality ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Product Availability ◽  
Quality Product

This study aims to determine the effect of product quality, product availability and price perception on purchasing decisions and their implications for customer loyalty. Customers from PT. Alltech Biotechnology Indonesia was taken as a respondent, both primary and secondary data were used in the study. Secondary data is taken from various sources such as journals, books and other data. Primary data were collected using a questionnaire distributed to the target respondents. Using accidental sampling technique, the total number of respondents collected was 100 respondents. Path analysis is applied in this research. The results show that product quality, product availability and price perception have a significant influence on purchasing decisions. It was found that the quality of the product, Product availability and purchasing decisions have a significant influence on loyal consumers. At the managerial level, this research contributed to PT. Alltech Biotechnology Indonesia, to improve product availability and product quality if you want to purchase decisions and increase customer loyalty.

SUSTAINABILITY MARKETING, DITINJAU DARI INOVASI BISNIS, SIKAP KONSUMEN DAN LOYALITAS (STUDI PADA PT. KERETA API INDONESIA DAOP VI YOGYAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Annisa Octavia ◽  
Istiatin Istiatin ◽  
Djumali Djumali
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Primary Data ◽  
Literature Study ◽  
Business Innovation ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the variables of business innovation, consumer attitudes, and loyalty to sustainability marketing. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. The method used is descriptive quantitative method. The population in this study is not infinite and the sample used is 100, where the sampling technique uses accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of business innovation, consumer attitudes, and loyalty simultaneously on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 2) There is an effect of business innovation on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 3) There is an influence of consumer attitudes on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 4) There is an effect of loyalty on sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. Keywords: Sustainability Marketing, Business Innovation, Consumer Attitudes, Loyalty

scholarly journals The Effect Of Quality Product, Brand Image, And Price Towards A Purchase Decision Of J.Co Donuts & Coffee In Tangerang

2021 ◽  
Vol 2 (5) ◽  
pp. 1702-1704
Author(s):  
Waseso Segoro ◽  
Debi Nurlita
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Test Reliability ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Business World ◽  
Analysis Technique ◽  
Quality Product ◽  
Online Sampling

The development of the business world today is very fast, making business people have to compete with each other to attract consumers. One promising business is a business in the food sector such as donuts. Donuts are a type of food that is popular in Indonesian society. At present there are many donut outlets that stand in the center of the crowd. One of them is J.CO Donuts & Coffee in Tangerang which is the donut and coffee shop with the most consumers. With friendly prices and the brand image owned by J.CO Donuts & Coffee, consumers do not hesitate to buy their products.This study aims to determine the quality of the product, brand image and price of J.CO Donuts & Coffee purchasing decisions. The data used are primary data derived from questionnaires distributed online. Sampling using accidental sampling method with a sample size of 100 people. With the analysis technique used to analyze the influence of the variables in this study is to use the validity test, reliability test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 20. The result of this study is that there is a partial influence between variables of product quality, brand image and price on purchasing decisions. And the variables of product quality, brand image and price simultaneously influence purchasing decisions.

scholarly journals Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal

2020 ◽  
Vol 2 (1) ◽  
pp. 65
Author(s):  
Hendri Hermawan Adinugraha ◽  
Hesti Hanan Nadhifah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The People ◽  
Analysis Technique ◽  
Quality Product

<p>Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.</p>

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI WEBSITE QUALITY, INOVASI PRODUK, DAN ELECTRONIC WORD OF MOUTH (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Tulus Dwi Prasetyo ◽  
Istiatin Istiatin ◽  
Bambang Mursito
Keyword(s):  
Product Innovation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Primary Data ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Website Quality ◽  
Quality Product ◽  
Economics Faculty

The purpose of this research is to find out whether there is a significant influence between variable website quality, product innovation, and electronic word of mouth on e-commerce shopee purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing the purchase decision of e-commerce shopee at the Faculty of Economics, Batik Islamic University, Surakarta. The method used is quantitative descriptive method. The population in this study amounted to 1330 students and the number of samples used was 133, where the sampling technique used quota sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is the influence of website quality, product innovation, and electronic word of mouth simultaneously influence the purchasing decision of e-commerce shopee on the Students of the Faculty of Economics, Islamic University of Batik Surakarta, 2) There is an influence website quality on e-commerce shopee purchasing decisions at the Batik Faculty Islamic University Economics Faculty Students, 3) There is an influence on product innovation on e-commerce shopee purchasing decisions at the Batik Faculty Islamic Economics Faculty Students, 4) There is the influence of electronic word of mouth on the decision purchasing e-commerce shopee at the Faculty of Economics, Surakarta Islamic Batik University. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

scholarly journals ANALISIS FAKTOR PENYEBAB KREDIT MACET PADA PT. BPR BANJAR ARTHASARIGUNA TASIKMALAYA

Responsive ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 77
Author(s):  
Moch. Benny Alexandri ◽  
Michelia Putri Catherina Sujatna
Keyword(s):  
Hypothesis Test ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Contributing Factors ◽  
Literature Study ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Rural Credit ◽  
Analysis Technique

ABSTRAKPenelitian ini bertujuan untuk mengetahui faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan menggunakan kusioner dan melakukan wawancara, sedangkan untuk data sekunder diperoleh melalui studi kepustakaan. Populasi dalam penelitian ini adalah nasabah kredit macet pada PT. BPR Banjar Arthasariguna pada tahun 2018 yang berjumlah 46 orang. Teknik pengambilan sampel dilakukan dengan non probability sampling menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji regresi linear berganda, uji asumsi klasik, uji hipotesis, dan korelasi determinasi.Hasil dari penelitian ini variabel yang paling dominan adalah faktor esktern bank. Berdasarkan hasil penelitian maka dapat ditarik kesimpulan bahwa terdapat pengaruh faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Dimana besarnya kontribusi faktor penyebab kredit macet terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya menunjukkan adanya pengaruh yang sedang.Kata Kunci : Kredit Macet, NPL, Bank Perkreditan Rakyat   AbstractThis research aims to determine the factors internal bank and factor external bank of causing non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. The research method that was used in this research is descriptive quantitative approach. Primary data were collected by using questionnaires and conducting interviews, while for secondary data obtained through literature study. The population in this study is non performing loans customers at PT. BPR Banjar Arthasariguna in 2018 as many as 46 people. The sampling technique that was used is non probability sampling and done by using purposive sampling technique. The data analysis technique that was used is a multiple linear regression test, classic assumption test, hypothesis test, and the coefficient of determination.The results of the research are the most dominant variable is factor external bank. Based on the results of the study it can be concluded that there is an influence of factor internal bank and factor external bank  to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. Where the magnitude of the contributing factors causing of non performing loans to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya showed a moderate influence.Keywords: Non Performing Loans, NPL, Rural Credit

scholarly journals EFEKTIFITAS PENGGUNAAN E-WALLET DIKALANGAN MAHASISWA DALAM PROSES MENENTUKAN KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 4 (2) ◽  
pp. 128
Author(s):  
Putri Nadhilah ◽  
Ridwan Indra Jatikusumo ◽  
Erwin Permana
Keyword(s):  
Data Analysis ◽  
Subject Matter ◽  
Service Provider ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Internet Technology ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
The Subject

AbstrakPerkembangan teknologi internet semakin hari semakin berkembang pesat. Salah satu dampaknya yaitu timbul kebiasaan baru dalam peralihan bertransaksi tunai menjadi non tunai. Perusahaan Fintech berlomba-lomba menciptakan aplikasi dengan fitur-fitur menarik diantaranya E-Wallet. Saat ini mahasiswa menjadi target baru perusahaan dalam menawarkan fitur tersebut. Penelitian ini bertujuan untuk mengetahui seberapa efektif penggunaan E-Wallet dalam menentukan keputusan pembelian bagi mahasiswa. Teknik pengumpulan data dalam penelitian ini menggunakan analisis data sekunder yang diperoleh masing-masing website/aplikasi penyedia jasa E-Wallet, yakni: www.ovo.id.   dan www.gojek.com/gopay/ serta menggunakan studi kepustakaan dari jurnal-jurnal untuk relevan dengan pokok masalah. Teknik analisis data yang digunkan yaitu teknik analisis deskriptif yaitu mengambil simpulan dari pernyataan atau fakta-fakta khusus menjadi persoalan yang spesifik dan dibuat simpulan umum sesuaidengan teori-teori yang tersedia. Hasil dari penelitian ini terdapat tiga alasan yang mendasar yaitu penawaran promo dan fitur menarik, kenyamanan dan kemudahan penggunaan E-Wallet itu sendiri yang menjadikan penggunaan E-Wallet cukup efektif dalam proses menentukan keputusan pembelian di kalangan mahasiswa.Kata kunci: efektifitas, E-Wallet, mahasiswa, pembelian, teknologi AbstractThe development of internet technology is increasingly growing rapidly. One of the impacts is the new habit of switching from cash to non-cash transactions. Fintech companies are competing to create applications with interesting features, including E-Wallet. Currently, students are the company's new target in offering these features. This study aims to determine the effectiveness of using E-Wallet in determining student purchasing decisions. The data technique in this study used secondary data analysis obtained by each E-Wallet service provider site/application, namely: www.ovo.id. and www.gojek.com/gopay/ and uses literature study from journals relevant to the subject matter. The data analysis technique used is descriptive analysis technique which takes statements or specific facts into specific problems and makes general conclusions according to the available theories. The results of this study are three basic reasons, namely promo offers and attractive features, convenience and the use of E-Wallet itself which uses the use of E-Wallet which is quite effective in the process of determining purchasing decisions among students..Keywords: efectivity, E-Wallet, student, purchase, technology

scholarly journals Upaya Kepolisian dalam Menanggulangi Tindak Pidana Korupsi

2021 ◽  
Vol 6 (1) ◽  
pp. 82
Author(s):  
Lesta Indra Waspada ◽  
Syamsuddin Muchtar ◽  
Amir Ilyas
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
Literature Study ◽  
The Public ◽  
Analysis Technique ◽  
Secondary Data Source ◽  
Law Enforcement Officials ◽  
Qualitative Technique ◽  
Data Source ◽  
Type Data

The purpose of this study was to analyze the efforts of the police in overcoming criminal acts of corruption and to analyze the obstacles faced by the police in overcoming criminal acts of corruption. The study used empirical research type. Data collection techniques in this study were through direct interviews with respondents as the primary data source and through literature study as a secondary data source. The data analysis technique used was qualitative technique. The results showed that the efforts made by the police to tackle corruption were in the form of preemptive, preventive, and repressive measures. Preemptive efforts were in the form of educating the public through pamphlets, brochures, and banners that contained all matters relating to corruption. Preventive efforts by way of synergizing with law enforcement officials, improving coordination, investigation, and investigation functions in ten areas prone to corruption, and responding to public demanded to accelerate investigations. Repressive measures in the form of sanctions against corruptors in accordance with the law. The obstacles faced in overcoming corruption were internal constraints, namely the slow disbursement of program budgets for pre-emptive and preventive activities, as well as external obstacles, namely the lack of understanding of corruption by the public.

scholarly journals Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian pada Perum Bulog sub Divre Pematangsiantar

2019 ◽  
Vol 2 (2) ◽  
pp. 462-467
Author(s):  
Mega Romauly Tampubolon ◽  
Muhammad Yunus ◽  
Liana Liana
Keyword(s):  
Descriptive Analysis ◽  
Field Research ◽  
Secondary Data ◽  
Consumer Perceptions ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Quantitative Descriptive Analysis ◽  
Library Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The purpose of this study is: to determine the effect of consumer perceptions on purchasing decisions at Perum Bulog Sub Divre Pematangsiantar. This study uses a library research design and field research. This type of data uses qualitative and quantitative data. Data sources are primary data and secondary data. Data collection was carried out by means of questionnaires, interviews, and documentation. Test the research instrument using the validity test and reliability test. The data analysis technique used is normality test, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study can be concluded as follows: Consumer perceptions have a positive and significant effect on purchasing decisions either simultaneously or partially. There is a strong and positive relationship between consumer perceptions of purchasing decisions. The level of purchase decisions can be explained by consumer perceptions. Consumer perceptions have a positive and significant effect on purchasing decisions at Perum Blog Sub Divre Pematangsiantar

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