KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

SUSTAINABILITY MARKETING, DITINJAU DARI INOVASI BISNIS, SIKAP KONSUMEN DAN LOYALITAS (STUDI PADA PT. KERETA API INDONESIA DAOP VI YOGYAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Annisa Octavia ◽  
Istiatin Istiatin ◽  
Djumali Djumali
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Primary Data ◽  
Literature Study ◽  
Business Innovation ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the variables of business innovation, consumer attitudes, and loyalty to sustainability marketing. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. The method used is descriptive quantitative method. The population in this study is not infinite and the sample used is 100, where the sampling technique uses accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of business innovation, consumer attitudes, and loyalty simultaneously on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 2) There is an effect of business innovation on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 3) There is an influence of consumer attitudes on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 4) There is an effect of loyalty on sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. Keywords: Sustainability Marketing, Business Innovation, Consumer Attitudes, Loyalty

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI KUALITAS PRODUK, PERSEPSI RESIKO, DAN KEPERCAYAAN (STUDI PADA MAHASISWA UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Refris Ridha Zaindhika ◽  
Burhanudin Ahmad Yani ◽  
Fithri Marwati
Keyword(s):  
Risk Perception ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Quality Product ◽  
Quality Risk ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between variables of product quality, risk perception, and trust on shopee e-commerce purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous influence and which variable is the most dominant in influencing shopee e-commerce purchasing decisions on students of the Islamic University of Batik Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 2,797 students and the sample used was 100, where the sampling technique used accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of product quality, risk perception, and trust have a simultaneous effect on purchasing decisions of e-commerce shopee on students of the Islamic University of Batik Surakarta, 2) There is an effect of product quality on purchasing decisions e-commerce shopee for students of the Islamic University of Batik Surakarta, 3) There is an effect of risk perception on shopee ecommerce purchasing decisions for students of the Islamic University of Batik Surakarta, 4) There is an effect of trust on shopee e-commerce purchasing decisions for students of the Islamic University of Batik Surakarta. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

scholarly journals THE EFFECT OF RELIGIOSITY, BRAND IMAGE AND WORD OF MOUTH ON CUSTOMER'S DECISION TO APPLY FOR INSURANCE PT PRUDENTIAL UNIT SYARIAH

2020 ◽  
Vol 8 (1) ◽  
pp. 102-110
Author(s):  
Neng Auliya Rohimatul Ummi ◽  
Nining Nurhasanah ◽  
Donny Setiawan
Keyword(s):  
Decision Process ◽  
Word Of Mouth ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Decision Processes ◽  
Primary Data ◽  
Analysis Method ◽  
Literature Study ◽  
Simultaneous Influence

This study aims to analyze the effect simultaneously and partially between the variables of Religiosity, Brand Image, and Word of Mouth on the customer decision process in applying for prudential sharia insurance. This research is quantitative. The data used are primary data by distributing questionnaires to 100 respondents and secondary data obtained by conducting a literature study. Sampling was done by using a quantitative purposive sampling technique. The data analysis method uses multiple linear regression. The results of this study indicate that there is a simultaneous influence on the variable Religiosity, Brand Image, and Word of Mouth on the customer decision process. The results of this study also indicate partially that Religiosity, Brand Image, and Word of Mouth significantly influence customer decision processes. The results of the determination show that the customer decision process can be explained by the variable Religiosity, Brand Image, and Word of Mouth by 31.1%. This means that there is a 68.9% (100% -31.1%) variance of the dependent variable explained by other factors not included in this study.Keywords:  Syariah Insurance; PT Prudential; customer’s decision

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

scholarly journals ANALISIS FAKTOR PENYEBAB KREDIT MACET PADA PT. BPR BANJAR ARTHASARIGUNA TASIKMALAYA

Responsive ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 77
Author(s):  
Moch. Benny Alexandri ◽  
Michelia Putri Catherina Sujatna
Keyword(s):  
Hypothesis Test ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Contributing Factors ◽  
Literature Study ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Rural Credit ◽  
Analysis Technique

ABSTRAKPenelitian ini bertujuan untuk mengetahui faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan menggunakan kusioner dan melakukan wawancara, sedangkan untuk data sekunder diperoleh melalui studi kepustakaan. Populasi dalam penelitian ini adalah nasabah kredit macet pada PT. BPR Banjar Arthasariguna pada tahun 2018 yang berjumlah 46 orang. Teknik pengambilan sampel dilakukan dengan non probability sampling menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji regresi linear berganda, uji asumsi klasik, uji hipotesis, dan korelasi determinasi.Hasil dari penelitian ini variabel yang paling dominan adalah faktor esktern bank. Berdasarkan hasil penelitian maka dapat ditarik kesimpulan bahwa terdapat pengaruh faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Dimana besarnya kontribusi faktor penyebab kredit macet terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya menunjukkan adanya pengaruh yang sedang.Kata Kunci : Kredit Macet, NPL, Bank Perkreditan Rakyat   AbstractThis research aims to determine the factors internal bank and factor external bank of causing non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. The research method that was used in this research is descriptive quantitative approach. Primary data were collected by using questionnaires and conducting interviews, while for secondary data obtained through literature study. The population in this study is non performing loans customers at PT. BPR Banjar Arthasariguna in 2018 as many as 46 people. The sampling technique that was used is non probability sampling and done by using purposive sampling technique. The data analysis technique that was used is a multiple linear regression test, classic assumption test, hypothesis test, and the coefficient of determination.The results of the research are the most dominant variable is factor external bank. Based on the results of the study it can be concluded that there is an influence of factor internal bank and factor external bank  to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. Where the magnitude of the contributing factors causing of non performing loans to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya showed a moderate influence.Keywords: Non Performing Loans, NPL, Rural Credit

scholarly journals Analisis Prioritas Pengembangan Pariwisata di Desa Wisata Lebih, Kecamatan Gianyar, Kabupaten Gianyar

2020 ◽  
Vol 8 (1) ◽  
pp. 92
Author(s):  
Annisa Melia Sumitapradja ◽  
I Putu Anom
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Tourist Attraction ◽  
Literature Study ◽  
Analysis Technique

Lebih Village is a village located in Gianyar subdistrict, Gianyar regency, famous for its coastal tourism, which is Lebih Beach. Lebih Village have been included in the criteria for Tourism Village, however, their certificate has not been issued for this year. In addittion to the coastal tourist attraction, it turns out that the village has more potentials to be developed into a tourist attraction. Theses potentials include a natural, cultural and artificial attraction. These potentials still need to be developed in order to run in the tourism sector. In connection with this, the author tries to examine the “Analisis Prioritas Pengembangan Pariwisata di Desa Wisata Lebih, Kecamatan Gianyar, Kabupaten Gianyar. The research method used in this research is qualitative research with qualitative descriptive analysis technique and SWOT analysis, to analyze the tourism development priorities in Lebih tourism village. The purpose of this study was to determine how the existing conditions and to find out the priority strategies for tourism development in Lebih Village. Sources of data from primary data and secondary data, data collection techniques using observation, interview and literature study, and interview instruments in the form of interview guidelines. The research of informant in Lebih Tourism Village in this research use purposive sampling technique, to get accurate data about tourism development priorities in Lebih tourism village, Gianyar subdistrict, Gianyar regency. The conclusion of this research is the exisiting condition in Lebih Village with component 4A which explains the attractions, accsess, facilities, and additional services. In addition there is a main priority strategy for tourism development in Lebih Village which is to develop the potentials they have, collaborate with another stakeholders, conduct training for the community, build tourism facilities, conduct promotions and improve management. The results of this research is the strategies obtained by the SWOT analysis, which were used as a priorities development strategy of tourism in Lebih Tourism Village, Gianyar. Keyword: Tourism Development Periorities, SWOT analysis, Tourism Village, Lebih Village

scholarly journals CITRA MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN : KASUS PADA PRODUK MIE INSTAN

2019 ◽  
Vol 6 (2) ◽  
pp. 131
Author(s):  
Gianada Mawar DiKha Laras ◽  
Egi Firmanyah
Keyword(s):  
Social Factors ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Factors Affecting ◽  
Analysis Technique

<p><em>This study aims to explore the brand image of Indomie instant noodle product which is very legendary in Indonesia. This study also aims to determine the responses of respondents regarding their purchase decisions on Indomie brand. The respondents in this study consist of 100 people who are the consumers of Indomie. Age of respondents ranges from 15 years to 50 years in Bandung. The data in this study is the primary data obtained by disseminating questionnaires while the secondary data is derived from previous research and other sources. Analysis technique in this research is descriptive analysis. The results showed that the image of Indomie products is very good in the eyes of respondents while the purchase decision is in the category of good with cultural factors, social factors, personal factors, and psychological factors affecting respondents in decision making choose Indomie products.</em><em></em></p>

scholarly journals Analysis of Factors influencing the Purchasing Decision of Facial Foam labeled Halal

2020 ◽  
Vol 2 (1) ◽  
pp. 65
Author(s):  
Hendri Hermawan Adinugraha ◽  
Hesti Hanan Nadhifah
Keyword(s):  
Product Quality ◽  
Product Design ◽  
Significant Influence ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
The People ◽  
Analysis Technique ◽  
Quality Product

<p>Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.</p>

scholarly journals ANALISIS PRODUK, BRAND IMAGE, DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOKO ROTI WONDER BAKERY DI SURAKARTA

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Rangga Indra Fadilla ◽  
Ida Aryati ◽  
Ratna Damayanti
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
F Test ◽  
Purchasing Decision ◽  
Simultaneous Effect ◽  
Simultaneous Influence

This study aims to determine the partial and simultaneous influence of Products, Brand Image and Packaging on Purchasing Decisions of Wonder Bakery Bakery Stores in Surakarta. In this study using quantitative lresearch. Thel populationl inl thisl studyl were consumers of Wonder Bakery in Surakarta. The sample in the study amounted to 100 people. The sampling technique uses accidental sampling, which is sampling taken by giving questionnaires to consumers who make the decision to purchase Roti Wonder Bakery in Surakarta. The F test results show that Products, Brand Image and Packaging Against Purchasing Decisions of Consumers of the Wonder Bakery in Surakarta have a simultaneous effect on the decision to buy wonder bread in Surakarta. Based on the results of testing the partial hypothesis, thel productl hasl al positivel and significant effectl onl thel decisionl tol purchase wonder bakery bread. Brand image has a positive and significant effect on the purchase decision of wonder bakery bread in Jakarta. Packaging hasl al positivel effectl onl thel decisionl to purchase wonder bakery bread. Thel resultsl ofl thel coefficientl ofl determination from the results of analysis calculations can be seen that the number of adjustments R2 obtained is 0.625 or 62.5%. This shows that product quality, brand image, and packaging have an effect on snack purchasing decisions at Wonder Bakery. Keywords: Product, promotion, location, purchasing decision

scholarly journals THE EFFECT OF WORK STRESS ON STAFF PRODUCTIVITY DURING THE PANDEMIC PERIOD IN PT TELKOM AKSES NORTH JAKARTA

2021 ◽  
Vol 4 (2) ◽  
pp. 217
Author(s):  
Allyfia Dhaneswari Prastowo ◽  
Anita Silvianita
Keyword(s):  
Work Stress ◽  
Quantitative Methods ◽  
Work Productivity ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Literature Study ◽  
Analysis Technique ◽  
The Impact ◽  
Productivity Variable

2020 was the year of the outbreak of the Covid-19 virus, which made things worse. The impact of the Covid-19 pandemic was also felt by employees of PT Telkom Akses North Jakarta which caused work stress which resulted in lowering the level of employee work productivity. This study aims to determine how much influence work stress has on employee work productivity. This research uses quantitative methods with the analysis technique used is simple linear regression. The population used is all employees of PT Telkom Akses and the sampling method is the probability sampling technique with the number of respondents is 68 respondents. Data collection techniques in this study are primary data using questionnaires and secondary data using literature study. The results of research conducted by researchers indicate that Work stress is in the good category, the Work Productivity variable is in the quite good category. From this research, it shows that there is a significant effect of Work stress on Work Productivity during the pandemic period at PT Telkom Akses. This shows that the higher the level of work stress, the lower the level of work productivity of PT Telkom Akses employees during the pandemic period.

Sign in / Sign up

Export Citation Format

Share Document