SUSTAINABILITY MARKETING, DITINJAU DARI INOVASI BISNIS, SIKAP KONSUMEN DAN LOYALITAS (STUDI PADA PT. KERETA API INDONESIA DAOP VI YOGYAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Annisa Octavia ◽  
Istiatin Istiatin ◽  
Djumali Djumali
Keyword(s):  
Data Analysis ◽  
Quantitative Method ◽  
Secondary Data ◽  
Sampling Technique ◽  
Consumer Attitudes ◽  
Primary Data ◽  
Literature Study ◽  
Business Innovation ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the variables of business innovation, consumer attitudes, and loyalty to sustainability marketing. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. The method used is descriptive quantitative method. The population in this study is not infinite and the sample used is 100, where the sampling technique uses accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of business innovation, consumer attitudes, and loyalty simultaneously on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 2) There is an effect of business innovation on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 3) There is an influence of consumer attitudes on sustainability marketing at PT. Kereta Api Indonesia DAOP VI Yogyakarta, 4) There is an effect of loyalty on sustainability marketing at PT. Indonesian Railways DAOP VI Yogyakarta. Keywords: Sustainability Marketing, Business Innovation, Consumer Attitudes, Loyalty

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

KEPUTUSAN PEMBELIAN E-COMMERCE SHOPEE DITINJAU DARI KUALITAS PRODUK, PERSEPSI RESIKO, DAN KEPERCAYAAN (STUDI PADA MAHASISWA UNIVERSITAS ISLAM BATIK SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Refris Ridha Zaindhika ◽  
Burhanudin Ahmad Yani ◽  
Fithri Marwati
Keyword(s):  
Risk Perception ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Quality Product ◽  
Quality Risk ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between variables of product quality, risk perception, and trust on shopee e-commerce purchasing decisions. In addition, it is also to find out whether there is a significant simultaneous influence and which variable is the most dominant in influencing shopee e-commerce purchasing decisions on students of the Islamic University of Batik Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 2,797 students and the sample used was 100, where the sampling technique used accidental sampling. The data used are primary data and secondary data with data collection techniques: observation, documentation, questionnaire and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of product quality, risk perception, and trust have a simultaneous effect on purchasing decisions of e-commerce shopee on students of the Islamic University of Batik Surakarta, 2) There is an effect of product quality on purchasing decisions e-commerce shopee for students of the Islamic University of Batik Surakarta, 3) There is an effect of risk perception on shopee ecommerce purchasing decisions for students of the Islamic University of Batik Surakarta, 4) There is an effect of trust on shopee e-commerce purchasing decisions for students of the Islamic University of Batik Surakarta. Keywords: Purchasing Decisions, Website Quality, Product Innovation, Electronic Word Of Mouth

scholarly journals ANALISIS FAKTOR PENYEBAB KREDIT MACET PADA PT. BPR BANJAR ARTHASARIGUNA TASIKMALAYA

Responsive ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 77
Author(s):  
Moch. Benny Alexandri ◽  
Michelia Putri Catherina Sujatna
Keyword(s):  
Hypothesis Test ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Contributing Factors ◽  
Literature Study ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Rural Credit ◽  
Analysis Technique

ABSTRAKPenelitian ini bertujuan untuk mengetahui faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Pengumpulan data primer dilakukan dengan menggunakan kusioner dan melakukan wawancara, sedangkan untuk data sekunder diperoleh melalui studi kepustakaan. Populasi dalam penelitian ini adalah nasabah kredit macet pada PT. BPR Banjar Arthasariguna pada tahun 2018 yang berjumlah 46 orang. Teknik pengambilan sampel dilakukan dengan non probability sampling menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah uji regresi linear berganda, uji asumsi klasik, uji hipotesis, dan korelasi determinasi.Hasil dari penelitian ini variabel yang paling dominan adalah faktor esktern bank. Berdasarkan hasil penelitian maka dapat ditarik kesimpulan bahwa terdapat pengaruh faktor intern bank dan faktor ekstern bank terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya. Dimana besarnya kontribusi faktor penyebab kredit macet terhadap kredit macet pada PT. BPR Banjar Arthasariguna Tasikmalaya menunjukkan adanya pengaruh yang sedang.Kata Kunci : Kredit Macet, NPL, Bank Perkreditan Rakyat   AbstractThis research aims to determine the factors internal bank and factor external bank of causing non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. The research method that was used in this research is descriptive quantitative approach. Primary data were collected by using questionnaires and conducting interviews, while for secondary data obtained through literature study. The population in this study is non performing loans customers at PT. BPR Banjar Arthasariguna in 2018 as many as 46 people. The sampling technique that was used is non probability sampling and done by using purposive sampling technique. The data analysis technique that was used is a multiple linear regression test, classic assumption test, hypothesis test, and the coefficient of determination.The results of the research are the most dominant variable is factor external bank. Based on the results of the study it can be concluded that there is an influence of factor internal bank and factor external bank  to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya. Where the magnitude of the contributing factors causing of non performing loans to non performing loans at PT. BPR Banjar Arthasariguna Tasikmalaya showed a moderate influence.Keywords: Non Performing Loans, NPL, Rural Credit

Analisis Implementasi Fatwa DSN-MUI Nomor 54 Tahun 2006 Terhadap Produk iB Hasanah Card Bank BNI Syariah

2020 ◽  
Vol 11 (1) ◽  
pp. 69-86
Author(s):  
Teny Khotimah Arzani ◽  
Isfandayani -
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Research Process ◽  
Primary Data ◽  
Literature Study ◽  
Data Presentation ◽  
Time Period ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Actual Loss

This study describes the implementation of the iB Hasanah Card operational financing at BNISyariah Bank which is adjusted to the DSN-MUI Fatwa Number 54 of 2006 (Syariah Card), to findout the suitability between the iB Hasanah Card operations against the sharia card mechanismbased on the fatwa. The method used in this research process is a qualitative descriptive analysismethod. Retrieval of data in the form of primary data, and secondary data, primary data obtained byconducting interviews with the BNI Syariah Bank. Literature study was obtained from books, journals,official websites and documents relating to the iB Hasanah Card. The data analysis technique wascarried out with three steps, namely data reduction, data presentation, and drawing conclusions fromthe results of the data analysis as evidenced by the validity of the data through source triangulationtechniques. The results of this study indicate that the BNI Syariah Bank in general in carrying out theoperational iB Hasanah Card as a whole is in accordance with the fatwa DSN-MUI No.54 / DSNMUI/ X / 2006. However, there are a number of points from the iB Hasanah Card program featuresand provisions regarding restrictions that should need special attention and be reviewed, becausethe contents contained in the fatwa are usually general or comprehensive, not specific or detailed.Like, smart spending and danlus features on iB Hasanah Card that are not listed in the fatwa. Otherprovisions include differences in fee provisions and the application of ta’widh fees, the calculation ofwhich is based on the time period of delay and the type of card not based on the actual loss incurredby the bank during billing.

scholarly journals Kontribusi Atraksi Wisata Arung Jeram Terhadap Masyarakat Lokal Di Desa Pekraman Kedewatan Kecamatan Ubud, Kabupaten Gianyar

2018 ◽  
Vol 5 (1) ◽  
pp. 1
Author(s):  
I Wayan Dedy Karnawan ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Data Analysis ◽  
Qualitative Data ◽  
Local Community ◽  
Secondary Data ◽  
Sampling Technique ◽  
Local Communities ◽  
Primary Data ◽  
Tourist Attraction ◽  
Literature Study ◽  
The Public

The existence of a tourist attraction required improving the welfare of the surrounding community. This study aims to find out how many contributions of rafting tourist attraction in society Kedewatan village, in order to contribute positively to the welfare of local communities. Therefore, this research is expected to provide benefits to related parties. This researchused of primary data and secondary data sources, while the type of data used quantitative and qualitative data. Data were collected through observation, interview and literature study. Determination of informants in this research usedpurposive sampling technique. The data analysis used is qualitative data analysis techniques and restricted by contribution concept, the concept of community participation, and the concept of community-based tourism. The results obtained are the company's contribution to Kedewatan society been running smoothly, which contributes to the Kedewatan village in the form of donations which pay each month, contributing directly to the public in the form of add job vacanciesfor local people, contributing indirectly to the local communities that helping local community businesses. To optimizie job vacanciesfor local communities,it is necessary to co-operation between companies and Kedewatan communities in recruitment labor. Keywords: Contributions, rafting, Kedewatan village community

scholarly journals Analisis Prioritas Pengembangan Pariwisata di Desa Wisata Lebih, Kecamatan Gianyar, Kabupaten Gianyar

2020 ◽  
Vol 8 (1) ◽  
pp. 92
Author(s):  
Annisa Melia Sumitapradja ◽  
I Putu Anom
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Tourism Development ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Tourist Attraction ◽  
Literature Study ◽  
Analysis Technique

Lebih Village is a village located in Gianyar subdistrict, Gianyar regency, famous for its coastal tourism, which is Lebih Beach. Lebih Village have been included in the criteria for Tourism Village, however, their certificate has not been issued for this year. In addittion to the coastal tourist attraction, it turns out that the village has more potentials to be developed into a tourist attraction. Theses potentials include a natural, cultural and artificial attraction. These potentials still need to be developed in order to run in the tourism sector. In connection with this, the author tries to examine the “Analisis Prioritas Pengembangan Pariwisata di Desa Wisata Lebih, Kecamatan Gianyar, Kabupaten Gianyar. The research method used in this research is qualitative research with qualitative descriptive analysis technique and SWOT analysis, to analyze the tourism development priorities in Lebih tourism village. The purpose of this study was to determine how the existing conditions and to find out the priority strategies for tourism development in Lebih Village. Sources of data from primary data and secondary data, data collection techniques using observation, interview and literature study, and interview instruments in the form of interview guidelines. The research of informant in Lebih Tourism Village in this research use purposive sampling technique, to get accurate data about tourism development priorities in Lebih tourism village, Gianyar subdistrict, Gianyar regency. The conclusion of this research is the exisiting condition in Lebih Village with component 4A which explains the attractions, accsess, facilities, and additional services. In addition there is a main priority strategy for tourism development in Lebih Village which is to develop the potentials they have, collaborate with another stakeholders, conduct training for the community, build tourism facilities, conduct promotions and improve management. The results of this research is the strategies obtained by the SWOT analysis, which were used as a priorities development strategy of tourism in Lebih Tourism Village, Gianyar. Keyword: Tourism Development Periorities, SWOT analysis, Tourism Village, Lebih Village

scholarly journals STRATEGI KPU DALAM MENINGKATKAN PARTISIPASI PEMILIH PADA PEMILIHAN WALIKOTA DAN WAKIL WALIKOTA SAMARINDA TAHUN 2015

2019 ◽  
Vol 6 (2) ◽  
pp. 67
Author(s):  
Dwi Haryono
Keyword(s):  
Data Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Field Work ◽  
Voter Participation ◽  
Primary Data ◽  
Analysis Method ◽  
Snowball Sampling ◽  
Analysis Technique ◽  
Key Informant

The purpose of this study was to determine the KPU Strategies to Improve Voter participation on Election of Mayor and Deputy Mayor of Samarinda in 2015. Qualitative research methods used, techniques of data collection is done by the research library (library search) and field (Field work search), observation, interviews and documentation. Source of research data with the primary data is purposive sampling technique (key-informant) and snowball sampling (informant) and secondary data. Data analysis technique used is descriptive qualitative data analysis method of Milles and Huberman is condensation, data presentation, conclusions and verification. Conclusions from the study showed a picture that basically strategy commission to enhance participation of voters on election of Mayor and Deputy Mayor of Samarinda in 2015 are strategy institutional strengthening, strategies political socialization, beginner voter education strategy.Keyword: Strategy, Commission, Voter Participation, Election Unison

scholarly journals THE EFFECT OF WORK STRESS ON STAFF PRODUCTIVITY DURING THE PANDEMIC PERIOD IN PT TELKOM AKSES NORTH JAKARTA

2021 ◽  
Vol 4 (2) ◽  
pp. 217
Author(s):  
Allyfia Dhaneswari Prastowo ◽  
Anita Silvianita
Keyword(s):  
Work Stress ◽  
Quantitative Methods ◽  
Work Productivity ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Literature Study ◽  
Analysis Technique ◽  
The Impact ◽  
Productivity Variable

2020 was the year of the outbreak of the Covid-19 virus, which made things worse. The impact of the Covid-19 pandemic was also felt by employees of PT Telkom Akses North Jakarta which caused work stress which resulted in lowering the level of employee work productivity. This study aims to determine how much influence work stress has on employee work productivity. This research uses quantitative methods with the analysis technique used is simple linear regression. The population used is all employees of PT Telkom Akses and the sampling method is the probability sampling technique with the number of respondents is 68 respondents. Data collection techniques in this study are primary data using questionnaires and secondary data using literature study. The results of research conducted by researchers indicate that Work stress is in the good category, the Work Productivity variable is in the quite good category. From this research, it shows that there is a significant effect of Work stress on Work Productivity during the pandemic period at PT Telkom Akses. This shows that the higher the level of work stress, the lower the level of work productivity of PT Telkom Akses employees during the pandemic period.

scholarly journals THE EFFECT OF RELIGIOSITY, BRAND IMAGE AND WORD OF MOUTH ON CUSTOMER'S DECISION TO APPLY FOR INSURANCE PT PRUDENTIAL UNIT SYARIAH

2020 ◽  
Vol 8 (1) ◽  
pp. 102-110
Author(s):  
Neng Auliya Rohimatul Ummi ◽  
Nining Nurhasanah ◽  
Donny Setiawan
Keyword(s):  
Decision Process ◽  
Word Of Mouth ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Decision Processes ◽  
Primary Data ◽  
Analysis Method ◽  
Literature Study ◽  
Simultaneous Influence

This study aims to analyze the effect simultaneously and partially between the variables of Religiosity, Brand Image, and Word of Mouth on the customer decision process in applying for prudential sharia insurance. This research is quantitative. The data used are primary data by distributing questionnaires to 100 respondents and secondary data obtained by conducting a literature study. Sampling was done by using a quantitative purposive sampling technique. The data analysis method uses multiple linear regression. The results of this study indicate that there is a simultaneous influence on the variable Religiosity, Brand Image, and Word of Mouth on the customer decision process. The results of this study also indicate partially that Religiosity, Brand Image, and Word of Mouth significantly influence customer decision processes. The results of the determination show that the customer decision process can be explained by the variable Religiosity, Brand Image, and Word of Mouth by 31.1%. This means that there is a 68.9% (100% -31.1%) variance of the dependent variable explained by other factors not included in this study.Keywords:  Syariah Insurance; PT Prudential; customer’s decision

PENGARUH KEPEMIMPINAN DAN MOTVASI KERJA TERHADAP KUALITAS PELAYANAN PUBLIK (STUDI KASUS PADA KANTOR KEMENTERIAN AGAMA SUNGAI PENUH )

2020 ◽  
Author(s):  
Pahrizal
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Public Service ◽  
Random Sampling ◽  
Secondary Data ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Analysis Techniques ◽  
Intervening Variables

The research is proposed to test the influence of Leadership and Motivation Work on Public Service Quality. The population in this study was the Kantor Kementerian Agama Sungai Penuh who had received the last 1 year service at the Kantor Kementerian Agama Sungai Penuh, amounting to 260 people. Furthermore, by using the Slovin formula, a sample size of 158 people was chosen with a sampling technique based on Simple Random Sampling. This study uses primary data and secondary data. Data analysis techniques used are path analysis and hypothesis testing using t test with data analysis using SPSS version 20. The results of the study based on showing that partially the Leadership and motivation work have a positive and significant effect on Public Service Quality. The results also show that motivation work variables act as intervening variables between Leadership and Public Service Quality.

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