The Influence of Sales Promotion and Store Atmosphere towards Impulse Buying with Shopping Emotion as Intervening Variable

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
PRASASTI SEKAR ASRINTA
Keyword(s):  
Sampling Method ◽  
Department Store ◽  
Positive Influence ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sample Data ◽  
Convenience Sampling

The purpose of this research is to know and analyze the influence of sales promotion andstore atmosphere toward customers shopping emotion, sales promotion, store atmosphere,and shopping emotion toward customers impulse buying, and the influence of salespromotion and store atmosphere toward impulse buying with shopping emotion asintervening variable. The sample in this study there are 125 respondents who areconsumers of Matahari Department Store Purwokerto. Convenience sampling method isused in the determination of this research sample. Data were analyzed using StructuralEquational Modeling (SEM) with SPSS and AMOS statistical software.The results of thisstudy show that, sales promotion and store atmosphere have positive influence on shoppingemotion and impulse buying. Thus, sales promotion and store atmosphere have positiveinfluence on impulse buying with emotion as intervening variable at customers of MatahariDepartment Store Purwokerto.

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

ANALISIS PERHITUNGAN HARGA POKOK PRODUKSI DAN PENENTUAN HARGA JUAL ATAS PRODUK (Studi Kasus Pada PT Dasa Windu Agung)

2016 ◽  
Vol 1 (2) ◽  
pp. 183-190
Author(s):  
Dwi Urip Wardoyo
Keyword(s):  
Manufacturing Industry ◽  
Sampling Method ◽  
Manufacturing Companies ◽  
Test Analysis ◽  
Automotive Components ◽  
Convenience Sampling ◽  
Cost Of Production ◽  
The Cost ◽  
Keywords Cost

This study aims to determine the determination of the cost of production for products produced by PT. DWA. The Company is engaged in the manufacturing industry specialized in automotive components. Its activity is carried out through a series of production processes, so that expenses spent in the production will be calculated into the cost of the production sold. The population in this study were all manufacturing companies in Jakarta. Convenience sampling method selected one of the companies that get the confidence to assemble three national car project in Indonesia, namely Timor, Bakrie and Maleo. Test analysis used in this study is to test the calculation of full costing with job order costing. This study shows that (a) determination of the cost elements associated with the cost of production and (b) determining the cost of production on a product-based job costing with full costing approach. Keywords: cost of production, full costing

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

scholarly journals Pengaruh Penerapan Model Pembelajaran Kooperatif Tipe Course Review Horay (CRH) Terhadap Keaktifan Belajar dan Hasil Belajar Ekonomi

2019 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Aisyah Aisyah
Keyword(s):  
Learning Outcomes ◽  
Sampling Method ◽  
Learning Model ◽  
Positive Influence ◽  
Learning Activity ◽  
Economic Study ◽  
Purposive Sampling ◽  
Significant Difference ◽  
The Difference

This research is experimental research on students class XI of MIPA in SMA Negeri 3 Purwokerto. This research takes the title of "The Influence of the Application of the Cooperative Learning Model Type Course Review Horay (CRH) Against the Liveliness of learning and the Results of the Economic Study (study on the Grade XI MIPA in SMA Negeri 3 Purwokerto)". The purpose of this research is to know the difference in learning outcomes and learning activity between the learning model Course Review Horay (CRH) with conventional learning model, to know the influence of learning model Course Review Horay (CRH) against the learning outcomes and learning activity, as well as to know the influence of the liveliness of the learning results of learning. The population of this research is the grade XI MIPA in SMA Negeri 3 Purwokerto. The number of samples taken in this study is 72 i.e. 2 Class XI of MIPA which each class amounted to 36 students. Purposive Sampling Method used in the determination of the sample. Based on the results of the research and the anallisis data indicate that (1) there is a significant difference between the model of learning learning activeness cooperative Course Review Horay (CRH) and conventional learning model on economics. (2) there are significant differences between the learning outcomes learning model cooperative Course Review Horay (CRH) and conventional learning model on economi. (3) there is a positive influence learning model cooperative Course Review Horay (CRH) against the liveliness of the study on economic. (4) there is a positive influence learning model cooperative Course Review Horay (CRH) against the results of the study on economic. (5) there is no positive influence between the liveliness of student learning against the results of the study on economic. Penelitian ini adalah penelitian eksperimen pada siswa kelas XI MIPA di SMA Negeri 3 Purwokerto. Penelitian ini mengambil judul “Pengaruh Penerapan Model Pembelajaran Kooperatif Tipe Course Review Horay (CRH) terhadap Keaktifan Belajar dan Hasil Belajar Ekonomi (Studi pada Siswa Kelas XI MIPA di SMA Negeri 3 Purwokerto)”.        Tujuan dari penelitian ini adalah untuk mengetahui perbedaan keaktifan belajar dan hasil belajar antara model pembelajaran Course Review Horay (CRH) dengan model pembelajaran konvensional, untuk mengetahui pengaruh model pembelajaran Course Review Horay (CRH) terhadap keaktifan belajar dan hasil belajar, serta untuk mengetahui pengaruh keaktifan belajar terhadap hasil belajar. Populasi penelitian ini adalah siswa kelas XI MIPA di SMA Negeri 3 Purwokerto. Jumlah sample yang diambil dalam penelitian ini adalah 72 yaitu 2 kelas XI MIPA yang masing-masing kelas berjumlah 36 siswa. Purposive Sampling Method digunakan dalam penentuan sample. Berdasarkan hasil penelitian dan anallisis data menunjukkan bahwa (1) Terdapat perbedaan signifikan keaktifan belajar antara model pembelajaran kooperatif Course Review Horay (CRH) dengan model pembelajaran konvensional pada mata pelajaran ekonomi. (2) Terdapat perbedaan signifikan hasil belajar antara model pembelajaran kooperatif Course Review Horay (CRH)  dengan model pembelajaran konvensional pada mata pelajaran ekonomi. (3) Terdapat pengaruh positif model pembelajaran kooperatif Course Review Horay (CRH)  terhadap keaktifan belajar pada mata pelajaran ekonomi. (4) Terdapat pengaruh positif model pembelajaran kooperatif Course Review Horay (CRH)  terhadap hasil belajar pada mata pelajaran ekonomi. (5) Tidak terdapat pengaruh positif antara keaktifan belajar siswa terhadap hasil belajar pada mata pelajaran ekonomi.  

scholarly journals Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Florensia Jovita Poluan ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Retail Business ◽  
Consumer Attention ◽  
Hedonic Shopping ◽  
Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

scholarly journals Pengaruh Price Discount dan in-Store Display terhadap Impulse Buying pada Matahari Department Store di Samarinda

FORUM EKONOMI ◽  
2018 ◽  
Vol 19 (2) ◽  
pp. 201
Author(s):  
Melina Melina ◽  
M. Amin Kadafi
Keyword(s):  
Department Store ◽  
Positive Influence ◽  
Impulse Buying ◽  
Price Discount ◽  
Analysis Technique ◽  
Buying In ◽  
Positive Effect

The effect of Price Discount and In-Store Display toward Impulse Buying in Matahari Department Store Samarinda, under supervised by Mr. Suharno and Mr. M.Amin Kadafi. The purpose of this study is to know is there any positive influence and significant from price discount variable and In-store display toward impulse buying variable. The analysis technique employed in this research was the multiple linier regression analysis.Based on the result of the research and discussion of the data, the writer can conclude that price discount has positive effect and significant toward impulse buying in Matahari Department Store Samarinda. Keywords: Price Discount, In-Store Display and Impulse Buying

scholarly journals MODEL PENINGKATAN IMPULSE BUYING MELALUI PHYSICAL SURROUNDING, SOCIAL SURROUNDING, DAN SALES PROMOTION

2018 ◽  
Vol 19 (1) ◽  
pp. 71
Author(s):  
Siti Yuliana ◽  
Ken Sudarti
Keyword(s):  
Multiple Regression ◽  
Research Result ◽  
Positive Influence ◽  
Sales Promotion ◽  
Regression Technique ◽  
Impulse Buying ◽  
Multiple Regression Technique

This study attempts to know whether physical surrounding , social surrounding , and salespromotion impact on impulse buying , exhibit visitors held in citraland mall .Population in thisresearch is visitors exhibition .Samples to be taken as many as 100 respondents with using atechnique explanory sample , using multiple regression technique .This research result indicatesthat physical surrounding have a positive influence to sales promotion .Social surrounding havea positive influence to sales promotion .Physical surrounding have a positive influence to impulsebuying .Social surrounding have a positive influence to impulse buying .Sales promotion havea positive influence to impulse buyingKeywords : physical surrounding, social surrounding, sales promotion and impulse buying.

scholarly journals Pengaruh Religiusitas, Pelayanan Fiskus dan Sanksi Pajak pada Kepatuhan Wajib Pajak Orang Pribadi

2019 ◽  
Vol 28 (3) ◽  
pp. 2110
Author(s):  
Made Okvan Dwi Purwadi ◽  
Putu Ery Setiawan
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Tax Compliance ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Tax Revenue ◽  
The South ◽  
Convenience Sampling

Increased tax revenue is based on several important factors, one of which is tax compliance. Religiosity, tax services and tax sanctions are some of the factors that influence tax compliance. Knowing the influence between religiosity, tax authorities, and tax sanctions on individual taxpayer compliance is the aim of this study, with the South Badung KPP as the research location. Determined as many as 100 respondents who are WPOPs registered at KPP Pratama Badung as the research sample. Samples were determined by convenience sampling method and data obtained were analyzed using multiple linear regression analysis. Based on the results of the study it was found that religiosity, tax authorities services, and tax sanctions each had a positive influence on individual taxpayer compliance at the South Badung Tax Office. Keywords : Religiosity, ministry of fiscal, tax sanctions, taxpayer compliance.

scholarly journals PENGARUH PENGETAHUAN PAJAK DAN SISTEM ADMINISTRASI PERPAJAKAN TERHADAP KEPATUHAN WAJIB PAJAK (Survei atas WP-OP PBB di KPP Pratama Jakarta Pasar Rebo)

2019 ◽  
Vol 5 (2) ◽  
pp. 85
Author(s):  
Nazmel Nazir
Keyword(s):  
Sampling Method ◽  
Tax Compliance ◽  
Tax Administration ◽  
Questionnaire Data ◽  
Administration System ◽  
Correlation And Regression Analysis ◽  
Sample Data ◽  
Convenience Sampling ◽  
The Government ◽  
The Relationship

<p class="Style1"><em>The aims of this research is to make clear the phenomena about the relationship between the degree of tax knowledge, effectiveness of tax administration system and tax compliance. Whereas the objective is to test empirically about this relationship, based on the opinion ofthe individual tax payer ofland and building tax. The method used was verifiable. The source of data was individual tax payer of land and building tax wich formed as population, and the sample were determined by convenience sampling method. Sample data were collected using questionnaire. Data analysis was conducted by correlation and regression analysis. The results showed some empirical evidences that according to individual tax payer opinion: the degree of tax knowledge and the effectiveness of tax administration system, both partially and simultaneously, has (have) positive and significant effect to the tax compliance, Based on those results, it is suggested that the government must have such a mechanism assuring that all the tax rules are known by the tax payer, and that tax administration system must be continuously improved for tax payer convenience.</em></p>

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