scholarly journals Perumusan Strategi Dinas Pariwisata Dan Kebudayan Kabupaten Lombok Tengah Untuk Meningkatkan Kunjungan Wisatawan Di Pantai Selatan Lombok Tengah

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Khairunnisa Khairunnisa ◽  
Baiq Handayani Rinuastuti ◽  
Lalu Muh Furkan

This study aimed at formulating the strategy proposed to the District Agency of Tourism and Culture of Central Lombok to increase tourist visits. This research is using a qualitative approach within case studies adopted from the research manual. Informants were selected through purposive sampling. Two informants were selected from the Agency of Tourism and Culture of Central Lombok; namely the Head of Agency and the Field Head of Marketing and Promotion. The research showed that the findings obtained from the analysis using SWOT and data reduction, the tourism in the south coast of Central Lombok has good strength and opportunity. The research recommends that in increasing numbers tourist visits the Agency of Tourism and Culture of Central Lombok conduct four better strategies namely future integration, market penetration, concentric diversification, and product development. Since there were still problems in Human Resource, the Agency of Tourism and Culture of Central Lombok should pay more attention to human resources by developing human resource products.Penelitian ini bertujuan untuk merumuskan usulan strategi bagi Dinas Pariwisata dan Kebudayaan Lombok Tengah untuk meningkatkan kunjungan wisatawan. Penelitian ini dirancang untuk menggunakan pendekatan kualitatif dengan menggunakan studi kasus yang diadopsi dari manual penelitian. Informan dipilih melalui purposive sampling. Dua informan dipilih dari Dinas Pariwisata dan Kebudayaan Lombok Tengah yaitu Kepala Dinas dan Kepala Bidang Pemasaran dan Promosi. Dari temuan penelitian yang telah dianalisa menggunakan alat analisis SWOT kemudian melakukan reduksi data, penelitian menunjukkan bahwa secara umum, pariwisata di kawasan pantai selatan Lombok Tengah memiliki kekuatan dan peluang yang cukup besar, dan penelitian merekomendasikan dalam usaha meningkatkan angka kunjungan wisatawan, Dinas Pariwisata dan Kebudayaan Lombok Tengah sebaiknya melakukan empat strategi yaitu Integrasi ke depan, Penetrasi pasar, Diversifikasi Konsentrik, dan Pengembangan Produk. Karena masih terdapat masalah pada SDM, Dinas Pariwisata dan Kebudayaan Lombok Tengah harus memberi perhatian lebih terhadap sumber daya manusia dengan melakukan pengembangan produk SDM.Keywords : SWOT Analysis, Strategy Formulation, Strategic management, Tourism

2018 ◽  
Vol 7 (2) ◽  
pp. 50
Author(s):  
Khairunnisa Khairunnisa ◽  
Baiq Handayani Rinuastuti ◽  
Lalu M Furkan

 This study aimed at formulating the strategy proposed to the District Agency of Tourism and Culture of Central Lombok to increase tourist visits. This research is using a qualitative approach within case studies. Informants were selected through purposive sampling. Two informants were selected from the Agency of Tourism and Culture of Central Lombok; namely the Head of Agency and the Field Head of Marketing and Promotion. The research showed that the findings obtained from the analysis using SWOT and data reduction, the tourism in the south coast of Central Lombok has good strength and opportunity. The research recommends that in increasing numbers tourist visits the Agency of Tourism and Culture of Central Lombok conduct four better strategies namely forward integration (increasing control of tourist suppliers), market penetration (intensive promotion), concentric diversification (add tourism products such as water sports, traditional restaurants, hotels), and product development (current products modification). Since there were still problems in Human Resource, the Agency of Tourism and Culture of Central Lombok should pay more attention to human resources by developing human resource products.Penelitian ini bertujuan untuk merumuskan usulan strategi bagi Dinas Pariwisata dan Kebudayaan Lombok Tengah untuk meningkatkan kunjungan wisatawan. Penelitian ini dilakukan menggunakan pendekatan kualitatif dengan menggunakan studi kasus. Informan dipilih melalui purposive sampling. Dua informan dipilih dari Dinas Pariwisata dan Kebudayaan Lombok Tengah yaitu Kepala Dinas dan Kepala Bidang Pemasaran dan Promosi. Dari temuan penelitian yang telah dianalisa menggunakan alat analisis SWOT kemudian melakukan reduksi data, penelitian menunjukkan bahwa secara umum, pariwisata di kawasan pantai selatan Lombok Tengah memiliki kekuatan dan peluang yang cukup besar, dan penelitian merekomendasikan dalam usaha meningkatkan angka kunjungan wisatawan, Dinas Pariwisata dan Kebudayaan Lombok Tengah sebaiknya melakukan empat strategi yaitu Integrasi ke depan (meningkatkan kendali atas pemasok wisatawan), Penetrasi pasar (melakukan promosi dengan gencar), Diversifikasi Konsentrik (menambah produk-produk wisata seperti olah raga air, restoran khas, hotel), dan Pengembangan Produk (modifikasi produk saat ini). Selanjutnya karena masih terdapat masalah pada SDM, Dinas Pariwisata dan Kebudayaan Lombok Tengah harus memberi perhatian lebih terhadap sumber daya manusia dengan melakukan pengembangan produk SDMKeywords :SWOT Analysis, Strategy Formulation, Strategic management, Tourism


2016 ◽  
Vol 10 (6) ◽  
pp. 205
Author(s):  
Amir Kompani ◽  
Amir Babak Marjani

Concepts of strategic management and human resource management has long been of interest of researchers and various studies have been done on the relationship between these concepts. In general, researchers believe that the strategic management of the organization leaves a significant role in human resource management. In this regard, the present study is an attempt to examine this relationship in the form of a conceptual model includes 12 hypotheses that have been tested and evaluated in the informatics services company with a population of 740 people. In this study, the concept of strategic management in the form of three basic dimensions: 1) strategic planning, 2) execution of strategy, and 3) assessment strategy has been defined. Human resource management also consists of four main dimensions: 1) attraction and retain the human resources, 2) perceived organizational support, 3) normative and affective commitment, and 4) Optional behavior.  The results showed that between strategic management and human resource management are positively and significantly correlated. As the results showed three independent variables of the study were able to predict more than half of dependent variable changes of human resource management, among which the variable of evaluation of strategy had the greatest role.


2015 ◽  
Vol 3 (4) ◽  
pp. 53-60 ◽  
Author(s):  
Гераськина ◽  
A. Geraskina

This article shows the main criteria of strategy’s efficiency. The most effective methods of strategy constructing, the ways to achieve goals and the main features of strategy formulation in modern conditions are presented. The basic disadvantages of traditional models of strategy formulation are shown: extrapolation the company’s performance over experience other organizations, resource-based view on strategic management, value chains, and the 3C’s model. Key features of current business environment are presented from the perspective of strategic management. The research develops the model of identifying direct competitor, possible and potential competitor, producer of substitute products, potential partner, and customers. The methods to evaluate their impact on the organization’s activities in the environment are presented. The basic disadvantages of the SWOT-analysis in the assessment of the external environment of organization on the basis of this model are shown.


2019 ◽  
Vol 24 (3) ◽  
pp. 218
Author(s):  
Johny Malisan ◽  
M Yamin Jinca

Construction and shipbuilding of traditional ships are individual character, and should be preserved. Traditional ships are generally managed by middle economic groups of people, but very strategic in distributing public goods to the islands that are difficult for conventional vessels. Problem that emerged in traditional ships is high level of accidents and caused predominantly by their human resources. Therefore, in this research attempted strategies to overcome the problem through SWOT analysis in order to improve safety performance of traditonal ships. Result of analysis showed the need some strategies among others capacity building of human resource in shipbuilding, to encourage the improvement of shipbuilding standards, to encourage the improvement of ship classification standards, and to encourage their ability in mastery of loading and unloading systems.


2019 ◽  
Vol 11 (4) ◽  
pp. 146-157
Author(s):  
Aleksandras Bortnikas

Abstract Objective: Problems in modernizing human resources of Lithuania’s service sector are discussed in the article. The objective of the article is to reveal the issues of human resources modernization, identify the trends and measures for human resources’ modernization in the service sector of Lithuania. The process of human resource management is understood as a continuous procedure where the main activities are planning, recruitment, selection, socialization, training and improvement, assessment of activity, promotion, displacement, downgrading or dismissal. The essential trends and measures for modernizing management of human resources is strategic management of human resources, growth of employee competencies and development of electronic human resources. Noteworthy to mention that in the modern world, when striving for competitive advantage, it is important to follow the guidelines of strategic management of human resources. The significance of information technologies cannot be forgotten, because the instalment of these technologies helps to coordinate innovations in science, originality and practical experience, all of which is oriented towards creation of new services and products for the society. Methodology: The research methods are based on the insights of the researchers using the analysis of scientific literature and synthesis methods. The study analyzes issues related to the modernization of human resources management in the Lithuanian service sector. Findings: Summarizing the study results, aspects of a modern organizational culture can be distinguished: promotion of friendly communication among employees (this allows solving problems in the organization among employees without the need for the employer to interrupt); constructive conflict solving with the help of a mediator; an employee who is valued in the organization becomes initiative, able to independently make decisions, is more involved in achieving goals of the organization; organizational culture is being modernized by promoting employee creativeness, or through pleasant and beneficial tasks; a manager in a modern organization is distinguished by a democratic leading style, is not a sole controller – decisions are made with the involvement of the entire team; it is modern to seek for a high level of service provision (not to be only profit-oriented). Value Added: Based on the results of the research, a way of modernizing human resource management in Lithuanian catering establishments was suggested in order to maintain high level of services provided by modern motivation methods and other elements of the organizational culture model. Recommendations: Summarizing the results of the research it is possible to distinguish aspects of modern organization culture, which showed that modernization of human resource management in Lithuanian catering establishments includes ensuring of microclimate in the organization; healthy workplace emotional and physical well-being; employee socialization; motivation of employees and encouragement to seek a high level of service in modern ways of motivation and other elements of the organizational culture model that are recommended to be emphasized in the organization.


2020 ◽  
Vol 4 (1) ◽  
pp. 58-64
Author(s):  
Emil Salim ◽  
Winda Afriyenis

This research aims to formulate a strategy in an effort to increase and develop interest in tourist visits to the Twin Lake tourist attraction in West Sumatra. The uniqueness and renewal in this research is located in the object of study combined with using a qualitative approach and strategy formulation analysis tools namely SWOT analysis and QSPM (Quantitative Strategic Planning Matrix) to analyze internal and external factors and what strategies should be applied to improve and develop objects Twin Lake tourism in West Sumatra. The findings of this study found a number of evaluations and strategic recommendations, including the attractions of the Twin Lakes in West Sumatra have a very unique and special natural beauty that is rarely owned by other attractions. However, weak capital and local government support and the absence of foreign investors make the Twin Lakes Lake attractions in West Sumatra currently still in the criteria less desirable by tourists. West Sumatra Twin Lake tourism object is expected to be able to find investors - investors in efforts to improve and develop West Sumatra Twin Lake tourist attraction.


2010 ◽  
Vol 8 (1) ◽  
pp. 51-65 ◽  
Author(s):  
Eugenijus Chlivickas ◽  
Palmira Papšienė ◽  
Arnas Papšys

The following processes pose challenges for the organization: self-establishment in the market economy, restructuring, globalization, development of techniques and technology, formation of information society, development of a knowledge economy, change of the society economic situation and democratic processes. In the organization which is constantly changing a new approach to the organization is formed. It is viewed as an operating system where company employees, i.e., human resources, become the most important and the most active part of the system, determining the efficiency of the pursuing of organizational goals. In the constantly changing organization a new approach to the organization is formed. It is viewed as an operating system where company employees, i. e., human resources, become the most important and the most active part of the system, determining the efficiency of the pursuing of organization objectives. Human resource management process cannot be separated from the strategy. Strategic human resource management is a part of strategic management concept in the organization. Theoretical provisions for the management of human resources, presented in the academic literature, confirm the influence of this functional area of management on the overall organization performance results. For the organization, which is operating in the global market, it is essential to manage existing or potential labor resources effectively. One of the main staff evaluation criteria is the effectiveness of personnel management. New tendencies encourage closer association of human resource management with organization strategy. “Four-C” model competence, commitment, compliance and cost efficiency is helpful in assessing the effectiveness of organization human resources policies conformity with its strategy.


2021 ◽  
Vol 7 (1) ◽  
pp. 145
Author(s):  
Ratu Ratna Mulyati Karsiwi ◽  
Nurlena Nurlena

Djuanda Forest Park as a conservation forest has great potential as a tourist destination because there are a lot of attractions in one area. Nevertheless, the number of domestic and foreign visitors in several months is still low. Therefore, this study was aimed at determining and analyzing the internal and external environment of Djuanda Forest Park as well as formulating the marketing strategies to increase the number of visitors. This study first set the internal and external factors and formulated the SWOT Matrix. The analysis results based on the internal-external analysis suggested that the strategic position of the forest park lies in cell V (five) by which the applied strategies are to hold and maintain through the market penetration and product development. The SWOT analysis generates several strategies that can be grouped into market penetration and product development


Author(s):  
Tika Diliana ◽  

Pondok Pesantren Sunan Drajat (PPSD) is one of the Islamic boarding schools that has a high spirit of economic independence, by establishing several Institution-Owned Business. This Business Unit seems to be developing its units so that they are spreading domestically and internationally. This is due to strategic management that accommodates business, especially in its competition. The purpose of this study was to determine the competitive strategy of Pondok Pesantren Sunan Drajat Islamic-owned business. This study uses a qualitative approach that aims to explain the competitive advantage strategy of the PPSD business unit and SWOT analysis. The results showed that the PPSD business unit implemented all competitive strategies based on sharia principles, which in carrying out their activities were based on benefit. In conclusion, PPSD Business Unit uses an image of differentiation strategy in marketing for its products to stay ahead in the midst of many similar business.


2020 ◽  
Author(s):  
Rahim Sadigov ◽  

The main purpose of the research paper is to study the strategic management of human resources in industrial enterprises, career development and stimulation in the activity. Labor resources are active elements in the production of goods, the creation of material wealth and the provision of services to society. Human resources are important ones in all areas of the national economy. Human resources act as a creative component in the organization and management using their mental, spiritual and psychological capabilities. Human resources study and analyze technical, technological possibilities and financial sources, make management decisions as a leading resource in any organization. Research methodology is related in personnel policy and the comprehensive study of strategic human resource management. Human resource management in industrial enterprises is the main subsystem management system. This issue affects on the development of the enterprise, increasing the quality of products, economic efficiency and profits. The importance of the research paper - is to apply the results in the management of industrial enterprises. Human resource management contributes to sustainable operation in enterprises and organizations. The scientific novelty of the research is the definition of a successful personnel policy in the enterprise. Thus, the article identifies strategic goals in human resource management, and develops a corporate concept in this area. The article discusses the application of new technologies for career development. The application of innovations and methods in the implementation of management functions is the basis for motivating the workforce in an organization. All functions and management methods are applied in the process of strategic management of human resources. Management methods are social in nature, as well as ensure the direct development of employees, labor resources and actively influence on the outcome. Management methods lead to the expansion of financial and economic activities of the enterprise, the development of economic activities, the growth of labor resources. Management methods allow to increase competitiveness, as well as to attract partners, suppliers, customers and others. In this regard, our research can be commended in terms of the application of innovation in management.


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