scholarly journals DEVELOPMENT AND IMPROVEMENT STRATEGIES INTEREST IN VISITING TWIN LAKE ATTRACTIONS IN WEST SUMATRA

2020 ◽  
Vol 4 (1) ◽  
pp. 58-64
Author(s):  
Emil Salim ◽  
Winda Afriyenis
Keyword(s):  
Swot Analysis ◽  
Qualitative Approach ◽  
Government Support ◽  
Tourist Attraction ◽  
Strategy Formulation ◽  
Natural Beauty ◽  
West Sumatra ◽  
Formulation Analysis ◽  
Object Of Study ◽  
Internal And External Factors

This research aims to formulate a strategy in an effort to increase and develop interest in tourist visits to the Twin Lake tourist attraction in West Sumatra. The uniqueness and renewal in this research is located in the object of study combined with using a qualitative approach and strategy formulation analysis tools namely SWOT analysis and QSPM (Quantitative Strategic Planning Matrix) to analyze internal and external factors and what strategies should be applied to improve and develop objects Twin Lake tourism in West Sumatra. The findings of this study found a number of evaluations and strategic recommendations, including the attractions of the Twin Lakes in West Sumatra have a very unique and special natural beauty that is rarely owned by other attractions. However, weak capital and local government support and the absence of foreign investors make the Twin Lakes Lake attractions in West Sumatra currently still in the criteria less desirable by tourists. West Sumatra Twin Lake tourism object is expected to be able to find investors - investors in efforts to improve and develop West Sumatra Twin Lake tourist attraction.

Studi pengembangan unit perbenihan ikan laut di Pulau Gumilamo Kabupaten Halmahera Utara

2015 ◽  
Vol 3 (3) ◽  
Author(s):  
Yitzhak Koloba ◽  
Hengky J Sinjal ◽  
Ockstan Kalesaran
Keyword(s):  
Local Government ◽  
Development Strategy ◽  
Marine Fish ◽  
Government Regulation ◽  
Swot Analysis ◽  
Fishing Effort ◽  
Government Support ◽  
Fish Hatchery ◽  
The Development Strategy ◽  
Internal And External Factors

This research intended  to evaluate the development strategy of Marine Fish Hatchery Unit at Gumilamo Island, North Halmahera. Analysis SWOT was used to determine the development strategy. Data were collected by questionnaire, interview and literature relevant to the research. SWOT analysis showed the internal and external factors that affected the development of Marine Fish Hatchery at Gumilamo island. The strenght were location, water quality , local government support, and availability of seeds and feed. Weakness were lack of public interest, lack of extension and human resources. Opportunity were the high value of the sale, business opportunities and  local government regulation. Treat were  dependence on fishing effort and safety.   Keywords : hatchery, gumilamo, north halmahera, SWOT analysis

scholarly journals Potensi Hidden Canyon Beji Guwang Sebagai Daya Tarik Wisata Alam di Desa Guwang Kecamatan Sukawati, Gianyar

2018 ◽  
Vol 5 (2) ◽  
pp. 269
Author(s):  
Filia Eka Risti ◽  
I Putu Anom
Keyword(s):  
Data Analysis ◽  
Swot Analysis ◽  
Secondary Data ◽  
Tourist Attraction ◽  
Natural Beauty ◽  
Depth Interview ◽  
Interview Guide ◽  
Management And Development ◽  
Tourism Activity ◽  
Guide Lines

Potential Beji Guwang Hidden Canyon with the beauty of the river that flanked by rocks cliff, this natural beauty can be enjoyed by doing tracking to find a good spot to take photo. Beji guwang hidden canyon present a unique view of nature to tourist that can not be find in another place in bali, this is why I choose this topic “Potential of Beji guwang hidden canyon as a nature tourist attraction in Guwang village Sukawati district, Gianyar” The type and data resources that used in this research are qualitative data, primer and secondary data. This collecting data method was done by observation, in depth interview and documentation by research instrument by in form of interview guide lines. Data analysis that been use was interactive data analysis by use 4A component and SWOT analysis matriks to extract and analysis the potential in Beji Guwang Hidden Canyon The result of the research show that the potensial Beji guwang hidden canyon has is quiet big because having more than one nature tourist attraction. In addition of a tourism activity in Beji Guwang Hidden canyon getting a good respond from the local government and local people.  Beji Guwang Hidden Canyon has a big potential, even though there are lack of knowledge in management and development that must be completed. So that the development of Beji Guwang Hidden Canyon can have a good progress.   Keywords:Potential, Canyon, Nature Attraction

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals STRATEGI PENGEMBANGAN KAMPUNG WISATA UNTUK MENGURANGI URBANISASI (Studi Kasus Kampung Cinyurup Kelurahan Juhut Kecamatan Karangtanjung Kabupaten Pandeglang)

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Pramudi Harsono ◽  
Suhandi Suhandi
Keyword(s):  
Qualitative Research ◽  
Swot Analysis ◽  
External Potential ◽  
Prospective Analysis ◽  
Tourist Attraction ◽  
Natural Beauty ◽  
Green Tourism ◽  
Tourist Village ◽  
Using Data ◽  
Data Analysis Methods

AbstrakKampung Cinyurup merupakan wilayah keluruahan Juhut, kecamatan Karangtanjung kabupaten Pandeglang memiliki potensi internal dan eksternal pariwisata yang dapat dikembangkan menjadi kampung wisata. Analisis potensi berdasarkan aspek atau kriteria konsep kampung wisata Dinas Kebudayaan dan Pariwisata  Kabupaten Pandeglang. masih perlu ditingkatkan, yaitu  aspek  daya tarik wisata, motivasi masyarakat, sarana dan prasarana, kelembagaan dan ketersediaan lahan secara umum telah memadai untuk dikembangkan menjadi Kampung Wisata.  Jenis penelitian adalah penelitian kualitatif deskriptif, dan menggunakan  metode analisis data yaitu analisis SWOT. Hasil penelitian berdasarkan analisis SWOT tentang potensi internal dan eksternal maka model kampung wisata yang sesuai untuk dikembangkan yaitu dengan mengusung tema kampung wisata berperspektif go green yang unik, khas dan sehat yang berbasis pada keunggulan hortikultura, keindahan alam dan budaya lokal yang masih kuat.Kata kunci: Strengths, Weaknesses, Opportunities, Threats, Potensi, Kampung Wisata.AbstractCinyurup village is part of Juhut village, Karangtanjung sub-district Pandeglang district has internal and external potential for tourism that has the potential to become a tourist village. Prospective analysis based on aspects or criteria of the concept of the tourism village in the Culture and Tourism Office of Pandeglang Regency. It still needs to be improved in the elements of tourist attraction, community motivation, facilities and infrastructure, institutions, and availability of land, in general, are sufficient to be developed into a Tourism Village. This type of research is descriptive qualitative research and using data analysis methods, namely SWOT analysis. The results of the study based on a SWOT analysis of internal and external potential were suitable for developing this tourism village. The proper model of the tourism village to be grown is by carrying the theme of a unique, unique and healthy go green tourism village based on horticultural excellence, natural beauty and local culture that is still strong.Keywords: Strengths, Weaknesses, Opportunities, Threats, Potential, Tourism Village.

scholarly journals STRATEGI PENGEMBANGAN DAYA TARIK UNTUK MENDUKUNG PROMOSI DESA WISATA PUSPOARDI YOGYAKARTA

2021 ◽  
Vol 8 (1) ◽  
pp. 51-62
Author(s):  
Atun Yulianto ◽  
Emmita Devi Hari Putri
Keyword(s):  
Research Method ◽  
Swot Analysis ◽  
Government Support ◽  
Tourist Attraction ◽  
Analysis Method ◽  
Weight Score ◽  
Qualitative Descriptive ◽  
Promotion Strategies ◽  
Tourist Village ◽  
And Training

ABSTRAKBelum banyaknya masyarakat mengenal dan beminat untuk berkunjung ke desa wisata Puspoardi dengan ikon-ikon wisatanya yang menarik. Hal ini berdampak pada menurunnya semangat pengelola untuk mengembangkan destinasi agar lebih optimal. Tujuan penelitian ini adalah untuk merumuskan alternatif strategi pengembangan daya tarik yang mendukung kegiatan promosi untuk mendatangkan wisatawan ke desa wisata Puspoardi. Metode penelitian dalam riset ini adalah diskriptif kualitatif yang didukung dengan metode SWOT analysis untuk merumuskan strategi sesuai tujuan penelitian. Hasil penelitian berdasarkan metode analysis yang digunakan menunjukkan bahwa perbandingan bobot score antara kekuatan dan kelemahan adalah kelemahan lebih besar dari pada kekekuatan. Sedangkan perbandingan antara bobot score peluang dan ancaman adalah peluang lebih besar dari pada ancaman. Dengan hasil analysis ini strategi pengembangan daya tarik wisata yang relevan untuk diterapkan pada desa wisata Puspoardi adalah dengan memanfaatkan kelemahan dan peluang (weakness and oppurtinities), dengan rumusan strategi antara lain : menjalin kerjasama dengan pihak lain seperti perguruan tinggi untuk mendapatkan pendampingan dan pelatihan dalam menyusun strategi informasi dan promosi dengan tehnologi yang ada saat ini, meningkatkan peran serta masyarakat khususnya pengelola desa wisata untuk mengembangkan alat promosi yang relevan dalam versi cetak maupun online, memanfaatkan dukungan pemerintah untuk pembangunan fasilitas pokok yang belum tersedia.Kata Kunci : Strategi, daya tarik, promosi, wisata ABSTRACTNot many people know and are interested in visiting the Puspoardi tourist village with its attractive tourist icons. This has an impact on decreasing the enthusiasm of managers to develop destinations to be more optimal. The purpose of this research is to formulate an alternative strategy to develop attractiveness that supports promotional activities to bring tourists to the Puspoardi tourist village. The research method in this research is a qualitative descriptive supported by the SWOT analysis method to formulate strategies according to the research objectives. The results of the study based on the analysis method used indicate that the comparison of the weight score between strengths and weaknesses is weakness greater than strength. While the comparison between the weight of the opportunity and the threat score is a greater opportunity than the threat. With the results of this analysis, the strategy for developing a tourist attraction that is relevant to the Puspoardi tourist village is to take advantage of weaknesses and opportunities, with strategic formulations including: collaborating with other parties such as universities to get assistance and training in preparing information and promotion strategies with existing technology, increase community participation, especially tourism village managers to develop relevant promotional tools in print and online versions, take advantage of government support for the construction of basic facilities that are not yet available.Key Words: Strategy, Attraction, Promotion, Tourism

scholarly journals Strategic Formulation Analysis to Build a New Business Startup “Jamu Partnership” in Indonesia

2021 ◽  
Vol 8 (8) ◽  
pp. 568-576
Author(s):  
Erna Setiyawati ◽  
Andhika Saputra ◽  
Rhian Indradewa
Keyword(s):  
Business Model ◽  
Value Proposition ◽  
Strategy Formulation ◽  
Business Model Canvas ◽  
Startup Company ◽  
New Business ◽  
Generic Strategy ◽  
Formulation Analysis ◽  
The Right ◽  
Internal And External Factors

Background – PT Oesodo Alam Mandiri (PT OAM) is a startup company that was established to provide solutions to business opportunities and problems that are being faced by people in Indonesia. Before starting a business, it is necessary to analyze both internal and external factors, also carry out strategy formulation. The results of this analysis will assist in determining the right strategy and business model. Through the right strategy and business model, a newly established startup company will be able to compete and be sustainable. Method – Using Value Proposition Canvas, EFE, IFE, VRIO, CPM, SWOT, IE, QSPM, Porter’s Generic Strategy and Lean Business Canvas Model. Result – This analysis helps to determine the right business model for jamu partnership startup company. Keywords: Startup, Value Proposition Canvas, Lean Business Model Canvas, Jamu, Indonesia.

scholarly journals Kajian Pengembangan Ekowisata Salang Pangeran Di Kawasan Taman Nasional Gunung Leuser

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Syamsul Arifin ◽  
Budi Utomo
Keyword(s):  
National Park ◽  
Swot Analysis ◽  
External Factors ◽  
Tourist Attraction ◽  
Clean Water ◽  
Field Observations ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Alternative Strategies ◽  
Internal And External Factors

Development of ecotourism is one way to preserve the forest and also for the welfare of the surrounding community. Salang Pangeran ecotourism in Timbang Lawan village is part of the buffer of Gunung Leuser National Park. Since 2014, people of Timbang Lawan village have opened the Salang Pangeran ecotourism for public. Tourists who visit the ecotourism increase significantly. The purpose of this study is to determine the value of potential objects and natural attractions, internal and external factors that affect the development of Salang Pangeran ecotourism and its development strategies. Methods of data collection by conducting literature studies, field observations, interviews with communities and stakeholders and conducting Focus Group Discussions (FGDs). Data analysis on the potential of Objects and Natural Tourist Attraction (ODTWA) described descriptively and it processed by using Guidance Analysis of the Operational Area-Objects and Natural Tourist Attraction (ADO-ODTWA) and SWOT analysis to formulate strategic alternatives. The results of ODTWA analysis in the Salang Pangeran ecotourism area for each criterias are known for attractiveness value is 1260 points (high), accessibility, 725 points (medium), condition of socio-economic environment, 425 points (medium), accommodation, 180 points (high), insfrastructure and supporting facilities, 300 points (high) and availability of clean water, 900 points (high). There are 9 alternative strategies for the Salang Pangeran ecotourism development plan

Usulan strategi pengelolaan sampah padat di TPA Burangkeng Bekasi dengan pendekatan SWOT dan AHP

2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Formulation ◽  
Planning Strategy ◽  
The Development Strategy ◽  
A Priority ◽  
Internal And External Factors ◽  
Hierarchy Process

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.

scholarly journals Perumusan Strategi Fakultas Teknik Universitas Suryakancana menggunakan Model Gabungan Balanced Scorecard, Sun-Tzu, Quality Function Deployment & Analisis SWOT

2017 ◽  
Vol 1 ◽  
pp. 50
Author(s):  
Ali Subhan
Keyword(s):  
Balanced Scorecard ◽  
Quality Function Deployment ◽  
Swot Analysis ◽  
Strategy Formulation ◽  
Quality Function ◽  
Sun Tzu ◽  
System Improvement ◽  
The Many ◽  
The Right ◽  
Internal And External Factors

Abstract— The success of a college is influenced by various factors, both internal and external factors of the organization. Faculty of Engineering Suryakancana University is one of the many universities that manage higher education that must be able to survive from various challenges, obstacles and competition with other university institutions. This study aims to formulate the right strategy for Faculty of Engineering Universitas Suryakancana able to compete with the existing universities in Cianjur and in the West Java Province. The method used in this research is by combining several methods among others Balanced Scorecard, Sun-Tzu, Quality Function Deployment, and SWOT Analysis. Based on the result of research there are several formulation of strategy that must be implemented by Faculty of Engineering Suryakancana University, among others the implementation of quality assurance system, improvement of lecturer's resources, strict student selection, sharpening of vision and mission of college, and implementation of internal supervision system.Keywords: SWOT analysis, BSC, QFD, Sun-Tzu Strategy, Strategy Formulation

scholarly journals ANALISIS VALUE CHAIN SYSTEM DAN STRATEGY PEMASARAN RUMPUT LAUT DI KABUPATEN MALUKU TENGGARA (Analyze Value Chain System and Seaweed Marketing Strategy in North East Maluku District)

2014 ◽  
Vol 4 (1) ◽  
pp. 59-70
Author(s):  
Anna Maria Ngabalin
Keyword(s):  
Marketing Strategy ◽  
Value Chain ◽  
Swot Analysis ◽  
Market Access ◽  
Small Scale ◽  
Strategy Formulation ◽  
Chain System ◽  
North East ◽  
Management And Development ◽  
Internal And External Factors

Potential land in Southeast Maluku regency, Maluku Province, is one of the means in the seaweed cultivation and production. Additionally, as most people work as fishermen, theireconomic situation is getting improved although it is not yetin accordance with the target of maximum achievement at the level of life necessities. To increase the production and marketing of seaweed, this study usedthe Value Chain System which analyzedmain activities include the process of Nurseries, Operations, Logistics and phase of marketing and sales which are supported by Infrastructure, Human Resource Management, and Development of Seaweed Technology. In the description of the Value Chain, theanalysisof added-valuewas also performed on each main actor with a value of Rp. 288 to fishermen, Rp. 550 to Small Scale Traders, and Rp.850 to LargeScale Traders. The determination of the marketing strategy using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) produced the alternative marketing strategies in strategy formulation. It was concluded based on internal and external factors in the seaweed production and marketing processes. In this context, the analysis of the value chain system was critical to improve the market access and to ensure a more efficient flow of products, as well asto ensure that all actors benefit proportionally, according to their contributions.Keywords: Value Chain, Seaweed Marketing, SWOT

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